Présentation pour le panel « Innovation ouverte et living labs, la divergence cohésive par les réseaux sociaux ?» organisé par Patrick Dubé dans le cadre de la dixième conférence internationale webcom Montréal.
Is “intimacy” a mere correlate of the network effect?
Can we use the network effect to explain what has been happening with Quora?
Is the Quora hype related to network effect?
I really don’t feel a need to justify my dislike of Quora. Oh, sure, I can explain it. At length. Even on Quora itself. And elsewhere. But I tend to sense some defensiveness on the part of Quora fans.
[Speaking of fans, I have blogposts on fanboism laying in my head, waiting to be hatched. Maybe this will be part of it.]
But the important point, to me, isn’t about whether or not I like Quora. It’s about what makes Quora so divisive. There are people who dislike it and there are some who defend it.
Originally, I was only hearing from contacts and friends who just looooved Quora. So I was having a “Ionesco moment”: why is it that seemingly “everyone” who uses it loves Quora when, to me, it represents such a move in the wrong direction? Is there something huge I’m missing? Or has that world gone crazy?
It was a surreal experience.
And while I’m all for surrealism, I get this strange feeling when I’m so unable to understand a situation. It’s partly a motivation for delving into the issue (I’m surely not the only ethnographer to get this). But it’s also unsettling.
And, for Quora at least, this phase seems to be over. I now think I have a good idea as to what makes for such a difference in people’s experiences with Quora.
It has to do with the network effect.
I’m sure some Quora fanbois will disagree, but it’s now such a clear picture in my mind that it gets me into the next phase. Which has little to do with Quora itself.
The “network effect” is the kind of notion which is so commonplace that few people bother explaining it outside of introductory courses (same thing with “group forming” in social psychology and sociology, or preferential marriage patterns in cultural anthropology). What someone might call (perhaps dismissively): “textbook stuff.”
I’m completely convinced that there’s a huge amount of research on the network effect, but I’m also guessing few people looking it up. And I’m accusing people, here. Ever since I first heard of it (in 1993, or so), I’ve rarely looked at explanations of it and I actually don’t care about the textbook version of the concept. And I won’t “look it up.” I’m more interested in diverse usage patterns related to the concept (I’m a linguistic anthropologist).
So, the version I first heard (at a time when the Internet was off most people’s radar) was something like: “in networked technology, you need critical mass for the tools to become truly useful. For instance, the telephone has no use if you’re the only one with one and it has only very limited use if you can only call a single person.” Simple to the point of being simplistic, but a useful reminder.
Over the years, I’ve heard and read diverse versions of that same concept, usually in more sophisticated form, but usually revolving around the same basic idea that there’s a positive effect associated with broader usage of some networked technology.
I’m sure specialists have explored every single implication of this core idea, but I’m not situating myself as a specialist of technological networks. I’m into social networks, which may or may not be associated with technology (however defined). There are social equivalents of the “network effect” and I know some people are passionate about those. But I find that it’s quite limiting to focus so exclusively on quantitative aspects of social networks. What’s so special about networks, in a social science perspective, isn’t scale. Social scientists are used to working with social groups at any scale and we’re quite aware of what might happen at different scales. But networks are fascinating because of different features they may have. We may gain a lot when we think of social networks as acephalous, boundless, fluid, nameless, indexical, and impactful. [I was actually lecturing about some of this in my “Intro to soci” course, yesterday…]
So, from my perspective, “network effect” is an interesting concept when talking about networked technology, in part because it relates to the social part of those networks (innovation happens mainly through technological adoption, not through mere “invention”). But it’s not really the kind of notion I’d visit regularly.
This case is somewhat different. I’m perceiving something rather obvious (and which is probably discussed extensively in research fields which have to do with networked technology) but which strikes me as missing from some discussions of social networking systems online. In a way, it’s so obvious that it’s kind of difficult to explain.
But what’s coming up in my mind has to do with a specific notion of “intimacy.” It’s actually something which has been on my mind for a while and it might still need to “bake” a bit longer before it can be shared properly. But, like other University of the Streets participants, I perceive the importance of sharing “half-baked thoughts.”
And, right now, I’m thinking of an anecdotal context which may get the point across.
Given my attendance policy, there are class meetings during which a rather large proportion of the class is missing. I tend to call this an “intimate setting,” though I’m aware that it may have different connotations to different people. From what I can observe, people in class get the point. The classroom setting is indeed changing significantly and it has to do with being more “intimate.”
Not that we’re necessarily closer to one another physically or intellectually. It needs not be a “bonding experience” for the situation to be interesting. And it doesn’t have much to do with “absolute numbers” (a classroom with 60 people is relatively intimate when the usual attendance is close to 100; a classroom with 30 people feels almost overwhelming when only 10 people were showing up previously). But there’s some interesting phenomenon going on when there are fewer people than usual, in a classroom.
Part of this phenomenon may relate to motivation. In some ways, one might expect that those who are attending at that point are the “most dedicated students” in the class. This might be a fairly reasonable assumption in the context of a snowstorm but it might not work so well in other contexts (say, when the incentive to “come to class” relates to extrinsic motivation). So, what’s interesting about the “intimate setting” isn’t necessarily that it brings together “better people.” It’s that something special goes on.
What’s going on, with the “intimate classroom,” can vary quite a bit. But there’s still “something special” about it. Even when it’s not a bonding experience, it’s still a shared experience. While “communities of practice” are fascinating, this is where I tend to care more about “communities of experience.” And, again, it doesn’t have much to do with scale and it may have relatively little to do with proximity (physical or intellectual). But it does have to do with cognition and communication. What is special with the “intimate classroom” has to do with shared assumptions.
Going back to Quora…
While an online service with any kind of network effect is still relatively new, there’s something related to the “intimate setting” going on. In other words, it seems like the initial phase of the network effect is the “intimacy” phase: the service has a “large enough userbase” to be useful (so, it’s achieved a first type of critical mass) but it’s still not so “large” as to be overwhelming.
During that phase, the service may feel to people like a very welcoming place. Everyone can be on a “first-name basis. ” High-status users mingle with others as if there weren’t any hierarchy. In this sense, it’s a bit like the liminal phase of a rite of passage, during which communitas is achieved.
This phase is a bit like the Golden Age for an online service with a significant “social dimension.” It’s the kind of time which may make people “wax nostalgic about the good ole days,” once it’s over. It’s the time before the BYT comes around.
Sure, there’s a network effect at stake. You don’t achieve much of a “sense of belonging” by yourself. But, yet again, it’s not really a question of scale. You can feel a strong bond in a dyad and a team of three people can perform quite well. On the other hand, the cases about which I’m thinking are orders of magnitude beyond the so-called “Dunbar number” which seems to obsess so many people (outside of anthro, at least).
Here’s where it might get somewhat controversial (though similar things have been said about Quora): I’d argue that part of this “intimacy effect” has to do with a sense of “exclusivity.” I don’t mean this as the way people talk about “elitism” (though, again, there does seem to be explicit elitism involved in Quora’s case). It’s more about being part of a “select group of people.” About “being there at the time.” It can get very elitist, snobbish, and self-serving very fast. But it’s still about shared experiences and, more specifically, about the perceived boundedness of communities of experience.
We all know about early adopters, of course. And, as part of my interest in geek culture, I keep advocating for more social awareness in any approach to the adoption part of social media tools. But what I mean here isn’t about a “personality type” or about the “attributes of individual actors.” In fact, this is exactly a point at which the study of social networks starts deviating from traditional approaches to sociology. It’s about the special type of social group the “initial userbase” of such a service may represent.
From a broad perspective (as outsiders, say, or using the comparativist’s “etic perspective”), that userbase is likely to be rather homogeneous. Depending on the enrollment procedure for the service, the structure of the group may be a skewed version of an existing network structure. In other words, it’s quite likely that, during that phase, most of the people involved were already connected through other means. In Quora’s case, given the service’s pushy overeagerness on using Twitter and Facebook for recruitment, it sounds quite likely that many of the people who joined Quora could already be tied through either Twitter or Facebook.
Anecdotally, it’s certainly been my experience that the overwhelming majority of people who “follow me on Quora” have been part of my first degree on some social media tool in the recent past. In fact, one of my main reactions as I’ve been getting those notifications of Quora followers was: “here are people with whom I’ve been connected but with whom I haven’t had significant relationships.” In some cases, I was actually surprised that these people would “follow” me while it appeared like they actually weren’t interested in having any kind of meaningful interactions. To put it bluntly, it sometimes appeared as if people who had been “snubbing” me were suddenly interested in something about me. But that was just in the case of a few people I had unsuccessfully tried to engage in meaningful interactions and had given up thinking that we might not be that compatible as interlocutors. Overall, I was mostly surprised at seeing the quick uptake in my follower list, which doesn’t tend to correlate with meaningful interaction, in my experience.
Now that I understand more about the unthinking way new Quora users are adding people to their networks, my surprise has transformed into an additional annoyance with the service. In a way, it’s a repeat of the time (what was it? 2007?) when Facebook applications got their big push and we kept receiving those “app invites” because some “social media mar-ke-tors” had thought it wise to force people to “invite five friends to use the service.” To Facebook’s credit (more on this later, I hope), these pushy and thoughtless “invitations” are a thing of the past…on those services where people learnt a few lessons about social networks.
