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Bean Counters and Ecologists

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[So many things in my drafts, but this one should be quick.]

Recently met someone who started describing their restaurant after calling it a “café”. The “pitch” revolved around ethical practices, using local products, etc. As both a coffee geek and ethnographer, my simple question was: “Which coffee do you use?” Turns out, they’re importing coffee from a multinational corporation. “Oh, but, they’re lending us an expensive espresso machine for free! And they have fair-trade coffee!”

Luckily, we didn’t start talking about “fair trade”. And this person was willing to reflect upon the practices involved, including about the analogy with Anheuser-Busch or Coca-Cola. We didn’t get further into the deeper consequences of the resto’s actions, but the “seed” has been planted.

Sure, it’s important to focus on your financials and there’s nothing preventing a business from being both socially responsible and profitable. It just requires a shift in mindset. Small, lean, nimble businesses are more likely to do it than big, multinational corporate empires…

…which leads me to Google.

Over the years since its IPO, Google has attracted its share of praise and criticism. Like any big, multinational corporate empire. In any sector.

Within the tech sector, the Goog‘ is often compared with Microsoft, Facebook, Twitter, and Apple. All of these corporate entities have been associated in some people’s minds with some specific issue, from child labour and failure to protect users’ privacy to anticompetitive practices (the tech equivalent of free fridges and espresso machines). The issues are distinct and tech enthusiast spend a large amount of time discussing which one is worse. Meanwhile, we’re forgetting a number of larger issues.

Twitter is an interesting example, here. The service took its value from being at the centre of an ecosystem. As with any ecosystem, numerous interactions among many different members produce unexpected and often remarkable results. As the story goes, elements like hashtags and “@-replies” were invented by users and became an important part of the system. Third-party developers were instrumental in Twitter’s reach outside of its original confines. Though most of the original actors have since left the company, the ecosystem has maintained itself over the years.

When Twitter started changing the rules concerning its API, it shook the ecosystem. Sure, the ecosystem will maintain itself, in the end. But it’s nearly impossible to predict how it will change. For people at Twitter, it must have been obvious that the first changes was a warning shot to scare away those they didn’t want in their ecosystem. But, to this day, there are people who depend on Twitter, one way or another.

Google Reader offers an interesting case. The decision to kill it might have been myopic and its death might have a domino effect.

The warning shot was ambiguous, but the “writing was on the wall”. Among potential consequences of the move, the death of RSS readers was to be expected. One might also expect users of feedreaders to be displeased. In the end, the ecosystem will maintain itself.

Chances are, feedreading will be even more marginalized than it’s been and something else might replace it. Already, many people have been switching from feedreading to using Twitter as a way to gather news items.

What’s not so well-understood is the set of indirect consequences, further down the line. Again, domino effect. Some dominoes are falling in the direction of news outlets which have been slow to adapt to the ways people create and “consume” news items. Though their ad-driven models may sound similar to Google’s, and though feedreading might not be a significant source of direct revenue, the death of feedreaders may give way to the birth of new models for news production and “consumption” which might destabilize them even further. Among the things I tag as #FoJ (“Future of Journalism”) are several pieces of a big puzzle which seems misunderstood by news organizations.

There are other big dominoes which might fall from the death of Google Reader. Partly because RSS itself is part of a whole ecosystem. Dave Winer and Aaron Swartz have been major actors in the technical specifications of RSS. But Chris Lydon and people building on calendar syndication are also part of the ecosystem. In business-speak, you might call them “stakeholders”. But thinking about the ecosystem itself leads to a deeper set of thoughts, beyond the individuals involved. In the aftermath of Aaron Swartz’s premature death, it may be appropriate to point out that the ecosystem is more than the sum of its parts.

As I said on a service owned by another widely-criticized corporate empire:

Many of us keep saying that Google needs to listen to its social scientists. It also needs to understand ecology.

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Retour à Facebook?

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Maintenant que Twitter commence à franchement m’énerver, je risque d’utiliser Facebook plus activement.

D’ailleurs, ça fait longtemps que je pense à repenser mes activités dans les médias sociaux. J’ai eu une passe un peu trop “broadcast”. J’aimerais être plus «interactif».

Faut dire que, comme la plupart des gens que je connais, je blogue presque plus. Twitter avait pris le relai, d’une certaine façon, mais seulement dans une direction. Finalement, après plusieurs années, je me rends compte que j’ai peu d’interactions sur Twitter. Sur mon compte principal, du moins.

Ce qui m’a fait remarquer tout ça, en fait, c’est d’être presque forcé de me concentrer sur une plateforme à la fois. Jusqu’à tout récemment, j’avais l’habitude d’envoyer les mêmes trucs sur plusieurs plateformes (Facebook, StatusNet, Twitter, Tumblr, LinkedIn…). Je sais bien que plusieurs personnes détestent le “crossposting”, mais c’était permis et ça me convenait.

J’utilisais le service Ping.fm, qui rendait la tâche très facile. Entre autres, il me permettait de distinguer entre des «mises à jour de statut» (“status updates”) d’envois de «microblogue». La différence était subtile et n’apparaissait pas sur toutes les plateformes, mais je la trouvais utile. Comme plusieurs le savent, mes «statuts» sont généralement bilingues, accordant une valeur particulière à la version française. C’était tout bête, comme truc, mais ça fonctionnait pour moi.

Malheureusement, Ping.fm a été acheté par Seesmic qui a été acheté par HootSuite. Par ces rachats, certaines limites ont été imposées et certaines fonctionnalités ont disparu. J’avais l’habitude d’envoyer mes trucs à plusieurs endroits à la fois, mais ça devient plus difficile à faire. Ceux qui détestent le “crossposting” seront peut-être satisfaits, mais ça m’embête un peu.

En même temps, c’est devenu plus facile de partager sur une plateforme donnée à la fois. Entre autres grâce au support natif dans OS X comme dans iOS et Android. Plusieurs «contenus» (liens et images, surtout) peuvent être envoyés directement à Facebook ou Twitter sans quitter l’application en cours d’utilisation. Pas mal. Mais ça ne facilite pas l’envoi simultané à Twitter et Facebook. Ou l’envoi sur StatusNet, Tumblr, LinkedIn, etc.

Je pensais donc à me réinvestir sur une autre plateforme.

Pourquoi Facebook? En fait, c’est pour une raison très simple: c’est sur Facebook que j’ai le plus d’interaction. Au-delà de tous les principes et de toutes les questions techniques, c’est ce qui compte le plus, pour moi. Si je suis honnête avec moi-même.

Pendant des années, j’ai essayé d’avoir le plus d’interactions possibles sur diverses plateformes. On peut dire que ma méthode était moins qu’adéquate pour toutes sortes de raisons, mais j’essayais quand même, à ma façon. La leçon que j’aurais peut-être dû apprendre, en envoyant les mêmes choses sur différentes plateformes, c’est qu’une seule d’entre ces plateformes devrait me suffire. Et c’est peut-être dommage mais cette plateforme semble être Facebook.

Pas que je vais abandonner les autres plateformes. Mais elles auront probablement un rôle différent, pour moi. Honnêtement, je suis pas certain quel rôle jouera chacune de ces plateformes. On verra à l’usage.

D’ailleurs, ç’a toujours été ma philosophie, avec mes comptes personnels: j’expérimente, je m’amuse et je vois ce qui reste. Assez différent avec des comptes organisationnels ou professionnels. Mais l’idée de base est que mon usage personnel me donne une expérience qui est utile dans le reste de ma vie.

D’ailleurs, mon compte @iethnographer sur Twitter remplit bien sa fonction. Je l’utilise peu mais, quand je l’utilise, ça «fonctionne». Pas que ça démarre des longues discussions, mais ça me permet d’avoir des interactions ciblées. C’est tout ce que je veux. D’ailleurs, les abonnés de ce compte sont généralement des gens ou des groupes avec qui j’ai des intérêts en commun. Sur mon compte perso, j’ai accumulé pas mal d’abonnés qui ont surtout un intérêt pour les médias sociaux, souvent pour des buts un peu douteux. J’ai moins de nouveaux abonnés de ce type, mais je peux pas dire que j’ai réseau bien ciblé, sur mon principal compte Twitter. Évidemment, j’aurais pu éviter cette situation, si j’avais dédié mon compte à un sujet spécifique ou si j’avais pris soin de suivre des gens avec qui j’ai des intérêts communs. J’ai fait un peu de ça de 2007 à 2008 mais, depuis, c’est devenu plus difficile.

