Category Archives: playfulness

Wearable Hub: Getting the Ball Rolling

Statement

After years of hype, wearable devices are happening. What wearable computing lacks is a way to integrate devices into a broader system.

Disclaimer/Disclosure/Warning

  • For the past two months or so, I’ve been taking notes about this “wearable hub” idea (started around CES’s time, as wearable devices like the Pebble and Google Glass were discussed with more intensity). At this point, I have over 3000 words in notes, which probably means that I’d have enough material for a long essay. This post is just a way to release a few ideas and to “think aloud” about what wearables may mean.
  • Some of these notes have to do with the fact that I started using a few wearable devices to monitor my activities, after a health issue pushed me to start doing some exercise.
  • I’m not a technologist nor do I play one on this blog. I’m primarily an ethnographer, with diverse interests in technology and its implications for human beings. I do research on technological appropriation and some of the course I teach relate to the social dimensions of technology. Some of the approaches to technology that I discuss in those courses relate to constructionism and Actor-Network Theory.
  • I consider myself a “geek ethnographer” in the sense that I take part in geek culture (and have come out as a geek) but I’m also an outsider to geekdom.
  • Contrary to the likes of McLuhan, Carr, and Morozov, my perspective on technology and society is non-deterministic. The way I use them, “implication” and “affordance” aren’t about causal effects or, even, about direct connections. I’m not saying that society is causing technology to appear nor am I proposing a line from tools to social impacts. Technology and society are in a complex system.
  • Further, my approach isn’t predictive. I’m not saying what will happen based on technological advances nor am I saying what technology will appear. I’m thinking about the meaning of technology in an intersubjective way.
  • My personal attitude on tools and gadgets is rather ambivalent. This becomes clear as I go back and forth between techno-enthusiastic contexts (where I can almost appear like a Luddite) and techno-skeptical contexts (where some might label me as a gadget freak). I integrate a number of tools in my life but I can be quite wary about them.
  • I’m not wedded to the ideas I’m putting forth, here. They’re just broad musings of what might be. More than anything, I hope to generate thoughtful discussion. That’s why I start this post with a broad statement (not my usual style).
  • Of course, I know that other people have had similar ideas and I know that a concept of “wearable hub” already exists. It’s obvious enough that it’s one of these things which can be invented independently.

From Wearables to Hubs

Back in the 1990s, “wearable computing” became something of a futuristic buzzword, often having to do with articles of clothing. There have been many experiments and prototypes converging on an idea that we would, one day, be able to wear something resembling a full computer. Meanwhile, “personal digital assistants” became something of a niche product and embedded systems became an important dimension of car manufacturing.

Fast-forward to 2007, when a significant shift in the use of smartphones occurred. Smartphones existed before that time, but their usages, meanings, and positions in the public discourse changed quite radically around the time of the iPhone’s release. Not that the iPhone itself “caused a smartphone revolution” or that smartphone adoption suddenly reached a “tipping point”. I conceive of this shift as a complex interplay between society and tools. Not only more Kuhn than Popper, but more Latour than Kurzweil.

Smartphones, it may be argued, “happened”.

Without being described as “wearable devices”, smartphones started playing some of the functions people might have assigned to wearable devices. The move was subtle enough that Limor Fried recently described it as a realization she’s been having. Some tech enthusiasts may be designing location-aware purses and heads-up displays in the form of glasses. Smartphones are already doing a lot of the things wearables were supposed to do. Many people “wear” smartphones at most times during their waking lives and these Internet-connected devices are full of sensors. With the proliferation of cases, one might even perceive some of them as fashion accessories, like watches and sunglasses.

Where smartphones become more interesting, in terms of wearable computing, is as de facto wearable hubs.

My Wearable Devices

Which brings me to mention the four sensors I’ve been using more extensively during the past two months:

Yes, these all have to do with fitness (and there’s quite a bit of overlap between them). And, yes, I started using them a few days after the New Year. But it’s not about holiday gifts or New Year’s resolutions. I’ve had some of these devices for a while and decided to use them after consulting with a physician about hypertension. Not only have they helped me quite a bit in solving some health issues, but these devices got me to think.

(I carry several other things with me at most times. Some of my favourites include Tenqa REMXD Bluetooth headphones and the LiveScribe echo smartpen.)

One aspect is that they’re all about the so-called “quantified self”. As a qualitative researcher, I tend to be skeptical of quants. In this case, though, the stats I’m collecting about myself fit with my qualitative approach. Along with quantitative data from these devices, I’ve started collecting qualitative data about my life. The next step is to integrate all those data points automatically.

These sensors are also connected to “gamification”, a tendency I find worrisome, preferring playfulness. Though game mechanics are applied to the use of these sensors, I choose to rely on my intrinsic motivation, not paying much attention to scores and badges.

But the part which pushed me to start taking the most notes was that all these sensors connect with my iOS ()and Android) devices. And this is where the “wearable hub” comes into play. None of these devices is autonomous. They’re all part of my personal “arsenal”, the equipment I have on my me on most occasions. Though there are many similarities between them, they still serve different purposes, which are much more limited than those “wearable computers” might have been expected to serve. Without a central device serving as a type of “hub”, these sensors wouldn’t be very useful. This “hub” needs not be a smartphone, despite the fact that, by default, smartphones are taken to be the key piece in this kind of setup.

In my personal scenario, I do use a smartphone as a hub. But I also use tablets. And I could easily use an existing device of another type (say, an iPod touch), or even a new type of device meant to serve as a wearable hub. Smartphones’ “hub” affordances aren’t exclusive.

From Digital Hub to Wearable Hub

Most of the devices which would likely serve as hubs for wearable sensors can be described as “Post-PC”. They’re clearly “personal” and they’re arguably “computers”. Yet they’re significantly different from the “Personal Computers” which have been so important at the end of last century (desktop and laptop computers not used as servers, regardless of the OS they run).

Wearability is a key point, here. But it’s not just a matter of weight or form factor. A wearable hub needs to be wireless in at least two important ways: independent from a power source and connected to other devices through radio waves. The fact that they’re worn at all times also implies a certain degree of integration with other things carried throughout the day (wallets, purses, backpacks, pockets…). These devices may also be more “personal” than PCs because they may be more apparent and more amenable to customization than PCs.

Smartphones fit the bill as wearable hubs. Their form factors and battery life make them wearable enough. Bluetooth (or ANT+, Nike+, etc.) has been used to pair them wirelessly with sensors. Their connectivity to GPS and cellular networking as well as their audio and visual i/o can have interesting uses (mapping a walk, data updates during a commute, voice feedback…). And though they’re far from ubiquitous, smartphones have become quite common in key markets.

Part of the reason I keep thinking about “hubs” has to do with comments made in 2001 by then Apple CEO Steve Jobs about the “digital lifestyle” age in “PC evolution” (video of Jobs’s presentation; as an anthropologist, I’ll refrain from commenting on the evolutionary analogies):

We believe the PC, or more… importantly, the Mac can become the “digital hub” of our emerging digital lifestyle, with the ability to add tremendous value to … other digital devices.

… like camcorders, portable media players, cellphones, digital cameras, handheld organizers, etc. (Though they weren’t mentioned, other peripherals like printers and webcams also connect to PCs.)

The PC was thus going to serve as a hub, “not only adding value to these devices but interconnecting them, as well”.

At the time, key PC affordances which distinguished them from those other digital devices:

  • Big screen affording more complex user interfaces
  • Large, inexpensive hard disk storage
  • Burning DVDs and CDs
  • Internet connectivity, especially broadband
  • Running complex applications (including media processing software like the iLife suite)

Though Jobs pinpointed iLife applications as the basis for this “digital hub” vision, it sounds like FireWire was meant to be an even more important part of this vision. Of course, USB has supplanted FireWire in most use cases. It’s interesting, then, to notice that Apple only recently started shipping Macs with USB 3. In fact, DVD burning is absent from recent Macs. In 2001, the Mac might have been at the forefront of this “digital lifestyle” age. In 2013, the Mac has moved away from its role as “digital hub”.

In the meantime, the iPhone has become one of the best known examples of what I’m calling “wearable hubs”. It has a small screen and small, expensive storage (by today’s standards). It also can’t burn DVDs. But it does have nearly-ubiquitous Internet connectivity and can run fairly complex applications, some of which are adapted from the iLife suite. And though it does have wired connectivity (through Lightning or the “dock connector”), its main hub affordances have to do with Bluetooth.

It’s interesting to note that the same Steve Jobs, who used the “digital hub” concept to explain that the PC wasn’t dead in 2001, is partly responsible for popularizing the concept of “post-PC devices” six years later. One might perceive hypocrisy in this much delayed apparent flip-flop. On the other hand, Steve Jobs’s 2007 comments (video) were somewhat nuanced, as to the role of post-PC devices. What’s more interesting, though, is to think about the implications of the shift between two views of digital devices, regardless of Apple’s position through that shift.

Some post-PC devices (including the iPhone, until quite recently) do require a connection to a PC. In this sense, a smartphone might maintain its position with regards to the PC as digital hub. Yet, some of those devices are used independently of PCs, including by some people who never owned PCs.

Post-Smartphone Hubs

It’s possible to imagine a wearable hub outside of the smartphone (and tablet) paradigm. While smartphones are a convenient way to interconnect wearables, their hub-related affordances still sound limited: they lack large displays and their storage space is quite expensive. Their battery life may also be something to consider in terms of serving as hubs. Their form factors make some sense, when functioning as phones. Yet they have little to do with their use as hubs.

Part of the realization, for me, came from the fact that I’ve been using a tablet as something of an untethered hub. Since I use Bluetooth headphones, I can listen to podcasts and music while my tablet is in my backpack without being entangled in a cable. Sounds trivial but it’s one of these affordances I find quite significant. Delegating music playing functions to my tablet relates in part to battery life and use of storage. The tablet’s display has no importance in this scenario. In fact, given some communication between devices, my smartphone could serve as a display for my tablet. So could a “smartwatch” or “smartglasses”.