Perhaps interestingly, I’ve had a very similar experience with Scribd, at about the same time. I was receiving what seemed like a steady flow of notifications about people from my first degree online network connecting with me on Scribd, whether or not they had ever engaged in a meaningful interaction with me. As with Quora, my initial surprise quickly morphed into annoyance. I wasn’t using any service much and these meaningless connections made it much less likely that I would ever use these services to get in touch with new and interesting people. If most of the people who are connecting with me on Quora and Scribd are already in my first degree and if they tend to be people I have limited interactions, why would I use these services to expand the range of people with whom I want to have meaningful interactions? They’re already within range and they haven’t been very communicative (for whatever reason, I don’t actually assume they were consciously snubbing me). Investing in Quora for “networking purposes” seemed like a futile effort, for me.
Perhaps because I have a specific approach to “networking.”
In my networking activities, I don’t focus on either “quantity” or “quality” of the people involved. I seriously, genuinely, honestly find something worthwhile in anyone with whom I can eventually connect, so the “quality of the individuals” argument doesn’t work with me. And I’m seriously, genuinely, honestly not trying to sell myself on a large market, so the “quantity” issue is one which has almost no effect on me. Besides, I already have what I consider to be an amazing social network online, in terms of quality of interactions. Sure, people with whom I interact are simply amazing. Sure, the size of my first degree network on some services is “well above average.” But these things wouldn’t matter at all if I weren’t able to have meaningful interactions in these contexts. And, as it turns out, I’m lucky enough to be able to have very meaningful interactions in a large range of contexts, both offline and on. Part of it has to do with the fact that I’m teaching addict. Part of it has to do with the fact that I’m a papillon social (social butterfly). It may even have to do with a stage in my life, at which I still care about meeting new people but I don’t really need new people in my circle. Part of it makes me much less selective than most other people (I like to have new acquaintances) and part of it makes me more selective (I don’t need new “friends”). If it didn’t sound condescending, I’d say it has to do with maturity. But it’s not about my own maturity as a human being. It’s about the maturity of my first-degree network.
There are other people who are in an expansionist phase. For whatever reason (marketing and job searches are the best-known ones, but they’re really not the only ones), some people need to get more contacts and/or contacts with people who have some specific characteristics. For instance, there are social activists out there who need to connect to key decision-makers because they have a strong message to carry. And there are people who were isolated from most other people around them because of stigmatization who just need to meet non-judgmental people. These, to me, are fine goals for someone to expand her or his first-degree network.
Some of it may have to do with introversion. While extraversion is a “dominant trait” of mine, I care deeply about people who consider themselves introverts, even when they start using it as a divisive label. In fact, that’s part of the reason I think it’d be neat to hold a ShyCamp. There’s a whole lot of room for human connection without having to rely on devices of outgoingness.
So, there are people who may benefit from expansion of their first-degree network. In this context, the “network effect” matters in a specific way. And if I think about “network maturity” in this case, there’s no evaluation involved, contrary to what it may seem like.
As you may have noticed, I keep insisting on the fact that we’re talking about “first-degree network.” Part of the reason is that I was lecturing about a few key network concepts just yesterday so, getting people to understand the difference between “the network as a whole” (especially on an online service) and “a given person’s first-degree network” is important to me. But another part relates back to what I’m getting to realize about Quora and Scribd: the process of connecting through an online service may have as much to do with collapsing some degrees of separation than with “being part of the same network.” To use Granovetter’s well-known terms, it’s about transforming “weak ties” into “strong” ones.
And I specifically don’t mean it as a “quality of interaction.” What is at stake, on Quora and Scribd, seems to have little to do with creating stronger bonds. But they may want to create closer links, in terms of network topography. In a way, it’s a bit like getting introduced on LinkedIn (and it corresponds to what biz-minded people mean by “networking”): you care about having “access” to that person, but you don’t necessarily care about her or him, personally.
There’s some sense in using such an approach on “utilitarian networks” like professional or Q&A ones (LinkedIn does both). But there are diverse ways to implement this approach and, to me, Quora and Scribd do it in a way which is very precisely counterproductive. The way LinkedIn does it is context-appropriate. So is the way Academia.edu does it. In both of these cases, the “transaction cost” of connecting with someone is commensurate with the degree of interaction which is possible. On Scribd and Quora, they almost force you to connect with “people you already know” and the “degree of interaction” which is imposed on users is disproportionately high (especially in Quora’s case, where a contact of yours can annoy you by asking you personally to answer a specific question). In this sense, joining Quora is a bit closer to being conscripted in a war while registering on Academia.edu is just a tiny bit more like getting into a country club. The analogies are tenuous but they probably get the point across. Especially since I get the strong impression that the “intimacy phase” has a lot to do with the “country club mentality.”
See, the social context in which these services gain much traction (relatively tech-savvy Anglophones in North America and Europe) assign very negative connotations to social exclusion but people keep being fascinating by the affordances of “select clubs” in terms of social capital. In other words, people may be very vocal as to how nasty it would be if some people had exclusive access to some influential people yet there’s what I perceive as an obsession with influence among the same people. As a caricature: “The ‘human rights’ movement leveled the playing field and we should never ever go back to those dark days of Old Boys’ Clubs and Secret Societies. As soon as I become the most influential person on the planet, I’ll make sure that people who think like me get the benefits they deserve.”
This is where the notion of elitism, as applied specifically to Quora but possibly expanding to other services, makes the most sense. “Oh, no, Quora is meant for everyone. It’s Democratic! See? I can connect with very influential people. But, isn’t it sad that these plebeians are coming to Quora without a proper knowledge of the only right way to ask questions and without proper introduction by people I can trust? I hate these n00bz! Even worse, there are people now on the service who are trying to get social capital by promoting themselves. The nerve on these people, to invade my own dedicated private sphere where I was able to connect with the ‘movers and shakers’ of the industry.” No wonder Quora is so journalistic.
But I’d argue that there’s a part of this which is a confusion between first-degree networks and connection. Before Quora, the same people were indeed connected to these “influential people,” who allegedly make Quora such a unique system. After all, they were already online and I’m quite sure that most of them weren’t more than three or four degrees of separation from Quora’s initial userbase. But access to these people was difficult because connections were indirect. “Mr. Y Z, the CEO of Company X was already in my network, since there were employees of Company X who were connected through Twitter to people who follow me. But I couldn’t just coldcall CEO Z to ask him a question, since CEOs are out of reach, in their caves. Quora changed everything because Y responded to a question by someone ‘totally unconnected to him’ so it’s clear, now, that I have direct access to my good ol’ friend Y’s inner thoughts and doubts.”
As RMS might say, this type of connection is a “seductive mirage.” Because, I would argue, not much has changed in terms of access and whatever did change was already happening all over this social context.
At the risk of sounding dismissive, again, I’d say that part of what people find so alluring in Quora is “simply” an epiphany about the Small World phenomenon. With all sorts of fallacies caught in there. Another caricature: “What? It takes only three contacts for me to send something from rural Idaho to the head honcho at some Silicon Valley firm? This is the first time something like this happens, in the History of the Whole Wide World!”
Actually, I do feel quite bad about these caricatures. Some of those who are so passionate about Quora, among my contacts, have been very aware of many things happening online since the early 1990s. But I have to be honest in how I receive some comments about Quora and much of it sounds like a sudden realization of something which I thought was a given.
The fact that I feel so bad about these characterizations relates to the fact that, contrary to what I had planned to do, I’m not linking to specific comments about Quora. Not that I don’t want people to read about this but I don’t want anyone to feel targeted. I respect everyone and my characterizations aren’t judgmental. They’re impressionistic and, again, caricatures.
Speaking of what I had planned, beginning this post… I actually wanted to talk less about Quora specifically and more about other issues. Sounds like I’m currently getting sidetracked, and it’s kind of sad. But it’s ok. The show must go on.
So, other services…
While I had a similar experiences with Scribd and Quora about getting notifications of new connections from people with whom I haven’t had meaningful interactions, I’ve had a very different experience on many (probably most) other services.
An example I like is Foursquare. “Friendship requests” I get on Foursquare are mostly from: people with whom I’ve had relatively significant interactions in the past, people who were already significant parts of my second-degree network, or people I had never heard of. Sure, there are some people with whom I had tried to establish connections, including some who seem to reluctantly follow me on Quora. But the proportion of these is rather minimal and, for me, the stakes in accepting a friend request on Foursquare are quite low since it’s mostly about sharing data I already share publicly. Instead of being able to solicit my response to a specific question, the main thing my Foursquare “friends” can do that others can’t is give me recommendations, tips, and “notifications of their presence.” These are all things I might actually enjoy, so there’s nothing annoying about it. Sure, like any online service with a network component, these days, there are some “friend requests” which are more about self-promotion. But those are usually easy to avoid and, even if I get fooled by a “social media mar-ke-tor,” the most this person may do to me is give usrecommendation about “some random place.” Again, easy to avoid. So, the “social network” dimension of Foursquare seems appropriate, to me. Not ideal, but pretty decent.