Qu’en est-il des autres plateformes? Je vais probablement continuer à les utiliser, à l’occasion, mais je crois que c’est le moment pour moi de me «regrouper». À une certaine époque (jusqu’en 2010, disons), j’accumulais des comptes sur toutes les plateformes possibles et imaginables. Pas que je m’investissais outremesure, mais j’essayais un peu tout, je sautais dans le «chariot» (le “bandwagon”). En présentation (à PodCamp, par exemple), j’avais tendance à dire qu’on pouvait me trouver sur n’importe quelle plateforme et j’invitais les gens à me faire signe s’ils étaient sur une plateforme où je n’avais pas de présence.

Depuis environ deux ans, j’ai cessé d’ouvrir des compte sur chaque nouvelle plateforme. Pas que c’était une décision consciente de me concentrer sur celles que j’utilisais déjà. Mais j’ai arrêté de «sauter dans le train en marche». Ainsi, je n’ai pas de compte sur Pinterest, Path, App.net ou Instagram. Et je sous-utilise certains des comptes que j’ai ouverts (Branch, Diaspora, Academia.edu, Quora…). Dans le fond, j’ai pas besoin de grand-chose, pour mon usage personnel. Même pour expérimenter.

Certaines des plateformes que j’utilisais ont disparu. D’ailleurs, ce qui s’est passé avec Google Wave a eu un drôle d’effet sur moi. J’avais espoir que ça puisse devenir quelque-chose de formidable. J’ai été si amèrement déçu que ma perception de Google a pris une nouvelle tournure. D’ailleurs, parlant de Google, leur acquisition et destruction d’Aardvark (vark.com) m’a aussi perturbé. Dans toute sa simplicité, ‘Vark était devenu une super plateforme, pour moi. Si ça peut paraître bête pour certains (surtout ceux qui croient que Quora et Stack Overflow peuvent remplir les mêmes fonctions), j’ai perdu quelque-chose quand Google a étouffé l’Aardvark dans l’œuf.

Et ne parlons pas de Google Buzz.

Mais un mot quand même au sujet de Google+, qui peut être ou devenir la principale plateforme de médias sociaux, pour certains…

En fait, ces derniers temps, j’ai pensé à me concentrer sur Google+ plutôt que sur Facebook ou d’autres plateformes. Un avantage, c’est que c’est une plateforme assez polyvalente, puisqu’on peut y partager toutes sortes de choses. Puisque je dispose d’un Nexus 7, ça pourrait devenir ma plateforme privilégiée. C’est peut-être même ce qui va se passer, après un certain temps. Mais probablement pas pour le moment.

Le principal problème que j’ai, avec Google+, c’est que j’aurais besoin de m’y investir à fond pour en retirer quelque-chose d’intéressant. Pas que j’y ai pas de contacts. En fait, je suis dans plus de cercles G+ que je n’ai d’«amis» sur Facebook. Mais ces contacts G+ demandent un autre type d’attention que ce que je suis disposé à accorder. Et, j’insiste, c’est une question qualitative, pas quantitative. Je parle pas d’un effort accru mais d’un effort distinct.

Parce qu’utiliser G+, pour moi, ça entre pas dans ma routine.

Pas que ce que j’y envoie tombe dans le vide. Proportionnellement, j’y reçois presqu’autant de retours que sur mon compte Twitter personnel. Et ces interactions sont tout-à-fait valables, dans le contexte. Mais elles sont d’un certain type, lié à ceux de mes contacts qui participent à une certaine sphère technologique. Pour rendre la plateforme vraiment satisfaisante, ça me demanderait un boulot de fond. Je devrais changer ma façon de procéder, provoquer de nouveaux types d’interactions, me lier à des gens qui partagent d’autres types d’intérêts, «produire du contenu» d’un certain type, etc.

Faut dire qu’il manque certains trucs, à Google+ (qui a pourtant fait son apparition il y a un an et demi). Par exemple, je peux pas envoyer des trucs sur G+ à partir d’autres plateformes, y compris WordPress et Foursquare. Je peux archiver mes envois grâce à ThinkUp, mais ça demeure bien limité. Pas vraiment de façon d’explorer les recoins de mon réseau social au-delà du premier degré. Pas vraiment de «groupes de discussion», non plus. Et les profils sont aussi limités que ceux de Google Profiles.

En disant tout ça, je continue à réfléchir (c’est un peu pour ça que j’écris). Peut-être que G+ deviendra bientôt ma plateforme de choix, surtout si j’arrive à me convaincre que les obstacles sont «dans ma tête». Un peu comme ma décision de «donner une chance à Android» (plutôt insatisfaisant), j’essaie non seulement de garder l’esprit ouvert mais de faire quelques efforts vers d’autres façons de fonctionner.

Un problème particulier, c’est que Google+ m’inspire pas. Je vois mal ce que ça peut devenir. J’y vois pas d’avantage majeur par rapport à Twitter et Facebook, malgré la réputation de Google dans certains de mes cercles d’amis. Bien que je sois sensible au discours sur l’ouverture et que le comportement corporatif de Facebook et Twitter puisse laisser à désirer, j’ai encore rien vu dans Google+ qui peut ouvrir des nouvelles possibilités, pour moi. Et les beaux principes qui semblent avantager Google dans les yeux de certains n’ont que peu de valeur à mes yeux quand ils sont associés à une entreprise qui, à la fois, accorde si peu d’importance à l’être humain et se concentre tellement sur la publicité.

En passant, je comprends bien que G+ est bien plus qu’une plateforme de média social. Mais je pense ici à mes activités dans les médias sociaux, pas aux objectifs que Google s’est fixé. Je trouve que l’engin de recherche Google continue à se détériorer et G+ n’a pas eu d’effet bien positif de ce côté. Je pense même qu’il y a une méprise fondamentale sur le type d’activité qui rend les médias sociaux si intéressants.

Ce qui me pousse à concentrer certaines de mes activités de médias sociaux sur Facebook.

Depuis sept ans que je suis sur Facebook, j’ai pu observer beaucoup de changements. Plusieurs de ces changements ont un effet négatif sur l’expérience générale de la plateforme. Mais certains sont assez utiles, pour moi.

En 2005, mes seuls contacts Facebook étaient quelques-uns des étudiants avec lesquels j’étais en contact, aux États-Unis, y compris certains de ceux qui suivaient mes cours, à Bridgewater. Par la suite, j’ai eu quelques contacts Facebook dans des universités canadiennes. Mais c’est seulement  au moment où la plateforme a été ouverte à tout le monde que mon réseau sur Facebook a pris son sens.

Il y a aussi eu la période des applications. Plusieurs d’entre elles causaient plus de frustration que de nouveaux usages, mais elles ont poussé les gens à investir plus de temps sur Facebook, ce qui a eu certains effets intéressants sur l’utilisation de la plateforme. Ce que plusieurs ont bien compris, c’est qu’une fois que les gens sont sur une plateforme, ils risquent d’y passer plus de temps. Même avant les jeux sur Facebook (Spymaster, d’abord, puis FarmVille et autres phénomènes de masse), les applications ont eu pour effet d’asseoir la plateforme sur une base plus solide.

Dans les autres développements plutôt utiles, il y a eu l’ajout de «flux d’actualités» (“newsfeeds”) et l’amélioration du système de messagerie. J’ai jamais été très fort sur le clavardage alors le système hybride que Facebook propose tend à me convenir relativement bien.

Évidemment, il y a des tas de trucs qui me fatiguent, avec Facebook. Mais, finalement, c’est moins problématique que ça l’était, à une certaine époque.

Donc, on verra bien ce qui va se passer. Disons simplement que je vais retourner à Facebook avec un esprit ouvert.

 

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Early iPhone Rumours

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[The Lar.me/2ke link originally pointed to Mike Davidson’s 2005 piece. More explanations here.]

[Update, a bit later… Added some thoughts, links, and tags…]

While listening to the Critical Path podcast on 5by5 with Asymco’s Horace Dediu, I got stuck on Dediu’s comment that there weren’t iPhone rumours when Google acquired Android. After a quick search, I ended up on this 2005 piece by Mike Davidson (written eight months before the Google purchase), so I tweeted to @Asymco with a link to Davidson’s post. Several people, including Dediu himself, tell me that this wouldn’t qualify as a rumour (though my own definition of rumour probably differs from theirs). Still, I’ve received some comments about how insightful this piece was. It was partly based on a November 2004 piece by Russell Beattie, which was itself a partial reaction to a short Ross Mayfield post about a “WiFi iPod”. In comments on Davidson’s piece, Ste Grainer mentioned a Robert X. Cringely piece about a Mac Media Centre.