The Body Hub

Which led me to think about other devices which would work as wearable hubs. I originally thought about backpackable and pocketable devices.

But a friend had a more striking idea:

Under Armour’s Recharge Energy Suit may be an extreme version of this, one which would fit nicely among things Cathi Bond likes to discuss with Nora Young on The Sniffer. Nora herself has been discussing wearables on her blog as well as on her radio show. Sure, part of this concept is quite futuristic. But a sensor mesh undershirt is a neat idea for several reasons.

  • It’s easy to think of various sensors it may contain.
  • Given its surface area, it could hold enough battery power to supplement other devices.
  • It can be quite comfortable in cold weather and might even help diffuse heat in warmer climates.
  • Though wearable, it needs not be visible.
  • Thieves would probably have a hard time stealing it.
  • Vibration and haptic feedback on the body can open interesting possibilities.

Not that it’s the perfect digital hub and I’m sure there are multiple objections to a connected undershirt (including issues with radio signals). But I find the idea rather fun to think, partly because it’s so far away from the use of phones, glasses, and watches as smart devices.

Another thing I find neat, and it may partly be a coincidence, is the very notion of a “mesh”.

The Wearable Mesh

Mesh networking is a neat concept, which generates more hype than practical uses. As an alternative to WiFi access points and cellular connectivity, it’s unclear that it may “take the world by storm”. But as a way to connect personal devices, it might have some potential. After all, as Bernard Benhamou recently pointed out on France Culture’s Place de la toile, the Internet of Things may not require always-on full-bandwith connectivity. Typically, wearable sensors use fairly little bandwidth or only use it for limited amounts of time. A wearable mesh could connect wearable devices to one another while also exchanging data through the Internet itself.

Or with local devices. Smart cities, near field communication, and digital appliances occupy interesting positions among widely-discussed tendencies in the tech world. They may all have something to do with wearable devices. For instance, data exchanged between transit systems and their users could go through wearable devices. And while mobile payment systems can work through smartphones and other cellphones, wallet functions can also be fulfilled by other wearable devices.

Alternative Futures

Which might provide an appropriate segue into the ambivalence I feel toward the “wearable hub” concept I’m describing. Though I propose these ideas as if I were enthusiastic about them, they all give me pause. As a big fan of critical thinking, I like to think about “what might be” to generate questions and discussions exposing a diversity of viewpoints about the future.

Mass media discussions about these issues tend to focus on such things as privacy, availability, norms, and usefulness. Google Glass has generated quite a bit of buzz about all four. Other wearables may mainly raise issues for one or two of these broad dimensions. But the broad domain of wearable computing raises a lot more issues.

Technology enthusiasts enjoy discussing issues through the dualism between dystopia and utopia. An obvious issue with this dualism is that humans disagree about the two categories. Simply put, one person’s dystopia can be another person’s utopia, not to mention the nuanced views of people who see complex relationships between values and social change.

In such a context, a sociologist’s reflex may be to ask about the implications of these diverse values and opinions. For instance:

  • How do people construct these values?
  • Who decides which values are more important?
  • How might social groups cope with changes in values?

Discussing these issues and more, in a broad frame, might be quite useful. Some of the trickiest issues are raised after some changes in technology have already happened. From writing to cars, any technological context has unexpected implications. An ecological view of these implications could broaden the discussion.

I tend to like the concept of the “drift-off moment”, during which listeners (or readers) start thinking about the possibilities afforded a new tool (or concept). In the context of a sales pitch, the idea is that these possibilities are positive, a potential buyer is thinking about the ways she might use a newfangled device. But I also like the deeper process of thinking about all sorts of implications, regardless of their value.

So…

What might be the implications of a wearable hub?

Playful Living / Jouer notre existence

[En français plus bas…]

Playing Next

This evening, I’ll be a guest at a public conversation on playfulness. This event is organized by University of the Streets Café, a community development program at Concordia University’s School of Extended Learning.

This post will serve as a placeholder.

The video above is something I did for Ignite Montreal, and contains much of what I’ve been thinking about, in terms of playfulness. The content can be found here, in different versions:

http://Playfulness.in/

Guests: Marleah Blom, Alexandre Enkerli
Moderator: Jimmy Ung
When: 7 p.m. – 9 p.m.
Where: Arts Café, 201 rue Fairmount Ouest, Montreal, Quebec, H2T 2M8

More info in this Facebook event: http://lar.me/playtalk .

Let’s have fun!

[English above…]

Mise au jeu

Je participerai ce soir à une conversation publique au sujet de l’amusement, organisée dans le cadre de L’Université autrement: dans les cafés (un programme de Concordia). Ça risque d’être amusant. (Plus d’infos ici: http://lar.me/jouons ).

Le 31 mars, j’étais à l’émission La Sphère de Radio-Canada, histoire de parler de ludification. J’y étais en compagnie d’un autre ethnographe, Sylvain Letellier de BeSpoke Montréal (croisé lors d’un 5à7 sur l’innovation ouverte), qui voit des bénéfices à la ludification en marketing et en recherche qualitative.

Conversation intéressante. Mon intention était de parler d’alternatives à la ludification, y compris le jeu ouvert et la conversation. Pas parlé de conversation (à part une mention de notre conversation de ce soir), mais j’ai pu amener le point au sujet du jeu ouvert, ce qui est déjà pas mal.

Pour la conversation publique:
Invités: Marleah Blom, Alexandre Enkerli
Modérateur: Jimmy Ung
Heure: 19h à 21h
Lieu: Arts Café, 201 rue Fairmount Ouest, Montreal, Quebec, H2T 2M8

Reviewing TRAUMA

As an art piece, one can evaluate TRAUMA as a relatively effective proof-of-concept based on an interesting concept. It does bring about a sense of alienation as would a classroom exercise in computational arts. Yet it remains attached to a notion of art as a directed endeavour. TRAUMA leaves little room for interpretation and nuance. Unlike an art movie but like an art project, it forces some meanings on what could be a broader experience. Without being unilinear or monovocal, its structure makes it difficult to truly wander around, as would a “tourist” in the Myst worlds.

As a game, TRAUMA’s limitations are even more problematic. While the short duration of the game has been described as a problem, it may make sense in context. TRAUMA could be the game equivalent of a short story. But the limited interaction one has with TRAUMA’s four “levels” closes down the game into too straightforward a series of actions. Sure, most point-and-click adventure games have similar issues. The set of things which can be done in any scene is necessarily limited, and players frequently feel trapped in mindless sequences. But, for several reasons, TRAUMA restricts actions even more than the usual point-and-click adventure game, resulting in an almost-frustrating experience. While it may be that these limitations have a rationale in the artistic side of the piece (as it deepens the feeling of powerlessness), it makes the game experience less playful than it could be. The sense of discovery created by the usual adventure game is replaced by something close to hand-holding.

TRAUMA’s redeeming features have to do with the “craft” side of things. As a type of collage/montage/assemblage, it displays some skill. The music is appropriate and well-integrated. The voice-acting may be off-putting to some but it works in the narrative logic of the piece. Several scenes are reminiscent of well-appreciated German movies. Overall, it’s likely that Krystian Majewski will be involved in interesting projects in the future, either by collaborating with diverse artists, by training artists to do fascinating work, or even by serving as inspiration for groundbreaking art.

(Rating: 3.5/5)

Using WordPress as a Syllabus Database: Learning is Fun

(More screenshots in a previous post on this blog.)

Worked on a WordPress project all night, the night before last. Was able to put together a preliminary version of a syllabus database that I’ve been meaning to build for an academic association with which I’m working.

There are some remaining bugs to solve but, I must say, I’m rather pleased with the results so far. In fact, I’ve been able to solve the most obvious bugs rather quickly, last night.

More importantly, I’ve learnt a lot. And I think I can build a lot of things on top of that learning experience.

Part of the inspiration comes from Kyle Jones’s blogpost about a “staff directory”. In addition, Justin Tadlock has had a large (and positive) impact on my learning process, either through his WordPress-related blogposts about custom post types and his work on the Hybrid Theme (especially through the amazing support forums). Not to mention WordCamp Montrealofficial documentationplugin pagestutorials, and a lot of forum– and blogposts about diverse things surrounding WordPress (including CSS).

I got a lot of indirect help and I wouldn’t have been able to go very far in my project without that help. But, basically, it’s been a learning experience for me as an individual. I’m sure more skilled people would have been able to whip this up in no time.

Thing is, it’s been fun. Close to Csíkszentmihályi’s notion of “flow”. (Philippe’s a friend of mine who did research on flow and videogames. He’s the one who first introduced me to “flow”, in this sense.)

So, how did I achieve this? Well, through both plugins and theme files.

To create this database, I’ve originally been using three plugins from More Plugins: More Fields, More Taxonomies, and More Types. Had also done so in my previous attempt at a content database. At the time, these plugins helped me in several ways. But, with the current WordPress release (3.2.1), the current versions of these plugins (2.0.5.2, 1.0.1, and 1.1.1b1, respectively) are a bit buggy.

In fact, I ended up coding my custom taxonomies “from scratch”, after running into apparent problems with the More Taxonomies plugin. Eventually did the same thing with my “Syllabus” post type, replacing More Types. Wasn’t very difficult and it solved some rather tricky bugs.

Naïvely, I thought that the plugins’ export function would actually create that code, so I’d be able to put it in my own files and get rid of that plugin. But it’s not the case. Doh! Unfortunately, the support forums don’t seem so helpful either, with many questions left unanswered. So I wouldn’t really recommend these plugins apart from their pedagogical value.

The plugins were useful in helping me get around some “conceptual” issues, but it seems safer and more practical to code things from scratch, at least with taxonomies and custom post types. For “custom metaboxes”, I’m not sure I’ll have as easy a time replacing More Fields as I did replacing More Taxonomies and More Types. (More Fields helps create custom fields in the post editing interface.)

Besides the More Plugins, I’m only using two other plugins: Jonathan Christopher’s Attachments and the very versatile google doc embedder (gde) by Kevin Davis.