I never really liked the “game” aspect and while I did play around with getting badges and mayorships in my first few weeks, it never felt like the point of Foursquare, to me. As Foursquare eventually became mainstream in Montreal and I was asked by a journalist about my approach to Foursquare, I was exactly in the phase when I was least interested in the game aspect and wished we could talk a whole lot more about the other dimensions of the phenomenon.
And I realize that, as I’m saying this, I may sound to some as exactly those who are bemoaning the shift out of the initial userbase of some cherished service. But there are significant differences. Note that I’m not complaining about the transition in the userbase. In the Foursquare context, “the more the merrier.” I was actually glad that Foursquare was becoming mainstream as it was easier to explain to people, it became more connected with things business owners might do, and generally had more impact. What gave me pause, at the time, is the journalistic hype surrounding Foursquare which seemed to be missing some key points about social networks online. Besides, I was never annoyed by this hype or by Foursquare itself. I simply thought that it was sad that the focus would be on a dimension of the service which was already present on not only Dodgeball and other location-based services but, pretty much, all over the place. I was critical of the seemingly unthinking way people approached Foursquare but the service itself was never that big a deal for me, either way.
And I pretty much have the same attitude toward any tool. I happen to have my favourites, which either tend to fit neatly in my “workflow” or otherwise have some neat feature I enjoy. But I’m very wary of hype and backlash. Especially now. It gets old very fast and it’s been going for quite a while.
Maybe I should just move away from the “tech world.” It’s the context for such hype and buzz machine that it almost makes me angry. [I very rarely get angry.] Why do I care so much? You can say it’s accumulation, over the years. Because I still care about social media and I really do want to know what people are saying about social media tools. I just wish discussion of these tools weren’t soooo “superlative”…
Obviously, I digress. But this is what I like to do on my blog and it has a cathartic effect. I actually do feel better now, thank you.
And I can talk about some other things I wanted to mention. I won’t spend much time on them because this is long enough (both as a blogpost and as a blogging session). But I want to set a few placeholders, for further discussion.
One such placeholder is about some pet theories I have about what worked well with certain services. Which is exactly the kind of thing “social media entrepreneurs” and journalists are so interested in, but end up talking about the same dimensions.
Let’s take Twitter, for instance. Sure, sure, there’s been a lot of talk about what made Twitter a success and probably-everybody knows that it got started as a side-project at Odeo, and blah, blah, blah. Many people also realize that there were other microblogging services around as Twitter got traction. And I’m sure some people use Twitter as a “textbook case” of “network effect” (however they define that effect). I even mention the celebrity dimensions of the “Twitter phenomenon” in class (my students aren’t easily starstruck by Bieber and Gaga) and I understand why journalists are so taken by Twitter’s “broadcast” mission. But something which has been discussed relatively rarely is the level of responsiveness by Twitter developers, over the years, to people’s actual use of the service. Again, we all know that “@-replies,” “hashtags,” and “retweets” were all emerging usage patterns that Twitter eventually integrated. And some discussion has taken place when Twitter changed it’s core prompt to reflect the fact that the way people were using it had changed. But there’s relatively little discussion as to what this process implies in terms of “developing philosophy.” As people are still talking about being “proactive” (ugh!) with users, and crude measurements of popularity keep being sold and bandied about, a large part of the tremendous potential for responsiveness (through social media or otherwise) is left untapped. People prefer to hype a new service which is “likely to have Twitter-like success because it has the features users have said they wanted in the survey we sell.” Instead of talking about the “get satisfaction” effect in responsiveness. Not that “consumers” now have “more power than ever before.” But responsive developers who refrain from imposing their views (Quora, again) tend to have a more positive impact, socially, than those which are merely trying to expand their userbase.
Which leads me to talk about Facebook. I could talk for hours on end about Facebook, but I almost feel afraid to do so. At this point, Facebook is conceived in what I perceive to be such a narrow way that it seems like anything I might say would sound exceedingly strange. Given the fact that it was part one of the first waves of Web tools with explicit social components to reach mainstream adoption, it almost sounds “historical” in timeframe. But, as so many people keep saying, it’s just not that old. IMHO, part of the implication of Facebook’s relatively young age should be that we are able to discuss it as a dynamic process, instead of assigning it to a bygone era. But, whatever…
Actually, I think part of the reason there’s such lack of depth in discussing Facebook is also part of the reason it was so special: it was originally a very select service. Since, for a significant period of time, the service was only available to people with email addresses ending in “.edu,” it’s not really surprising that many of the people who keep discussing it were actually not on the service “in its formative years.” But, I would argue, the fact that it was so exclusive at first (something which is often repeated but which seems to be understood in a very theoretical sense) contributed quite significantly to its success. Of course, similar claims have been made but, I’d say that my own claim is deeper than others.
[Bang! I really don’t tend to make claims so, much of this blogpost sounds to me as if it were coming from somebody else…]
Ok, I don’t mean it so strongly. But there’s something I think neat about the Facebook of 2005, the one I joined. So I’d like to discuss it. Hence the placeholder.
And, in this placeholder, I’d fit: the ideas about responsiveness mentioned with Twitter, the stepwise approach adopted by Facebook (which, to me, was the real key to its eventual success), the notion of intimacy which is the true core of this blogpost, the notion of hype/counterhype linked to journalistic approaches, a key distinction between privacy and intimacy, some non-ranting (but still rambling) discussion as to what Google is missing in its “social” projects, anecdotes about “sequential network effects” on Facebook as the service reached new “populations,” some personal comments about what I get out of Facebook even though I almost never spent any significant amount of time on it, some musings as to the possibility that there are online services which have reached maturity and may remain stable in the foreseeable future, a few digressions about fanboism or about the lack of sophistication in the social network models used in online services, and maybe a bit of fun at the expense of “social media expert marketors”…
But that’ll be for another time.
Here’s a list I tweeted earlier.
Twenty Things You Should Never, Ever Tweet for Fear of Retaliation from the Tweet Police
- Lists. Too difficult to follow.
- Do’s and don’ts. Who died and made you bandleader?
- Personal thoughts. Nobody cares what anyone else thinks, anyway.
- Anything in a foreign language. It confuses everyone.
- Personal opinions. You may offend someone.
- Jokes. Same reason as #5.
- Links. Too dangerous, since some could be malicious.
- Anything in “the second degree.” The bareness of context prevents careful reading.
- Anything insightful. Who do you think you are?
- Personal replies. Can’t you get a room?
- -20: What @oatmeal said you shouldn’t tweet. If it’s funny, it must be true.
In case it wasn’t clear… Yes, I mean this as sarcasm. One of my pet peeves is to hear people tell others what to do or not to do, without appropriate context. It’s often perceived to be funny or useful but, to be honest, it just rubs me the wrong way. Sure, they’re allowed to do it. I won’t prevent them. I don’t even think they should stop, that’s really not for me to decide. It’s just that, being honest with myself, I realize how negative of an effect it has on me. It actually reaches waaaaay down into something I don’t care to visit very often.
The Oatmeal can be quite funny. Reading a few of these comics, recently, I literally LOLed. And this one probably pleased a lot of people, because it described some of their own pet peeves. Besides, it’s an old comic, probably coming from a time when tweets were really considered to be answers to the original Twitter prompt: “What are you doing?” (i.e., before the change to the somewhat more open “What’s happening?”). But I’ve heard enough expressions of what people should or shouldn’t do with a specific social media system that I felt the need to vent. So, that was the equivalent of a rant (and this post is closer to an actual rant).
I mean, there’s a huge difference between saying “these are the kinds of uses for which I think Twitter is the appropriate tool” and the flat-out dismissal of what others have done. While Twitter is old news, as social media go, it’s still unfolding and much of its strength comes from the fact that we don’t actually have a rigid notion of what it should be.
Not that there aren’t uses of Twitter I dislike. In fact, for much of 2009, I felt it was becoming too commercial for my taste. I felt there was too much promotion of commercial entities and products, and that it was relatively difficult to avoid such promotional tweets if one were to follow the reciprocation principle (“I really should make sure I follow those who follow me, even if a large proportion of them are just trying to increase their follower counts”). But none of this means that “Twitter isn’t for commercial promotion.” Structurally, Twitter almost seems to be made for such uses. Conceptually, it comes from the same “broadcast” view of communication, shared by many marketers, advertisers, PR experts, and movie producers. As social media tools go, Twitter is among the most appropriate ones to use to broadly distribute focused messages without having to build social relationships. So, no matter how annoyed I may get at these tweets and at commercial Twitterers, it’d be inaccurate to say that “Twitter isn’t for that.” Besides, “Twitter, Inc.” has adopted commercial promotion as a major part of its “business model.” No matter what one feels about this (say, that it’s not very creative or that it will help distinguish between commercial tweets and the rest of Twitter traffic), it seems to imply that Twitter is indeed about commercial promotion as much as it is about “shar[ing] and discover[ing] what’s happening now.”