I later found a NYT piece from 2002 which contained an actual rumour about the “iPhone”, including the name:

industry analysts see evidence that Apple is contemplating what inside the company is being called an ”iPhone.”

This, I think, would qualify as a rumour in most people’s definitions, though it didn’t include “leaked prototypes”.

But back to this Davidson piece, which might have been more insightful than the NYT’s one or even Beattie’s…

In hindsight, Davidson’s piece was both prescient of what would actually happen and telling in what didn’t happen. He talked about satellite radio, Plays for Sure, and WiMAX none of which panned out as planned. Also, Davidson surmised some things about Apple’s “content play” which were both less ambitious and more impactful (on Apple’s bottomline) than what actually happened. Apple’s 2007 move against DRM might have been surprising to the 2005 Davidson. And it’s funny to think back to an era when high prices for flash storage made it prohibitive to build a mobile device… 😉

Basically, though, Davidson was speculating about an integrated device which would replace several devices at once:

It won’t be long before the cell phone is your camera, your music player, your organizer, your portable web client, your remote control, and your digital wallet

[We could argue about Android’s NFC play being closer to the digital wallet ideal than Apple’s passbook. The other parts are closer to a Treo anyway…]

In the abstract at least (and in Steve Jobs’s way of describing it), the iPhone has been this integrated communicating device about which people had been talking for years. So, kudos to Mike Davidson for predicting this a while in advance. He was neither the first nor the last, but he painted an interesting portrait.

Now, there are other parts to this story, I think. Given the fact that work on what would become iOS devices (iPad first, we’re told) hadn’t begun when Charles Wolf told the New York Times about a device called “iPhone” internally at Apple, I get the impression that the rumours predated much of the actual development work leading to the device. Speculation happened later still. It seems to relate to a number of things demonstrated by STS generally and SCOT specifically. Namely that technological development is embedded in a broader social process.

I also find interesting some side notions in all of these pieces. For instance, ideas about the impact the device might have on people’s usage. Or the fact that the move from the Treo to the iPhone ends up being quite significant, in retrospect. Even Davidson’s points about headphones and retail stores seem to relate to current things. So does the existence of the iPod touch and Apple TV in Apple’s lineup, addressing Mayfield and Cringely, respectively.

I also end up reflecting upon the shift from the “digital hub” strategy (peaking around 2007 or so) to the one revealed with iCloud, “Back to the Mac” and, yes, even Apple Maps. Dediu devotes much time to his mentor Clay Christensen’s notion of “disruptive innovation” and spent part of this latest Critcal Path episode talking about the risks behind Apple not being disruptive enough.

All of this makes me think…

Not that I have a very clear idea of what might happen but, recently, I’ve been thinking about the broader picture. Including the Maps kerfuffle. The importance of social disruption. Apple’s financial state and market presence. The so-called “Post-PC” era in relation to other “post-” notions (post-industrialism, post-colonialism, post-nationalism, post-modernism…). The boring nature of the Google/Apple conflict. The recent financial crisis. The tech world’s emphasis on Apple. The future of academia and education. The iconicity of Steve Jobs…

As Mike Wesch has been saying:

We’ll need to rethink a few things…

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iCloud Dreams

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Got lots more to blog, including something about “received knowledge”. And a list of things I love about Google. (I’m also getting started on “logical punctuation”, as you may already be noticing…)

But, at the risk of attracting trolls and Apple haters, I thought I’d post some notes from a daydreaming session. In some ways, it’s easier to write than the rest. And it’s more “time-sensitive”, in that my thoughts will likely sound very silly, very soon.

But I don’t care.

So, yes, this post is about iCloud, which will be officially unveiled in a few hours. No, it doesn’t mean that I expect anything specific from iCloud or that I trust Apple to deliver something awesome.

Contrary to what some people seem to think, I’m no Apple fanboi. I use a number of Apple products and I find several of them to be close to the ideal in my workflow, but I don’t have any sort of deep involvement in “the Cult of Mac”, Apple Inc., AAPL, or even Apple-focused development. I use the tools and like them, but I don’t think Apple will save us any more than will Facebook, Dell, Google, Amazon, Twitter, HP, or Microsoft.

[Automattic, on the other hand… 😉 ]

So, back to iCloud…

According to many, “cloud computing” (whatever that means) is a domain in which Apple has been relatively weak. I tend to share that opinion, despite the fact that a number of tools that I use have to do with either “the cloud”, Apple, or both. What might give trolls and haters some ammo is that I do have a MobileMe subscription. But there’s a lot I dislike about it and the only features I really find valuable are “over-the-air” syncing (henceforth “OTA”) and “Find My iPhone”. And since I use GSync on my iPod touch, MobileMe’s OTA isn’t that incredibly important. Depending on what iCloud may be, my MobileMe renewal (which comes up in a few days) could be a very hard sell. I don’t regret having it as it did help me retrieve my iPad. But it’s rather expensive if it’s the only thing it does. (Then again, so is insurance of any kind, but I digress…)

So, I’m no MobileMe poweruser. Why would I care about iCloud?

In some ways, I don’t. Or, at least, I didn’t. Until very recently, though I saw rumours about Apple’s new “cloud services”, I was only vaguely intrigued about it. I did think that it might solve my MobileMe issue. But I treated these rumours with a lot of skepticism and a rather low level of interest.

Yet, today, iCloud has been giving me a drift-off moment. Like Android did, at some point.

It’s not that I have predictions to make about iCloud. I’m not even speculating, really. But it got me to think. And, I admit, I enjoy thinking.

Without further ado (about nothing), my fanciful thoughts stemming from a short daydreaming session about iCloud…

The main thing people seem to be expecting  (based on rumoured negotiations with music publishers) is a music streaming service similar to Music Beta by Google or a digital file storage service similar to Amazon Cloud Drive. Both of these are quite neat and I could see myself using something like this. But it’s not exactly what makes me dream. While iTunes integration might make Apple’s version of a music streaming service somewhat more useful than the others. Besides, rumours have it that, through agreements with the recording industry, iCloud might sync music without requiring long uploads. It’s quite possible that this only works with tracks purchased on iTunes, which would upset those whose expectations are high, but could already be useful to some.

Where I’m beginning to drift off, though, is when I start thinking about OTA for podcasts. It’s been high up on my wishlist, as a feature, and you might say that it’s a pet peeve with iOS devices for podcatching. Having to sync my iPod touch to my main desktop just to have my podcast list up-to-date is a major hassle. Sure, there are apps which sync podcasts OTA. Problem is, they can’t add podcasts to the native iOS media player, which is a dealbreaker in my case. (As absurd as it may sound to others, one reason this is a dealbreaker is that I now listen to everything at doublespeed. Hey, it’s my podcast library and I listen to it as I want, ok?)

So, OTA podcasts would constitute a significant enhancement to my experience. Nothing absolutely required and possibly not that significant for others, but it’d really help me in more ways than one could imagine.

Thing is, syncing my iPod touch isn’t just about podcasts, even though podcatching is my main motivation to sync. After all, I don’t listen to podcasts yet I still sync my iPad. So, what else? Well, backing up is the main other thing, and it might be one of the core reason for Apple’s implicit insistence on syncing. That’d be classic Apple. Data loss can be such a big problem that they’d “do what they can” to prevent users from losing data. Far from perfect, in my experience (I ended up having some problems when I lost my “iTunes Library” file). And quite annoying when it meant that the sync would take a very long time to finish at precisely the point when I’m trying to leave home. But a classic Apple move, even in the way Apple haters may mean it.

So OTA synchronization of the whole iOS device, and not just podcasts or music, would be a definite plus, in this perspective. If it does end up coming with iCloud, it’d provide support to the idea that the tethering of iOS devices to desktop computers is really about ensuring that users back up their devices…

…and stay up to date. Firmware updates aren’t that frequent, but they’re probably a major part of the equation for Apple.