Attachments provides an easy way to attach files to a post and, importantly, its plugin page provides usable notes about implementation which greatly helped me in my learning process. I think I could code in some of that plugin’s functionality, now that I get a better idea of how WordPress attachments work. But it seems not to be too buggy so I’ll probably keep it.

As its name does not imply, gde can embed any file from a rather large array of file types: Adobe Reader (PDF), Microsoft Office (doc/docx, ppt/pptx/pps, xsl/xslx), and iWork Pages, along with multipage image files (tiff, Adobe Illustrator, Photoshop, SVG, EPS/PS…). The file format support comes from Google Docs Viewer (hence the plugin name).

In fact, I just realized that GDV supports zip and RAR archives. Had heard (from Gina Trapani) of that archive support in Gmail but didn’t realize it applied to GDV. Tried displaying a zip file through gde, last night, and it didn’t work. Posted something about this on the plugin’s forum and “k3davis” already fixed this, mentioning me in the 2.2 release notes.

Allowing the display of archives might be very useful, in this case. It’s fairly easily to get people to put files in a zip archive and upload it. In fact, several mail clients do all of this automatically, so there’s probably a way to get documents through emailed zip files and display the content along with the syllabus.

So, a cool plugin became cooler.

Syllabus Database (archive)

GDE Error: Unable to load requested profile.

As it so happens, gde is already installed on the academic site for which I’m building this very same syllabus database. In that case, I’ve been using gde to embed PDF files (for instance, in this page providing web enhancements page for an article in the association’s journal). So I knew it could be useful in terms of displaying course outlines and such, within individual pages of the syllabus database.

What I wasn’t sure I could do is programmatically embed files added to a syllabus page. In other words, I knew I could display these files using some shortcode on appropriate files’ URLs (including those of attached files). What I wasn’t sure how to do (and had a hard time figuring out) is how to send these URLs from a field in the database: I knew how to manually enter the code, but I didn’t know how to automatically display the results of the code when a link is entered in the right place.

The reason this matters is that I would like “normal human beings” (i.e., noncoders and, mostly, nongeeks) to enter the relevant information for their syllabi. One of WordPress’s advantages is the fact that, despite its power, it’s very easy to get nongeeks to do neat things with it. I’d like the syllabus database to be this type of neat thing.

The Attachmentsplugin helps, but still isn’t completely ideal. It does allow for drag-and-drop upload and it does provide a minimalist interface for attaching uploaded files to blogposts.

First Attach Button (Screenshot)
Screenshot of First “Attach” Button

In the first case, it’s just a matter of clicking the Attach button and dropping a file in the appropriate field. In the second case, it’s a matter of clicking another Attachbutton.

Second Attach Button (Screenshot)
Screenshot of the Second “Attach” Button

The problem is between these two Attach buttons.

File Uploaded Screenshot
Screenshot of the Uploaded File

The part of the process between uploading the file and finding the Attach button takes several nonobvious  steps. After the file has been uploaded, the most obvious buttons are Insert into Post and Save all changes, neither of which sounds particularly useful in this context. But Save all changes is the one which should be clicked.

To get to the second Attach button, I first need to go to the Media Library a second time. Recently uploaded images are showing.

Images Only Screenshot
Screenshot of the Media Library Only Showing Images

For other types of files, I then click All Types, which shows a reverse chronological list of all recently uploaded files (older files can be found through the Search Media field). I then click on the Show link associated with a given file (most likely, the most recent upload, which is the first in the list).

Second Attach Button (Screenshot)
Screenshot of the second “Attach” Button

Then, finally, the final Attach button shows up.

Clicking it, the file is attached to the current post, which was the reason behind the whole process. Thanks to both gde and Attachments, that file is then displayed along with the rest of the syllabus entry.

It only takes a matter of seconds to minutes, to attach a file (depending on filesize, connection speed, etc.). Not that long. And the media library can be very useful in many ways. But I just imagine myself explaining the process to instructors and other people submitting syllabi for inclusion the the database.

Far from ideal.

A much easier process is the one of adding files by pasting a file URL in a field. Which is exactly what I’ve added as a possibility for a syllabus’s main document (say, the PDF version of the syllabus).

Course Data Screenshot
Screenshot of the Course Data Box

Passing that URL to gde, I can automatically display the document in the document page, as I’m doing with attachments from the media library.  The problem with this, obviously, is that it requires a public URL for the document. The very same “media library” can be used to upload documents. In fact, copying the URL from an uploaded file is easier than finding the “Attach” button as explained previously. But it makes the upload a separate process on the main site. A process which can be taught fairly easily, but a process which isn’t immediately obvious.

I might make use of a DropBox account for just this kind of situation. It’s also a separate process, but it’s one which may be easier for some people.

In the end, I’ll have to see with users what makes the most sense for them.

In the past, I’ve used plugins like  Contact Form 7 (CF7), by Takayuki Miyoshi, and Fast Secure Contact Form (FSCF)  by Mike Challis to try and implement something similar. A major advantage is that they allow for submissions by users who aren’t logged in. This might be a dealmaking feature for either FSCF or CF7, as I don’t necessarily want to create accounts for everyone who might submit a syllabus. Had issues with user registration, in the past. Like attachments, onboarding remains an issue for a lot of people. Also, thanks to yet other plugins like Michael Simpson’s Contact Form to Database (CFDB), it should be possible to make form submissions into pending items in the syllabus database. I’ll be looking into this.

Another solution might be Gravity Forms. Unlike the plugins I’ve mentioned so far, it’s a commercial product. But it sounds like it might offer some rather neat features which may make syllabus submission a much more interesting process. However, it’s meant for a very different use case, which has more to do with “lead data management” and other business-focused usage. I could innovate through its use. But there might be more appropriate solutions.

As is often the case with WordPress, the “There’s a plugin for that” motto can lead to innovation.  Even documenting the process (by blogging it) can be a source of neat ideas.

A set of ideas I’ve had, for this syllabus database, came from looking into the Pods CMS Framework for WordPress. Had heard about Pods CMS through the WordCast Conversations podcast. For several reasons, it sent me on an idea spree and, for days, I was taking copious notes about what could be done. Not only about this syllabus database but about a full “learning object repository” built on top of WordPress. The reason I want to use WordPress is that, not only am I a “fanboi” of Automattic (the organization behind WordPress) but I readily plead guilty to using WordPress as a Golden Hammer. There are multiple ways to build a learning object repository. (Somehow, I’m convinced that some of my Web developing friends that Ruby on Rails is the ideal solution.) But I’ve got many of my more interesting ideas through looking into Pods CMS, a framework for WordPress and I don’t know the first thing about RoR.

Overall, Pods CMS sounds like a neat approach. Its pros and cons make it sound like an interesting alternative to WordPress’s custom post types for certain projects, as well as a significant shift from the main ways WordPress is used. During WordCamp Montreal, people I asked about it were wary of Pods. I eventually thought I would wait for version 2.0 to come out before investing significant effort in it.

In the meantime, what I’ve built is a useful base knowledge of how to use WordPress as a content database.

Can’t wait to finish adding features and fixing bugs, so I can release it to the academic organization. I’m sure they’ll enjoy it.

Even if they don’t ever use it, I’ve gained a lot of practical insight into how to do such things. It may be obvious to others but it does wonders to my satisfaction levels.

I’m truly in flow!

Trusting People: Tummel Edition

Tummelvison 56: Howard Rheingold on crap detection, collaborative learning, and online community | Tummelvision

Reminds me of my own blogpost about “Trusting People” from five years ago, but with more emphasis on the political aspect. There was also some notion of reciprocity involved, which connects to well-known anthropological concepts.  Most directly, Rheingold alluded to Marcel Mauss’s approach to gifts (which also influenced Austin Hill’s idea about the social economy as a gift economy). And, as he did last week, Marks described the cultural dimension of the ultimatum experiment (which also has to do with reciprocity). All of which reminds me of my own little pun about the “attention economy”:

To get attention, you need to pay attention.

(I know, it’s overly simplistic. But, sometimes, I like to play with buzzphrases.)

Anyhoo…

It’s nice to hear much of this. Makes for conceptual connections which can, in turn, make for human connections.

The segment about couchsurfing was particularly interesting, in this respect. Including the acknowledgement that it may be gendered (like most things in social life). Mostly heard about couchsurfing from men so it was useful to hear a woman share her perspective on it.

The more I listen to TummelVision, the more I feel like tummlers are “my kind of people.” (No, not in an exclusive sense. In an inclusive sense reminiscent of communitas, sense of belonging, in-group, etc. Sure, there’s an out-group, an eventual sense of exclusion. But the feeling involved is about sharing, connecting, accepting, welcoming, opening…)

Reply to Alex Gagnon’s Google Paradox

[Tried adding a comment directly on Alex Gagnon’s Posterous blog, but it kept stalling. So I’ll post this here, which may make for a different kind of interaction. Besides, I’d like to blog a bit more.]

The Google Paradox – Marc-Alexandre Gagnon.

We seem to be finding very different answers to rather similar questions. So I sincerely hope we’ll have the opportunity to meet and discuss these things in a local café.

But still, a few thoughts, in no particular order.

Let’s be clear on what we mean by “culture.” Sounds like there’s a tension, here, between the ways the concept signifies in: “cultural industry,” “Minister of culture,” “pop culture,” “our culture,” and “nature vs. culture.” As a cultural anthropologist, I tend to navigate more toward the latter contexts, but there are significant connections through these diverse conceptual frames.

Speaking of significance… It can be a useful concept, with some links to “relevance.” Especially if we think about Relevance Theory as defined by Deirdre Wilson and Dan Sperber. Their theory is about communication and cognition, with some strange claims about semiotics. Significance can bridge the gap between their notion of relevance and what insight semiotics may provide.

Chances are, you’re not really singling out Google, right? Blekko and Bing are providing similar results for similar reasons. Google may be the target of most SEO, but current search engines share a fairly unified notion of “quality content.”

