Tag Archives: foodies

Beer Eye for the Coffee Guy (or Gal)

Judged twelve (12) espresso drinks as part of the Eastern Regional Canadian Barista Championship (UStream).

[Never watched Queer Eye. Thought the title would make sense, given both the “taste” and even gender dimensions.]

Had quite a bit of fun.

The experience was quite similar to the one I had last year. There were fewer competitors, this year. But I also think that there were more people in the audience, at least in the morning. One possible reason is that ads about the competition were much more visible this year than last (based on my own experience and on several comments made during the day). Also, I noticed a stronger sense of collegiality among competitors, as several of them have been different things together in the past year.

More specifically, people from Ottawa’s Bridgehead and people from Montreal’s Café Myriade have developed something which, at least from the outside, look like comradery. At the Canadian National Barista Championship, last year, Myriade’s Anthony Benda won the “congeniality” prize. This year, Benda got first place in the ERCBC. Second place went to Bridgehead’s Cliff Hansen, and third place went to Myriade’s Alex Scott.

Bill Herne served as head judge for most of the event. He made it a very pleasant experience for me personally and, I hope, for other judges. His insight on the championship is especially valuable given the fact that he can maintain a certain distance from the specifics.

The event was organized in part by Vida Radovanovic, founder of the Canadian Coffee & Tea Show. Though she’s quick to point to differences between Toronto and Montreal, in terms of these regional competitions, she also seemed pleased with several aspects of this year’s ERCBC.

To me, the championship was mostly an opportunity for thinking and talking about the coffee world.

Met and interacted with diverse people during the day. Some of them were already part of my circle of coffee-loving friends and acquaintances. Some who came to me to talk about coffee after noticing some sign of my connection to the championship. The fact that I was introduced to the audience as a blogger and homeroaster seems to have been relatively significant. And there were several people who were second-degree contacts in my coffee-related social network, making for easy introductions.

A tiny part of the day’s interactions was captured in interviews for CBC Montreal’s Daybreak (unfortunately, the recording is in RealAudio format).

“Coffee as a social phenomenon” was at the centre of several of my own interactions with diverse people. Clearly, some of it has to do with my own interests, especially with “Montreal’s coffee renaissance.” But there were also a clear interest in such things as the marketshare of quality coffee, the expansion of some coffee scenes, and the notion of building a sense of community through coffee. That last part is what motivated me to write this post.

After the event, a member of my coffee-centric social network has started a discussion about community-building in the coffee world and I found myself dumping diverse ideas on him. Several of my ideas have to do with my experience with craft beer in North America. In a way, I’ve been doing informal ethnography of craft beer. Beer has become an area of expertise, for me, and I’d like to pursue more formal projects on it. So beer is on my mind when I think about coffee. And vice-versa. I was probably a coffee geek before I started homebrewing beer but I started brewing beer at home before I took my coffee-related activities to new levels.

So, in my reply on a coffee community, I was mostly thinking about beer-related communities.

Comparing coffee and beer is nothing new, for me. In fact, a colleague has blogged about some of my comments, both formal and informal, about some of those connections.

Differences between beer and coffee are significant. Some may appear trivial but they can all have some impact on the way we talk about cultural and social phenomena surrounding these beverages.

  • Coffee contains caffeine, beer contains alcohol. (Non-alcoholic beers, decaf coffee, and beer with coffee are interesting but they don’t dominate.) Yes: “duh.” But the difference is significant. Alcohol and caffeine not only have different effects but they fit in different parts of our lives.
  • Coffee is often part of a morning ritual,  frequently perceived as part of preparation for work. Beer is often perceived as a signal for leisure time, once you can “wind down.” Of course, there are people (including yours truly) who drink coffee at night and people (especially in Europe) who drink alcohol during a workday. But the differences in the “schedules” for beer and coffee have important consequences on the ways these drinks are integrated in social life.
  • Coffee tends to be much less expensive than beer. Someone’s coffee expenses may easily be much higher than her or his “beer budget,” but the cost of a single serving of coffee is usually significantly lower than a single serving of beer.
  • While it’s possible to drink a few coffees in a row, people usually don’t drink more than two coffees in a single sitting. With beer, it’s not rare that people would drink quite a few pints in the same night. The UK concept of a “session beer” goes well with this fact.
  • Brewing coffee takes a few minutes, brewing beer takes a while (hours for the brewing process, days or even weeks for fermentation).
  • At a “bar,” coffee is usually brewed in front of those who will drink it while beer has been prepared in advance.
  • Brewing coffee at home has been mainstream for quite a while. Beer homebrewing is considered a hobby.
  • Historically, coffee is a recent phenomenon. Beer is among the most ancient human-made beverages in the world.