The same couldn’t be said about other forms of tweeting that others may dislike. It’d be much harder to make a case for, say, conference liveblogging as being an essential part of what Twitter is about. In fact, some well-known and quite vocal people have made pronouncements about how inappropriate, in their minds, such a practice was. To me, much of it sounds like attempts at rationalizing a matter of individual preference. Some may dislike it but Twitter does make a very interesting platform for liveblogging conferences. Sure, we’ve heard about the negative consequences of the Twitter backchannel at some high-profile events. And there are some technical dimensions of Twitter which make liveblogging potentially more annoying, to some users, than if it were on another platform. But claiming that Twitter isn’t for liveblogging reveals a rather rigid perspective of what social media can be. Again, one of the major strengths in Twitter is its flexibility. From “mentions” and “hashtags” to “retweets” and metadata, the platform has been developing over time based on usage patterns.
For one thing, it’s now much more conversational than it was in 2007, and some Twitter advocates are quite proud of that. So one might think that Twitter is for conversation. But, at least in my experience, Twitter isn’t that effective a tool for two-way communication let alone for conversations involving more than two people. So, if we’re to use conversation to evaluate Twitter (as its development may suggest we should do), it seems not to be that successful.
In this blog version of my list, I added a header with a mention of the “Tweet Police.” I mean it in the way that people talk about the “Fashion Police,” wish immediately makes me think about “fashion victims,” the beauty myth, the objectification of the human body, the social pressure to conform to some almost-arbitrary canons, the power struggles between those who decide what’s fashionable and those who need to dress fashionably to be accepted in some social contexts, etc. Basically, it leads to rather unpleasant thoughts. In a way, my mention of the “Tweet Police” is a strategy to “fight this demon” by showing how absurd it may become. Sure, it’d be a very tricky strategy if it were about getting everyone to just “get the message.” But, in this case, it’s about doing something which feels good. It’s my birthday, so I allow myself to do this.
An interesting situation which, I would argue, is representative of Groupthink.
As a brief summary of the situation: a subgroup within a larger group is discussing the possibility of changing the larger group’s structure. In that larger group, similar discussions have been quite frequent, in the past. In effect, the smaller group is moving toward enacting a decision based on perceived consensus as to “the way to go.”
No bad intention on anyone’s part and the situation is far from tragic. But my clear impression is that groupthink is involved. I belong to the larger group but I feel little vested interest in what might happen with it.
An important point about this situation is that the smaller group seems to be acting as if the decision had already been made, after careful consideration. Through the history of the larger group, prior discussions on the same topic have been frequent. Through these discussions, clear consensus has never been reached. At the same time, some options have been gaining some momentum in the recent past, mostly based (in my observation) on accumulated frustration with the status quo and some reflection on the effectiveness of activities done by subgroups within the larger group. Members of that larger group (including participants in the smaller group) are quite weary of rehashing the same issues and the “rallying cry” within the subgroup has to do with “moving on.” Within the smaller group, prior discussions are described as if they had been enough to explore all the options. Weariness through the group as a whole seems to create a sense of urgency even though the group as a whole could hardly be described as being involved in time-critical activities.
Nothing personal about anyone involved and it’s possible that I’m off on this one. Where some of those involved would probably disagree is in terms of the current stage in the decision making process (i.e., they may see themselves as having gone through the process of making the primary decision, the rest is a matter of detail). I actually feel strange talking about this situation because it may seem like I’m doing the group a disservice. The reason I think it isn’t the case is that I have already voiced my concerns about groupthink to those who are involved in the smaller group. The reason I feel the urge to blog about this situation is that, as a social scientist, I take it as my duty to look at issues such as group dynamics. Simply put, I started thinking about it as a kind of “case study.”
Yes, I’m a social science geek. And proud of it, too!
Thing is, I have a hard time not noticing a rather clear groupthink pattern. Especially when I think about a few points in Janis‘s description of groupthink.
A PDF version, with some key issues highlighted.
Point by point…
Antecedent Conditions of Groupthink
Insulation of the group
A small subgroup was created based on (relatively informal) prior expression of opinion in favour of some broad changes in the structure of the larger group.
Lack of norms requiring methodical procedures
Methodical procedures about assessing the situation are either put aside or explicitly rejected.
Those methodical procedures which are accepted have to do with implementing the group’s primary decision, not with the decision making process.
Symptoms Indicative of Groupthink
Illusion of unanimity (see false consensus effect)
Agreement is stated as a fact, possibly based on private conversations outside of the small group.
Direct pressure on dissenters to conform
A call to look at alternatives is constructed as a dissenting voice.
Pressure to conform is couched in terms of “moving on.”
Symptoms of Decisions Affected by Groupthink
Incomplete survey of alternatives
Apart from the status quo, no alternative has been discussed.
When one alternative model is proposed, it’s reduced to a “side” in opposition to the assessed consensus.
Incomplete survey of objectives
Broad objectives are assumed to be common, left undiscussed.
Discussion of objectives is pushed back as being irrelevant at this stage.
Failure to examine risks of preferred choice
Comments about possible risks (including the danger of affecting the dynamics of the existing broader group) are left undiscussed or dismissed as “par for the course.”
Failure to re-appraise initially rejected alternatives
Any alternative is conceived as having been tried in the past with the strong implication that it isn’t wort revisiting.
Poor information search
Information collected concerns ways to make sure that the primary option considered will work.
Failure to work out contingency plans
Comments about the possible failure of the plan, and effects on the wider group are met with “so be it.”
Antecedent Conditions of Groupthink
High group cohesiveness
The smaller group is highly cohesive but so is the broader group.
Several members of the smaller group are taking positions of leadership, but there’s no direct coercion from that leadership.
Positions of authority are assessed, in a subtle way, but this authority is somewhat indirect.
Homogeneity of members’ social background and ideology
As with cohesiveness, homogeneity of social background can be used to describe the broader group as well as the smaller one.
High stress from external threats with low hope of a better solution than the one offered by the leader(s)
External “threats” are mostly subtle but there’s a clear notion that the primary option considered may be met with some opposition by a proportion of the larger group.
Symptoms Indicative of Groupthink
Illusion of invulnerability
While “invulnerability” would be an exaggeration, there’s a clear sense that members of the smaller group have a strong position within the larger group.
Unquestioned belief in the inherent morality of the group
Discussions don’t necessarily have a moral undertone, but the smaller group’s goals seem self-evident in the context or, at least, not really worth careful discussion.
Collective rationalization of group’s decisions
Since attempts to discuss the group’s assumed consensus are labelled as coming from a dissenting voice, the group’s primary decision is reified through countering individual points made about this decision.
Shared stereotypes of outgroup, particularly opponents
The smaller group’s primary “outgroup” is in fact the broader group, described in rather simple terms, not a distinct group of people.
The assumption is that, within the larger group, positions about the core issue are already set.
Self-censorship; members withhold criticisms
Self-censorship is particularly hard to observe or assess but the group’s dynamics tends to construct criticism as “nitpicking,” making it difficult to share comments.
Self-appointed “mindguards” protect the group from negative information
As with leadership, the process of shielding the smaller group from negative information is mostly organic, not located in a single individual.
Because the smaller group is already set apart from the larger group, protection from external information is built into the system, to an extent.
Symptoms of Decisions Affected by Groupthink
Selective bias in processing information at hand (see also confirmation bias)
Information brought into the discussion is treated as either reinforcing the group’s alleged consensus or taken to be easy to counter.
Examples from cases showing clear similarities are dismissed (“we have no interest in knowing what others have done”) and distant cases are used to demonstrate that the approach is sound (“there are groups in other contexts which work, so we can use the same approach”).
This one should probably be in a fictive mode, maybe even in a science-fiction genre. In fact, I’m reconnecting with literature after a long hiatus and now would be an interesting time to start writing fiction. But I’ll still start this as one of those “ramblings” blogposts that I tend to build or which tend to come to me.
The reason this should be fiction is that it might sound exceedingly naïve, especially for a social scientist. I tend to “throw ideas out there” and see what sticks to other ideas, but this broad idea about which I’ve been thinking for a while may sound rather crazy, quaint, unsophisticated.
See, while my academic background is rather solid, I don’t have formal training in political science. In fact, I’ve frequently avoided several academic activities related to political science as a discipline. Or to journalism as a discipline. Part of my reluctance to involve myself in academic activities related political science relates to my reaction to journalism. The connection may not seem obvious to everyone but I see political science as a discipline in the same frame, and participating in the same worldview, as what I find problematic in journalism.
The simplest way to contextualize this connection is the (“modern”) notion of the “Nation-State.” That context involves me personally. As an anthropologist, as a post-modernist, as a “dual citizen” of two countries, as a folklorist, as a North American with a relatively salient European background, as a “citizen of the World,” and as a member of a community which has switched in part from a “nationalist” movement to other notions of statehood. Simply put: I sincerely think that the notion of a “Nation-State” is outdated and that it will (whether it should or not) give way to other social constructs.
A candidate to replace the conceptual apparatus of the “Nation-State” is both global and local, both post-modern and ancient: a glocal network of city-states (GNoCS).
Yes, I know, it sounds awkward. No, I’m not saying that things would necessarily be better in a post-national world. And I have no idea when this shift from the “nation-states” frame to a network of city-states may happen. But I sincerely think that it could happen. And that it could happen rather quickly.
