Category Archives: App Store

Timeline of Apple’s Online Services

[I’d like people’s help in completing a timeline of Apple’s online services.]

[Update: deleted the WordPress shortcode, which seems not to be working.]

As kind of a followup to yesterday’s post about some early rumours and speculations about the iPhone, I thought about posting some info about Apple’s online services. Part of the reason is that Asymco’s Horace Dediu has frequently talked about what we could call “Apple’s data play”, for instance in this post about the iCloud data centre in North Carolina. I was also thinking about Mike Davidson’s comments about Apple’s presence (and “dominance”) in such diverse fields as hardware, software, licensing, and commerce. The trigger for this post, though, was from this Steve Jobs comment, which appeared in a recent NYT piece about the Apple Maps fiasco:

The MobileMe launch clearly demonstrates that we have more to learn about Internet services

The overall context for this quote as well as a number of discussions about Apple is the consensus that Apple does a poor job with online services. MobileMe and iTunes Ping are often used in these discussions and it seems clear to most people (including Apple executives and insiders, it sounds like) that the “computer company turned consumer electronics vendor” has a lot to learn about online services.

The reason I find this so interesting is that Apple seems insistent on pushing at least some of its online services. A bit less of a “betting the farm” strategy as Google’s “Emerald Sea” initiative, but an intriguing strategy for such a large and still-successful company. Dediu’s frequent reference to Clay Christensen’s concept of “Disruptive Innovation” might apply, here. Apple might be “disrupting itself into” an online services company, at least in part.

There are several things I find intriguing about this strategy.

As opposed to most other enterprises’ “online plays”, Apple’s model tends not to be based on ad revenues. The divide between Google and Apple couldn’t be stronger when we talk about ad-supported free/freemium services as opposed to paid services or services attached to other purposes. It’s likely an irreconcilable difference between fans of  both teams.

Online services are clearly not Apple’s strong suit. It often sounds like Apple is missing a “magic touch” with online services, the same way other companies are said to lack Apple’s design sense. This is more similar to Google+ given the consensus that “Google doesn’t know how to do ‘social’”. But it’s still surprising.

Though Apple may not have a “knack” for online services, it’s been trying to do it for quite a while. I keep thinking about eWorld as a precursor to the whole thing. It’s one thing for a company to try its hand at something new or to pivot into a strong business. It’s another thing entirely to shift more energies into something which has so far proven to be mostly a lost cause.

Adding to my thoughts on this was a podcast conversation (I think between John Siracusa and Dan Benjamin, though it might have been between Marco Arment and John Gruber) during which comments were made about those Apple employees working on online services.

So, basically, Apple’s online services have been on my mind. But I couldn’t find an exhaustive list. Tried Wikipedia but it doesn’t really separate online services from other things Apple does. And I ended up thinking about what would define “online services” in Apple’s case. Everything Apple does which incurs some bandwidth costs would be my working definition. Basically, it’s something to do with Apple investing in data centres and such. Some of these seem like very small costs (hosting data about podcasts, instead of the podcasts themselves, for instance). Given Apple’s size, these costs and the infrastructure behind all of this can be quite big.

So I started listing some of these services and organizing them in a sort of timeline, first in MultiMarkdown format in nvAlt, then in a Google Spreadsheet. I then discovered Vérité.CO’s Timeline.JS which takes a Google Spreadsheet and makes it into a visual timeline.

A few notes:

  • It’s a quick draft and I didn’t really check any of the data points.
  • In most cases, I only added months and, in the case of “AppleLink”, I only put years.
  • I took most dates from diverse Wikipedia pages, not necessarily backtracking on the whole process.
  • On at least one occasion, there was a discrepancy between two dates.
  • Sometimes, I took the date of the service’s announcement while I used an actual launch date for other services.
  • I only added a couple of pictures to show that it can be done. Many of the relevant pix are likely to be under copyright or to constitute a trademark.
  • I tried to be as exhaustive as I could be, but I’m sure I forgot stuff.
  • Some things may not sound like they qualify as part of “Apple’s online offering” but I think they’re still relevant. My rule of thumb is that if it goes to Apple’s servers, it’s an online service.
  • I separated some services from “suites” like iCloud or iTools, partly because some of those services haven’t been kept, which is important to see in a timeline. There are several services missing, here.
  • None of this timeline is meant to be editorial. I was just curious about what Apple has been doing online since the 1980s. The reason I care can be found in my earlier notes. I consider myself neither an “Apple fanboi” nor an “Apple hater”. I just find the situation revealing of something happening in the tech world, which has an impact on the Geek Niche.

So, here goes.

Here’s the Google Spreadsheet (editable by anyone):

Apple Online Services

Here’s the timeline through an embed code:

Here’s the embed code:

<iframe src='http://embed.verite.co/timeline/?source=0AjnWdp-FPwEKdHVqOXhWVlZuZjZYajN5QnExcExuVmc&font=Bevan-PotanoSans&maptype=toner&lang=en&hash_bookmark=true&height=650' width='100%' height='650' frameborder='0'>

 

Future of Learning Content

If indeed Apple plans to announce not just more affordable textbook options for students, but also more interactive, immersive ebook experiences…

Forecasting next week’s Apple education event (Dan Moren and Lex Friedman for Macworld)

I’m still in catchup mode (was sick during the break), but it’s hard to let this pass. It’s exactly the kind of thing I like to blog about: wishful thinking and speculation about education. Sometimes, my crazy predictions are fairly accurate. But my pleasure at blogging these things has little to do with the predictions game. I’m no prospectivist. I just like to build wishlists.

In this case, I’ll try to make it short. But I’m having drift-off moments just thinking about the possibilities. I do have a lot to say about this but we’ll see how things go.

Overall, I agree with the three main predictions in that MacWorld piece: Apple might come out with eBook creation tools, office software, and desktop reading solutions. I’m interested in all of these and have been thinking about the implications.

That MacWorld piece, like most media coverage of textbooks, these days, talks about the weight of physical textbooks as a major issue. It’s a common refrain and large bookbags/backpacks have symbolized a key problem with “education”. Moren and Friedman finish up with a zinger about lecturing. Also a common complaint. In fact, I’ve been on the record (for a while) about issues with lecturing. Which is where I think more reflection might help.