Speaking of quality… As mentioned on Twitter, we might think of quality as a social construct. Especially “now.” The modern era had a lot to do with tastemakers, which were given some “authority/influence/power” through a rather specific social process. Similar to what @ChrisBrogan and @Julien call “trust agents.” In sociology, we talk about “gatekeepers” in pretty much the same way. And Duchamp woke a few people up in showing the effects of museumization. We had similar things in music, though my courses in musical æsthetics paid relatively little attention to these.
The basic insight from most “posts” (postcolonialism, poststructuralism, postmodernism, postnationalism, postindustrialism…) is that rigid structures may crumble. Totalitarian and authoritarian regimes, of course, but also the very idea of the Nation-State with “checkbox democracy” focused on the representation of predefined “interest groups.” Self-labeled arbiters of good taste, of course, but also the notion that “quality” is an immanent feature of the art object.

And speaking of art objects… People still talk about masterpieces, great works, and cathedrals. But we may also talk about the bazaar, “the eye of the beholder,” and “life as an art form.” Life is too short for everyone to be looking at the same old “artworks.” After all, “Life, sex, and art aren’t spectator sports.”

As for our logocentrism (“language media”), it’s difficult but possible to get beyond this ethnocentric bias. Part of this was prefigured in much 20th Century philosophy (from Russell to Davidson) and popular culture (Wings of Desire). But we can have a broader approach. In anthropology, we work on several things which are directly related to this, from linguistic anthropology and the ethnography of communication to cognitive anthropology and the anthropology of senses. We may live in a “visual” society but our obsession is with language. Which has a lot to do with the fact that the Internet was set in a Euro-American context.
But “our culture” isn’t a prison. We can adopt a broader worldview.

Intimacy, Network Effect, Hype

Is “intimacy” a mere correlate of the network effect?

Can we use the network effect to explain what has been happening with Quora?

Is the Quora hype related to network effect?

I really don’t feel a need to justify my dislike of Quora. Oh, sure, I can explain it. At length. Even on Quora itself. And elsewhere. But I tend to sense some defensiveness on the part of Quora fans.

[Speaking of fans, I have blogposts on fanboism laying in my head, waiting to be hatched. Maybe this will be part of it.]

But the important point, to me, isn’t about whether or not I like Quora. It’s about what makes Quora so divisive. There are people who dislike it and there are some who defend it.

Originally, I was only hearing from contacts and friends who just looooved Quora. So I was having a “Ionesco moment”: why is it that seemingly “everyone” who uses it loves Quora when, to me, it represents such a move in the wrong direction? Is there something huge I’m missing? Or has that world gone crazy?

It was a surreal experience.

And while I’m all for surrealism, I get this strange feeling when I’m so unable to understand a situation. It’s partly a motivation for delving into the issue (I’m surely not the only ethnographer to get this). But it’s also unsettling.

And, for Quora at least, this phase seems to be over. I now think I have a good idea as to what makes for such a difference in people’s experiences with Quora.

It has to do with the network effect.

I’m sure some Quora fanbois will disagree, but it’s now such a clear picture in my mind that it gets me into the next phase. Which has little to do with Quora itself.

The “network effect” is the kind of notion which is so commonplace that few people bother explaining it outside of introductory courses (same thing with “group forming” in social psychology and sociology, or preferential marriage patterns in cultural anthropology). What someone might call (perhaps dismissively): “textbook stuff.”

I’m completely convinced that there’s a huge amount of research on the network effect, but I’m also guessing few people looking it up. And I’m accusing people, here. Ever since I first heard of it (in 1993, or so), I’ve rarely looked at explanations of it and I actually don’t care about the textbook version of the concept. And I won’t “look it up.” I’m more interested in diverse usage patterns related to the concept (I’m a linguistic anthropologist).

So, the version I first heard (at a time when the Internet was off most people’s radar) was something like: “in networked technology, you need critical mass for the tools to become truly useful. For instance, the telephone has no use if you’re the only one with one and it has only very limited use if you can only call a single person.” Simple to the point of being simplistic, but a useful reminder.

Over the years, I’ve heard and read diverse versions of that same concept, usually in more sophisticated form, but usually revolving around the same basic idea that there’s a positive effect associated with broader usage of some networked technology.

I’m sure specialists have explored every single implication of this core idea, but I’m not situating myself as a specialist of technological networks. I’m into social networks, which may or may not be associated with technology (however defined). There are social equivalents of the “network effect” and I know some people are passionate about those. But I find that it’s quite limiting to focus so exclusively on quantitative aspects of social networks. What’s so special about networks, in a social science perspective, isn’t scale. Social scientists are used to working with social groups at any scale and we’re quite aware of what might happen at different scales. But networks are fascinating because of different features they may have. We may gain a lot when we think of social networks as acephalous, boundless, fluid, nameless, indexical, and impactful. [I was actually lecturing about some of this in my “Intro to soci” course, yesterday…]

So, from my perspective, “network effect” is an interesting concept when talking about networked technology, in part because it relates to the social part of those networks (innovation happens mainly through technological adoption, not through mere “invention”). But it’s not really the kind of notion I’d visit regularly.

This case is somewhat different. I’m perceiving something rather obvious (and which is probably discussed extensively in research fields which have to do with networked technology) but which strikes me as missing from some discussions of social networking systems online. In a way, it’s so obvious that it’s kind of difficult to explain.

But what’s coming up in my mind has to do with a specific notion of “intimacy.” It’s actually something which has been on my mind for a while and it might still need to “bake” a bit longer before it can be shared properly. But, like other University of the Streets participants, I perceive the importance of sharing “half-baked thoughts.”

And, right now, I’m thinking of an anecdotal context which may get the point across.

Given my attendance policy, there are class meetings during which a rather large proportion of the class is missing. I tend to call this an “intimate setting,” though I’m aware that it may have different connotations to different people. From what I can observe, people in class get the point. The classroom setting is indeed changing significantly and it has to do with being more “intimate.”

Not that we’re necessarily closer to one another physically or intellectually. It needs not be a “bonding experience” for the situation to be interesting. And it doesn’t have much to do with “absolute numbers” (a classroom with 60 people is relatively intimate when the usual attendance is close to 100; a classroom with 30 people feels almost overwhelming when only 10 people were showing up previously). But there’s some interesting phenomenon going on when there are fewer people than usual, in a classroom.

Part of this phenomenon may relate to motivation. In some ways, one might expect that those who are attending at that point are the “most dedicated students” in the class. This might be a fairly reasonable assumption in the context of a snowstorm but it might not work so well in other contexts (say, when the incentive to “come to class” relates to extrinsic motivation). So, what’s interesting about the “intimate setting” isn’t necessarily that it brings together “better people.” It’s that something special goes on.

What’s going on, with the “intimate classroom,” can vary quite a bit. But there’s still “something special” about it. Even when it’s not a bonding experience, it’s still a shared experience. While “communities of practice” are fascinating, this is where I tend to care more about “communities of experience.” And, again, it doesn’t have much to do with scale and it may have relatively little to do with proximity (physical or intellectual). But it does have to do with cognition and communication. What is special with the “intimate classroom” has to do with shared assumptions.

Going back to Quora…

While an online service with any kind of network effect is still relatively new, there’s something related to the “intimate setting” going on. In other words, it seems like the initial phase of the network effect is the “intimacy” phase: the service has a “large enough userbase” to be useful (so, it’s achieved a first type of critical mass) but it’s still not so “large” as to be overwhelming.

During that phase, the service may feel to people like a very welcoming place. Everyone can be on a “first-name basis. ” High-status users mingle with others as if there weren’t any hierarchy. In this sense, it’s a bit like the liminal phase of a rite of passage, during which communitas is achieved.

This phase is a bit like the Golden Age for an online service with a significant “social dimension.” It’s the kind of time which may make people “wax nostalgic about the good ole days,” once it’s over. It’s the time before the BYT comes around.

Sure, there’s a network effect at stake.  You don’t achieve much of a “sense of belonging” by yourself. But, yet again, it’s not really a question of scale. You can feel a strong bond in a dyad and a team of three people can perform quite well. On the other hand, the cases about which I’m thinking are orders of magnitude beyond the so-called “Dunbar number” which seems to obsess so many people (outside of anthro, at least).

Here’s where it might get somewhat controversial (though similar things have been said about Quora): I’d argue that part of this “intimacy effect” has to do with a sense of “exclusivity.” I don’t mean this as the way people talk about “elitism” (though, again, there does seem to be explicit elitism involved in Quora’s case). It’s more about being part of a “select group of people.” About “being there at the time.” It can get very elitist, snobbish, and self-serving very fast. But it’s still about shared experiences and, more specifically, about the perceived boundedness of communities of experience.

We all know about early adopters, of course. And, as part of my interest in geek culture, I keep advocating for more social awareness in any approach to the adoption part of social media tools. But what I mean here isn’t about a “personality type” or about the “attributes of individual actors.” In fact, this is exactly a point at which the study of social networks starts deviating from traditional approaches to sociology. It’s about the special type of social group the “initial userbase” of such a service may represent.

From a broad perspective (as outsiders, say, or using the comparativist’s “etic perspective”), that userbase is likely to be rather homogeneous. Depending on the enrollment procedure for the service, the structure of the group may be a skewed version of an existing network structure. In other words, it’s quite likely that, during that phase, most of the people involved were already connected through other means. In Quora’s case, given the service’s pushy overeagerness on using Twitter and Facebook for recruitment, it sounds quite likely that many of the people who joined Quora could already be tied through either Twitter or Facebook.

Anecdotally, it’s certainly been my experience that the overwhelming majority of people who “follow me on Quora” have been part of my first degree on some social media tool in the recent past. In fact, one of my main reactions as I’ve been getting those notifications of Quora followers was: “here are people with whom I’ve been connected but with whom I haven’t had significant relationships.” In some cases, I was actually surprised that these people would “follow” me while it appeared like they actually weren’t interested in having any kind of meaningful interactions. To put it bluntly, it sometimes appeared as if people who had been “snubbing” me were suddenly interested in something about me. But that was just in the case of a few people I had unsuccessfully tried to engage in meaningful interactions and had given up thinking that we might not be that compatible as interlocutors. Overall, I was mostly surprised at seeing the quick uptake in my follower list, which doesn’t tend to correlate with meaningful interaction, in my experience.