Not that the shift would be so radical as to obliterate the notion of “nation-state” overnight. In this case, I’m closer to Foucault’s épistémè than to Kuhn’s paradigm. After all, while the “Democratic Nation-State” model is global, former social structures are still present around the Globe and the very notion of a “Nation-State” takes different values in different parts of the world. What I envision has less to do with the linear view of history than with a perspective in which different currents of social change interact with one another over time, evoking shifts in polarity for those who hold a binary perspective on social issues.
I started “working on” this post four months ago. I was just taking some notes in a blog draft, in view of a blogpost, instead of simply keeping general notes, as I tend to do. This post remained on my mind and I’ve been accumulating different threads which can connect to my basic idea. I now realize that this blogpost will be more of a placeholder for further thinking than a “milestone” in my reflection on the topic. My reluctance to publish this blog entry had as much to do with an idiosyncratic sense of prudence as with time-management or any other issue. In other words, I was wary of sticking my neck out. Which might explain why this post is so personal as compared to most of my posts in English.
As uninformed as I may seem of the minutiae of national era political science, I happen to think that there’s a lot of groupthink involved in the way several people describe political systems. For instance, there’s a strong tendency for certain people, journalists especially, to “count countries.” With relatively few exceptions (especially those which have to do with specific international institutions like the United Nations or the “G20”) the number of countries involved in an event only has superficial significance. Demographic discrepancies between these national entities, not tio mention a certain degree of diversity in their social structures or even government apparatus, makes “counting countries” appear quite misleading, especially when the issue has to do with, say, social dynamics or geography. It sounds at times like people have a vague “political map of the World” in their heads and that this image preempts other approaches to global diversity. This may sound like a defensive stance on my part, as I try to position myself as “perhaps crazy but not more than others are.” But the issue goes deeper. In fact, it seems that “countries” are so ingrained in some people’s minds and political borders are so obvious that local and regional issues are perceived as micro-version of what happens at the “national level.” This image doesn’t seem so strange when we talk about partisan politics but it appears quite inappropriate when we talk about a broad range of other subjects, from epidemiology to climate change, from online communication to geology, from language to religion.
An initial spark in my thinking about several of these issues came during Beverly Stoeltje‘s interdisciplinary Ph.D. seminar on nationalism at Indiana University Bloomington, back in 2000. Not only was this seminar edifying on many levels, but it represented a kind of epiphany moment in my reflections on not only nationalism itself (with related issues of patriotism, colonialism, and citizenship) but on a range of social issues and changes.
My initial “realization” was on the significance of the shift from Groulx-style French-Canadian nationalism to what Lévesque called «souveraineté-association» (“sovereignty-association”) and which served as the basis for the Quebec sovereignty movement.
While this all connects to well-known issues in political science and while it may (again) sound exceedingly naïve, I mean it in a very specific way which, I think, many people who discuss Quebec’s political history may rarely visit. As with other shifts about which I think, I don’t envision the one from French-Canadian nationalism (FCN) to Quebec sovereignty movement (QSM) to be radical or complete. But it was significant and broad-reaching.
Regardless of Lévesque’s personal view on nationalism (a relatively recent television series on his life had it that he became anti-nationalist after a visit to concentration camps), the very idea that there may exist a social movement oriented toward sovereignty outside of the nationalist logic seems quite important to me personally. The fact that this movement may only be represented in partisan politics as nationalism complicates the issue and may explain a certain confusion in terms of the range of Quebec’s current social movements. In other words, the fact that anti-nationalists are consistently lumped together with nationalists in the public (and journalistic) eye makes it difficult to discuss post-nationalism in this part of the Globe.
But Quebec’s history is only central to my thinking because I was born and Montreal and grew up through the Quiet Revolution. My reflections on a post-national shift are hopefully broader than historical events in a tiny part of the Globe.
In fact, my initial attempt at drafting this blogpost came after I attended a talk by Satoshi Ikeda entitled The Global Financial Crisis and the End of Neoliberalism. (November 27, 2008, Concordia University, SGW H-1125-12; found thanks to Twistory). My main idea at this point was that part of the solution to global problems were local.
But I was also thinking about The Internet.
Contrary to what technological determinists tend to say, the ‘Net isn’t changing things as much as it is part of a broad set of changes. In other words, the global communication network we now know as the Internet is embedded in historical contexts, not the ultimate cause of History. At the risk of replacing technological determinism with social determinism, one might point out that the ‘Net existed (both technologically and institutionally) long before its use became widespread. Those of us who observed a large influx of people online during the early to mid-1990s might even think that social changes were more significant in making the ‘Net what it is today than any “immanent” feature of the network as it was in, say, 1991.
Still, my thinking about the ‘Net has to do with the post-national shift. The ‘Net won’t cause the shift to new social and political structures. But it’s likely to “play a part” in that shift, to be prominently places as we move into a post-national reality.
There’s a number of practical and legal issues with a wide range of online activities which make it clear that the ‘Net fits more in a global structure than in an “international” one. Examples I have in mind include issues of copyright, broadcast rights, “national content,” and access to information, not to mention the online setting for some grassroots movements and the notion of “Internet citizenry.” In all of these cases, “Globalization” expands much beyond trade and currency-based economy.
Then, there’s the notion of “glocalization.” Every time I use the term “glocal,” I point out how “ugly” it is. The term hasn’t gained any currency (AFAICT) but I keep thinking that the concept can generate something interesting. What I personally have in mind is a movement away from national structures into both a globally connected world and a more local significance. The whole “Think Local, Act Global” idea (which I mostly encountered as “Think Global, Drink Local” as a motto). “Despite” the ‘Net, location still matters. But many people are also global-looking.
All of this is part of the setup for some of my reflections on a GNoCS. A kind of prelude/prologue. While my basic idea is very much a “pie in the sky,” I do have more precise notions about what the future may look like and the conditions in which some social changes might happen. At this point, I realize that these thoughts will be part of future blogposts, including some which might be closer to science-fiction than to this type semi- (or pseudo-) scholarly rambling.
But I might still flesh out a few notes.
Demographically, cities may matter more now than ever as the majority of the Globe’s population is urban. At least, the continued urbanization trend may fit well with a city-focused post-national model.
Some metropolitan areas have become so large as to connect with one another, constituting a kind of urban continuum. Contrary to boundaries between “nation-states,” divisions between cities can be quite blurry. In fact, a same location can be connected to dispersed centres of activity and people living in the same place can participate in more than one local sphere. Rotterdam-Amsterdam, Tokyo-Kyoto, Boston-NYC…
Somewhat counterintuitvely, urban areas tend to work relatively as the source of solutions to problems in the natural environment. For instance, some mayors have taken a lead in terms of environmental initiatives, not waiting for their national governments. And such issues as public transportations represent core competencies for municipal governments.
While transborder political entities like the European Union (EU), the African Union (AU), and the North American Free-Trade Agreement (NAFTA) are enmeshed in the national logic, they fit well with notions of globalized decentralization. As the mayor of a small Swiss town was saying on the event of Switzerland’s official 700th anniversary, we can think about «l’Europe des régions» (“Europe of regions”), beyond national borders.
Speaking of Switzerland, the confederacy/confederation model fits rather well with a network structure, perhaps more than with the idea of a “nation-state.” It also seems to go well with some forms of participatory democracy (as opposed to representative democracy). Not to mean that Switzerland or any other confederation/confederacy works as a participatory democracy. But these notions can help situate this GNoCS.
While relatively rare and unimportant “on the World Stage,” micro-states and micro-nations represent interesting cases in view of post-nationalist entities. For one thing, they may help dispel the belief that any political apart from the “nation-state” is a “reversal” to feudalism or even (Greek) Antiquity. The very existence of those entities which are “the exceptions to the rule” make it possible to “think outside of the national box.”
Demographically at the opposite end of the spectrum from microstates and micronations, the notion of a China-India union (or even a collaboration between China, India, Brazil, and Russia) may sound crazy in the current state of national politics but it would go well with a restructuring of the Globe, especially if this “New World Order” goes beyond currency-based trade.
Speaking of currency, the notion of the International Monetary Fund having its own currency is quite striking as a sign of a major shift from the “nation-state” logic. Of course, the IMF is embedded in “national” structures, but it can shift the focus away from “individual countries.”
The very notion of “democracy” has been on many lips, over the years. Now may be the time to pay more than lipservice to a notion of “Global Democracy,” which would transcend national boundaries (and give equal rights to all people across the Globe). Chances are that representative democracy may still dominate but a network structure connecting a large number of localized entities can also fit in other systems including participatory democracy, consensus culture, republicanism, and even the models of relatively egalitarian systems that some cultural anthropologists have been constructing over the years.
I still have all sorts of notes about examples and issues related to this notion of a GNoCS. But that will do for now.
En 2009, la journée de la femme a été hypothéquée d’une heure, dans certaines contrées qui sont passées à l’heure d’été le 8 mars. Pourtant, plus que jamais, c’est aux femmes que nous devrions accorder plus de place. Cette Journée internationale en l’honneur d’Ada Lovelace et des femmes dans les domaines technologiques est une excellente occasion pour discuter de l’importance de la présence féminine pour la pérennité sociale.
Pour un féministe mâle, le fait de parler de condition féminine peut poser certains défis. Qui suis-je, pour parler des femmes? De quel droit pourrais-je m’approprier de la parole qui devrait, selon moi, être accordée aux femmes? Mes propos ne sont-ils pas teintés de biais? C’est donc d’avantage en tant qu’observateur de ce que j’ai tendance à appeler la «culture geek» (voire la «niche geek» ou la «foule geek») que je parle de cette présence féminine.