For one thing, alternative models to lecturing can imply more than a quip about the entertainment value of teaching. Inside the teaching world, there’s a lot of talk about the notion that teaching is a lot more than providing access to content. There’s a huge difference between reading a book and taking a class. But it sounds like this message isn’t heard and that there’s a lot of misunderstanding about the role of teaching.

It’s quite likely that Apple’s announcement may make things worse.

I don’t like textbooks but I do use them. I’m not the only teacher who dislikes textbook while still using them. But I feel the need to justify myself. In fact, I’ve been on the record about this. So, in that context, I think improvements in textbooks may distract us from a bigger issue and even lead us in the wrong direction. By focusing even more on content-creation, we’re commodifying education. What’s more, we’re subsuming education to a publishing model. We all know how that’s going. What’s tragic, IMHO, is that textbook publishers themselves are going in the direction of magazines! If, ten years from now, people want to know when we went wrong with textbook publishing, it’ll probably be a good idea for them to trace back from now. In theory, magazine-style textbooks may make a lot of sense to those who perceive learning to be indissociable from content consumption. I personally consider these magazine-style textbooks to be the most egregious of aberrations because, in practice, learning is radically different from content consumption.

So… If, on Thursday, Apple ends up announcing deals with textbook publishers to make it easier for them to, say, create and distribute free ad-supported magazine-style textbooks, I’ll be going through a large range of very negative emotions. Coming out of it, I might perceive a silverlining in the fact that these things can fairly easily be subverted. I like this kind of technological subversion and it makes me quite enthusiastic.

In fact, I’ve had this thought about iAd producer (Apple’s tool for creating mobile ads). Never tried it but, when I heard about it, it sounded like something which could make it easy to produce interactive content outside of mobile advertising. I don’t think the tool itself is restricted to Apple’s iAd, but I could see how the company might use the same underlying technology to create some content-creation tool.

“But,” you say, “you just said that you think learning isn’t about content.” Quite so. I’m not saying that I think these tools should be the future of learning. But creating interactive content can be part of something wider, which does relate to learning.

The point isn’t that I don’t like content. The point is that I don’t think content should be the exclusive focus of learning. To me, allowing textbook publishers to push more magazine-style content more easily is going in the wrong direction. Allowing diverse people (including learners and teachers) to easily create interactive content might in fact be a step in the right direction. It’s nothing new, but it’s an interesting path.

In fact, despite my dislike of a content emphasis in learning, I’m quite interested in “learning objects”. In fact, I did a presentation about them during the Spirit of Inquiry conference at Concordia, a few years ago (PDF).

A neat (but Flash-based) example of a learning object was introduced to me during that same conference: Mouse Party. The production value is quite high, the learning content seems relatively high, and it’s easily accessible.

But it’s based on Flash.

Which leads me to another part of the issue: formats.

I personally try to avoid Flash as much as possible. While a large number of people have done amazing things with Flash, it’s my sincere (and humble) opinion that Flash’s time has come and gone. I do agree with Steve Jobs on this. Not out of fanboism (I’m no Apple fanboi), not because I have something against Adobe (I don’t), not because I have a vested interested in an alternative technology. I just think that mobile Flash isn’t going anywhere and that. Even on the desktop, I think Flash-free is the way to go. Never installed Flash on my desktop computer, since I bought it in July. I do run Chrome for the occasional Flash-only video. But Flash isn’t the only video format out there and I almost never come across interesting content which actually relies on something exclusive to Flash. Flash-based standalone apps (like Rdio and Machinarium) are a different issue as Flash was more of a development platform for them and they’re available as Flash-free apps on Apple’s own iOS.

I wouldn’t be surprised if Apple’s announcements had something to do with a platform for interactive content as an alternative to Adobe Flash. In fact, I’d be quite enthusiastic about that. Especially given Apple’s mobile emphasis. We might be getting further in “mobile computing for the rest of us”.

Part of this may be related to HTML5. I was quite enthusiastic when Tumult released its “Hype” HTML5-creation tool. I only used it to create an HTML5 version of my playfulness talk. But I enjoyed it and can see a lot of potential.

Especially in view of interactive content. It’s an old concept and there are many tools out there to create interactive content (from Apple’s own QuickTime to Microsoft PowerPoint). But the shift to interactive content has been slower than many people (including educational technologists) would have predicted. In other words, there’s still a lot to be done with interactive content. Especially if you think about multitouch-based mobile devices.

Which eventually brings me back to learning and teaching.

I don’t “teach naked”, I do use slides in class. In fact, my slides are mostly bullet points, something presentation specialists like to deride. Thing is, though, my slides aren’t really meant for presentation and, while they sure are “content”, I don’t really use them as such. Basically, I use them as a combination of cue cards, whiteboard, and coursenotes. Though I may sound defensive about this, I’m quite comfortable with my use of slides in the classroom.

Yet, I’ve been looking intently for other solutions.

For instance, I used to create outlines in OmniOutliner that I would then send to LaTeX to produce both slides and printable outlines (as PDFs). I’ve thought about using S5, but it doesn’t really fit in my workflow. So I end up creating Keynote files on my Mac, uploading them (as PowerPoint) before class, and using them in the classroom using my iPad. Not ideal, but rather convenient.

(Interestingly enough, the main thing I need to do today is create PowerPoint slides as ancillary material for a textbook.)

In all of these cases, the result isn’t really interactive. Sure, I could add buttons and interactive content to the slides. But the basic model is linear, not interactive. The reason I don’t feel bad about it is that my teaching is very interactive (the largest proportion of classtime is devoted to open discussions, even with 100-plus students). But I still wish I could have something more appropriate.

I have used other tools, especially whiteboarding and mindmapping ones. Basically, I elicit topics and themes from students and we discuss them in a semi-structured way. But flow remains an issue, both in terms of workflow and in terms of conversation flow.

So if Apple were to come up with tools making it easy to create interactive content, I might integrate them in my classroom work. A “killer feature” here is if interaction could be recorded during class and then uploaded as an interactive podcast (à la ProfCast).

