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Speculating on Apple's Touch Strategy

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This is mere speculation on my part, based on some rumours.

I’m quite sure that Apple will come up with a video-enabled iPod touch on September 9, along with iTunes 9 (which should have a few new “social networking” features). This part is pretty clear from most rumour sites.

AppleInsider | Sources: Apple to unveil new iPod lineup on September 9.

Progressively, Apple will be adopting a new approach to marketing its touch devices. Away from the “poorperson’s iPhone” and into the “tiny but capable computer” domain. Because the 9/9 event is supposed to be about music, one might guess that there will be a cool new feature or two relating to music. Maybe lyrics display, karaoke mode, or whatever else. Something which will simultaneously be added to the iPhone but would remind people that the iPod touch is part of the iPod family. Apple has already been marketing the iPod touch as a gaming platform, so it’s not a radical shift. But I’d say the strategy is to make Apple’s touch devices increasingly more attractive, without cannibalizing sales in the MacBook family.

Now, I really don’t expect Apple to even announce the so-called “Tablet Mac” in September. I’m not even that convinced that the other devices Apple is preparing for expansion of its touch devices lineup will be that close to the “tablet” idea. But it seems rather clear, to me, that Apple should eventually come up with other devices in this category. Many rumours point to the same basic notion, that Apple is getting something together which will have a bigger touchscreen than the iPhone or iPod touch. But it’s hard to tell how this device will fit, in the grand scheme of things.

It’s rather obvious that it won’t be a rebirth of the eMate the same way that the iPod touch wasn’t a rebirth of the MessagePad. But it would make some sense for Apple to target some educational/learning markets, again, with an easy-to-use device. And I’m not just saying this because the rumoured “Tablet Mac” makes me think about the XOXO. Besides, the iPod touch is already being marketed to educational markets through the yearly “Back to school” program which (surprise!) ends on the day before the September press conference.

I’ve been using an iPod touch (1st Generation) for more than a year, now, and I’ve been loving almost every minute of it. Most of the time, I don’t feel the need for a laptop, though I occasionally wish I could buy a cheap one, just for some longer writing sessions in cafés. In fact, a friend recently posted information about some Dell Latitude D600 laptops going for a very low price. That’d be enough for me at this point. Really, my iPod touch suffices for a lot of things.

Sadly, my iPod touch seems to have died, recently, after catching some moisture. If I can’t revive it and if the 2nd Generation iPod touch I bought through Kijiji never materializes, I might end up buying a 3rd Generation iPod touch on September 9, right before I start teaching again. If I can get my hands on a working iPod touch at a good price before that, I may save the money in preparation for an early 2010 release of a new touch device from Apple.

Not that I’m not looking at alternatives. But I’d rather use a device which shares enough with the iPod touch that I could migrate easily, synchronize with iTunes, and keep what I got from the App Store.

There’s a number of things I’d like to get from a new touch device. First among them is a better text entry/input method. Some of the others could be third-party apps and services. For instance, a full-featured sharing app. Or true podcast synchronization with media annotation support (à la Revver or Soundcloud). Or an elaborate, fully-integrated logbook with timestamps, Twitter support, and outlining. Or even a high-quality reference/bibliography manager (think RefWorks/Zotero/Endnote). But getting text into such a device without a hardware keyboard is the main challenge. I keep thinking about all sorts of methods, including MessagEase and Dasher as well as continuous speech recognition (dictation). Apple’s surely thinking about those issues. After all, they have some handwriting recognition systems that they aren’t really putting to any significant use.

Something else which would be quite useful is support for videoconferencing. Before the iPhone came out, I thought Apple may be coming out with iChat Mobile. Though a friend announced the iPhone to me by making reference to this, the position of the camera at the back of the device and the fact that the original iPhone’s camera only supported still pictures (with the official firmware) made this dream die out, for me. But a “Tablet Mac” with an iSight-like camera and some form of iChat would make a lot of sense, as a communication device. Especially since iChat already supports such things as screen-sharing and slides. Besides, if Apple does indeed move in the direction of some social networking features, a touch device with an expanded Address Book could take a whole new dimension through just a few small tweaks.

This last part I’m not so optimistic about. Apple may know that social networking is important, at this point in the game, but it seems to approach it with about the same heart as it approached online services with eWorld, .Mac, and MobileMe. Of course, they have the tools needed to make online services work in a “social networking” context. But it’s possible that their vision is clouded by their corporate culture and some remnants of the NIH problem.