But not so much for me. If OTA podcasts were available, I’d still sync my iOS devices on occasion, through whatever means necessary. In fact, were I to use an Android device, a backup app would be essential, to me. So still not much dreaming from the backup aspect of iCloud.

Although… Sync is much broader than preventing device-specific data loss and making sure your device has the latest firmware.

For one thing, it does encompass some of the aforementioned OTA functionalities in MobileMe. Useful, but still not dreamworthy.

We get a bit closer to a “dream come true” if we talk about Xmarks, a bookmark-sync service originally meant for Firefox.  Sure, it sounds incredibly prosaic. But OTA bookmarks would open up a wide range of possibilities. This is about a qualitative difference from going OTA. In the case of backups, it’s about avoiding an annoyance but, arguably, it’s not really about changing something major about our behaviour. (Then again, maybe it is, with people who don’t back their devices up.) Point is, with something as simple as bookmarks, OTA is “disruptive”. At least, it gets me to daydream. One reason is that:

…no matter how fundamental they have been for the Web, links and bookmarks have yet to find their full value.

Hmm… Ok, perhaps a bit hyperbolic… So let me rephrase…

There’s still a lot to be done with URLs and, as simple as they are, I love thinking about links. Maybe I’m just obsessed with URLs.

As it so happens, I have a full list of thoughts about “link processing” and I’ve already blogged about related topics (on more than one occasion, in different contexts, going back to relatively early blogposts). And I even think social science can help.

I mean, think about it! There’s so much you can do, with links! Much of it is obvious, but I’d argue, rarely discussed. For instance, it’s very clear that we can post links pretty much anywhere. Doing so, we’re sharing their “content”. (In a semiotic sense, links are indices. I wish we can move from the “semantic Web” to the “semiotic Web”. But that’s another issue.) Sharing a link is the basic act of the social Web. It’s so obvious and frequent that it seems not to require discussion”.

Another obvious thing about links: we can measure the number of times they’re followed. In 2011, more than thirty years after hypertext has been introduced as a stable concept, much of the Web’s finances still relies on “clickthroughs”. Seems important.

And there’s a lot of processing which can be done with URLs: shortening them, adding them to “to do” lists, checking them for validity, keeping them in link libraries, archiving their “content”, showing them as external or internal links, preventing them from “rotting away”, showing the wordcount or reading time of the item they “target”, display them as QR codes, abuse them, etc.

As you can notice, it’s easy to get me on a tangent simply thinking about URLs. What’s this have t’do with iCloud, you ask? Probably not much, in terms of the actual service which will be announced at Moscone. But I’ve been dreaming about iCloud as a way to integrate Diigo, Instapaper, Delicious, reddit, digg, Slashdot, StumbleUpon, Spurl, The Nethernet, Xmarks…

Hey, I told you I was dreaming! Something as simple as managing, processing, sharing, and archiving links in iCloud could lead to just about anything, in my imagination.

And speaking of Xmarks… It’s now owned by Lastpass, a company which focus on password management. IMHO, some Lastpass-like features could make their way in diverse products, including iCloud. Is this far-fetched? Possibly. But secure handling of passwords can be a major issue in both of Apple’s new operating systems (Mac OS X Lion and iOS5). From “keychains” to SSO, there’s a lot of work to be done which relates to password management, in my mind.

Which leads me to think about authentication in general and the rumours about “deep Twitter integration in iOS 5”. (Not directly related to iCloud, but who knows?) Again, something which can send me (and others) on drift-off moments. What if this integration suddenly made iOS devices more useful in terms of social networking services? Something to ponder, if one has a propensity for pondering.

At the same time, given the relative lack of activity on iTunes Ping, I wouldn’t bet on Twitter integration having that major an impact by itself. Not unlike Google, Apple has a hard time making a mark on the social Web. Now, if Twitter integration does connect to everything else Apple does, it could lead to interesting things. A full-fledged online identity? Access to contacts for not only messaging and photo sharing but for collaboration, group management, and media sharing? Not betting on any of this, but it could be fun. Again, not specific to iCloud, but quite related to “The Cloud”. If Twitter integration is deep enough, in iOS 5, it’d be possible to use iOS devices for “cloud computing”, getting further into the “post-PC era”.

An iCloud feature which is expected by several people, is something like an OTA version of the “iTunes file sharing” feature in iOS. Several apps (especially Apple’s own apps) use iTunes and a USB cable to share files. It was a welcome addition to iTunes 9.1 but it’s rather inconvenient. So many other apps rely on Dropbox for file sharing.

Which leads me to dream about iCloud as a replacement for Dropbox. Sounds extremely unlikely that it’ll have the full Dropbox feature set, especially if one thinks about the “Pro 50” and “Pro 100” plans on Dropbox. But I dream of the day when Apple’s iDisk will compete with Dropbox. Not that I’m convinced it ever will. But it’d make Apple’s devices all the more useful if it did.

Something similar, which isn’t frequently discussed directly, in connection with iCloud rumours, but which would rock: Mozy– or Carbonite-style backup, for Mac OS X machines. Sounds very unlikely that Apple will ever offer something like this but, as crazy as it may sound, the connection between Time Capsule and iCloud would be great if it went that far. From a user’s perspective, the similarities between Time Machine backup and “backing up in the cloud” (à la Mozy/Carbonite) are quite obvious. The advantages of both are clear. And while no hardware announcement is supposed to make its way to the WWDC 2011 keynote, I’d give the Time Capsule some consideration if it provided me with the equivalent of what I currently have with Mozy. Not to mention that Mozy has already sparked some drift-off moments, in me, before they announced their new plans. What if I could have a single service which combines features from Mozy, Time Machine, Dropbox, and YouSendIt?

I even think about the possibilities in terms of web hosting. As it stands, MobileMe does allow for some Web publishing through the iWeb application in its iLife suite. But iWeb has never been a major effort for Apple and it hasn’t been seen a significant update in quite a while. What if iCloud could become a true webhost just like, say… iWeb.com? (Semi-disclaimer: I won a free account with iWeb.com, last Fall, and I host some sites there. I also know some of the people who work there…)

Yet again, I don’t expect this to happen. It’s not speculation, on my part. It’s a daydream.

The reason this makes me dream is that I find all these things to be related and I wish they were integrated more seamlessly. Something about which Apple haters may not care much is the type of integration represented by iTunes. As clunky as iTunes may be, in some respects, it’s quite a success in terms of integrating a lot of different things. In fact, it probably overextended its reach a bit too much and we need to replace it. Apple needs to replace iTunes and we should also replace iTunes in our lives.

Like Gruber, I end up thinking about iCloud in relation to iTunes more than in relation to MobileMe. But I also dream about the ideal cloud service, which would not only sync and backup files between iOS devices, hundreds of millions of iTunes store accounts, and Macs, but replace several of the services for which I’m paying monthly fees.

Here’s to dreaming…

Other parts of this crazy, iCloud-infused daydream, in notes form:

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Reply to Alex Gagnon’s Google Paradox

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[Tried adding a comment directly on Alex Gagnon’s Posterous blog, but it kept stalling. So I’ll post this here, which may make for a different kind of interaction. Besides, I’d like to blog a bit more.]

The Google Paradox – Marc-Alexandre Gagnon.

We seem to be finding very different answers to rather similar questions. So I sincerely hope we’ll have the opportunity to meet and discuss these things in a local café.

But still, a few thoughts, in no particular order.

Let’s be clear on what we mean by “culture.” Sounds like there’s a tension, here, between the ways the concept signifies in: “cultural industry,” “Minister of culture,” “pop culture,” “our culture,” and “nature vs. culture.” As a cultural anthropologist, I tend to navigate more toward the latter contexts, but there are significant connections through these diverse conceptual frames.

Speaking of significance… It can be a useful concept, with some links to “relevance.” Especially if we think about Relevance Theory as defined by Deirdre Wilson and Dan Sperber. Their theory is about communication and cognition, with some strange claims about semiotics. Significance can bridge the gap between their notion of relevance and what insight semiotics may provide.

Chances are, you’re not really singling out Google, right? Blekko and Bing are providing similar results for similar reasons. Google may be the target of most SEO, but current search engines share a fairly unified notion of “quality content.”