Of course, content-creation tools might make a lot of sense outside the classroom. Not only could they help distribute the results of classroom interactions but they could help in creating learning material to be used ahead of class. These could include the aforementioned learning objects (like Mouse Party) as well as interactive quizzes (like Hot Potatoes) and even interactive textbooks (like Moglue) and educational apps (plenty of these in the App Store).

Which brings me back to textbooks, the alleged focus of this education event.

One of my main issues with textbooks, including online ones, is usability. I read pretty much everything online, including all the material for my courses (on my iPad) but I find CourseSmart and its ilk to be almost completely unusable. These online textbooks are, in my experience, much worse than scanned and OCRed versions of the same texts (in part because they don’t allow for offline access but also because they make navigation much more difficult than in GoodReader).

What I envision is an improvement over PDFs.

Part of the issue has to do with PDF itself. Despite all its benefits, Adobe’s “Portable Document Format” is the relic of a bygone era. Sure, it’s ubiquitous and can preserve formatting. It’s also easy to integrate in diverse tools. In fact, if I understand things correctly, PDF replaced Display PostScript as the basis for Quartz 2D, a core part of Mac OS X’s graphics rendering. But it doesn’t mean that it can’t be supplemented by something else.

Part of the improvement has to do with flexibility. Because of its emphasis on preserving print layouts, PDF tends to enforce print-based ideas. This is where EPUB is at a significant advantage. In a way, EPUB textbooks might be the first step away from the printed model.

From what I can gather, EPUB files are a bit like Web archives. Unlike PDFs, they can be reformatted at will, just like webpages can. In fact, iBooks and other EPUB readers (including Adobe’s, IIRC) allow for on-the-fly reformatting, which puts the reader in control of a much greater part of the reading experience. This is exactly the kind of thing publishers fail to grasp: readers, consumers, and users want more control on the experience. EPUB textbooks would thus be easier to read than PDFs.

EPUB is the basis for Apple’s iBooks and iBookstore and people seem to be assuming that Thursday’s announcement will be about iBooks. Makes sense and it’d be nice to see an improvement over iBooks. For one thing, it could support EPUB 3. There are conversion tools but, AFAICT, iBooks is stuck with EPUB 2.0. An advantage there is that EPUBs can possibly include scripts and interactivity. Which could make things quite interesting.

Interactive formats abound. In fact, PDFs can include some interactivity. But, as mentioned earlier, there’s a lot of room for improvement in interactive content. In part, creation tools could be “democratized”.

Which gets me thinking about recent discussions over the fate of HyperCard. While I understand John Gruber’s longstanding position, I find room for HyperCard-like tools. Like some others, I even had some hopes for ATX-based TileStack (an attempt to bring HyperCard stacks back to life, online). And I could see some HyperCard thinking in an alternative to both Flash and PDF.

“Huh?”, you ask?

Well, yes. It may sound strange but there’s something about HyperCard which could make sense in the longer term. Especially if we get away from the print model behind PDFs and the interaction model behind Flash. And learning objects might be the ideal context for this.

Part of this is about hyperlinking.  It’s no secret that HyperCard was among HTML precursors. As the part of HTML which we just take for granted, hyperlinking is among the most undervalued features of online content. Sure, we understand the value of sharing links on social networking systems. And there’s a lot to be said about bookmarking. In fact, I’ve been thinking about social bookmarking and I have a wishlist about sharing tools, somewhere. But I’m thinking about something much more basic: hyperlinking is one of the major differences between online and offline wriiting.

Think about the differences between, say, a Wikibook and a printed textbook. My guess is that most people would focus on the writing style, tone, copy-editing, breadth, reviewing process, etc. All of these are relevant. In fact, my sociology classes came up with variations on these as disadvantages of the Wikibook over printed textbooks. Prior to classroom discussion about these differences, however, I mentioned several advantages of the Wikibook:

  • Cover bases
  • Straightforward
  • Open Access
  • Editable
  • Linked

(Strangely enough, embedded content from iWork.com isn’t available and I can’t log into my iWork.com account. Maybe it has to do with Thursday’s announcement?)

That list of advantages is one I’ve been using since I started to use this Wikibook… excerpt for the last one. And this is one which hit me, recently, as being more important than the others.

So, in class, I talked about the value of links and it’s been on my mind quite a bit. Especially in view of textbooks. And critical thinking.

See, academic (and semi-academic) writing is based on references, citations, quotes. English-speaking academics are likely to be the people in the world of publishing who cite the most profusely. It’s not rare for a single paragraph of academic writing in English to contain ten citations or more, often stringed in parentheses (Smith 1999, 2005a, 2005b; Smith and Wesson 1943, 2010). And I’m not talking about Proust-style paragraphs either. I’m convinced that, with some quick searches, I could come up with a paragraph of academic writing which has less “narrative content” than citation.

Textbooks aren’t the most egregious example of what I’d consider over-citing. But they do rely on citations quite a bit. As I work more specifically on textbook content, I notice even more clearly the importance of citations. In fact, in my head, I started distinguishing some patterns in textbook content. For instance, there are sections which mostly contain direct explanations of key concepts while other sections focus on personal anecdotes from the authors or extended quotes from two sides of the debate. But one of the most obvious sections are summaries from key texts.

For instance (hypothetical example):

As Nora Smith explained in her 1968 study Coming Up with Something to Say, the concept of interpretation has a basis in cognition.

Smith (1968: 23) argued that Pierce’s interpretant had nothing to do with theatre.

These citations are less conspicuous than they’d be in peer-reviewed journals. But they’re a central part of textbook writing. One of their functions should be to allow readers (undergraduate students, mostly) to learn more about a topic. So, when a student wants to know more about Nora Smith’s reading of Pierce, she “just” have to locate Smith’s book, go to the right page, scan the text for the read for the name “Pierce”, and read the relevant paragraph. Nothing to it.

Compare this to, say, a blogpost. I only cite one text, here. But it’s linked instead of being merely cited. So readers can quickly know more about the context for what I’m discussing before going to the library.

Better yet, this other blogpost of mine is typical of what I’ve been calling a linkfest, a post containing a large number of links. Had I put citations instead of links, the “narrative” content of this post would be much less than the citations. Basically, the content was a list of contextualized links. Much textbook content is just like that.