Now that I understand more about the unthinking way new Quora users are adding people to their networks, my surprise has transformed into an additional annoyance with the service. In a way, it’s a repeat of the time (what was it? 2007?) when Facebook applications got their big push and we kept receiving those “app invites” because some “social media mar-ke-tors” had thought it wise to force people to “invite five friends to use the service.” To Facebook’s credit (more on this later, I hope), these pushy and thoughtless “invitations” are a thing of the past…on those services where people learnt a few lessons about social networks.

Perhaps interestingly, I’ve had a very similar experience with Scribd, at about the same time. I was receiving what seemed like a steady flow of notifications about people from my first degree online network connecting with me on Scribd, whether or not they had ever engaged in a meaningful interaction with me. As with Quora, my initial surprise quickly morphed into annoyance. I wasn’t using any service much and these meaningless connections made it much less likely that I would ever use these services to get in touch with new and interesting people. If most of the people who are connecting with me on Quora and Scribd are already in my first degree and if they tend to be people I have limited interactions, why would I use these services to expand the range of people with whom I want to have meaningful interactions? They’re already within range and they haven’t been very communicative (for whatever reason, I don’t actually assume they were consciously snubbing me). Investing in Quora for “networking purposes” seemed like a futile effort, for me.

Perhaps because I have a specific approach to “networking.”

In my networking activities, I don’t focus on either “quantity” or “quality” of the people involved. I seriously, genuinely, honestly find something worthwhile in anyone with whom I can eventually connect, so the “quality of the individuals” argument doesn’t work with me. And I’m seriously, genuinely, honestly not trying to sell myself on a large market, so the “quantity” issue is one which has almost no effect on me. Besides, I already have what I consider to be an amazing social network online, in terms of quality of interactions. Sure, people with whom I interact are simply amazing. Sure, the size of my first degree network on some services is “well above average.” But these things wouldn’t matter at all if I weren’t able to have meaningful interactions in these contexts. And, as it turns out, I’m lucky enough to be able to have very meaningful interactions in a large range of contexts, both offline and on. Part of it has to do with the fact that I’m teaching addict. Part of it has to do with the fact that I’m a papillon social (social butterfly). It may even have to do with a stage in my life, at which I still care about meeting new people but I don’t really need new people in my circle. Part of it makes me much less selective than most other people (I like to have new acquaintances) and part of it makes me more selective (I don’t need new “friends”). If it didn’t sound condescending, I’d say it has to do with maturity. But it’s not about my own maturity as a human being. It’s about the maturity of my first-degree network.

There are other people who are in an expansionist phase. For whatever reason (marketing and job searches are the best-known ones, but they’re really not the only ones), some people need to get more contacts and/or contacts with people who have some specific characteristics. For instance, there are social activists out there who need to connect to key decision-makers because they have a strong message to carry. And there are people who were isolated from most other people around them because of stigmatization who just need to meet non-judgmental people. These, to me, are fine goals for someone to expand her or his first-degree network.

Some of it may have to do with introversion. While extraversion is a “dominant trait” of mine, I care deeply about people who consider themselves introverts, even when they start using it as a divisive label. In fact, that’s part of the reason I think it’d be neat to hold a ShyCamp. There’s a whole lot of room for human connection without having to rely on devices of outgoingness.

So, there are people who may benefit from expansion of their first-degree network. In this context, the “network effect” matters in a specific way. And if I think about “network maturity” in this case, there’s no evaluation involved, contrary to what it may seem like.

As you may have noticed, I keep insisting on the fact that we’re talking about “first-degree network.” Part of the reason is that I was lecturing about a few key network concepts just yesterday so, getting people to understand the difference between “the network as a whole” (especially on an online service) and “a given person’s first-degree network” is important to me. But another part relates back to what I’m getting to realize about Quora and Scribd: the process of connecting through an online service may have as much to do with collapsing some degrees of separation than with “being part of the same network.” To use Granovetter’s well-known terms, it’s about transforming “weak ties” into “strong” ones.

And I specifically don’t mean it as a “quality of interaction.” What is at stake, on Quora and Scribd, seems to have little to do with creating stronger bonds. But they may want to create closer links, in terms of network topography. In a way, it’s a bit like getting introduced on LinkedIn (and it corresponds to what biz-minded people mean by “networking”): you care about having “access” to that person, but you don’t necessarily care about her or him, personally.

There’s some sense in using such an approach on “utilitarian networks” like professional or Q&A ones (LinkedIn does both). But there are diverse ways to implement this approach and, to me, Quora and Scribd do it in a way which is very precisely counterproductive. The way LinkedIn does it is context-appropriate. So is the way Academia.edu does it. In both of these cases, the “transaction cost” of connecting with someone is commensurate with the degree of interaction which is possible. On Scribd and Quora, they almost force you to connect with “people you already know” and the “degree of interaction” which is imposed on users is disproportionately high (especially in Quora’s case, where a contact of yours can annoy you by asking you personally to answer a specific question). In this sense, joining Quora is a bit closer to being conscripted in a war while registering on Academia.edu is just a tiny bit more like getting into a country club. The analogies are tenuous but they probably get the point across. Especially since I get the strong impression that the “intimacy phase” has a lot to do with the “country club mentality.”

See, the social context in which these services gain much traction (relatively tech-savvy Anglophones in North America and Europe) assign very negative connotations to social exclusion but people keep being fascinating by the affordances of “select clubs” in terms of social capital. In other words, people may be very vocal as to how nasty it would be if some people had exclusive access to some influential people yet there’s what I perceive as an obsession with influence among the same people. As a caricature: “The ‘human rights’ movement leveled the playing field and we should never ever go back to those dark days of Old Boys’ Clubs and Secret Societies. As soon as I become the most influential person on the planet, I’ll make sure that people who think like me get the benefits they deserve.”

This is where the notion of elitism, as applied specifically to Quora but possibly expanding to other services, makes the most sense. “Oh, no, Quora is meant for everyone. It’s Democratic! See? I can connect with very influential people. But, isn’t it sad that these plebeians are coming to Quora without a proper knowledge of  the only right way to ask questions and without proper introduction by people I can trust? I hate these n00bz! Even worse, there are people now on the service who are trying to get social capital by promoting themselves. The nerve on these people, to invade my own dedicated private sphere where I was able to connect with the ‘movers and shakers’ of the industry.” No wonder Quora is so journalistic.

But I’d argue that there’s a part of this which is a confusion between first-degree networks and connection. Before Quora, the same people were indeed connected to these “influential people,” who allegedly make Quora such a unique system. After all, they were already online and I’m quite sure that most of them weren’t more than three or four degrees of separation from Quora’s initial userbase. But access to these people was difficult because connections were indirect. “Mr. Y Z, the CEO of Company X was already in my network, since there were employees of Company X who were connected through Twitter to people who follow me. But I couldn’t just coldcall CEO Z to ask him a question, since CEOs are out of reach, in their caves. Quora changed everything because Y responded to a question by someone ‘totally unconnected to him’ so it’s clear, now, that I have direct access to my good ol’ friend Y’s inner thoughts and doubts.”

As RMS might say, this type of connection is a “seductive mirage.” Because, I would argue, not much has changed in terms of access and whatever did change was already happening all over this social context.

At the risk of sounding dismissive, again, I’d say that part of what people find so alluring in Quora is “simply” an epiphany about the Small World phenomenon. With all sorts of fallacies caught in there. Another caricature: “What? It takes only three contacts for me to send something from rural Idaho to the head honcho at some Silicon Valley firm? This is the first time something like this happens, in the History of the Whole Wide World!”

Actually, I do feel quite bad about these caricatures. Some of those who are so passionate about Quora, among my contacts, have been very aware of many things happening online since the early 1990s. But I have to be honest in how I receive some comments about Quora and much of it sounds like a sudden realization of something which I thought was a given.

The fact that I feel so bad about these characterizations relates to the fact that, contrary to what I had planned to do, I’m not linking to specific comments about Quora. Not that I don’t want people to read about this but I don’t want anyone to feel targeted. I respect everyone and my characterizations aren’t judgmental. They’re impressionistic and, again, caricatures.

Speaking of what I had planned, beginning this post… I actually wanted to talk less about Quora specifically and more about other issues. Sounds like I’m currently getting sidetracked, and it’s kind of sad. But it’s ok. The show must go on.

So, other services…

While I had a similar experiences with Scribd and Quora about getting notifications of new connections from people with whom I haven’t had meaningful interactions, I’ve had a very different experience on many (probably most) other services.

An example I like is Foursquare. “Friendship requests” I get on Foursquare are mostly from: people with whom I’ve had relatively significant interactions in the past, people who were already significant parts of my second-degree network, or people I had never heard of. Sure, there are some people with whom I had tried to establish connections, including some who seem to reluctantly follow me on Quora. But the proportion of these is rather minimal and, for me, the stakes in accepting a friend request on Foursquare are quite low since it’s mostly about sharing data I already share publicly. Instead of being able to solicit my response to a specific question, the main thing my Foursquare “friends” can do that others can’t is give me recommendations, tips, and “notifications of their presence.” These are all things I might actually enjoy, so there’s nothing annoying about it. Sure, like any online service with a network component, these days, there are some “friend requests” which are more about self-promotion. But those are usually easy to avoid and, even if I get fooled by a “social media mar-ke-tor,” the most this person may do to me is give usrecommendation about “some random place.” Again, easy to avoid. So, the “social network” dimension of Foursquare seems appropriate, to me. Not ideal, but pretty decent.