Speaking of quality… As mentioned on Twitter, we might think of quality as a social construct. Especially “now.” The modern era had a lot to do with tastemakers, which were given some “authority/influence/power” through a rather specific social process. Similar to what @ChrisBrogan and @Julien call “trust agents.” In sociology, we talk about “gatekeepers” in pretty much the same way. And Duchamp woke a few people up in showing the effects of museumization. We had similar things in music, though my courses in musical æsthetics paid relatively little attention to these.
The basic insight from most “posts” (postcolonialism, poststructuralism, postmodernism, postnationalism, postindustrialism…) is that rigid structures may crumble. Totalitarian and authoritarian regimes, of course, but also the very idea of the Nation-State with “checkbox democracy” focused on the representation of predefined “interest groups.” Self-labeled arbiters of good taste, of course, but also the notion that “quality” is an immanent feature of the art object.

And speaking of art objects… People still talk about masterpieces, great works, and cathedrals. But we may also talk about the bazaar, “the eye of the beholder,” and “life as an art form.” Life is too short for everyone to be looking at the same old “artworks.” After all, “Life, sex, and art aren’t spectator sports.”

As for our logocentrism (“language media”), it’s difficult but possible to get beyond this ethnocentric bias. Part of this was prefigured in much 20th Century philosophy (from Russell to Davidson) and popular culture (Wings of Desire). But we can have a broader approach. In anthropology, we work on several things which are directly related to this, from linguistic anthropology and the ethnography of communication to cognitive anthropology and the anthropology of senses. We may live in a “visual” society but our obsession is with language. Which has a lot to do with the fact that the Internet was set in a Euro-American context.
But “our culture” isn’t a prison. We can adopt a broader worldview.

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Moving On

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[I’m typically not very good at going back to drafts and I don’t have much time to write this. But I can RERO this. It’s an iterative process in any case….]

Been thinking about different things which all relate to the same theme: changing course, seizing opportunities, shifting focus, adapting to new situations, starting over, getting a clean slate… Moving on.

One reason is that I recently decided to end my ethnography podcast. Not that major a decision and rather easy to make. Basically, I had stopped doing it but I had yet to officially end it. I had to make it clear, in my mind, that it’s not part of the things I’m doing, these days. Not that it was a big thing in my life but I had set reminders every month that I had to record a podcast episode. It worked for ten episode (in ten months) but, once I had missed one episode, the reminder was nagging me more than anything else.

In this sense, “moving on” is realistic/pragmatic. Found something similar in Getting Things Done, by David Allen.

It’s also similar to something Larry Lessig called “email bankruptcy,” as a step toward enhanced productivity.

In fact, even financial bankruptcy can relate to this, in some contexts. In Canada, at least, bankruptcy is most adequately described as a solution to a problem, not the problem itself. I’ve known some people who were able to completely rebuild their finances after declaring bankruptcy, sometimes even getting a better credit rating than someone who hadn’t gone bankrupt. I know how strongly some people may react to this concept of bankruptcy (based on principle, resentment, fears, hopes…). It’s an extreme example of what I mean by “moving on.” It goes well with the notion, quite common in North American cultural contexts, that you always deserve a second chance (but that you should do things yourself).

Of course, similar things happen with divorces which, similarly, can often be considered as solutions to a problem rather than the problem itself. No matter how difficult or how bad divorce might be, it’s a way to start over. In some sense, it’s less extreme an example as the bankruptcy one. But it may still generate negative vibes or stir negative emotions.

Because what I’m thinking about has more to do with “turning over a new leaf.” And taking the “leap of faith” which will make you go where you feel more comfortable. I’m especially thinking about all sorts of cases of people who decided to make radical changes in their professional or personal lives, often leaving a lot behind. Whether they were forced to implement such changes or decided to jump because they simply wanted to, all of the cases I remember have had positive outcomes.

It reminds me of a good friend of mine with whom I went through music school, in college. When he finished college, he decided to follow the music path and registered for the conservatory. But, pretty quickly, he realized that it wasn’t for him. Even though he had been intensely “in music” for several years, with days of entering the conservatory, he saw that music wasn’t to remain the central focus of his career. Through a conversation with a high school friend (who later became his wife and the mother of his children), he found out that it wasn’t too late for him to register for university courses. He had been thinking about phys. ed., and thought it might be a nice opportunity to try that path. He’s been a phys. ed. teacher for a number of years. We had lunch together last year and he seems very happy with his career choice. He also sounds like a very dedicated and effective phys. ed. teacher.

In my last podcast episode, I mentioned a few things about my views of this “change of course.” Including what has become something of an expression, for me: “Done with fish.” Comes from the movie Adaptation. The quote is found here (preceded by a bit of profanity). Basically, John Laroche, who was passionately dedicated to fish, decided to completely avoid anything having to do with fish. I can relate to this at some rather deep level.

I’m also thinking about the negative consequences of “sticking with” something which isn’t working, shifting too late or too quickly, implementing changes in inappropriate ways. Plenty of examples there. Most of the ones which come to my mind have to do with business settings. One which would require quite a bit of “explaining” is my perception of Google’s strategy with Wave. Put briefly (with the hope of revisiting this issue), I think Google made bad decisions with Wave, including killing it both too late and too early (no, I don’t see this as a contradiction; but I don’t have time to explain it). They also, I feel, botched a few transitions, in this. And, more importantly, I’d say that they failed to adapt the product to what was needed.

And the trigger for several of my reflections on this “moving on” idea have to do with this kind of adaptation (fun that the movie of that name should be involved, eh?). Twitter could be an inspiration, in this case. Not only did they, like Flickr, start through a switch away from another project, but Twitter was able to transform users’ habits into the basis for some key features. Hashtags and “@replies” are well-known examples. But you could even say that most of the things they’ve been announcing have been related to the way people use their tools.

So, in a way, it’s about the balance between vision and responsiveness. Vision is often discussed and it sounds to some people as a key thing in any “task-based group (from a team to a corporation). But the way a team can switch from one project to the next based on feedback (from users or other stakeholders) seems underrated. Although, there is some talk about the “startup mentality” in many contexts, including Google and Apple. Words which fit this semantic field include: “agile,” “flexible,” “pivot,” “lean,” and “nimble” (the latter word seemed to increase in currency after being used by Barack Obama in a speech).

Anyhoo… Gotta go.

But, just before I go: I am moving on with some things (including my podfade but also a shift away from homebrewing). But the key things in my life are very stable, especially my sentimental life.

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Actively Reading: Organic Ideas for Startups

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Been using Diigo as a way to annotate online texts. In this case, I was as interested in the tone as in the text itself. At the same time, I kept thinking about things which seem to be missing from Diigo.
Organic Startup Ideas
http://www.paulgraham.com/organic.html

One thing I like about this text is its tone. There’s an honesty, an ingenuity that I find rare in this type of writing.