In my experience, online textbooks are citation-heavy and take almost no benefit from linking. Oh, sure, some publisher may replace citations with links. But the result would still not be the same as writing meant for online reading because ex post facto link additions are quite different from link-enhanced writing. I’m not talking about technological determinism, here. I’m talking about appropriate tool use. Online texts can be quite different from printed ones and writing for an online context could benefit greatly from this difference.

In other words, I care less about what tools publishers are likely to use to create online textbooks than about a shift in the practice of online textbooks.

So, if Apple comes out with content-creation tools on Thursday (which sounds likely), here are some of my wishes:

  • Use of open standards like HTML5 and EPUB (possibly a combination of the two).
  • Completely cross-platform (should go without saying, but Apple’s track record isn’t that great, here).
  • Open Access.
  • Link library.
  • Voice support.
  • Mobile creation tools as powerful as desktop ones (more like GarageBand than like iWork).
  • HyperCard-style emphasis on hyperlinked structures (à la “mini-site” instead of web archives).
  • Focus on rich interaction (possibly based on the SproutCore web framework).
  • Replacement for iWeb (which is being killed along with MobileMe).
  • Ease creation of lecturecasts.
  • Deep integration with iTunes U.
  • Combination of document (à la Pages or Word), presentation (à la Keynote or PowerPoint), and standalone apps (à la The Elements or even Myst).
  • Full support for course management systems.
  • Integration of textbook material and ancillary material (including study guides, instructor manuals, testbanks, presentation files, interactive quizzes, glossaries, lesson plans, coursenotes, etc.).
  • Outlining support (more like OmniOutliner or even like OneNote than like Keynote or Pages).
  • Mindmapping support (unlikely, but would be cool).
  • Whiteboard support (both in-class and online).
  • Collaboration features (à la Adobe Connect).
  • Support for iCloud (almost a given, but it opens up interesting possibilities).
  • iWork integration (sounds likely, but still in my wishlist).
  • Embeddable content (à la iWork.com).
  • Stability, ease of use, and low-cost (i.e., not Adobe Flash or Acrobat).
  • Better support than Apple currently provides for podcast production and publishing.
  • More publisher support than for iBooks.
  • Geared toward normal users, including learners and educators.

The last three are probably where the problem lies. It’s likely that Apple has courted textbook publishers and may have convinced them that they should up their game with online textbooks. It’s clear to me that publishers risk to fall into oblivion if they don’t wake up to the potential of learning content. But I sure hope the announcement goes beyond an agreement with publishers.

Rumour has it that part of the announcement might have to do with bypassing state certification processes, in the US. That would be a big headline-grabber because the issue of state certification is something of wedge issue. Could be interesting, especially if it means free textbooks (though I sure hope they won’t be ad-supported). But that’s much less interesting than what could be done with learning content.

User-generated content” may be one of the core improvements in recent computing history, much of which is relevant for teaching. As fellow anthro Mike Wesch has said:

We’ll  need to rethink a few things…

And Wesch sure has been thinking about learning.

Problem is, publishers and “user-generated content” don’t go well together. I’m guessing that it’s part of the reason for Apple’s insufficient support for “user-generated content”. For better or worse, Apple primarily perceives its users as consumers. In some cases, Apple sides with consumers to make publishers change their tune. In other cases, it seems to be conspiring with publishers against consumers. But in most cases, Apple fails to see its core users as content producers. In the “collective mind of Apple”, the “quality content” that people should care about is produced by professionals. What normal users do isn’t really “content”. iTunes U isn’t an exception, those of us who give lectures aren’t Apple’s core users (even though the education market as a whole has traditionally being an important part of Apple’s business). The fact that Apple courts us underlines the notion that we, teachers and publishers (i.e. non-students), are the ones creating the content. In other words, Apple supports the old model of publishing along with the old model of education. Of course, they’re far from alone in this obsolete mindframe. But they happen to have several of the tools which could be useful in rethinking education.

Thursday’s events is likely to focus on textbooks. But much more is needed to shift the balance between publishers and learners. Including a major evolution in podcasting.

Podcasting is especially relevant, here. I’ve often thought about what Apple could do to enhance podcasting for learning. Way beyond iTunes U. Into something much more interactive. And I don’t just mean “interactive content” which can be manipulated seamless using multitouch gestures. I’m thinking about the back-and-forth of learning and teaching, the conversational model of interactivity which clearly distinguishes courses from mere content.

Reviewing TRAUMA

As an art piece, one can evaluate TRAUMA as a relatively effective proof-of-concept based on an interesting concept. It does bring about a sense of alienation as would a classroom exercise in computational arts. Yet it remains attached to a notion of art as a directed endeavour. TRAUMA leaves little room for interpretation and nuance. Unlike an art movie but like an art project, it forces some meanings on what could be a broader experience. Without being unilinear or monovocal, its structure makes it difficult to truly wander around, as would a “tourist” in the Myst worlds.

As a game, TRAUMA’s limitations are even more problematic. While the short duration of the game has been described as a problem, it may make sense in context. TRAUMA could be the game equivalent of a short story. But the limited interaction one has with TRAUMA’s four “levels” closes down the game into too straightforward a series of actions. Sure, most point-and-click adventure games have similar issues. The set of things which can be done in any scene is necessarily limited, and players frequently feel trapped in mindless sequences. But, for several reasons, TRAUMA restricts actions even more than the usual point-and-click adventure game, resulting in an almost-frustrating experience. While it may be that these limitations have a rationale in the artistic side of the piece (as it deepens the feeling of powerlessness), it makes the game experience less playful than it could be. The sense of discovery created by the usual adventure game is replaced by something close to hand-holding.

TRAUMA’s redeeming features have to do with the “craft” side of things. As a type of collage/montage/assemblage, it displays some skill. The music is appropriate and well-integrated. The voice-acting may be off-putting to some but it works in the narrative logic of the piece. Several scenes are reminiscent of well-appreciated German movies. Overall, it’s likely that Krystian Majewski will be involved in interesting projects in the future, either by collaborating with diverse artists, by training artists to do fascinating work, or even by serving as inspiration for groundbreaking art.

(Rating: 3.5/5)

Buying Apps

Been mulling over this for a while, now. Before the Mac App Store was announced, I was thinking about “mobile apps” (mostly the iTunes/iOS App Store, but also Android Marketplace). Since the MAS announcement, though, I’ve been thinking about something which may be a broader shift. And because the MAS is opening tomorrow, now might be a good time to put some of these ideas out there.