Despite these significant differences, coffee and beer also have a lot in common. The fact that the term “brew” is used for beer and coffee (along with tea) may be a coincidence, but there are remarkable similarities between the extraction of diverse compounds from grain and from coffee beans. In terms of process, I would argue that beer and coffee are more similar than are, say, coffee and tea or beer and wine.

But the most important similarity, in my mind, is social: beer and coffee are, indeed, central to some communities. So are other drinks, but I’m more involved in groups having to do with coffee or beer than in those having to do with other beverages.

One way to put it, at least in my mind, is that coffee and beer are both connected to revolutions.

Coffee is community-oriented from the very start as coffee beans often come from farming communities and cooperatives. The notion, then, is that there are local communities which derive a significant portion of their income from the global and very unequal coffee trade. Community-oriented people often find coffee-growing to be a useful focus of attention and given the place of coffee in the global economy, it’s unsurprising to see a lot of interest in the concept (if not the detailed principles) of “fair trade” in relation to coffee. For several reasons (including the fact that they’re often produced in what Wallerstein would call “core” countries), the main ingredients in beer (malted barley and hops) don’t bring to mind the same conception of local communities. Still, coffee and beer are important to some local agricultural communities.

For several reasons, I’m much more directly involved with communities which have to do with the creation and consumption of beverages made with coffee beans or with grain.

In my private reply about building a community around coffee, I was mostly thinking about what can be done to bring attention to those who actually drink coffee. Thinking about the role of enthusiasts is an efficient way to think about the craft beer revolution and about geeks in general. After all, would the computer world be the same without the “homebrew computer club?”

My impression is that when coffee professionals think about community, they mostly think about creating better relationships within the coffee business. It may sound like a criticism, but it has more to do with the notion that the trade of coffee has been quite competitive. Building a community could be a very significant change. In a way, that might be a basis for the notion of a “Third Wave” in coffee.

So, using my beer homebrewer’s perspective: what about a community of coffee enthusiasts? Wouldn’t that help?

And I don’t mean “a website devoted to coffee enthusiasts.” There’s a lot of that, already. A lot of people on the Coffee Geek Forums are outsiders to the coffee industry and Home Barista is specifically geared toward the home enthusiasts’ market.

I’m really thinking about fostering a sense of community. In the beer world, this frequently happens in brewclubs or through the Beer Judge Certification Program, which is much stricter than barista championships. Could the same concepts apply to the coffee world? Probably not. But there may still be “lessons to be learnt” from the beer world.

In terms of craft beer in North America, there’s a consensus around the role of beer enthusiasts. A very significant number of craft brewers were homebrewers before “going pro.” One of the main reasons craft beer has become so important is because people wanted to drink it. Craft breweries often do rather well with very small advertising budgets because they attract something akin to cult followings. The practise of writing elaborate comments and reviews has had a significant impact on a good number of craft breweries. And some of the most creative things which happen in beer these days come from informal experiments carried out by homebrewers.

As funny as it may sound (or look), people get beer-related jobs because they really like beer.

The same happens with coffee. On occasion. An enthusiastic coffee lover will either start working at a café or, somewhat more likely, will “drop everything” and open her/his own café out of a passion for coffee. I know several people like this and I know the story is quite telling for many people. But it’s not the dominant narrative in the coffee world where “rags to riches” stories have less to do with a passion for coffee than with business acumen. Things may be changing, though, as coffee becomes more… passion-driven.

To be clear: I’m not saying that serious beer enthusiasts make the bulk of the market for craft beer or that coffee shop owners should cater to the most sophisticated coffee geeks out there. Beer and coffee are both too cheap to warrant this kind of a business strategy. But there’s a lot to be said about involving enthusiasts in the community.