Au risque de tomber dans le panneau du stéréotype, j’oserais dire qu’une présence accrue des femmes en milieu geek peut avoir des impacts intéressants en fonction de certains rôles impartis aux femmes dans diverses sociétés liées à la culture geek. En d’autres termes, j’aimerais célébrer le pouvoir féminin, bien plus fondamntal que la «force» masculine.
Je fais en cela référence à des notions sur les femmes et les hommes qui m’ont été révélées au cours de mes recherches sur les confréries de chasseurs, au Mali. En apparence exclusivement mâles, les confréries de chasseurs en Afrique de l’ouest accordent une place prépondérante à la féminité. Comme le dit le proverbe, «nous sommes tous dans les bras de nos mères» (bèè y’i ba bolo). Si le père, notre premier rival (i fa y’i faden folo de ye), peut nous donner la force physique, c’est la mère qui nous donne la puissance, le vrai pouvoir.
Loin de moi l’idée d’assigner aux femmes un pouvoir qui ne viendrait que de leur capacité à donner naissance. Ce n’est pas uniquement en tant que mère que la femme se doit d’être respectée. Bien au contraire, les divers rôles des femmes ont tous à être célébrés. Ce qui donne à la maternité une telle importance, d’un point de vue masculin, c’est son universalité: un homme peut ne pas avoir de sœur, d’épouse ou de fille, il peut même ne pas connaître l’identité précise de son père, il a au minimum eu un contact avec sa mère, de la conception à la naissance.
C’est souvent par référence à la maternité que les hommes conçoivent le respect le plus inconditionnel pour la femme. Et l’image maternelle ne doit pas être négligée, même si elle est souvent stéréotypée. Même si le terme «materner» a des connotations péjoratives, il fait appel à un soi adapté et sans motif spécifique. La culture geek a-t-elle besoin de soins maternels?
Une étude récente s’est penchée sur la dimension hormonale des activités des courtiers de Wall Street, surtout en ce qui a trait à la prise de risques. Selon cette étude (décrite dans une baladodiffusion de vulgarisation scientifique), il y aurait un lien entre certains taux d’hormones et un comportement fondé sur le profit à court terme. Ces hormones sont surtout présentes chez de jeunes hommes, qui constituent la majorité de ce groupe professionnel. Si les résultats de cette étude sont valables, un groupe plus diversifié de courtiers, au niveau du sexe et de l’âge, risque d’être plus prudent qu’un groupe dominé par de jeunes hommes.
Malgré d’énormes différences dans le détail, la culture geek a quelques ressemblances avec la composition de Wall Street, du moins au point de vue hormonal. Si l’appât du gain y est moins saillant que sur le plancher de la Bourse, la culture geek accorde une très large place au culte méritocratique de la compétition et à l’image de l’individu brillant et tout-puissant. La prise de risques n’est pas une caractéristique très visible de la culture geek, mais l’approche «résolution de problèmes» (“troubleshooting”) évoque la décision hâtive plutôt que la réflexion approfondie. Le rôle du dialogue équitable et respectueux, sans en être évacué, n’y est que rarement mis en valeur. La culture geek est «internationale», en ce sens qu’elle trouve sa place dans divers lieux du Globe (généralement définis avec une certaine précision en cebuees névralgiques comme la Silicon Valley). Elle est pourtant loin d’être représentative de la diversité humaine. La proportion bien trop basse de femmes liées à la culture geek est une marque importante de ce manque de diversité. Un groupe moins homogène rendrait plus prégnante la notion de coopération et, avec elle, un plus grand soucis de la dignité humaine. Après tout, le vrai humanisme est autant philogyne que philanthrope.
Un principe similaire est énoncé dans le cadre des soins médicaux. Sans être assignées à des tâches spécifiques, associées à leur sexe, la présence de certaines femmes-médecins semble améliorer certains aspects du travail médical. Il y a peut-être un stéréotype implicite dans tout ça et les femmes du secteur médical ne sont probablement pas traitées d’une bien meilleure façon que les femmes d’autres secteurs d’activité. Pourtant, au-delà du stéréotype, l’association entre féminité et relation d’aide semble se maintenir dans l’esprit des membres de certaines sociétés et peut être utilisée pour rendre la médecine plus «humaine», tant dans la diversité que dans cette notion d’empathie raisonnée, évoquée par l’humanisme.
Je ne peux m’empêcher de penser à cette remarquable expérience, il y a quelques années déjà, de participer à un colloque académique à forte présence féminine. En plus d’une proportion élevée de femmes, ce colloque sur la nourriture et la culture donnait la part belle à l’image de la mère nourricière, à l’influence fondamentale de la sphère donestique sur la vie sociale. Bien que mâle, je m’y suis senti à mon aise et je garde de ces quelques jours l’idée qu’un monde un tant soit peu féminisé pouvait avoir des effets intéressants, d’un point de vue social. Un groupe accordant un réel respect à la condition féminine peut être associé à une ambiance empreinte de «soin», une atmosphère “nurturing”.
Le milieu geek peut être très agréable, à divers niveaux, mais la notion de «soin», l’empathie, voire même l’humanisme n’en sont pas des caractéristiques très évidentes. Un monde geek accordant plus d’importance à la présence des femmes serait peut-être plus humain que ce qu’un portrait global de la culture geek semble présager.
Et n’est-ce pas ce qui s’est passé? Le ‘Net s’est partiellement féminisé au cours des dix dernières années et l’émergence du média social est intimement lié à cette transformation «démographique».
D’aucuns parlent de «démocratisation» d’Internet, usant d’un champ lexical associé au journalisme et à la notion d’État-Nation. Bien qu’il s’agisse de parler d’accès plus uniforme aux moyens technologiques, la source de ce discours se situe dans une vision spécifique de la structure social. Un relent de la Révolution Industrielle, peut-être? Le ‘Net étant construit au-delà des frontières politiques, cette vision du monde semble peu appropriée à la communication mondialisée. D’ailleurs, qu’entend-on vraiment par «démocratisation» d’Internet? La participation active de personnes diversifiées aux processus décisionnels qui créent continuellement le ‘Net? La simple juxtaposition de personnes provenant de milieux socio-économiques distincts? La possibilité pour la majorité de la planète d’utiliser certains outils dans le but d’obtenir ces avantages auxquels elle a droit, par prérogative statistique? Si c’est le cas, il en reviendrait aux femmes, majoritaires sur le Globe, de décider du sort du ‘Net. Pourtant, ce sont surtout des hommes qui dominent le ‘Net. Le contrôle exercé par les hommes semble indirect mais il n’en est pas moins réel.
Cet état des choses a tendance à changer. Bien qu’elles ne soient toujours pas dominantes, les femmes sont de plus en plus présentes, en-ligne. Certaines recherches statistiques semblent d’ailleurs leur assigner la majorité dans certaines sphères d’activité en-ligne. Mais mon approche est holistique et qualitative, plutôt que statistique et déterministe. C’est plutôt au sujet des rôles joués par les femmes que je pense. Si certains de ces rôles semblent sortir en ligne direct du stéréotype d’inégalité sexuelle du milieu du XXè siècle, c’est aussi en reconnaissant l’emprise du passé que nous pouvons comprendre certaines dimensions de notre présent. Les choses ont changé, soit. La conscience de ce changement informe certains de nos actes. Peu d’entre nous ont complètement mis de côté cette notion que notre «passé à tous» était patriarcal et misogyne. Et cette notion conserve sa signifiance dans nos gestes quotidiens puisque nous nous comparons à un modèle précis, lié à la domination et à la lutte des classes.
Au risque, encore une fois, de faire appel à des stéréotypes, j’aimerais parler d’une tendance que je trouve fascinante, dans le comportement de certaines femmes au sein du média social. Les blogueuses, par exemple, ont souvent réussi à bâtir des communautés de lectrices fidèles, des petits groupes d’amies qui partagent leurs vies en public. Au lieu de favoriser le plus grand nombre de visites, plusieurs femmes ont fondé leurs activités sur la blogosphère sur des groupes relativement restreints mais très actifs. D’ailleurs, certains blogues de femmes sont l’objet de longues discussions continues, liant les billets les uns aux autres et, même, dépassant le cadre du blogue.
À ce sujet, je fonde certaines de mes idées sur quelques études du phénomène de blogue, parues il y a déjà plusieurs années (et qu’il me serait difficile de localiser en ce moment) et sur certaines observations au sein de certaines «scènes geeks» comme Yulblog. Lors de certains événements mettant en contacts de nombreuses blogueuses, certaines d’entre elles semblaient préférer demeurer en groupe restreint pour une part importante de la durée de l’événement que de multiplier les nouveaux contacts. Il ne s’agit pas ici d’une restriction, certaines femmes sont mieux à même de provoquer l’«effet du papillon social» que la plupart des hommes. Mais il y a une force tranquille dans ces petits regroupements de femmes, qui fondent leur participation à la blogosphère sur des contacts directs et forts plutôt que sur la «pêche au filet». C’est souvent par de très petits groupes très soudés que les changements sociaux se produisent et, des “quilting bees” aux blogues de groupes de femmes, il y a une puissance ignorée.