The following blogpost, by Markus Nigrin, provides important insight from the perspective of some iOS developers.

Mac App Store – Sneak Peak

I tend to agree with the underlying idea: “traditional” Mac OS X developers run the risk of missing the boat, with the Mac App Store.

This point is made even more graphically by David Gewirtz on ZDNet.

While I do care about the fate of Mac developers, I’m really thinking about the users’ side of the equation. And I’m not really caught up in the Manichean “is it a good thing or a bad thing for us” kind of thinking.

Now, I do still think about the business side of things. Not that I have “a dog in this race,” but I do think about the business models, including app costs and “Free As In Beer”/No-Cost Software. Partly because, until recently, I rarely bought applications.

A few things changed, recently. One is that I’ve been able to allocate more money to my computing needs (partly because I do freelance work, much of it related to online stuff). Another is that I started paying more attention to software bundles like MacUpdate Promo and MacHeist. Yet another is that (very recently) I started buying games on Steam. And, finally, I’ve been getting a rather large number of iOS apps on the App Store, including some paid ones (despite my frustrating experience, initially).

One thing I notice is that there does seem to be a distinction between mobile-style “apps” and “traditional software packages.” While “app” is short for “application” and there may not be a very strong distinction between the type of software distributed through the Mac App Store and other applications, “apps” may be emerging as something of a new category. Partly in terms of business, partly in terms of development models, partly in terms of users’ expectations.

It may be a bit confusing, especially since Apple itself is selling pieces of software on both sides. For instance, they will distribute their iWork productivity suite (Keynote, Pages, and Numbers) through six (6) different ways.

  1. You can buy it as a productivity suite.
  2. You can get it through an education licensing program.
  3. You can get it as part of a box set (with Mac OS X and iLife).
  4. You can get it preinstalled on new hardware.
  5. You can buy iPad versions of individual apps (through the iOS App Store).
  6. And you’ll soon be able to buy Mac versions of the individual applications on the Mac App Store.

There are significant (and frustrating) differences between the Mac and iPad versions of these three programs. But Apple still markets the iPad apps as directly equivalent to the Mac applications. It might work as a marketing strategy, but it can be quite confusing. For instance, it can be difficult to find information about features which may or may not be present in the iPad version, such as the ability to change master slides (was looking for this just last night).

In mind, there might be a distinction between apps and applications in terms of user behaviour. When I get something from the (iOS) App Store, it’s usually a matter of curiosity. Sure, there are occasions where I look for and get a very specific app for a very specific need. But, most of the time, my behaviour is “impulsive.”

If it’s a free app, I don’t think twice about it, it’s almost on the order of a reflex. If the app is inexpensive (or if AppShopper warned me that it decreased in price quite significantly), chances are that I’ll buy it even if I’m just vaguely interested in it. If it’s more expensive, I may add it to my AppShopper wishlist, look for cheaper equivalents, or make a headnote to look later in that category.

In my mind, free and inexpensive apps need almost no justification. But, after a certain threshold (which may be as low as 5$ in certain categories), I need a rather strong incentive to invest in an app.

In many ways, the same is true with (non-mobile) applications. The threshold might be different, within the same category. But there’s a point at which I go from “sure, I’ll download this” to “do I really need it?” And cost isn’t the only factor. I won’t download a no-cost application if I get the impression that it’ll be difficult to use or take too much disk space.

Apparent simplicity is important, here. Even if an app merely looks simple, I might get it, just to explore and experiment. If, at first blush, an application looks unnecessarily complicated, chances are that I won’t g

Thinking about this, I’m predicting my own behaviour with the Mac App Store. I’ll probably start trying out all sorts of free and low-cost “apps” if they look like they can provide me with instant gratification. (Especially if I can use an external hard drive to store them.) And I’ll probably buy a few “apps” that I can justify, in terms of effort and cost. But I might give up quickly on these if my initial experience isn’t optimal (if the apps in question aren’t worth the cost or effort). And I’ll try different things associated with these apps I do enjoy.

Which, in a way, is my main thought: apps aren’t really like applications, in this case. They’re a “hook” for something else.

There are useful examples with Web applications and services. Especially things like Foursquare, Twitter, and ToodleDo. I wouldn’t spend fortunes on apps for use with these services. But I do spend a fair bit of time using these services. Mixed models like those for InstaPaper and TaskPaper are also important to keep in mind.

I actually have a lot more to say about all of this, but it’s probably better if I post it now. We’ll see how things go, tomorrow.

Speculating on Apple's Touch Strategy

This is mere speculation on my part, based on some rumours.

I’m quite sure that Apple will come up with a video-enabled iPod touch on September 9, along with iTunes 9 (which should have a few new “social networking” features). This part is pretty clear from most rumour sites.

AppleInsider | Sources: Apple to unveil new iPod lineup on September 9.

Progressively, Apple will be adopting a new approach to marketing its touch devices. Away from the “poorperson’s iPhone” and into the “tiny but capable computer” domain. Because the 9/9 event is supposed to be about music, one might guess that there will be a cool new feature or two relating to music. Maybe lyrics display, karaoke mode, or whatever else. Something which will simultaneously be added to the iPhone but would remind people that the iPod touch is part of the iPod family. Apple has already been marketing the iPod touch as a gaming platform, so it’s not a radical shift. But I’d say the strategy is to make Apple’s touch devices increasingly more attractive, without cannibalizing sales in the MacBook family.

Now, I really don’t expect Apple to even announce the so-called “Tablet Mac” in September. I’m not even that convinced that the other devices Apple is preparing for expansion of its touch devices lineup will be that close to the “tablet” idea. But it seems rather clear, to me, that Apple should eventually come up with other devices in this category. Many rumours point to the same basic notion, that Apple is getting something together which will have a bigger touchscreen than the iPhone or iPod touch. But it’s hard to tell how this device will fit, in the grand scheme of things.