For one thing, coffee and beer can both get viral rather quickly. Because most people in North America can afford beer or coffee, it’s often easy to convince a friend to grab a cup or pint. Coffee enthusiasts who bring friends to a café do more than sell a cup. They help build up a place. And because some people are into the habit of regularly going to the same bar or coffee shop, the effects can be lasting.

Beer enthusiasts often complain about the inadequate beer selection at bars and restaurants. To this day, there are places where I end up not drinking anything besides water after hearing what the beerlist contains. In the coffee world, it seems that the main target these days is the restaurant business. The current state of affairs with coffee at restaurants is often discussed with heavy sighs of disappointment. What I”ve heard from several people in the coffee business is that, too frequently,  restaurant owners give so little attention to coffee that they end up destroying the dining experience of anyone who orders coffee after a meal. Even in my own case, I’ve had enough bad experiences with restaurant coffee (including, or even especially, at higher-end places) that I’m usually reluctant to have coffee at a restaurant. It seems quite absurd, as a quality experience with coffee at the end of a meal can do a lot to a restaurant’s bottom line. But I can’t say that it’s my main concern because I end up having coffee elsewhere, anyway. While restaurants can be the object of a community’s attention and there’s a lot to be said about what restaurants do to a region or neighbourhood, the community dimensions of coffee have less to do with what is sold where than with what people do around coffee.

Which brings me to the issue of education. It’s clearly a focus in the coffee world. In fact, most coffee-related events have some “training” dimension. But this type of education isn’t community-oriented. It’s a service-based approach, such as the one which is increasingly common in academic institutions. While I dislike customer-based learning in universities, I do understand the need for training services in the coffee world. What I perceive insight from the beer world can do is complement these training services instead of replacing them.

An impressive set of learning experiences can be seen among homebrewers. From the most practical of “hands-on training” to some very conceptual/theoretical knowledge exchanges. And much of the learning which occurs is informal, seamless, “organic.” It’s possible to get very solid courses in beer and brewing, but the way most people learn is casual and free. Because homebrewers are organized in relatively tight groups and because the sense of community among homebrewers is also a matter of solidarity.  Or, more simply, because “it’s just a hobby anyway.”

The “education” theme also has to do with “educating the public” into getting more sophisticated about what to order. This does happen in the beer world, but can only be pulled off when people are already interested in knowing more about beer. In relation with the coffee industry, it sometimes seems that “coffee education” is imposed on people from the top-down. And it’s sometimes quite arbitrary. Again, room for the coffee business to read the Cluetrain Manifesto and to learn from communities.

And speaking of Starbucks… One draft blogpost which has been nagging me is about the perception that, somehow, Starbucks has had a positive impact in terms of coffee quality. One important point is that Starbucks took the place of an actual coffee community. Even if it can be proven that coffee quality wouldn’t have been improved in North America if it hadn’t been for Starbucks (a tall order, if you ask me), the issue remains that Starbucks has only paid attention to the real estate dimension of the concept of community. The mermaid corporation has also not doing so well, recently, so we may finally get beyond the financial success story and get into the nitty-gritty of what makes people connect through coffee. The world needs more from coffee than chains selling coffee-flavoured milk.

One notion I wanted to write about is the importance of “national” traditions in both coffee and beer in relation to what is happening in North America, these days. Part of the situation is enough to make me very enthusiastic to be in North America, since it’s increasingly possible to not only get quality beer and coffee but there are many opportunities for brewing coffee and beer in new ways. But that’ll have to wait for another post.

In Western Europe at least, coffee is often associated with the home. The smell of coffee has often been described in novels and it can run deep in social life. There’s no reason homemade coffee can’t be the basis for a sense of community in North America.

Now, if people in the coffee industry would wake up and… think about actual human beings, for a change…

Omnivoring Conspiracies

Yup, I occasionally like to jump on bandwagons. Especially when they’re full of food and is being mentioned in a video presenting a cool local event in which I happen to take part. Alejna put the final nail in that coffin with her own use of that list.