Ah, well…

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Touch Thoughts: Apple's Handheld Strategy

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I’m still on the RDF.
Apple‘s March 6, 2008 event was about enterprise and development support for its iPhone and iPod touch lines of handheld devices. Lots to think about.

(For convenience’s sake, I’ll lump together the iPod touch and the iPhone under the name “Touch,” which seems consistent with Apple’s “Cocoa Touch.”)

Been reading a fair bit about this event. Interesting reactions across the board.

My own thoughts on the whole thing.
I appreciate the fact that Phil Schiller began the “enterprise” section of the event with comments about a university. Though universities need not be run like profit-hungry corporations, linking Apple’s long-standing educational focus with its newly invigorated enterprise focus makes sense. And I had a brief drift-off moment as I was thinking about Touch products in educational contexts.

I’m surprised at how enthusiastic I get about the enterprise features. Suddenly, I can see Microsoft’s Exchange make sense.

I get the clear impression that even more things will come into place at the end of June than has been said by Apple. Possibly new Touch models or lines. Probably the famous 3G iPhone. Apple-released apps. Renewed emphasis on server technology (XServe, Mac OS X Server, XSan…). New home WiFi products (AirPort, Time Capsule, Apple TV…). New partnerships. Cool VC-funded startups. New features on the less aptly named “iTunes” store.

Though it was obvious already, the accelerometer is an important feature. It seems especially well-adapted to games and casual gamers like myself are likely to enjoy games this feature makes possible. It can also lead to very interesting applications. In fact, the “Etch and Sketch” demo was rather convincing as a display of some core Touch features. These are exactly the features which help sell products.
Actually, I enjoyed the “wow factor” of the event’s demos. I’m convinced that it will energize developers and administrators, whether or not they plan on using Touch products. Some components of Apple’s Touch strategy are exciting enough that the more problematic aspects of this strategy may matter a bit less. Those of us dreaming about Android, OpenMoko, or even a revived NewtonOS can still find things to get inspired by in Apple’s roadmap.

What’s to come, apart from what was announced? No idea. But I do daydream about all of this.
I’m especially interested in the idea of Apple Touch as “mainstream, WiFi, mobile platform.” There’s a lot of potential for Apple-designed, WiFi-enabled handhelds. Whether or not they include a cellphone.
At this point, Apple only makes five models of Touch products: three iPod touches and two iPhones. Flash memory is the main differentiating factor within a line. It makes it relatively easy to decide which device to get but some product diversity could be interesting. While some people expect/hope that Apple will release radically new form factors for Touch devices (e.g., a tablet subnotebook), it’s quite likely that other features will help distinguish Apple’s Touch hardware.
Among features I’d like to get through software, add-ons, or included in a Touch product? Number of things, some alluded to in the “categories” for this post. Some of these I had already posted.

  • Quality audio recording (to make it the ideal fieldwork audio tool).
  • eBook support (to compete with Amazon’s Kindle).
  • Voice support (including continuous dictation, voice interface…).
  • Enhanced support for podcasting (interacting with podcasts, sending audio/video responses…)
  • Video conferencing (been thinking about this for a while).
  • GPS (location will be big).
  • Mesh networking (a neat feature of OLPC’s XO).
  • Mobile WiMAX (unlikely, but it could be neat).
  • Battery pack (especially for long trips in remote regions).
  • Add-on flash memory (unlikely, but it could be useful, especially for backup).
  • Offline storage of online content (likely, but worth noting).
  • Inexpensive model (especially for “emerging markets”).
  • Access to 3G data networks without cellular “voice plan” (unlikely, but worth a shot).
  • Alternative input methods (MessagEase, Graffiti, adaptive keyboard, speech recognition…).
  • Use as Mac OS X “host” (kind of like a user partition).
  • Bluetooth/WiFi data transfer (no need for cables and docks).
  • MacBook Touch (unlikely, especially with MacBook Air, but it could be fun).
  • Automatic cell to VoIP-over-WiFi switching (saving cell minutes).

Of course, there are many obvious ones which will likely be implemented in software. I’m already impressed by the Omni Group’s pledge to develop a Touch version of their flagship GTD app.