I never really liked the “game” aspect and while I did play around with getting badges and mayorships in my first few weeks, it never felt like the point of Foursquare, to me. As Foursquare eventually became mainstream in Montreal and I was asked by a journalist about my approach to Foursquare, I was exactly in the phase when I was least interested in the game aspect and wished we could talk a whole lot more about the other dimensions of the phenomenon.

And I realize that, as I’m saying this, I may sound to some as exactly those who are bemoaning the shift out of the initial userbase of some cherished service. But there are significant differences. Note that I’m not complaining about the transition in the userbase. In the Foursquare context, “the more the merrier.” I was actually glad that Foursquare was becoming mainstream as it was easier to explain to people, it became more connected with things business owners might do, and generally had more impact. What gave me pause, at the time, is the journalistic hype surrounding Foursquare which seemed to be missing some key points about social networks online. Besides, I was never annoyed by this hype or by Foursquare itself. I simply thought that it was sad that the focus would be on a dimension of the service which was already present on not only Dodgeball and other location-based services but, pretty much, all over the place. I was critical of the seemingly unthinking way people approached Foursquare but the service itself was never that big a deal for me, either way.

And I pretty much have the same attitude toward any tool. I happen to have my favourites, which either tend to fit neatly in my “workflow” or otherwise have some neat feature I enjoy. But I’m very wary of hype and backlash. Especially now. It gets old very fast and it’s been going for quite a while.

Maybe I should just move away from the “tech world.” It’s the context for such hype and buzz machine that it almost makes me angry. [I very rarely get angry.] Why do I care so much? You can say it’s accumulation, over the years. Because I still care about social media and I really do want to know what people are saying about social media tools. I just wish discussion of these tools weren’t soooo “superlative”…

Obviously, I digress. But this is what I like to do on my blog and it has a cathartic effect. I actually do feel better now, thank you.

And I can talk about some other things I wanted to mention. I won’t spend much time on them because this is long enough (both as a blogpost and as a blogging session). But I want to set a few placeholders, for further discussion.

One such placeholder is about some pet theories I have about what worked well with certain services. Which is exactly the kind of thing “social media entrepreneurs” and journalists are so interested in, but end up talking about the same dimensions.

Let’s take Twitter, for instance. Sure, sure, there’s been a lot of talk about what made Twitter a success and probably-everybody knows that it got started as a side-project at Odeo, and blah, blah, blah. Many people also realize that there were other microblogging services around as Twitter got traction. And I’m sure some people use Twitter as a “textbook case” of “network effect” (however they define that effect). I even mention the celebrity dimensions of the “Twitter phenomenon” in class (my students aren’t easily starstruck by Bieber and Gaga) and I understand why journalists are so taken by Twitter’s “broadcast” mission. But something which has been discussed relatively rarely is the level of responsiveness by Twitter developers, over the years, to people’s actual use of the service. Again, we all know that “@-replies,” “hashtags,” and “retweets” were all emerging usage patterns that Twitter eventually integrated. And some discussion has taken place when Twitter changed it’s core prompt to reflect the fact that the way people were using it had changed. But there’s relatively little discussion as to what this process implies in terms of “developing philosophy.” As people are still talking about being “proactive” (ugh!) with users, and crude measurements of popularity keep being sold and bandied about, a large part of the tremendous potential for responsiveness (through social media or otherwise) is left untapped. People prefer to hype a new service which is “likely to have Twitter-like success because it has the features users have said they wanted in the survey we sell.” Instead of talking about the “get satisfaction” effect in responsiveness. Not that “consumers” now have “more power than ever before.” But responsive developers who refrain from imposing their views (Quora, again) tend to have a more positive impact, socially, than those which are merely trying to expand their userbase.

Which leads me to talk about Facebook. I could talk for hours on end about Facebook, but I almost feel afraid to do so. At this point, Facebook is conceived in what I perceive to be such a narrow way that it seems like anything I might say would sound exceedingly strange. Given the fact that it was part one of the first waves of Web tools with explicit social components to reach mainstream adoption, it almost sounds “historical” in timeframe. But, as so many people keep saying, it’s just not that old. IMHO, part of the implication of Facebook’s relatively young age should be that we are able to discuss it as a dynamic process, instead of assigning it to a bygone era. But, whatever…

Actually, I think part of the reason there’s such lack of depth in discussing Facebook is also part of the reason it was so special: it was originally a very select service. Since, for a significant period of time, the service was only available to people with email addresses ending in “.edu,” it’s not really surprising that many of the people who keep discussing it were actually not on the service “in its formative years.” But, I would argue, the fact that it was so exclusive at first (something which is often repeated but which seems to be understood in a very theoretical sense) contributed quite significantly to its success. Of course, similar claims have been made but, I’d say that my own claim is deeper than others.

[Bang! I really don’t tend to make claims so, much of this blogpost sounds to me as if it were coming from somebody else…]

Ok, I don’t mean it so strongly. But there’s something I think neat about the Facebook of 2005, the one I joined. So I’d like to discuss it. Hence the placeholder.

And, in this placeholder, I’d fit: the ideas about responsiveness mentioned with Twitter, the stepwise approach adopted by Facebook (which, to me, was the real key to its eventual success), the notion of intimacy which is the true core of this blogpost, the notion of hype/counterhype linked to journalistic approaches, a key distinction between privacy and intimacy, some non-ranting (but still rambling) discussion as to what Google is missing in its “social” projects, anecdotes about “sequential network effects” on Facebook as the service reached new “populations,” some personal comments about what I get out of Facebook even though I almost never spent any significant amount of time on it, some musings as to the possibility that there are online services which have reached maturity and may remain stable in the foreseeable future, a few digressions about fanboism or about the lack of sophistication in the social network models used in online services, and maybe a bit of fun at the expense of “social media expert marketors”…

But that’ll be for another time.

Cheers!

WordPress as Content Directory: Getting Somewhere

{I tend to ramble a bit. If you just want a step-by-step tutorial, you can skip to here.}

Woohoo!

I feel like I’ve reached a milestone in a project I’ve had in mind, ever since I learnt about Custom Post Types in WordPress 3.0: Using WordPress as a content directory.

The concept may not be so obvious to anyone else, but it’s very clear to me. And probably much clearer for anyone who has any level of WordPress skills (I’m still a kind of WP newbie).

Basically, I’d like to set something up through WordPress to make it easy to create, review, and publish entries in content databases. WordPress is now a Content Management System and the type of “content management” I’d like to enable has to do with something of a directory system.

Why WordPress? Almost glad you asked.

These days, several of the projects on which I work revolve around WordPress. By pure coincidence. Or because WordPress is “teh awsum.” No idea how representative my sample is. But I got to work on WordPress for (among other things): an academic association, an adult learners’ week, an institute for citizenship and social change, and some of my own learning-related projects.

There are people out there arguing about the relative value of WordPress and other Content Management Systems. Sometimes, WordPress may fall short of people’s expectations. Sometimes, the pro-WordPress rhetoric is strong enough to sound like fanboism. But the matter goes beyond marketshare, opinions, and preferences.

In my case, WordPress just happens to be a rather central part of my life, these days. To me, it’s both a question of WordPress being “the right tool for the job” and the work I end up doing being appropriate for WordPress treatment. More than a simple causality (“I use WordPress because of the projects I do” or “I do these projects because I use WordPress”), it’s a complex interaction which involves diverse tools, my skillset, my social networks, and my interests.

Of course, WordPress isn’t perfect nor is it ideal for every situation. There are cases in which it might make much more sense to use another tool (Twitter, TikiWiki, Facebook, Moodle, Tumblr, Drupal..). And there are several things I wish WordPress did more elegantly (such as integrating all dimensions in a single tool). But I frequently end up with WordPress.

Here are some things I like about WordPress:

This last one is where the choice of WordPress for content directories starts making the most sense. Not only is it easy for me to use and build on WordPress but the learning curves are such that it’s easy for me to teach WordPress to others.

A nice example is the post editing interface (same in the software and service). It’s powerful, flexible, and robust, but it’s also very easy to use. It takes a few minutes to learn and is quite sufficient to do a lot of work.

This is exactly where I’m getting to the core idea for my content directories.

I emailed the following description to the digital content editor for the academic organization for which I want to create such content directories:

You know the post editing interface? What if instead of editing posts, someone could edit other types of contents, like syllabi, calls for papers, and teaching resources? What if fields were pretty much like the form I had created for [a committee]? What if submissions could be made by people with a specific role? What if submissions could then be reviewed by other people, with another role? What if display of these items were standardised?

Not exactly sure how clear my vision was in her head, but it’s very clear for me. And it came from different things I’ve seen about custom post types in WordPress 3.0.

For instance, the following post has been quite inspiring:

I almost had a drift-off moment.

But I wasn’t able to wrap my head around all the necessary elements. I perused and read a number of things about custom post types, I tried a few things. But I always got stuck at some point.

Recently, a valuable piece of the puzzle was provided by Kyle Jones (whose blog I follow because of his work on WordPress/BuddyPress in learning, a focus I share).

Setting up a Staff Directory using WordPress Custom Post Types and Plugins | The Corkboard.

As I discussed in the comments to this post, it contained almost everything I needed to make this work. But the two problems Jones mentioned were major hurdles, for me.

After reading that post, though, I decided to investigate further. I eventually got some material which helped me a bit, but it still wasn’t sufficient. Until tonight, I kept running into obstacles which made the process quite difficult.

Then, while trying to solve a problem I was having with Jones’s code, I stumbled upon the following:

Rock-Solid WordPress 3.0 Themes using Custom Post Types | Blancer.com Tutorials and projects.

This post was useful enough that I created a shortlink for it, so I could have it on my iPad and follow along: http://bit.ly/RockSolidCustomWP

By itself, it might not have been sufficient for me to really understand the whole process. And, following that tutorial, I replaced the first bits of code with use of the neat plugins mentioned by Jones in his own tutorial: More Types, More Taxonomies, and More Fields.

I played with this a few times but I can now provide an actual tutorial. I’m now doing the whole thing “from scratch” and will write down all steps.