From the Very Good Taste blog:

Very Good Taste » blog » The Omnivore’s Hundred.

So, here goes. A list of food items used as a “meme.”

The rules:

1) Copy this list into your blog or journal, including these instructions.

2) Bold all the items you’ve eaten.

3) Cross out any items that you would never consider eating.

4) Optional extra: Post a comment here at www.verygoodtaste.co.uk linking to your results.

1. Venison (I like game)

2. Nettle tea (also nettle wine)

3. Huevos rancheros (but I prefer migas)

4. Steak tartare (especially horse tartare)

5. Crocodile (not yet)

6. Black pudding (not that I really like it but I did have some)

7. Cheese fondue (several different types, including Fribourg’s moitié-moitié, “tarragon fondue” served on potatoes, and the three cheese classic)

8. Carp (fished by hand)

9. Borscht (only once or twice in restaurants)

10. Baba ghanoush (pretty common)

11. Calamari (I prefer fried over stuffed)

12. Pho (in my list of comfort foods, with bánh mỳ)

13. PB&J sandwich (not that frequently)

14. Aloo gobi (had some this afternoon, as a matter of fact)

15. Hot dog from a street cart (although Montreal has rules against them)

16. Epoisses (not sure I did; does it taste a bit like cancoillotte? I do remember having that…)

17. Black truffle (not by itself, though)

18. Fruit wine made from something other than grapes (especially if apfelwein counts, but I’ve tasted other fruit wines)

19. Steamed pork buns (why would you have dim sum and avoid those?)

20. Pistachio ice cream (one that I had recently was especially yummy)

21. Heirloom tomatoes (I tend to be rather picky about tomatoes and I should have heirloom ones more frequently)

22. Fresh wild berries (oh, yes! I’m not a big fan of strawberries but wild strawberries are very nice. And the raspberries! Oh, the raspberries! Throughout Quebec, wild berries are really very common.)

23. Foie gras (though not on a poutine)

24. Rice and beans (for a while, it became my mainstay dish)

25. Brawn, or head cheese (and I’ve helped make some)

26. Raw Scotch Bonnet pepper (not raw but I’ve had a fair bit cooked)

27. Dulce de leche (only discovered it a few years ago but it does go in the comfort food list)

28. Oysters (though I tend to prefer them au gratin than raw)

29. Baklava (I especially like the pistacchio ones but they’re always good anyway)

30. Bagna cauda (Nope! Sounds interesting, though.)

31. Wasabi peas (what I like about these is that the spiciness is just a short little tinge and it leaves your tastebuds able to taste other things)

32. Clam chowder in a sourdough bowl (the first time may have been at Tufts)

33. Salted lassi (I like those kinds of tastes, almost reminds me of Tibetan tea)

34. Sauerkraut (just tonight, in fact!)

35. Root beer float (and tried other float experiments)

36. Cognac with a fat cigar (I don’t smoke but I did visit some distilleries in the Cognac region)

37. Clotted cream tea (only clotted cream on scones, to accompany tea)

38. Vodka jelly/Jell-O (only a few times: not my kind of thing)

39. Gumbo (I especially like it in Malian tô but I had some Indian gumbo this afternoon)

40. Oxtail (Swiss style)

41. Curried goat (not sure, actually; I’ve had goat, I’ve had curried meats, not sure about curried goat)

42. Whole insects (I’m not against it but I haven’t seeked that out as a culinary experience)

43. Phaal (I don’t think I did but I do like some South Indian dishes like that)

44. Goat’s milk (I’ve had yoghurt, ice cream, and cheese made of goat’s milk but not goat’s milk by itself)

45. Malt whisky from a bottle worth £60/$120 or more (I’m guessing the cask strength Oban was worth something like that. If not, some of our tasting sessions in Scotland may have including something like this.)