Il serait probablement abusif de dire que c’est la présence féminine qui a provoqué l’éclosion du média social au cours des dix dernières années. Mais la présence des femmes est liée au fait que le ‘Net ait pu dépasser la «niche geek». Le domaine de ce que certains appellent le «Web 2.0» (ou la sixième culture d’Internet) n’est peut-être pas plus démocratique que le ‘Net du début des années 1990. Mais il est clairement moins exclusif et plus accueillant.
Comme ma tendre moitié l’a lu sur la devanture d’une taverne: «Bienvenue aux dames!»
Les billets publiés en l’honneur de la Journée Ada Lovelace devaient, semble-t-il, se pencher sur des femmes spécifiques, œuvrant dans des domaines technologiques. J’ai préféré «réfléchir à plume haute» au sujet de quelques éléments qui me trottaient dans la tête. Il serait toutefois de bon ton pour moi de mentionner des noms et de ne pas consigner ce billet à une observation purement macroscopique et impersonnelle. Étant peu porté sur l’individualisme, je préfère citer plusieurs femmes, plutôt que de me concentrer sur une d’entre elles. D’autant plus que la femme à laquelle je pense avec le plus d’intensité dit désirer garder une certaine discrétion et, même si elle blogue depuis bien plus longtemps que moi et qu’elle sait très bien se débrouiller avec les outils en question, elle prétend ne pas être associée à la technologie.
J’ai donc décidé de procéder à une simple énumération (alphabétique, j’aime pas les rangs) de quelques femmes dont j’apprécie le travail et qui ont une présence Internet facilement identifiable. Certaines d’entre elles sont très proches de moi. D’autres planent au-dessus de milieux auxquels je suis lié. D’autres encore sont des présences discrètes ou fortes dans un quelconque domaine que j’associe à la culture geek et/ou au média social. Évidemment, j’en oublie des tonnes. Mais c’est un début. Continuons le combat! 😉
- Aleijna Brugos
- Anik Lachance
- AT Wyatt
- Aurora Flewweling-Skup
- Caroline Allard
- Caroline Fontaine
- Cécile Gladel
- Christine Prefontaine
- Connie Reece
- Debbie Cerda
- Debbie Rouleau
- Diana Martin
- Elizabeth Hunt
- Elizabeth Losh
- Erin MacLeod
- Geeta Nadkarni
- Helen Faradji
- Hélène Recule
- Isabelle Lopez
- Jean Crawford
- Jen Cardew Kersey
- Jenny Cool
- Jess Laccetti
- Kim Vallée
- Kumiko Vézina
- Kyra Gaunt
- Leila Monaghan
- Mademoiselle Klektik
- Maria Briceno
- Maria Ljungdahl
- Marie-Chantale Turgeon
- Martine Pagé
- Meri Walker
- Michelle Blanc
- Michelle Greer
- Michelle Sullivan
- Mireille Caissy
- Muriel Ide
- Nadia Seraiocco
- Nathalie Bergeron
- Nellie Deutsch
- Nicole Hansen
- Oza Meilleur
- Panthère Rousse
- Patricia Tessier
- Renée Wathelet
- Sarine Makdessian
- Shirley-Carol Landry
- Vali Fugulin
- Vanessa (Vanou)
- Véronique Boisjoly
Microblogging (Laconica, Twitter, etc.) is still a hot topic. For instance, during the past few episodes of This Week in Tech, comments were made about the preponderance of Twitter as a discussion theme: microblogging is so prominent on that show that some people complain that there’s too much talk about Twitter. Given the centrality of Leo Laporte’s podcast in geek culture (among Anglos, at least), such comments are significant.
The context for the latest comments about TWiT coverage of Twitter had to do with Twitter’s financials: during this financial crisis, Twitter is given funding without even asking for it. While it may seem surprising at first, given the fact that Twitter hasn’t publicized a business plan and doesn’t appear to be profitable at this time,
Along with social networking, microblogging is even discussed in mainstream media. For instance, Médialogues (a media critique on Swiss national radio) recently had a segment about both Facebook and Twitter. Just yesterday, Comedy Central’s The Daily Show with Jon Stewart made fun of compulsive twittering and mainstream media coverage of Twitter (original, Canadian access).
Clearly, microblogging is getting some mindshare.
What the future holds for microblogging is clearly uncertain. Anything can happen. My guess is that microblogging will remain important for a while (at least a few years) but that it will transform itself rather radically. Chances are that other platforms will have microblogging features (something Facebook can do with status updates and something Automattic has been trying to do with some WordPress themes). In these troubled times, Montreal startup Identi.ca received some funding to continue developing its open microblogging platform. Jaiku, bought by Google last year, is going open source, which may be good news for microblogging in general. Twitter itself might maintain its “marketshare” or other players may take over. There’s already a large number of third-party tools and services making use of Twitter, from Mahalo Answers to Remember the Milk, Twistory to TweetDeck.
Together, these all point to the current importance of microblogging and the potential for further development in that sphere. None of this means that microblogging is “The Next Big Thing.” But it’s reasonable to expect that microblogging will continue to grow in use.
One thing which is rarely mentioned about microblogging is the prominent social structure supporting it. Like “Social Networking Systems” (LinkedIn, Facebook, Ning, MySpace…), microblogging makes it possible for people to “connect” to one another (as contacts/acquaintances/friends). Like blogs, microblogging platforms make it possible to link to somebody else’s material and get notifications for some of these links (a bit like pings and trackbacks). Like blogrolls, microblogging systems allow for lists of “favourite authors.” Unlike Social Networking Systems but similar to blogrolls, microblogging allow for asymmetrical relations, unreciprocated links: if I like somebody’s microblogging updates, I can subscribe to those (by “following” that person) and publicly show my appreciation of that person’s work, regardless of whether or not this microblogger likes my own updates.
From the end user’s perspective, microblogging contacts may be easier to establish than contacts through Facebook or Orkut. From a social science perspective, microblogging links seem to approximate some of the fluidity found in social networks, without adding much complexity in the description of the relationships. Subscribing to someone’s updates gives me the role of “follower” with regards to that person. Conversely, those I follow receive the role of “following” (“followee” would seem logical, given the common “-er”/”-ee” pattern). The following and follower roles are complementary but each is sufficient by itself as a useful social link.
Typically, a microblogging system like Twitter or Identi.ca qualifies two-way connections as “friendship” while one-way connections could be labelled as “fandom” (if Andrew follows Betty’s updates but Betty doesn’t follow Andrew’s, Andrew is perceived as one of Betty’s “fans”). Profiles on microblogging systems are relatively simple and public, allowing for low-involvement online “presence.” As long as updates are kept public, anybody can connect to anybody else without even needing an introduction. In fact, because microblogging systems send notifications to users when they get new followers (through email and/or SMS), subscribing to someone’s update is often akin to introducing yourself to that person.
Reciprocating is the object of relatively intense social pressure. A microblogger whose follower:following ratio is far from 1:1 may be regarded as either a snob (follower:following much higher than 1:1) or as something of a microblogging failure (follower:following much lower than 1:1). As in any social context, perceived snobbery may be associated with sophistication but it also carries opprobrium. Perry Belcher made a video about what he calls “Twitter Snobs” and some French bloggers have elaborated on that concept. (Some are now claiming their right to be Twitter Snobs.) Low follower:following ratios can result from breach of etiquette (for instance, ostentatious self-promotion carried beyond the accepted limit) or even non-human status (many microblogging accounts are associated to “bots” producing automated content).
The result of the pressure for reciprocation is that contacts are reciprocated regardless of personal relations. Some users even set up ways to automatically follow everyone who follows them. Despite being tricky, these methods escape the personal connection issue. Contrary to Social Networking Systems (and despite the term “friend” used for reciprocated contacts), following someone on a microblogging service implies little in terms of friendship.
One reason I personally find this fascinating is that specifying personal connections has been an important part of the development of social networks online. For instance, long-defunct SixDegrees.com (one of the earliest Social Networking Systems to appear online) required of users that they specified the precise nature of their relationship to users with whom they were connected. Details escape me but I distinctly remember that acquaintances, colleagues, and friends were distinguished. If I remember correctly, only one such personal connection was allowed for any pair of users and this connection had to be confirmed before the two users were linked through the system. Facebook’s method to account for personal connections is somewhat more sophisticated despite the fact that all contacts are labelled as “friends” regardless of the nature of the connection. The uniform use of the term “friend” has been decried by many public commentators of Facebook (including in the United States where “friend” is often applied to any person with whom one is simply on friendly terms).
In this context, the flexibility with which microblogging contacts are made merits consideration: by allowing unidirectional contacts, microblogging platforms may have solved a tricky social network problem. And while the strength of the connection between two microbloggers is left unacknowledged, there are several methods to assess it (for instance through replies and republished updates).
Social contacts are the very basis of social media. In this case, microblogging represents a step towards both simplified and complexified social contacts.
Which leads me to the theme which prompted me to start this blogpost: event-based microblogging.
I posted the following blog entry (in French) about event-based microblogging, back in November.