This is with the WordPress 3.0 blogging software installed on a Bluehost account. (The WordPress.com blogging service doesn’t support custom post types.) I use the default Twenty Ten theme as a parent theme.

Since I use WordPress Multisite, I’m creating a new test blog (in Super Admin->Sites, “Add New”). Of course, this wasn’t required, but it helps me make sure the process is reproducible.

Since I already installed the three “More Plugins” (but they’re not “network activated”) I go in the Plugins menu to activate each of them.

I can now create the new “Product” type, based on that Blancer tutorial. To do so, I go to the “More Types” Settings menu, I click on “Add New Post Type,” and I fill in the following information: post type names (singular and plural) and the thumbnail feature. Other options are set by default.

I also set the “Permalink base” in Advanced settings. Not sure it’s required but it seems to make sense.

I click on the “Save” button at the bottom of the page (forgot to do this, the last time).

I then go to the “More Fields” settings menu to create a custom box for the post editing interface.

I add the box title and change the “Use with post types” options (no use in having this in posts).

(Didn’t forget to click “save,” this time!)

I can now add the “Price” field. To do so, I need to click on the “Edit” link next to the “Product Options” box I just created and add click “Add New Field.”

I add the “Field title” and “Custom field key”:

I set the “Field type” to Number.

I also set the slug for this field.

I then go to the “More Taxonomies” settings menu to add a new product classification.

I click “Add New Taxonomy,” and fill in taxonomy names, allow permalinks, add slug, and show tag cloud.

I also specify that this taxonomy is only used for the “Product” type.

(Save!)

Now, the rest is more directly taken from the Blancer tutorial. But instead of copy-paste, I added the files directly to a Twenty Ten child theme. The files are available in this archive.

Here’s the style.css code:

/*
Theme Name: Product Directory
Theme URI: http://enkerli.com/
Description: A product directory child theme based on Kyle Jones, Blancer, and Twenty Ten
Author: Alexandre Enkerli
Version: 0.1
Template: twentyten
*/
@import url("../twentyten/style.css");

The code for functions.php:

<!--?php /**  * ProductDir functions and definitions  * @package WordPress  * @subpackage Product_Directory  * @since Product Directory 0.1  */ /*Custom Columns*/ add_filter("manage_edit-product_columns", "prod_edit_columns"); add_action("manage_posts_custom_column",  "prod_custom_columns"); function prod_edit_columns($columns){ 		$columns = array( 			"cb" =--> "<input type="\&quot;checkbox\&quot;" />",
			"title" => "Product Title",
			"description" => "Description",
			"price" => "Price",
			"catalog" => "Catalog",
		);

		return $columns;
}

function prod_custom_columns($column){
		global $post;
		switch ($column)
		{
			case "description":
				the_excerpt();
				break;
			case "price":
				$custom = get_post_custom();
				echo $custom["price"][0];
				break;
			case "catalog":
				echo get_the_term_list($post->ID, 'catalog', '', ', ','');
				break;
		}
}
?>

And the code in single-product.php:

<!--?php /**  * Template Name: Product - Single  * The Template for displaying all single products.  *  * @package WordPress  * @subpackage Product_Dir  * @since Product Directory 1.0  */ get_header(); ?-->
<div id="container">
<div id="content">
<!--?php the_post(); ?-->

<!--?php 	$custom = get_post_custom($post--->ID);
	$price = "$". $custom["price"][0];

?>
<div id="post-<?php the_ID(); ?><br />">>
<h1 class="entry-title"><!--?php the_title(); ?--> - <!--?=$price?--></h1>
<div class="entry-meta">
<div class="entry-content">
<div style="width: 30%; float: left;">
			<!--?php the_post_thumbnail( array(100,100) ); ?-->
			<!--?php the_content(); ?--></div>
<div style="width: 10%; float: right;">
			Price
<!--?=$price?--></div>
</div>
</div>
</div>
<!-- #content --></div>
<!-- #container -->

<!--?php get_footer(); ?-->

That’s it!

Well, almost..

One thing is that I have to activate my new child theme.

So, I go to the “Themes” Super Admin menu and enable the Product Directory theme (this step isn’t needed with single-site WordPress).

I then activate the theme in Appearance->Themes (in my case, on the second page).

One thing I’ve learnt the hard way is that the permalink structure may not work if I don’t go and “nudge it.” So I go to the “Permalinks” Settings menu:

And I click on “Save Changes” without changing anything. (I know, it’s counterintuitive. And it’s even possible that it could work without this step. But I spent enough time scratching my head about this one that I find it important.)

Now, I’m done. I can create new product posts by clicking on the “Add New” Products menu.

I can then fill in the product details, using the main WYSIWYG box as a description, the “price” field as a price, the “featured image” as the product image, and a taxonomy as a classification (by clicking “Add new” for any tag I want to add, and choosing a parent for some of them).

Now, in the product management interface (available in Products->Products), I can see the proper columns.

Here’s what the product page looks like:

And I’ve accomplished my mission.

The whole process can be achieved rather quickly, once you know what you’re doing. As I’ve been told (by the ever-so-helpful Justin Tadlock of Theme Hybrid fame, among other things), it’s important to get the data down first. While I agree with the statement and its implications, I needed to understand how to build these things from start to finish.

In fact, getting the data right is made relatively easy by my background as an ethnographer with a strong interest in cognitive anthropology, ethnosemantics, folk taxonomies (aka “folksonomies“), ethnography of communication, and ethnoscience. In other words, “getting the data” is part of my expertise.

The more technical aspects, however, were a bit difficult. I understood most of the principles and I could trace several puzzle pieces, but there’s a fair deal I didn’t know or hadn’t done myself. Putting together bits and pieces from diverse tutorials and posts didn’t work so well because it wasn’t always clear what went where or what had to remain unchanged in the code. I struggled with many details such as the fact that Kyle Jones’s code for custom columns wasn’t working first because it was incorrectly copied, then because I was using it on a post type which was “officially” based on pages (instead of posts). Having forgotten the part about “touching” the Permalinks settings, I was unable to get a satisfying output using Jones’s explanations (the fact that he doesn’t use titles didn’t really help me, in this specific case). So it was much harder for me to figure out how to do this than it now is for me to build content directories.

I still have some technical issues to face. Some which are near essential, such as a way to create archive templates for custom post types. Other issues have to do with features I’d like my content directories to have, such as clearly defined roles (the “More Plugins” support roles, but I still need to find out how to define them in WordPress). Yet other issues are likely to come up as I start building content directories, install them in specific contexts, teach people how to use them, observe how they’re being used and, most importantly, get feedback about their use.

But I’m past a certain point in my self-learning journey. I’ve built my confidence (an important but often dismissed component of gaining expertise and experience). I found proper resources. I understood what components were minimally necessary or required. I succeeded in implementing the system and testing it. And I’ve written enough about the whole process that things are even clearer for me.

And, who knows, I may get feedback, questions, or advice..

What Not to Tweet

Here’s a list I tweeted earlier.

Twenty Things You Should Never, Ever Tweet for Fear of Retaliation from the Tweet Police

  1. Lists. Too difficult to follow.
  2. Do’s and don’ts. Who died and made you bandleader?
  3. Personal thoughts. Nobody cares what anyone else thinks, anyway.
  4. Anything in a foreign language. It confuses everyone.
  5. Personal opinions. You may offend someone.
  6. Jokes. Same reason as #5.
  7. Links. Too dangerous, since some could be malicious.
  8. Anything in “the second degree.” The bareness of context prevents careful reading.
  9. Anything insightful. Who do you think you are?
  10. Personal replies. Can’t you get a room?
  11. -20: What @oatmeal said you shouldn’t tweet. If it’s funny, it must be true.

In case it wasn’t clear… Yes, I mean this as sarcasm. One of my pet peeves is to hear people tell others what to do or not to do, without appropriate context. It’s often perceived to be funny or useful but, to be honest, it just rubs me the wrong way. Sure, they’re allowed to do it. I won’t prevent them. I don’t even think they should stop, that’s really not for me to decide. It’s just that, being honest with myself, I realize how negative of an effect it has on me. It actually reaches waaaaay down into something I don’t care to visit very often.

The Oatmeal can be quite funny. Reading a few of these comics, recently, I literally LOLed. And this one probably pleased a lot of people, because it described some of their own pet peeves. Besides, it’s an old comic, probably coming from a time when tweets were really considered to be answers to the original Twitter prompt: “What are you doing?” (i.e., before the change to the somewhat more open “What’s happening?”). But I’ve heard enough expressions of what people should or shouldn’t do with a specific social media system that I felt the need to vent. So, that was the equivalent of a rant (and this post is closer to an actual rant).

I mean, there’s a huge difference between saying “these are the kinds of uses for which I think Twitter is the appropriate tool” and the flat-out dismissal of what others have done. While Twitter is old news, as social media go, it’s still unfolding and much of its strength comes from the fact that we don’t actually have a rigid notion of what it should be.

Not that there aren’t uses of Twitter I dislike. In fact, for much of 2009, I felt it was becoming too commercial for my taste. I felt there was too much promotion of commercial entities and products, and that it was relatively difficult to avoid such promotional tweets if one were to follow the reciprocation principle (“I really should make sure I follow those who follow me, even if a large proportion of them are just trying to increase their follower counts”). But none of this means that “Twitter isn’t for commercial promotion.” Structurally, Twitter almost seems to be made for such uses. Conceptually, it comes from the same “broadcast” view of communication, shared by many marketers, advertisers, PR experts, and movie producers. As social media tools go, Twitter is among the most appropriate ones to use to broadly distribute focused messages without having to build social relationships. So, no matter how annoyed I may get at these tweets and at commercial Twitterers, it’d be inaccurate to say that “Twitter isn’t for that.” Besides, “Twitter, Inc.” has adopted commercial promotion as a major part of its “business model.” No matter what one feels about this (say, that it’s not very creative or that it will help distinguish between commercial tweets and the rest of Twitter traffic), it seems to imply that Twitter is indeed about commercial promotion as much as it is about “shar[ing] and discover[ing] what’s happening now.”