46. Fugu (nope, but I’ve been intrigued)

47. Chicken tikka masala (all the Indian chicken dishes I like)

48. Eel (mostly in sushi)

49. Krispy Kreme original glazed doughnut (overrated)

50. Sea urchin (mostly in a paste with sake: delicious)

51. Prickly pear (I’m pretty sure I did and I know I’ve had it in juice)

52. Umeboshi (sounds good, though! I’m pretty much a drupe-lover)

53. Abalone (I like most molluscs so I’m guessing I’d like it)

54. Paneer (made some: fun and tasty)

55. McDonald’s Big Mac Meal (way back when…)

56. Spaetzle (very common in Switzerland)

57. Dirty gin martini (I probably prefer it without the olive juice, though I like a dry martini with olives)

58. Beer above 8% ABV (I’ve made some)

59. Poutine (Quebec cuisine FTW!)

60. Carob chips (these were trendy at some point)

61. S’mores (a friend made an espresso drink based on those)

62. Sweetbreads (not among my favourite but we’ve done ris de veau at a restaurant where I used to work)

63. Kaolin (clay??)

64. Currywurst (I like pretty much all sausage dishes, though)

65. Durian (heard about it, intrigued about the smell)

66. Frogs’ legs (though most French-Canadians have never eaten them, it’s still the reason we’re called frogs)

67. Beignets, churros, elephant ears or funnel cake (and queue de castor)

68. Haggis (nope, but intriguing)

69. Fried plantain (we even did a whole “fried food” event and fried plantain was a big success)

70. Chitterlings, or andouillette (not among my favourites)

71. Gazpacho (our family version is chunky but I’ve had other versions)

72. Caviar and blini (thanks to French housemates)

73. Louche absinthe (as well as straight)

74. Gjetost, or brunost (sounds interesting)

75. Roadkill (although, it depends how it’s prepared)

76. Baijiu (I’m pretty sure I did but it might have been another liquor)

77. Hostess Fruit Pie (sometimes, convenience store food just makes sense)

78. Snail (especially in garlic butter)

79. Lapsang souchong (among my favourite teas, along with genmaicha)

80. Bellini (I remember the taste so I guess I’ve had it, but I’m not positive)

81. Tom yum (I tend to be picky about it but I do enjoy it)

82. Eggs Benedict (and all sorts of variations on the theme)

83. Pocky (had similar chocolate coate cookies but I’m not sure they taste the same)

84. Tasting menu at a three-Michelin-star restaurant. (If only…)

85. Kobe beef (I’m trying to remember… I’ve had tasty Japanese beef but it probably wasn’t ever kobe)

86. Hare (and my ex-wife used to hunt them, as a kid)

87. Goulash (one that I remember was at Les Assassins, in Paris, but it had more to do with the settings)

88. Flowers (not whole fresh ones, though)

89. Horse (among my favourite meats)

90. Criollo chocolate (I probably did but it wasn’t pointed out)

91. Spam (I don’t dislike it but it’s not really my thing)

92. Soft shell crab (I did fish for soft shell crab but we didn’t eat them)

93. Rose harissa (didn’t know about that one but I love harissa)

94. Catfish (one of the first times was as a sandwich at the bus station in Gary, IN and I really liked it)

95. Mole poblano (and if I were still in Austin, I’d be having it regularly)

96. Bagel and lox (especially with real Montreal-style bagels, which I much prefer to New York style ones)

97. Lobster Thermidor (I prefer lobster with garlic butter)

98. Polenta (both as part of savoury dishes and with jam)

99. Jamaican Blue Mountain coffee (as overrated as overrated can get)

100. Snake (but I imagine I’d like it)

My impression of the list is that it’s somewhat typical of “foodie culture” among Anglo-Americans. Many of these items are quite common in different parts of the world yet they represent “novelty items” in the UK/US. A few items have to do with actual rarity (the rose harissa is a good example) and I perceive foodie culture to be typically oriented toward “making sure you’ve tasted all the rarest items at least once.”

Of course, the list includes a number of items which are supposed to gross out people. In fact, that’s probably a big part of “the whole thing,” the concept behind the “meme.” Though any food culture has a distinction between edible and inedible items, this emphasis on “grossing out” is, I find, very typical of Anglo-American attitudes toward food. In a way, food is compartmentalized by what is perceived as its very nature and little attention is paid to the joy of eating as a social process. In fact, this list places food smack in the middle of consumption culture and takes it away from the culture of experience.