I haven’t received any direct feedback on it and the topic seems to have little echoes in the social media sphere.
During the last PodMtl meeting on February 18, I tried to throw my event-based microblogging idea in the ring. This generated a rather lengthy between a friend and myself. (Because I don’t want to put words in this friend’s mouth, who happens to be relatively high-profile, I won’t mention this friend’s name.) This friend voiced several objections to my main idea and I got to think about this basic notion a bit further. At the risk of sounding exceedingly opinionated, I must say that my friend’s objections actually comforted me in the notion that my “event microblog” idea makes a lot of sense.
The basic idea is quite simple: microblogging instances tied to specific events. There are technical issues in terms of hosting and such but I’m mostly thinking about associating microblogs and events.
What I had in mind during the PodMtl discussion has to do with grouping features, which are often requested by Twitter users (including by Perry Belcher who called out Twitter Snobs). And while I do insist on events as a basis for those instances (like groups), some of the same logic applies to specific interests. However, given the time-sensitivity of microblogging, I still think that events are more significant in this context than interests, however defined.
In the PodMtl discussion, I frequently referred to BarCamp-like events (in part because my friend and interlocutor had participated in a number of such events). The same concept applies to any event, including one which is just unfolding (say, assassination of Guinea-Bissau’s president or bombings in Mumbai).
Microblogging users are expected to think about “hashtags,” those textual labels preceded with the ‘#’ symbol which are meant to categorize microblogging updates. But hashtags are problematic on several levels.
- They require preliminary agreement among multiple microbloggers, a tricky proposition in any social media. “Let’s use #Bissau09. Everybody agrees with that?” It can get ugly and, even if it doesn’t, the process is awkward (especially for new users).
- Even if agreement has been reached, there might be discrepancies in the way hashtags are typed. “Was it #TwestivalMtl or #TwestivalMontreal, I forgot.”
- In terms of language economy, it’s unsurprising that the same hashtag would be used for different things. Is “#pcmtl” about Podcamp Montreal, about personal computers in Montreal, about PCM Transcoding Library…?
- Hashtags are frequently misunderstood by many microbloggers. Just this week, a tweep of mine (a “peep” on Twitter) asked about them after having been on Twitter for months.
- While there are multiple ways to track hashtags (including through SMS, in some regions), there is no way to further specify the tracked updates (for instance, by user).
- The distinction between a hashtag and a keyword is too subtle to be really useful. Twitter Search, for instance, lumps the two together.
- Hashtags take time to type. Even if microbloggers aren’t necessarily typing frantically, the time taken to type all those hashtags seems counterproductive and may even distract microbloggers.
- Repetitively typing the same string is a very specific kind of task which seems to go against the microblogging ethos, if not the cognitive processes associated with microblogging.
- The number of character in a hashtag decreases the amount of text in every update. When all you have is 140 characters at a time, the thirteen characters in “#TwestivalMtl” constitute almost 10% of your update.
- If the same hashtag is used by a large number of people, the visual effect can be that this hashtag is actually dominating the microblogging stream. Since there currently isn’t a way to ignore updates containing a certain hashtag, this effect may even discourage people from using a microblogging service.
There are multiple solutions to these issues, of course. Some of them are surely discussed among developers of microblogging systems. And my notion of event-specific microblogs isn’t geared toward solving these issues. But I do think separate instances make more sense than hashtags, especially in terms of specific events.
My friend’s objections to my event microblogging idea had something to do with visibility. It seems that this friend wants all updates to be visible, regardless of the context. While I don’t disagree with this, I would claim that it would still be useful to “opt out” of certain discussions when people we follow are involved. If I know that Sean is participating in a PHP conference and that most of his updates will be about PHP for a period of time, I would enjoy the possibility to hide PHP-related updates for a specific period of time. The reason I talk about this specific case is simple: a friend of mine has manifested some frustration about the large number of updates made by participants in Podcamp Montreal (myself included). Partly in reaction to this, he stopped following me on Twitter and only resumed following me after Podcamp Montreal had ended. In this case, my friend could have hidden Podcamp Montreal updates and still have received other updates from the same microbloggers.
To a certain extent, event-specific instances are a bit similar to “rooms” in MMORPG and other forms of real-time many-to-many text-based communication such as the nostalgia-inducing Internet Relay Chat. Despite Dave Winer’s strong claim to the contrary (and attempt at defining microblogging away from IRC), a microblogging instance could, in fact, act as a de facto chatroom. When such a structure is needed. Taking advantage of the work done in microblogging over the past year (which seems to have advanced more rapidly than work on chatrooms has, during the past fifteen years). Instead of setting up an IRC channel, a Web-based chatroom, or even a session on MSN Messenger, users could use their microblogging platform of choice and either decide to follow all updates related to a given event or simply not “opt-out” of following those updates (depending on their preferences). Updates related to multiple events are visible simultaneously (which isn’t really the case with IRC or chatrooms) and there could be ways to make event-specific updates more prominent. In fact, there would be easy ways to keep real-time statistics of those updates and get a bird’s eye view of those conversations.
And there’s a point about event-specific microblogging which is likely to both displease “alpha geeks” and convince corporate users: updates about some events could be “protected” in the sense that they would not appear in the public stream in realtime. The simplest case for this could be a company-wide meeting during which backchannel is allowed and even expected “within the walls” of the event. The “nothing should leave this room” attitude seems contradictory to social media in general, but many cases can be made for “confidential microblogging.” Microblogged conversations can easily be archived and these archives could be made public at a later date. Event-specific microblogging allows for some control of the “permeability” of the boundaries surrounding the event. “But why would people use microblogging instead of simply talking to another?,” you ask. Several quick answers: participants aren’t in the same room, vocal communication is mostly single-channel, large groups of people are unlikely to communicate efficiently through oral means only, several things are more efficiently done through writing, written updates are easier to track and archive…
There are many other things I’d like to say about event-based microblogging but this post is already long. There’s one thing I want to explain, which connects back to the social network dimension of microblogging.
Events can be simplistically conceived as social contexts which bring people together. (Yes, duh!) Participants in a given event constitute a “community of experience” regardless of the personal connections between them. They may be strangers, ennemies, relatives, acquaintances, friends, etc. But they all share something. “Participation,” in this case, can be relatively passive and the difference between key participants (say, volunteers and lecturers in a conference) and attendees is relatively moot, at a certain level of analysis. The key, here, is the set of connections between people at the event.
These connections are a very powerful component of social networks. We typically meet people through “events,” albeit informal ones. Some events are explicitly meant to connect people who have something in common. In some circles, “networking” refers to something like this. The temporal dimension of social connections is an important one. By analogy to philosophy of language, the “first meeting” (and the set of “first impressions”) constitute the “baptism” of the personal (or social) connection. In social media especially, the nature of social connections tends to be monovalent enough that this “baptism event” gains special significance.
The online construction of social networks relies on a finite number of dimensions, including personal characteristics described in a profile, indirect connections (FOAF), shared interests, textual content, geographical location, and participation in certain activities. Depending on a variety of personal factors, people may be quite inclusive or rather exclusive, based on those dimensions. “I follow back everyone who lives in Austin” or “Only people I have met in person can belong to my inner circle.” The sophistication with which online personal connections are negotiated, along such dimensions, is a thing of beauty. In view of this sophistication, tools used in social media seem relatively crude and underdeveloped.
Going back to the (un)conference concept, the usefulness of having access to a list of all participants in a given event seems quite obvious. In an open event like BarCamp, it could greatly facilitate the event’s logistics. In a closed event with paid access, it could be linked to registration (despite geek resistance, closed events serve a purpose; one could even imagine events where attendance is free but the microblogging backchannel incurs a cost). In some events, everybody would be visible to everybody else. In others, there could be a sort of ACL for diverse types of participants. In some cases, people could be allowed to “lurk” without being seen while in others radically transparency could be enforced. For public events with all participants visible, lists of participants could be archived and used for several purposes (such as assessing which sessions in a conference are more popular or “tracking” event regulars).
One reason I keep thinking about event-specific microblogging is that I occasionally use microblogging like others use business cards. In a geek crowd, I may ask for someone’s Twitter username in order to establish a connection with that person. Typically, I will start following that person on Twitter and find opportunities to communicate with that person later on. Given the possibility for one-way relationships, it establishes a social connection without requiring personal involvement. In fact, that person may easily ignore me without the danger of a face threat.
If there were event-specific instances from microblogging platforms, we could manage connections and profiles in a more sophisticated way. For instance, someone could use a barebones profile for contacts made during an impersonal event and a full-fledged profile for contacts made during a more “intimate” event. After noticing a friend using an event-specific business card with an event-specific email address, I got to think that this event microblogging idea might serve as a way to fill a social need.
More than most of my other blogposts, I expect comments on this one. Objections are obviously welcomed, especially if they’re made thoughtfully (like my PodMtl friend made them). Suggestions would be especially useful. Or even questions about diverse points that I haven’t addressed (several of which I can already think about).
What do you think of this idea of event-based microblogging? Would you use a microblogging instance linked to an event, say at an unconference? Can you think of fun features an event-based microblogging instance could have? If you think about similar ideas you’ve seen proposed online, care to share some links?
Thanks in advance!