The same couldn’t be said about other forms of tweeting that others may dislike. It’d be much harder to make a case for, say, conference liveblogging as being an essential part of what Twitter is about. In fact, some well-known and quite vocal people have made pronouncements about how inappropriate, in their minds, such a practice was. To me, much of it sounds like attempts at rationalizing a matter of individual preference. Some may dislike it but Twitter does make a very interesting platform for liveblogging conferences. Sure, we’ve heard about the negative consequences of the Twitter backchannel at some high-profile events. And there are some technical dimensions of Twitter which make liveblogging potentially more annoying, to some users, than if it were on another platform. But claiming that Twitter isn’t for liveblogging  reveals a rather rigid perspective of what social media can be. Again, one of the major strengths in Twitter is its flexibility. From “mentions” and “hashtags” to “retweets” and metadata, the platform has been developing over time based on usage patterns.

For one thing, it’s now much more conversational than it was in 2007, and some Twitter advocates are quite proud of that. So one might think that Twitter is for conversation. But, at least in my experience, Twitter isn’t that effective a tool for two-way communication let alone for conversations involving more than two people. So, if we’re to use conversation to evaluate Twitter (as its development may suggest we should do), it seems not to be that successful.

In this blog version of my list, I added a header with a mention of the “Tweet Police.” I mean it in the way that people talk about the “Fashion Police,” wish immediately makes me think about “fashion victims,” the beauty myth, the objectification of the human body, the social pressure to conform to some almost-arbitrary canons, the power struggles between those who decide what’s fashionable and those who need to dress fashionably to be accepted in some social contexts, etc. Basically, it leads to rather unpleasant thoughts. In a way, my mention of the “Tweet Police” is a strategy to “fight this demon” by showing how absurd it may become. Sure, it’d be a very tricky strategy if it were about getting everyone to just “get the message.” But, in this case, it’s about doing something which feels good. It’s my birthday, so I allow myself to do this.

Actively Reading: Organic Ideas for Startups

Been using Diigo as a way to annotate online texts. In this case, I was as interested in the tone as in the text itself. At the same time, I kept thinking about things which seem to be missing from Diigo.
Organic Startup Ideas
http://www.paulgraham.com/organic.html

One thing I like about this text is its tone. There’s an honesty, an ingenuity that I find rare in this type of writing.

  • startup ideas
    • The background is important, in terms of the type of ideas about which we’re constructing something.
  • what do you wish someone would make for you?
    • My own itch has to do with Diigo, actually. There’s a lot I wish Diigo would make for me. I may be perceived as an annoyance, but I think my wishlist may lead to something bigger and possibly quite successful.
    • The difference between this question and the “scratch your own itch” principle seems significant, and this distinction may have some implications in terms of success: we’re already talking about others, not just running ideas in our own head.
  • what do you wish someone would make for you?
    • It’s somewhat different from the well-known “scratch your own itch” principle. In this difference might be located something significant. In a way, part of the potential for this version to lead to success comes from the fact that it’s already connected with others, instead of being about running ideas in your own mind.
  • grow organically
    • The core topic of the piece, put in a comparative context. The comparison isn’t the one people tend to make and one may argue about the examples used. But the concept of organic ideas is fascinating and inspiring.
  • you decide, from afar,
    • What we call, in anthropology, the “armchair” approach. Also known as “backbenching.” For this to work, you need to have a deep knowledge of the situation, which is part of the point in this piece. Nice that it’s not demonizing this position but putting it in context.
  • Apple
    was the first type
    • One might argue that it was a hybrid case. Although, it does sound like the very beginnings of Apple weren’t about “thinking from afar.”
  • class of users other than you
    • Since developers are part of a very specific “class” of people, this isn’t insignificant a way to phrase this.
  • They still rely on this principle today, incidentally.
    The iPhone is the phone Steve Jobs wants.
    • Apple tends to be perceived in a different light. According to many people, it’s the “textbook example” of a company where decisions are made without concerns for what people need. “Steve Jobs uses a top-down approach,” “They don’t even use focus groups,” “They don’t let me use their tools the way I want to use them.” But we’re not talking about the same distinction between top-down and bottom-up. Though “organic ideas” seem to imply that it’s a grassroots/bottom-up phenomenon, the core distinction isn’t about the origin of the ideas (from the “top,” in both cases) but on the reasoning behind these ideas.
  • We didn’t need this software ourselves.
    • Sounds partly like a disclaimer but this approach is quite common and “there’s nothing wrong with it.”
  • comparatively old
    • Age and life experience make for an interesting angle. It’s not that this strategy needs people of a specific age to work. It’s that there’s a connection between one’s experience and the way things may pan out.
  • There is no sharp line between the two types of ideas,
    • Those in the “engineering worldview” might go nuts, at this point. I can hear the claims of “hand waving.” But we’re talking about something complex, here, not a merely complicated problem.
  • Apple type
    • One thing to note in the three examples here: they’re all made by pairs of guys. Jobs and Woz, Gates and Allen, Page and Brin. In many cases, the formula might be that one guy (or gal, one wishes) comes up with ideas knowing that the other can implement them. Again, it’s about getting somebody else to build it for you, not about scratching your own itch.
  • Bill Gates was writing something he would use
    • Again, Gates may not be the most obvious example, since he’s mostly known for another approach. It’s not inaccurate to say he was solving his own problem, at the time, but it may not be that convincing as an example.
  • Larry and Sergey when they wrote the first versions of Google.
    • Although, the inception of the original ideas was academic in context. They weren’t solving a search problem or thinking about monetization. They were discovering the power of CitationRank.
  • generally preferable
    • Nicely relativistic.
  • It takes experience
    to predict what other people will want.
    • And possibly a lot more. Interesting that he doesn’t mention empirical data.
  • young founders
    • They sound like a fascinating group to observe. They do wonders when they open up to others, but they seem to have a tendency to impose their worldviews.
  • I’d encourage you to focus initially on organic ideas
    • Now, this advice sounds more like the “scratch your own itch” advocation. But there’s a key difference in that it’s stated as part of a broader process. It’s more of a “walk before you run” or “do your homework” piece of advice, not a “you can’t come up with good ideas if you just think about how people will use your tool.”
  • missing or broken
    • It can cover a lot, but it’s couched in terms of the typical “problem-solving” approach at the centre of the engineering worldview. Since we’re talking about developing tools, it makes sense. But there could be a broader version, admitting for dreams, inspiration, aspiration. Not necessarily of the “what would make you happy?” kind, although there’s a lot to be said about happiness and imagination. You’re brainstorming, here.
  • immediate answers
    • Which might imply that there’s a second step. If you keep asking yourself the same question, you may be able to get a very large number of ideas. The second step could be to prioritize them but I prefer “outlining” as a process: you shuffle things together and you group some ideas to get one which covers several. What’s common between your need for a simpler way to code on the Altair and your values? Why do you care so much about algorithms instead of human encoding?
  • You may need to stand outside yourself a bit to see brokenness
    • Ah, yes! “Taking a step back,” “distancing yourself,” “seeing the forest for the trees”… A core dimension of the ethnographic approach and the need for a back-and-forth between “inside” and “outside.” There’s a reflexive component in this “being an outsider to yourself.” It’s not only psychological, it’s a way to get into the social, which can lead to broader success if it’s indeed not just about scratching your own itch.
  • get used to it and take it for granted
    • That’s enculturation, to you. When you do things a certain way simply because “we’ve always done them that way,” you may not create these organic ideas. But it’s a fine way to do your work. Asking yourself important questions about what’s wrong with your situation works well in terms of getting new ideas. But, sometimes, you need to get some work done.
  • a Facebook
    • Yet another recontextualized example. Zuckerberg wasn’t trying to solve that specific brokenness, as far as we know. But Facebook became part of what it is when Zuck began scratching that itch.
  • organic startup ideas usually don’t
    seem like startup ideas at first
    • Which gets us to the pivotal importance of working with others. Per this article, VCs and “angel investors,” probably. But, in the case of some of cases cited, those we tend to forget, like Paul Allen, Narendra, and the Winklevosses.
  • end up making
    something of value to a lot of people
    • Trial and error, it’s an iterative process. So you must recognize errors quickly and not invest too much effort in a specific brokenness. Part of this requires maturity.
  • something
    other people dismiss as a toy
    • The passage on which Gruber focused and an interesting tidbit. Not that central, come to think of it. But it’s important to note that people’s dismissive attitude may be misled, that “toys” may hide tools, that it’s probably a good idea not to take all feedback to heart…
  • At this point, when someone comes to us with
    something that users like but that we could envision forum trolls
    dismissing as a toy, it makes us especially likely to invest.
  • the best source of organic ones
    • Especially to investors. Potentially self-serving… in a useful way.
  • they’re at the forefront of technology
    • That part I would dispute, actually. Unless we talk about a specific subgroup of young founders and a specific set of tools. Young founders tend to be oblivious to a large field in technology, including social tools.
  • they’re in a position to discover
    valuable types of fixable brokenness first
    • The focus on fixable brokenness makes sense if we’re thinking exclusively through the engineering worldview, but it’s at the centre of some failures like the Google Buzz launch.
  • you still have to work hard
    • Of the “inspiration shouldn’t make use forget perspiration” kind. Makes for a more thoughtful approach than the frequent “all you need to do…” claims.
  • I’d encourage anyone
    starting a startup to become one of its users, however unnatural it
    seems.
    • Not merely an argument for dogfooding. It’s deeper than that. Googloids probably use Google tools but they didn’t actually become users. They’re beta testers with a strong background in troubleshooting. Not the best way to figure out what users really want or how the tool will ultimately fail.
  • It’s hard to compete directly with open source software
    • Open Source as competition isn’t new as a concept, but it takes time to seep in.
  • there has to be some part
    you can charge for
    • The breach through which old-school “business models” enter with little attention paid to everything else. To the extent that much of the whole piece might crumble from pressure built up by the “beancounter” worldview. Good thing he acknowledges it.