I mentioned that I find Blue Mountain coffee and Krispy Kreme donuts to be overrated. The fact that they’re part of the list seems significant, in my mind. I perceive Krispy Kreme to be a “mass-marketed fad,” even though the donuts are decent. Blue Mountain coffee beans are a bigger issue. Those who don’t know coffee seem to associate certain broad coffee varietals with quality coffee and expensive coffee beans with a guarantee of quality. There are diverse problems with that. Between the quality of the varietal and the taste of the cup are a large number of factors including the specific estate, the specific crop, the picking method, the washing method, the roasting process, the freshness of the beans, and the whole brewing process (including grinding, water, manipulation, and device).

I’ve had coffee made with very expensive beans (more expensive than Blue Mountain) that was really very good and I’ve had much less expensive coffee which produced a wonderful cup. Blue Mountain coffee I’ve had tended to fall below my threshold for quality coffee. Same thing with most Kona beans. And though I’ve never had kopi luwak, I don’t necessarily want to try it just because it’s a novelty item.

One thing about my own list… There are several things which I’m unsure about. It may look like I’m not paying attention or that I’m pretending that I’ve had “the real thing.” But I tend to pay a lot of attention to experience, not to brands or novelty. For instance, I’m quite convinced I’ve had chocolate made from criollo varieties of beans. The criollo varieties might even have been mentioned when I was eating (or drinking) that chocolate. I certainly remember hearing about criollo varieties. But I care more about the taste of a specific chocolate at a given time, in a given context than about making sure I’ve had what’s considered the most “refined” version.

I’m more one to seek out a slightly better muffin. Or, more accurately, I’m one to try out muffins at different places and keep in mind something nice about all the pleasant muffin experiences I’ve had. I have in mind a generic “muffinness” and there are times when I feel like having a specific kind of muffin. But I’m never claiming that one muffin is intrinsically better than the other. Even when I say something is “good” or “better,” I never really have standards in mind, absolute or relative.

One thing I do like about this Omnivore list is that it pushed me to think about different food items. I quite enjoy thinking about food. And the list does include items which are fairly diverse (though they’re all available in semi-mainstream Anglo-American locations). There are patterns (in terms of Indian and Japanese cuisines, for instance), but it’s still a bit more open-minded than the typical stripmall. About the same level of openness to the world’s culinary diversity as a Whole Foods location.

Come to think of it, what if this list had been planted as a way to assess interest for items to be sold by a supermarket chain?

It’s all a conspiracy.

Reviewing Austin

Been in Austin for ten days. Using Google Maps and Google Earth, had planned to go to some places in town, especially coffee and beer places.Currently sitting on the patio at Spider House, sipping a rather nice weizen from Live Oak Brewing. Coming in after spending time at Flipnotics, another patio-worthy café. Not that it’s so warm (13°C/55°F) but it’s fun to be on a patio in late December.  Been updating my map of “Places of interest in Austin.” Added a few things, changed the color of markers for places I’ve visited. Google Maps Some quick observations.