  • startup ideas
    • The background is important, in terms of the type of ideas about which we’re constructing something.
  • what do you wish someone would make for you?
    • My own itch has to do with Diigo, actually. There’s a lot I wish Diigo would make for me. I may be perceived as an annoyance, but I think my wishlist may lead to something bigger and possibly quite successful.
    • The difference between this question and the “scratch your own itch” principle seems significant, and this distinction may have some implications in terms of success: we’re already talking about others, not just running ideas in our own head.
  • what do you wish someone would make for you?
    • It’s somewhat different from the well-known “scratch your own itch” principle. In this difference might be located something significant. In a way, part of the potential for this version to lead to success comes from the fact that it’s already connected with others, instead of being about running ideas in your own mind.
  • grow organically
    • The core topic of the piece, put in a comparative context. The comparison isn’t the one people tend to make and one may argue about the examples used. But the concept of organic ideas is fascinating and inspiring.
  • you decide, from afar,
    • What we call, in anthropology, the “armchair” approach. Also known as “backbenching.” For this to work, you need to have a deep knowledge of the situation, which is part of the point in this piece. Nice that it’s not demonizing this position but putting it in context.
  • Apple
    was the first type
    • One might argue that it was a hybrid case. Although, it does sound like the very beginnings of Apple weren’t about “thinking from afar.”
  • class of users other than you
    • Since developers are part of a very specific “class” of people, this isn’t insignificant a way to phrase this.
  • They still rely on this principle today, incidentally.
    The iPhone is the phone Steve Jobs wants.
    • Apple tends to be perceived in a different light. According to many people, it’s the “textbook example” of a company where decisions are made without concerns for what people need. “Steve Jobs uses a top-down approach,” “They don’t even use focus groups,” “They don’t let me use their tools the way I want to use them.” But we’re not talking about the same distinction between top-down and bottom-up. Though “organic ideas” seem to imply that it’s a grassroots/bottom-up phenomenon, the core distinction isn’t about the origin of the ideas (from the “top,” in both cases) but on the reasoning behind these ideas.
  • We didn’t need this software ourselves.
    • Sounds partly like a disclaimer but this approach is quite common and “there’s nothing wrong with it.”
  • comparatively old
    • Age and life experience make for an interesting angle. It’s not that this strategy needs people of a specific age to work. It’s that there’s a connection between one’s experience and the way things may pan out.
  • There is no sharp line between the two types of ideas,
    • Those in the “engineering worldview” might go nuts, at this point. I can hear the claims of “hand waving.” But we’re talking about something complex, here, not a merely complicated problem.
  • Apple type
    • One thing to note in the three examples here: they’re all made by pairs of guys. Jobs and Woz, Gates and Allen, Page and Brin. In many cases, the formula might be that one guy (or gal, one wishes) comes up with ideas knowing that the other can implement them. Again, it’s about getting somebody else to build it for you, not about scratching your own itch.
  • Bill Gates was writing something he would use
    • Again, Gates may not be the most obvious example, since he’s mostly known for another approach. It’s not inaccurate to say he was solving his own problem, at the time, but it may not be that convincing as an example.
  • Larry and Sergey when they wrote the first versions of Google.
    • Although, the inception of the original ideas was academic in context. They weren’t solving a search problem or thinking about monetization. They were discovering the power of CitationRank.
  • generally preferable
    • Nicely relativistic.
  • It takes experience
    to predict what other people will want.
    • And possibly a lot more. Interesting that he doesn’t mention empirical data.
  • young founders
    • They sound like a fascinating group to observe. They do wonders when they open up to others, but they seem to have a tendency to impose their worldviews.
  • I’d encourage you to focus initially on organic ideas
    • Now, this advice sounds more like the “scratch your own itch” advocation. But there’s a key difference in that it’s stated as part of a broader process. It’s more of a “walk before you run” or “do your homework” piece of advice, not a “you can’t come up with good ideas if you just think about how people will use your tool.”
  • missing or broken
    • It can cover a lot, but it’s couched in terms of the typical “problem-solving” approach at the centre of the engineering worldview. Since we’re talking about developing tools, it makes sense. But there could be a broader version, admitting for dreams, inspiration, aspiration. Not necessarily of the “what would make you happy?” kind, although there’s a lot to be said about happiness and imagination. You’re brainstorming, here.
  • immediate answers
    • Which might imply that there’s a second step. If you keep asking yourself the same question, you may be able to get a very large number of ideas. The second step could be to prioritize them but I prefer “outlining” as a process: you shuffle things together and you group some ideas to get one which covers several. What’s common between your need for a simpler way to code on the Altair and your values? Why do you care so much about algorithms instead of human encoding?
  • You may need to stand outside yourself a bit to see brokenness
    • Ah, yes! “Taking a step back,” “distancing yourself,” “seeing the forest for the trees”… A core dimension of the ethnographic approach and the need for a back-and-forth between “inside” and “outside.” There’s a reflexive component in this “being an outsider to yourself.” It’s not only psychological, it’s a way to get into the social, which can lead to broader success if it’s indeed not just about scratching your own itch.
  • get used to it and take it for granted
    • That’s enculturation, to you. When you do things a certain way simply because “we’ve always done them that way,” you may not create these organic ideas. But it’s a fine way to do your work. Asking yourself important questions about what’s wrong with your situation works well in terms of getting new ideas. But, sometimes, you need to get some work done.
  • a Facebook
    • Yet another recontextualized example. Zuckerberg wasn’t trying to solve that specific brokenness, as far as we know. But Facebook became part of what it is when Zuck began scratching that itch.
  • organic startup ideas usually don’t
    seem like startup ideas at first
    • Which gets us to the pivotal importance of working with others. Per this article, VCs and “angel investors,” probably. But, in the case of some of cases cited, those we tend to forget, like Paul Allen, Narendra, and the Winklevosses.
  • end up making
    something of value to a lot of people
    • Trial and error, it’s an iterative process. So you must recognize errors quickly and not invest too much effort in a specific brokenness. Part of this requires maturity.
  • something
    other people dismiss as a toy
    • The passage on which Gruber focused and an interesting tidbit. Not that central, come to think of it. But it’s important to note that people’s dismissive attitude may be misled, that “toys” may hide tools, that it’s probably a good idea not to take all feedback to heart…
  • At this point, when someone comes to us with
    something that users like but that we could envision forum trolls
    dismissing as a toy, it makes us especially likely to invest.
  • the best source of organic ones
    • Especially to investors. Potentially self-serving… in a useful way.
  • they’re at the forefront of technology
    • That part I would dispute, actually. Unless we talk about a specific subgroup of young founders and a specific set of tools. Young founders tend to be oblivious to a large field in technology, including social tools.
  • they’re in a position to discover
    valuable types of fixable brokenness first
    • The focus on fixable brokenness makes sense if we’re thinking exclusively through the engineering worldview, but it’s at the centre of some failures like the Google Buzz launch.
  • you still have to work hard
    • Of the “inspiration shouldn’t make use forget perspiration” kind. Makes for a more thoughtful approach than the frequent “all you need to do…” claims.
  • I’d encourage anyone
    starting a startup to become one of its users, however unnatural it
    seems.
    • Not merely an argument for dogfooding. It’s deeper than that. Googloids probably use Google tools but they didn’t actually become users. They’re beta testers with a strong background in troubleshooting. Not the best way to figure out what users really want or how the tool will ultimately fail.
  • It’s hard to compete directly with open source software
    • Open Source as competition isn’t new as a concept, but it takes time to seep in.
  • there has to be some part
    you can charge for
    • The breach through which old-school “business models” enter with little attention paid to everything else. To the extent that much of the whole piece might crumble from pressure built up by the “beancounter” worldview. Good thing he acknowledges it.
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Vague expérience

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Bon, ça fait déjà quelques temps que je suis sur Google Wave alors il me faudrait commencer à parler de mon expérience. J’ai pris pas mal de notes et j’ai remarqué des tas de choses. Mais vaut mieux commencer par quelques petits points…

J’écrivais une réponse à une amie sur Facebook dont les amis tentaient d’en savoir plus à propos de Wave. Et ça m’a donné l’occasion de mettre quelques idées en place.

 

Wave est un drôle de système. Comme Twitter lors des premières utilisations, c’est difficile de se faire une idée. Surtout que c’est une version très préliminaire, pleine de bogues.

Jusqu’à maintenant, voici les ressources que j’ai trouvé utiles:
http://lifehacker.com/5376138/google-wave-101
http://danieltenner.com/posts/0012-google-wave.html

(Oui, en anglais. Je traduirai pas, à moins qu’il y ait de la demande.)

Le guide suivant risque en effet d’être le plus complet. Je l’ai pas encore lu…
http://completewaveguide.com/

Sinon, version relativement courte…
Wave est un outil de communication basé sur la notion que les participants à l’événement de communication (la discussion, dions) ont accès à un contenu centralisé. Donc, plutôt que d’échanger des courriels, on construit une “wave” qui peut contenir des tas de choses. On pense surtout au texte mais le contenu est très flexible.
Quelques forces…
– On passe du temps réel au mode asynchrone. Donc, on peut commencer une conversation comme si c’était un échange de courriels puis se faire une séance de clavardage dans le même contenu et retourner au mode courriel plus tard. Très utile et exactement le genre de truc dont plusieurs ont besoin, s’ils échangent des idées à propos de contenus.
– Comme Wiki, SubEthaEdit ou même Google Docs, c’est de l’écriture collaborative. Donc, on peut facilement construire du contenu avec plusieurs autres personnes. Le système permet un suivi plus facile que sur un Wiki ou avec Google Docs.
– La gestion des accès est incroyablement facile. En ce moment, on ne peut pas retirer quelqu’un qu’on a ajouté à une “wave”, mais c’est vraiment très facile de spécifier qui on veut ajouter comme participants à une “wave” ou même à une plus petite section. Donc, on peut conserver certaines choses plus privées et d’autres presque publiques. Ça semble simple, mais c’est assez important, comme changement. On peut créer des listes ad hoc comme si on décidait soudainement de faire équipe.
– C’est une architecture ouverte, avec la possibilité de créer des outils pour transformer les contenus ou pour ajouter d’autres choses (cartes, contenus interactifs, sondages…). Du genre widgets, mais ça va plus loin. Et ça motive le monde des développeurs. L’idée, c’est que le système permet d’être étendu de façon inattendue.
– C’est si nouveau et relativement limité dans le nombre d’utilisateurs qu’on en est à une phase où tout le monde essaie d’expérimenter et accepte de répondre à toute question.