It’s rather obvious that it won’t be a rebirth of the eMate the same way that the iPod touch wasn’t a rebirth of the MessagePad. But it would make some sense for Apple to target some educational/learning markets, again, with an easy-to-use device. And I’m not just saying this because the rumoured “Tablet Mac” makes me think about the XOXO. Besides, the iPod touch is already being marketed to educational markets through the yearly “Back to school” program which (surprise!) ends on the day before the September press conference.

I’ve been using an iPod touch (1st Generation) for more than a year, now, and I’ve been loving almost every minute of it. Most of the time, I don’t feel the need for a laptop, though I occasionally wish I could buy a cheap one, just for some longer writing sessions in cafés. In fact, a friend recently posted information about some Dell Latitude D600 laptops going for a very low price. That’d be enough for me at this point. Really, my iPod touch suffices for a lot of things.

Sadly, my iPod touch seems to have died, recently, after catching some moisture. If I can’t revive it and if the 2nd Generation iPod touch I bought through Kijiji never materializes, I might end up buying a 3rd Generation iPod touch on September 9, right before I start teaching again. If I can get my hands on a working iPod touch at a good price before that, I may save the money in preparation for an early 2010 release of a new touch device from Apple.

Not that I’m not looking at alternatives. But I’d rather use a device which shares enough with the iPod touch that I could migrate easily, synchronize with iTunes, and keep what I got from the App Store.

There’s a number of things I’d like to get from a new touch device. First among them is a better text entry/input method. Some of the others could be third-party apps and services. For instance, a full-featured sharing app. Or true podcast synchronization with media annotation support (à la Revver or Soundcloud). Or an elaborate, fully-integrated logbook with timestamps, Twitter support, and outlining. Or even a high-quality reference/bibliography manager (think RefWorks/Zotero/Endnote). But getting text into such a device without a hardware keyboard is the main challenge. I keep thinking about all sorts of methods, including MessagEase and Dasher as well as continuous speech recognition (dictation). Apple’s surely thinking about those issues. After all, they have some handwriting recognition systems that they aren’t really putting to any significant use.

Something else which would be quite useful is support for videoconferencing. Before the iPhone came out, I thought Apple may be coming out with iChat Mobile. Though a friend announced the iPhone to me by making reference to this, the position of the camera at the back of the device and the fact that the original iPhone’s camera only supported still pictures (with the official firmware) made this dream die out, for me. But a “Tablet Mac” with an iSight-like camera and some form of iChat would make a lot of sense, as a communication device. Especially since iChat already supports such things as screen-sharing and slides. Besides, if Apple does indeed move in the direction of some social networking features, a touch device with an expanded Address Book could take a whole new dimension through just a few small tweaks.

This last part I’m not so optimistic about. Apple may know that social networking is important, at this point in the game, but it seems to approach it with about the same heart as it approached online services with eWorld, .Mac, and MobileMe. Of course, they have the tools needed to make online services work in a “social networking” context. But it’s possible that their vision is clouded by their corporate culture and some remnants of the NIH problem.

Ah, well…

Sharing Tool Wishlist

The following is an edited version of a wishlist I had been keeping on the side. The main idea is to define what would be, in my mind, the “ultimate social bookmarking system.” Which, obviously, goes way beyond social bookmarking. In a way, I even conceive of it as the ultimate tool for sharing online content. Yes, it’s that ambitious. Will it ever exist? Probably not. Should it exist? I personally think so. But I may be alone in this. Surely, you’ll tell me that I am indeed alone, which is fine. As long as you share your own wishlist items.

The trigger for my posting this is that someone contacted me, asking for what I’d like in a social bookmarking system. I find this person’s move quite remarkable, as a thoughtful strategy. Not only because this person contacted me directly (almost flattering), but because such a request reveals an approach to listening and responding to people’s needs that I find lacking in some software development circles.

This person’s message served as a prompt for my blogging this, but I’ve been meaning to blog this for a while. In fact, my guess is that I created a first version of this wishlist in 2007 after having it on my mind for a while before that. As such, it represents a type of “diachronic” or “longitudinal” view of social bookmarking and the way it works in the broader scheme of social media.

Which also means that I wrote this before I heard about Google Wave. In fact, I’m still unclear about Google Wave and I’ll need to blog about that. Not that I expect Wave to fulfill all the needs I set up for a sharing tool, but I get the impression that Google is finally putting some cards on the table.

The main part of this post is in outline form. I often think through outlines, especially with such a type of notes. I fully realize that it may not be that clear, as a structure, for other people to understand. Some of these bullet points cover a much broader issue than what they look like. But the overall idea might be fairly obvious to grasp, even if it may sound crazy to other people.

I’m posting this to the benefit of anyone who may wish to build the killer app for social media. Of course, it’s just one man’s opinion. But it’s my entitled opinion.

Concepts

What do we share online?

  • “Link”
  • “Page”
  • Identified content
  • Text
    • Narrative
    • Contact information
    • Event description
  • Contact information
  • Event invitation
  • Image
  • Recording
  • Structured content
  • Snippet
  • Access to semi-private content
  • Site’s entry point

Selective sharing

Private
  • Archiving
  • Cloud access
Individually shared
  • “Check this out”
  • Access to address book
  • Password protection
  • Specialization/expertise
  • Friendship
Group shared
  • Shared interests (SIG)
  • Collaboration (task-based)
Shared through network
  • Define identity in network
  • Semi-public
Public
  • Publishing
  • Processed
  • Reading lists

Notetaking

  • Active reading
  • Anchoring text
  • Ad hoc list of bookmarks
  • “Empty URL”
    • Create container/page
    • Personal notes

Todos

  • To read
  • To blog
  • To share
  • To update
  • Projects
    • GTD
    • Contexts
  • Add to calendar (recognized as event)

Outlining/Mindmapping

  • Manage lists of links
  • Prioritize
  • Easily group

Social aspects of sharing

  • Gift economy
  • Personal interaction
  • Trust
  • Hype
  • Value
  • Customized

Cloud computing

  • Webware
  • “Online disk”
  • Without download
  • Touch devices
  • Edit online

Personal streaming

  • Activities through pages
  • Logging
  • Flesh out personal profile

Tagging

  • “Folksonomy”
  • Enables non-hierarchical structure
  • Semantic fields
  • Related tags
  • Can include hierarchy
  • Tagclouds define concept map