  • Still can’t help but compare with other places. Keep getting “flashes” from many different places. That’s probably what you get when you move 21 times in almost exactly seven years.
  • The city was quite empty, the last few days. Typical of a college town. Things seem much better today.
  • Good potential for a real coffee scene but, so far, the only two places where coffee was good were JP’s Java and Caffè Medici. These were the top two recommended places in Austin for coffee and espresso, on CoffeeGeek. Not disappointed with either place.
  • The beer scene is interesting, overall. Texas has very restrictive beer laws but Texas micros and brewpubs are doing interesting things. Will finally meet some members of the Zealots brewclub tonight. Should be fun to talk about beer. Some of my favorites so far, Real Ale RoggenbierUncle Billy’s Bitchin’ Camaro, and this here Live Oak Hefeweisse.
  • Maybe I just prefer pulled pork over beef brisket but, so far, I’ve had some really nice pulled pork and the beef brisket has been relatively uninteresting. Can’t wait until I start barbecuing on my own.
  • Someone said Austin was a slacker town. Not hard to believe. And it can be fun to be in a place where slacking is ok. For one thing, servers aren’t constantly harassing me to order drinks.
  • There seems to be something of a “town and gown” issue, here. Maybe not as much as in Bloomington. But still. It seems like students control part of the town (the cafés/bars) and “normal people” are found elsewhere. One big difference with Bloomington is that people of different ages do seem to mingle, to a certain extent. 
  • Though we’re luckily located in an ideal part of town for public transportation, Austin really is a car-city. The MidWest is already pretty intense in terms of car-emphasis, Austin is more car-oriented than I expected. For instance, car drivers pay no attention to pedestrians even when turning left while the “walking” light is on. And it might have more to do with the weather than anything else but there seems to be more SUVs and less bicycles than I’d see in the MidWest.
  • Public transportation is cheap and rather useful downtown. It seems not to work so well for anyone living at any distance from downtown. There are some free routes, a bus connects the airport with both UT and downtown, and the monthly pass is nice (10$ for 31 days, starting at any point).
  • Because the city is spread out, it does seem difficult to do things without a car. Haven’t really felt the need for a car yet and we’ve been lucky enough to get help from a car-owning friend last weekend. Yet a pedestrian lifestyle seems a bit difficult to sustain in Austin. At the same time, the downtown area is relatively small and weather is less of a problem at this point than it could be in Montreal. People keep telling us that the heat of the summer will surely force us to get a car with air conditioning. We’ll see.
  • Grocery stores are a bit difficult to get to but they seem rather interesting. By decreasing order of preference, so far: Central Market,  H-E-BWhole Foods. Whole Foods has a good selection for certain products, but it’s quite expensive. Central Market seems to have as good a selection for most things yet its prices are rather decent. At H-E-B, we were able to buy some things (produce especially) for much cheaper than what we might pay in Montreal (where food is very inexpensive). Even though it makes a lot of sense in terms of regional differences, it’s still funny to see that tomatoes or cranberries are much more expensive here than in Montreal while oranges and avocados are significantly cheaper. Overall, we’ll be finding ways not to spend too much on grocery.
  • On average, restaurants cost about the same thing as they would in small U.S. cities: less expensive than in Boston but more expensive than in Montreal. Unsurprisingly, Mexican and barbecue restaurants seem to offer the best “bang for the buck.” And there are some places for inexpensive all you can eat pizza. While it’s not the type of food the typical foodie would brag about, it’s nice to have the option.
  • Won’t say much about people’s attitudes because it easily gets me to go into “ethnographic fieldwork mode,” which isn’t what I want to do tonight. Let’s just say that it’s part of the adaptation.  Not “culture shock.” Just, getting to learn how to behave in a new city.
  • Despite the lack of snow and the scattered palm trees, it doesn’t so much feel like a Southern city. Maybe because most Austinites come from other parts of the country. Similarly, it doesn’t really feel like Texas. Maybe the town and gown division has something to do with this.
  • There are some nice things to look at but the overall visual aspect of the city isn’t necessarily made to impress. Maybe just my own biases but, to me, Austin looks more like South Bend, Moncton, or Springfield than like New Orleans, Boston, or Chicago.

Overall, an interesting experience so far. Can’t say I really got the pulse of the city, though.

Individualism, Freedom, and Food

A surprisingly superficial podcast episode on what could have been a very deep subject.

Open Source » Blog Archive » The End of Free Will?

start a conversation about manipulation, persuasion and freedom from choice

To summarize the main issue of that episode: is marketing and "upselling" by restaurant chains undermining the individual freedom to choose quality food? Apparently simple a question, but billed as much more than that.

Maybe they refrained from delving deeper into any of those issues because philosophical discussions, perhaps aesthetic ones especially, are off limits in "polite company" in U.S. media. Too bad.

Actually, I’m genuinely disappointed. Not necessarily because restaurant chains are very important an issue for me (in Montreal, they don’t seem to have the exact same type of impact and I love to cook). But because the show’s participants all came very close to saying very important things about individualism, food, and freedom. The first two are too rarely discussed, IMHO, and the third could have been the "hook" to discuss the other two.

Ah, well…

If you want to know more about my thoughts on this podcast episode, check out some of the tags below.

Alcohol Marketing, Craft Beer, and Responsible Drinking

[UPDATE: Press release. Much clearer than the Hour article…]

This could potentially be big for craft beer. A code of ethics for alcohol adverts.