– Il n’y a pour l’instant pas de pourriel.

Bon, c’est déjà pas si court… 😉

Si vous avez des questions, faites-moi signe. Si vous êtes déjà sur Wave, je suis enkerli et informalethnographer (dans les deux cas, c’est @googlewave.com).

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Sharing Tool Wishlist

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The following is an edited version of a wishlist I had been keeping on the side. The main idea is to define what would be, in my mind, the “ultimate social bookmarking system.” Which, obviously, goes way beyond social bookmarking. In a way, I even conceive of it as the ultimate tool for sharing online content. Yes, it’s that ambitious. Will it ever exist? Probably not. Should it exist? I personally think so. But I may be alone in this. Surely, you’ll tell me that I am indeed alone, which is fine. As long as you share your own wishlist items.

The trigger for my posting this is that someone contacted me, asking for what I’d like in a social bookmarking system. I find this person’s move quite remarkable, as a thoughtful strategy. Not only because this person contacted me directly (almost flattering), but because such a request reveals an approach to listening and responding to people’s needs that I find lacking in some software development circles.

This person’s message served as a prompt for my blogging this, but I’ve been meaning to blog this for a while. In fact, my guess is that I created a first version of this wishlist in 2007 after having it on my mind for a while before that. As such, it represents a type of “diachronic” or “longitudinal” view of social bookmarking and the way it works in the broader scheme of social media.

Which also means that I wrote this before I heard about Google Wave. In fact, I’m still unclear about Google Wave and I’ll need to blog about that. Not that I expect Wave to fulfill all the needs I set up for a sharing tool, but I get the impression that Google is finally putting some cards on the table.

The main part of this post is in outline form. I often think through outlines, especially with such a type of notes. I fully realize that it may not be that clear, as a structure, for other people to understand. Some of these bullet points cover a much broader issue than what they look like. But the overall idea might be fairly obvious to grasp, even if it may sound crazy to other people.

I’m posting this to the benefit of anyone who may wish to build the killer app for social media. Of course, it’s just one man’s opinion. But it’s my entitled opinion.

Concepts

What do we share online?

  • “Link”
  • “Page”
  • Identified content
  • Text
    • Narrative
    • Contact information
    • Event description
  • Contact information
  • Event invitation
  • Image
  • Recording
  • Structured content
  • Snippet
  • Access to semi-private content
  • Site’s entry point

Selective sharing

Private
  • Archiving
  • Cloud access
Individually shared
  • “Check this out”
  • Access to address book
  • Password protection
  • Specialization/expertise
  • Friendship
Group shared
  • Shared interests (SIG)
  • Collaboration (task-based)
Shared through network
  • Define identity in network
  • Semi-public
Public
  • Publishing
  • Processed
  • Reading lists

Notetaking

  • Active reading
  • Anchoring text
  • Ad hoc list of bookmarks
  • “Empty URL”
    • Create container/page
    • Personal notes

Todos

  • To read
  • To blog
  • To share
  • To update
  • Projects
    • GTD
    • Contexts
  • Add to calendar (recognized as event)

Outlining/Mindmapping

  • Manage lists of links
  • Prioritize
  • Easily group

Social aspects of sharing

  • Gift economy
  • Personal interaction
  • Trust
  • Hype
  • Value
  • Customized

Cloud computing

  • Webware
  • “Online disk”
  • Without download
  • Touch devices
  • Edit online

Personal streaming

  • Activities through pages
  • Logging
  • Flesh out personal profile

Tagging

  • “Folksonomy”
  • Enables non-hierarchical structure
  • Semantic fields
  • Related tags
  • Can include hierarchy
  • Tagclouds define concept map

Required Features

Crossplatform, crossbrowser

  • Browser-specific tools
  • Bookmarklets
  • Complete access through cloud
Keyboard shortcuts
  • Quick add (to account)
  • Vote
  • Bookmark all tabs (à la Flock)
  • Quick tags

Related pages

Recommended
  • Based on social graph
  • Based on tags
  • Based on content
  • Based on popularity
  • Pointing to this page

Quickly enter links

  • Add in place (while editing)
  • Similar to “spell as you type”
  • Incremental search
  • Add full link (title, URL, text, metadata)

Archiving

  • Prevent linkrot
  • Prepare for post-processing (offline reading, blogging…)
  • Enable bulk processing
  • Maintain version history
  • Internet Archive

Automatic processing

  • Tags
  • Summary
  • Wordcount
  • Reading time
  • Language(s)
  • Page structure analysis
  • Geotagging
  • Vote

Thread following

  • Blog comments
  • Forum comments
  • Trackbacks
  • Pings

Exporting

All
  • Archiving
  • Prepare for import
  • Maintain hierarchy
Selected
  • Tag
  • Category
  • Recently used
  • Shared
  • Site homepage
  • Blogroll
  • Blogs
Formats
  • Other services
  • HTML
  • RSS
  • OPML
  • Widget
Features
  • Comments
  • Tags
  • Statistics
  • Content

Offline processing

  • Browser-based
  • Device based
  • Offline archiving
  • Include content
  • Synchronization

Microblogging support

  • Laconi.ca/Identi.ca
  • Twitter
  • Ping.fm
  • Jaiku

Fixed/Static URL

  • Prevent linkrot
  • Maintain list for same page
  • Short URLs
  • Automatically generated
  • Expansion on mouseover
  • Statistics

Authentication

  • Use of resources
  • Identify
  • Privacy
  • Unnecessary for basic processing
  • Sticks (no need to login frequently)
  • Access to contacts and social graph
  • Multiple accounts
    • Personal/professional
    • Contexts
    • Group accounts
  • Premium accounts
    • Server space
    • Usage statistics
    • Promotion
  • Support
    • OpenID
      • As group login
    • Google Accounts
    • Facebook Connect
    • OAuth

Integration

  • Web history
  • Notebook
  • Blogging platform
  • Blog editor
  • Microblogging platform
  • Logbook
  • General purpose content editor
  • Toolbar
  • URL shortening
  • Address book
  • Social graph
  • Personal profile
  • Browser
    • Bookmarks
    • History
    • Autocomplete
  • Analytics
  • Email
  • Search
    • Online
    • Offline

Related Tools

  • Diigo
  • WebCitation
  • Ping.fm
  • BackType
  • Facebook share
  • Blog This
  • Link This
  • Share this
  • Digg
  • Plum
  • Spurl
  • CoComments
  • MyBlogLog
  • TwtVite
  • Twistory
  • Windows Live Writer
  • Magnolia
  • Stumble Upon
  • Delicious
  • Google Reader
  • Yahoo Pipes
  • Google Notebook
  • Zoho Notebook
  • Google Browser Sync
  • YouTube
  • Flock
  • Zotero

Relevant Blogposts

App Store, Apple, arrogance, Canada, cluefulness, Clueing, cluetrain, Cluetrain Manifesto, comment-fishing, DRM, experience, Google, iPhone, iPod, iPod touch, iTunes, linkfest, personal, Placeholders, ramblings, rants, responsiveness, shameless plug, Spoofs, wishful thinking

Apps and iTunes Cards in Canada: Follow Up

224 Comments

Recently blogged about this issue: though information about this appears nowhere on the card or in the terms of service, iTunes Cards (gift cards or certificates) may not be used to purchase applications on the Canadian version of the iTunes Store.

Since I posted that blog entry, a few things have happened. I did receive replies from Apple, which were rather unhelpful. The most useful one was this message:

Hello Alexandre,

I understand and apologize about your situation and i do want to assist you as much as possible . I am going to issue you 10 song credit. Again i apologize and i hope this issue gets resolved. I will also apply feedback about this issue .

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

I had no intention of purchasing tracks on the iTunes Store at this point but I do “appreciate the gesture.” Here’s what I wrote back:

Thanks. I wasn’t planning on downloading songs but I appreciate the gesture.

Not overwhelming gratitude on my part. Simply stating that, though this isn’t appropriate, I can still be polite.