Required Features

Crossplatform, crossbrowser

  • Browser-specific tools
  • Bookmarklets
  • Complete access through cloud
Keyboard shortcuts
  • Quick add (to account)
  • Vote
  • Bookmark all tabs (à la Flock)
  • Quick tags

Related pages

Recommended
  • Based on social graph
  • Based on tags
  • Based on content
  • Based on popularity
  • Pointing to this page

Quickly enter links

  • Add in place (while editing)
  • Similar to “spell as you type”
  • Incremental search
  • Add full link (title, URL, text, metadata)

Archiving

  • Prevent linkrot
  • Prepare for post-processing (offline reading, blogging…)
  • Enable bulk processing
  • Maintain version history
  • Internet Archive

Automatic processing

  • Tags
  • Summary
  • Wordcount
  • Reading time
  • Language(s)
  • Page structure analysis
  • Geotagging
  • Vote

Thread following

  • Blog comments
  • Forum comments
  • Trackbacks
  • Pings

Exporting

All
  • Archiving
  • Prepare for import
  • Maintain hierarchy
Selected
  • Tag
  • Category
  • Recently used
  • Shared
  • Site homepage
  • Blogroll
  • Blogs
Formats
  • Other services
  • HTML
  • RSS
  • OPML
  • Widget
Features
  • Comments
  • Tags
  • Statistics
  • Content

Offline processing

  • Browser-based
  • Device based
  • Offline archiving
  • Include content
  • Synchronization

Microblogging support

  • Laconi.ca/Identi.ca
  • Twitter
  • Ping.fm
  • Jaiku

Fixed/Static URL

  • Prevent linkrot
  • Maintain list for same page
  • Short URLs
  • Automatically generated
  • Expansion on mouseover
  • Statistics

Authentication

  • Use of resources
  • Identify
  • Privacy
  • Unnecessary for basic processing
  • Sticks (no need to login frequently)
  • Access to contacts and social graph
  • Multiple accounts
    • Personal/professional
    • Contexts
    • Group accounts
  • Premium accounts
    • Server space
    • Usage statistics
    • Promotion
  • Support
    • OpenID
      • As group login
    • Google Accounts
    • Facebook Connect
    • OAuth

Integration

  • Web history
  • Notebook
  • Blogging platform
  • Blog editor
  • Microblogging platform
  • Logbook
  • General purpose content editor
  • Toolbar
  • URL shortening
  • Address book
  • Social graph
  • Personal profile
  • Browser
    • Bookmarks
    • History
    • Autocomplete
  • Analytics
  • Email
  • Search
    • Online
    • Offline

Related Tools

  • Diigo
  • WebCitation
  • Ping.fm
  • BackType
  • Facebook share
  • Blog This
  • Link This
  • Share this
  • Digg
  • Plum
  • Spurl
  • CoComments
  • MyBlogLog
  • TwtVite
  • Twistory
  • Windows Live Writer
  • Magnolia
  • Stumble Upon
  • Delicious
  • Google Reader
  • Yahoo Pipes
  • Google Notebook
  • Zoho Notebook
  • Google Browser Sync
  • YouTube
  • Flock
  • Zotero

Relevant Blogposts

Apps and iTunes Cards in Canada: Follow Up

Recently blogged about this issue: though information about this appears nowhere on the card or in the terms of service, iTunes Cards (gift cards or certificates) may not be used to purchase applications on the Canadian version of the iTunes Store.

Since I posted that blog entry, a few things have happened. I did receive replies from Apple, which were rather unhelpful. The most useful one was this message:

Hello Alexandre,

I understand and apologize about your situation and i do want to assist you as much as possible . I am going to issue you 10 song credit. Again i apologize and i hope this issue gets resolved. I will also apply feedback about this issue .

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

I had no intention of purchasing tracks on the iTunes Store at this point but I do “appreciate the gesture.” Here’s what I wrote back:

Thanks. I wasn’t planning on downloading songs but I appreciate the gesture.

Not overwhelming gratitude on my part. Simply stating that, though this isn’t appropriate, I can still be polite.

What’s funny is that I received this reply to my simple “thank you” note:

Dear Alexandre,

You’re very welcome. I’m glad to hear that i was able to help some .

Nothing makes Apple happier than to hear that we have pleased our customers. I hope that you continue to enjoy the iTunes Store.

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

From that message, you’d think I had praised the iTunes Store for hours on end.

Just in case it might make a difference, I tried filing another support request. Here’s the reply on that one:

Dear Alexandre,

Welcome to the iTunes Support Site. My name is Staci and I am here to assist you.

Thank you for contacting Apple about the App Store. We’re glad you’re interested in
this new offering.

I’m sorry, but you will not be able to purchase games or applications with store
credit or an iTunes Gift Card in Canada. Customers residing in Canada may only
purchase games and applications using a credit card.

I am confident that the information provided will solve your gift card issue. If
you have further questions, I can be contacted during the hours listed below. Thank
you and have a prosperous New Year.

Sincerely,

Staci
iTunes Stores Customer Support

This one sounds even more like a canned reply and  “the information provided” doesn’t, in fact, “solve [my] gift card issue.”

Clearly, Apple isn’t “doing the right thing.” In terms of customer service, it’s not a positive experience. I did enjoy some aspects of the iTunes Store and I think it’s quite convenient. But I’m not “enjoying the iTunes Store” so much, anymore.

In the meantime, I started receiving comments on my previous blogpost on the issue. One was from someone who purchased a 150$ iTunes Card. Almost as much as the 8GB iPod nano.

Most of the advice given on this issue, outside from Apple’s unhelpful replies, has to do with things which are illicit. One would be to resell tracks purchased with this card to other iTunes users. Since the tracks are now all DRM-free, this is technically feasible. But it’s also illicit and potentially traceable. Another piece of advice, to purchase applications using an iTunes Card, is to buy a card in the US. As far as I know, this is technically doable but it also contradicts Apple terms of service.

Not good solutions, but ones which disgruntled iTunes Card buyers may contemplate.