Hour.ca – News – Alcohol marketing becomes ethical

A bit like video game manufacturer who propose rating systems for their own games, members of the alcoholic beverage industry in Quebec are trying to regulate their own advertising practises. According to the article:

Under the new code, the following has been forbidden:

  • Using alcohol content as a sales argument
  • Associating alcohol with violent or asocial behaviour, or with illicit drugs
  • Sexism or the association of the product with sexual performance, sexual attraction or popularity
  • Implications that the product improves physical or intellectual capacities, or has health benefits
  • Encouraging drinking games or excessive drinking
  • Making the product particularly attractive to people under 18
  • Showing images of people who look younger than 25
  • Showing disrespect for those who choose not to drink

By proposing such a code of ethics, the industry may possibly bypass government regulation. It also shows that its members are willing to go some distance in changing their practises.

Educ’alcool‘s message, associating responsible (moderate) drinking with taste, is well-established in Quebec culture and this code goes in the same line. By contrast, in the U.S., advocacy for responsible drinking is criticized by academics and health specialists. IMHO, this criticism has the effect of encouraging younger people to binge drink, with sad consequences. Educ’alcool and Quebec’s alcoholic beverage industry are probably trying to avoid such a situation. Although it might sound counter-intuitive, binge drinking is not beneficial to their bottom line. After all, nobody wants to get sued for the death of any of consumers.

The main apparent target of this code is beer advertising, especially on television. While Quebec has its share of beer ads with scantily clad women, even ads for some of InBev’s Labatt products are somewhat more subtle. In fact, the French-speaking versions of commercials for Labatt bleue have, over the years, represented an alternative to the typical "beer gets you laid" message. As typical of Quebec culture, these ads have used humour to carry their message, often with puns and other word play. For instance, one of the most recent ads uses a zeugma and the names of several parts of Quebec (strengthening the association between the beer and Quebec cultural identity). It also describes the beer in its association with food.

Which brings me to the interesting point about craft beer. While beer advertisement is typically full of what this new code of ethics seeks to prohibit, craft beer positions itself in exactly the same line as Educ’alcool and this code of ethics: taste and responsible drinking. The only television ads I’ve seen for craft beer were made by Boston Beer company for their Samuel Adams products. These ads usually emphasize the brewing craft itself and have been discussed by many members of the craft beer crowd. An important point is that they’re quite effective at delivering the message about taste, quality, sophistication, and responsibility. (Actually, I wore a Samuel Adams t-shirt yesterday, after reading about the new code of ethics. Didn’t even notice the possible connection!)

Any craft beer person will argue that craft beer always wins on taste. So if the new marketing message needs to focus on taste, craft beer wins.

It’s quite striking that the code of ethics mentions people looking older than 25. IMHO, it’s overstating the case a bit. IMHO, nothing is to be gained by avoiding the portrayal of members of the 18-25yo age bracket in advertising for responsible drinking. This demographic is not only very important for the alcohol industry but it’s one which should be targeted by the responsible drinking movement. Educ’alcool does target people who are even younger than that, so that they "do the right thing" once they’re old enough to drink, but there’s no reason to let people down once they start drinking. Eighteen-year-olds are not only learning the value of responsible drinking, they’re integrating responsible drinking in their social lives. And they’re learning how to taste alcoholic beverages.

Apart from age, characteristics of craft beer people are usually the same as those of the target market for beer in general. But their emphasis is really: taste, distinctiveness, sophistication, and responsibility. Again, perfect for the new type of ads.

Speaking of beer marketing, the issue of Montreal’s Hour indie weekly also has a piece on the importance of beer sponsorships for the success of events in the city. Coincidence?

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Beer: Riot and Diversity

ABC7Chicago.com: Hungry Hound: Extensive beer lists
[Updated Link]

Interesting historical event (alluding to the "ethnic" part of prohibitions). The point of beer diversity does come across, though it's not emphasized so much.
Dolinsky seems to be more of a food geek than a beer geek and there are several mistakes on the website (including their misspelling Maibock and Blanche de Chambly) but it's always good to get some recognition from the food crowd.