What’s funny is that I received this reply to my simple “thank you” note:

Dear Alexandre,

You’re very welcome. I’m glad to hear that i was able to help some .

Nothing makes Apple happier than to hear that we have pleased our customers. I hope that you continue to enjoy the iTunes Store.

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

From that message, you’d think I had praised the iTunes Store for hours on end.

Just in case it might make a difference, I tried filing another support request. Here’s the reply on that one:

Dear Alexandre,

Welcome to the iTunes Support Site. My name is Staci and I am here to assist you.

Thank you for contacting Apple about the App Store. We’re glad you’re interested in
this new offering.

I’m sorry, but you will not be able to purchase games or applications with store
credit or an iTunes Gift Card in Canada. Customers residing in Canada may only
purchase games and applications using a credit card.

I am confident that the information provided will solve your gift card issue. If
you have further questions, I can be contacted during the hours listed below. Thank
you and have a prosperous New Year.

Sincerely,

Staci
iTunes Stores Customer Support

This one sounds even more like a canned reply and  “the information provided” doesn’t, in fact, “solve [my] gift card issue.”

Clearly, Apple isn’t “doing the right thing.” In terms of customer service, it’s not a positive experience. I did enjoy some aspects of the iTunes Store and I think it’s quite convenient. But I’m not “enjoying the iTunes Store” so much, anymore.

In the meantime, I started receiving comments on my previous blogpost on the issue. One was from someone who purchased a 150$ iTunes Card. Almost as much as the 8GB iPod nano.

Most of the advice given on this issue, outside from Apple’s unhelpful replies, has to do with things which are illicit. One would be to resell tracks purchased with this card to other iTunes users. Since the tracks are now all DRM-free, this is technically feasible. But it’s also illicit and potentially traceable. Another piece of advice, to purchase applications using an iTunes Card, is to buy a card in the US. As far as I know, this is technically doable but it also contradicts Apple terms of service.

Not good solutions, but ones which disgruntled iTunes Card buyers may contemplate.

Since then, I also received a message asking me to complete a survey about my experience with Apple support. Here’s the complaint I included in that survey:

I was given the “runaround” on a very easy issue: I need a refund.
There’s an obvious problem with the fact that iTunes Cards may not be used to purchase applications on the Canadian version of the iTunes Store. Nowhere on the card itself or even in the Terms of Service is this restriction mentioned. As this issue gains prominence, Apple could get a significant hit in consumer perception. Not sure if it will become a class action lawsuit, but it’s as significant an issue.
Email replies were disappointingly unhelpful. Instead of investigating the situation, I was led to a forum post musing about the possible reasons for this restriction. I was eventually credited ten songs even though I had no intention of getting tracks on the iTunes Store at this point.
While the amount of money is relatively small in my case, I’m getting comments on my blog from people who lost the money equivalent of an iPod nano.

Again, I probably won’t file a class action lawsuit against Apple, in part because these suits mostly make money for lawyers. But my dissatisfaction with Apple remains. In a way, it even grows, because there were several opportunities for Apple to “do the right thing.” Yes, it’s partly on principle. But it’s also a matter of the way the corporation is perceived. In this case, they sound polite but quite dismissive.

There’s no question in my mind that a mistake was made: no information on this restriction was added anywhere a gift card purchaser may find it. Because of this, people are redeeming iTunes Cards with the specific intention of enjoying their iPhone or iPod touch in a new way. As this was a season of gift-giving, some people probably received these gift cards and, thinking they might use them anywhere on iTunes, redeemed these cards instead of returning them. Only to find out, after the fact, that “you will not be able to purchase games or applications with store credit or an iTunes Gift Card in Canada.”

Bummer.

This frustration isn’t such a big deal in the abstract. But context is everything. Part of the context is the set of restrictions placed by the iTunes Store in general. It may not have been much of an issue, for a given user, that it’s impossible to buy applications directly from developers, unlike Android Market (the Google equivalent to the App Store). For casual users, this is pretty much a non-issue, especially since the App Store is so convenient. But this restriction becomes quite conspicuous once an iPhone or iPod touch user runs into this kind of problem.

There’s a broader issue. With the iTunes Store, Apple is sometimes said to have “solved micropayment.” Ever since the iTunes Music Store opened, at least part of Apple’s success has been assigned to the Amazon-like way they implemented their payment structure and it’s quite likely that the iTunes Store model has been having positive effects on the way Apple is perceived by investors. Because of the way it handles payments and reduces overhead, Apple has been able to make money on relatively small amounts of 99¢ (and, recently, 69¢). I’d call this “minipayment” because one can easily imagine even smaller amounts being paid online (for instance, a minute of cellular or long-distance communication). In this case, Nokia, eBay/Skype, and cellphone carriers have better micropayment systems. But Apple still deserves “Wall Street cred” for the way it handles small payments.

Yet, once you start thinking about Apple’s payment system in more details, say because of a bad experience with the applications section of the iTunes Store, you start noticing how flimsy the payment structure is because it relies on users willingly entering a closed system. It’s not just that the iTunes Store is closed. It’s that, once you buy on Apple, you need to restrict yourself to “Apple’s ecosystem.” This has often been the case on a technical level. It’s now a matter more visible to the casual end user: money.

From a “tech media” perspective, this closed ecosystem is part of a pattern for Apple. But the financial part isn’t frequently discussed.

It will sound like a strange analogy but it’s the one with which I come up as I think about this: IKEA bedding. Because IKEA’s measurements are metric, bed linen was an issue with IKEA-purchased mattresses in Canada. Not sure if it’s still the case but it used to be that those who bought beds at IKEA were then stuck with metric measurements for bed linen and those are difficult to find in Canada. In effect, those who purchased beds at IKEA were restricted to IKEA linen.

In computer terms, the classic case is that of a difference in fileformat between products from two developers. Apple certainly had its share of “format wars” but it mostly solved these issues. Recent Macs (including the Mac mini Intel Core Duo I’m currently using) support a Windows installation as well as Mac OS X. In terms of networking, it’s now quite easy to set up mixed networks with both Mac OS X and Windows machines. Even the music part of the iTunes Store is lifting those restrictions which made them technically incompatible with other devices. All in all, Apple has gone away from its strict control, at least in technical terms.

But in financial terms, Apple is using a fairly restrictive model for its iTunes Store. Once money gets into an account (through gift cards, allowances, or “gifting”), it can only be used on that account. Because of some restrictions specific to Canada, some of that money is restricted from use for buying applications. And Paypal isn’t available as a payment option in the Canadian iTunes Store. In effect, the only way to purchase an application for the iPhone or iPod touch is through a valid credit card. Given the fact that a majority of people are likely to have some kind of credit card, this doesn’t seem too restrictive. But there’s a variety of reasons people may not have valid credit cards and there’s no connection between buying something on the App Store and using a credit card. The iPod touch has been marketed as a gaming platform during the holidays and chances are that some iPod touch owners are children without credit cards. I’m not sure what the options are for them to buy iPod touch games. The same could be said about games for the iPod Classic, a device which clearly is used by children.

Part of the problem relates to the Canadian financial system. For one thing, debit cards with credit card numbers are rare in Canada (I’m not sure they exist). Many Canadians tend to use Interac, which does offer some advantages over credit cards, IMHO. As I’ve recently experienced, Interac now works online. It would make a lot of sense for Apple to support it online (I’m sure Canadian Apple Stores already support it). And there must be a reason Paypal, which can be used for iTunes Store purchases in the US, is unavailable in the Canadian iTunes Store.

So, yet again, Apple’s Canadian customers appear “underprivileged” by comparison with US customers. In public perception, this is pretty much a pattern for Apple.

I don’t think that the messages I’ve received helped. Though they were polite, they were dismissive as my problem was basically dismissed. From being dismissive, Apple can sound arrogant. And arrogance is tricky, in today’s marketplace.

I’m reminded of the recent Simpsons episode about Apple. Excerpts of it made their way to YouTube as they play on several gripes people have with Apple. Arrogance was clearly a key theme in that episode. Another Apple parody, the MacBook Wheel spoof from The Onion, was more directly centred on making fun of users and elements related to Apple’s perceived arrogance were less obvious.

I don’t own AAPL.0 stock but, if I did, I might sell some. Sounds silly but corporations which treats its customers in this way aren’t something I would invest in. Despite the fact that I do “invest” in Apple products.

I just wish Apple “did the right thing.”