Since then, I also received a message asking me to complete a survey about my experience with Apple support. Here’s the complaint I included in that survey:

I was given the “runaround” on a very easy issue: I need a refund.
There’s an obvious problem with the fact that iTunes Cards may not be used to purchase applications on the Canadian version of the iTunes Store. Nowhere on the card itself or even in the Terms of Service is this restriction mentioned. As this issue gains prominence, Apple could get a significant hit in consumer perception. Not sure if it will become a class action lawsuit, but it’s as significant an issue.
Email replies were disappointingly unhelpful. Instead of investigating the situation, I was led to a forum post musing about the possible reasons for this restriction. I was eventually credited ten songs even though I had no intention of getting tracks on the iTunes Store at this point.
While the amount of money is relatively small in my case, I’m getting comments on my blog from people who lost the money equivalent of an iPod nano.

Again, I probably won’t file a class action lawsuit against Apple, in part because these suits mostly make money for lawyers. But my dissatisfaction with Apple remains. In a way, it even grows, because there were several opportunities for Apple to “do the right thing.” Yes, it’s partly on principle. But it’s also a matter of the way the corporation is perceived. In this case, they sound polite but quite dismissive.

There’s no question in my mind that a mistake was made: no information on this restriction was added anywhere a gift card purchaser may find it. Because of this, people are redeeming iTunes Cards with the specific intention of enjoying their iPhone or iPod touch in a new way. As this was a season of gift-giving, some people probably received these gift cards and, thinking they might use them anywhere on iTunes, redeemed these cards instead of returning them. Only to find out, after the fact, that “you will not be able to purchase games or applications with store credit or an iTunes Gift Card in Canada.”

Bummer.

This frustration isn’t such a big deal in the abstract. But context is everything. Part of the context is the set of restrictions placed by the iTunes Store in general. It may not have been much of an issue, for a given user, that it’s impossible to buy applications directly from developers, unlike Android Market (the Google equivalent to the App Store). For casual users, this is pretty much a non-issue, especially since the App Store is so convenient. But this restriction becomes quite conspicuous once an iPhone or iPod touch user runs into this kind of problem.

There’s a broader issue. With the iTunes Store, Apple is sometimes said to have “solved micropayment.” Ever since the iTunes Music Store opened, at least part of Apple’s success has been assigned to the Amazon-like way they implemented their payment structure and it’s quite likely that the iTunes Store model has been having positive effects on the way Apple is perceived by investors. Because of the way it handles payments and reduces overhead, Apple has been able to make money on relatively small amounts of 99¢ (and, recently, 69¢). I’d call this “minipayment” because one can easily imagine even smaller amounts being paid online (for instance, a minute of cellular or long-distance communication). In this case, Nokia, eBay/Skype, and cellphone carriers have better micropayment systems. But Apple still deserves “Wall Street cred” for the way it handles small payments.

Yet, once you start thinking about Apple’s payment system in more details, say because of a bad experience with the applications section of the iTunes Store, you start noticing how flimsy the payment structure is because it relies on users willingly entering a closed system. It’s not just that the iTunes Store is closed. It’s that, once you buy on Apple, you need to restrict yourself to “Apple’s ecosystem.” This has often been the case on a technical level. It’s now a matter more visible to the casual end user: money.

From a “tech media” perspective, this closed ecosystem is part of a pattern for Apple. But the financial part isn’t frequently discussed.

It will sound like a strange analogy but it’s the one with which I come up as I think about this: IKEA bedding. Because IKEA’s measurements are metric, bed linen was an issue with IKEA-purchased mattresses in Canada. Not sure if it’s still the case but it used to be that those who bought beds at IKEA were then stuck with metric measurements for bed linen and those are difficult to find in Canada. In effect, those who purchased beds at IKEA were restricted to IKEA linen.

In computer terms, the classic case is that of a difference in fileformat between products from two developers. Apple certainly had its share of “format wars” but it mostly solved these issues. Recent Macs (including the Mac mini Intel Core Duo I’m currently using) support a Windows installation as well as Mac OS X. In terms of networking, it’s now quite easy to set up mixed networks with both Mac OS X and Windows machines. Even the music part of the iTunes Store is lifting those restrictions which made them technically incompatible with other devices. All in all, Apple has gone away from its strict control, at least in technical terms.

But in financial terms, Apple is using a fairly restrictive model for its iTunes Store. Once money gets into an account (through gift cards, allowances, or “gifting”), it can only be used on that account. Because of some restrictions specific to Canada, some of that money is restricted from use for buying applications. And Paypal isn’t available as a payment option in the Canadian iTunes Store. In effect, the only way to purchase an application for the iPhone or iPod touch is through a valid credit card. Given the fact that a majority of people are likely to have some kind of credit card, this doesn’t seem too restrictive. But there’s a variety of reasons people may not have valid credit cards and there’s no connection between buying something on the App Store and using a credit card. The iPod touch has been marketed as a gaming platform during the holidays and chances are that some iPod touch owners are children without credit cards. I’m not sure what the options are for them to buy iPod touch games. The same could be said about games for the iPod Classic, a device which clearly is used by children.

Part of the problem relates to the Canadian financial system. For one thing, debit cards with credit card numbers are rare in Canada (I’m not sure they exist). Many Canadians tend to use Interac, which does offer some advantages over credit cards, IMHO. As I’ve recently experienced, Interac now works online. It would make a lot of sense for Apple to support it online (I’m sure Canadian Apple Stores already support it). And there must be a reason Paypal, which can be used for iTunes Store purchases in the US, is unavailable in the Canadian iTunes Store.

So, yet again, Apple’s Canadian customers appear “underprivileged” by comparison with US customers. In public perception, this is pretty much a pattern for Apple.

I don’t think that the messages I’ve received helped. Though they were polite, they were dismissive as my problem was basically dismissed. From being dismissive, Apple can sound arrogant. And arrogance is tricky, in today’s marketplace.

I’m reminded of the recent Simpsons episode about Apple. Excerpts of it made their way to YouTube as they play on several gripes people have with Apple. Arrogance was clearly a key theme in that episode. Another Apple parody, the MacBook Wheel spoof from The Onion, was more directly centred on making fun of users and elements related to Apple’s perceived arrogance were less obvious.

I don’t own AAPL.0 stock but, if I did, I might sell some. Sounds silly but corporations which treats its customers in this way aren’t something I would invest in. Despite the fact that I do “invest” in Apple products.

I just wish Apple “did the right thing.”