Critical thinking has been on my mind, recently. For one thing, I oriented an “intro. to sociology” course I teach toward critical skills and methods. To me, it’s a very important part of university education, going much beyond media literacy.And media literacy is something about which I care a great deal. Seems to me that several journalists have been giving up on trying to help the general population increase and enhance their own media literacy skills. It’s almost as if they were claiming they’re the only ones who can reach a significant level of media literacy. Of course, many of them seem unable to have a critical approach to their own work. I’m with Bourdieu on this one. And I make my problem with journalism known.As a simple example, I couldn’t help but notice a number of problems with this CBC coverage of a new citizenship guidebook. My approach to this coverage is partly visible in short discussions I’ve had on Aardvark about bylines.A bit over a week ago, I heard about something interesting related to “making technology work,” on WTP (a technology podcast for PRI/BBC/Discovery The World, a bit like Search Engine from bigger media outlets). It was a special forum discussion related to issues broader than simply finding the right tool for the right task. In fact, it sounded like it could become a broad discussion of issues and challenges going way beyond the troubleshooting/problem-solving approach favoured by some technology enthusiasts. Given my ethnographic background, my interest in geek culture, and my passion for social media, I thought I’d give it a try.The first thing I noticed was a link to a critique of the OLPC project. I’ve personally been quite critical of that project, writing several blogposts about it. So I had to take a look.And although I find the critical stance of this piece relatively useful (there was way too much groupthink with the original coverage of the OLPC), I couldn’t help but use my critical sense as I was reading this piece.Which motivated me to do some Diigo annotations on it. For some reason, there are things that I wanted to highlight which aren’t working and I think I may have lost some annotations in the process. But the following is the result of a relatively simple reading of this piece. True to the draft aesthetics, I made no attempt to be thorough, clean, precise, or clear.http://www.miller-mccune.com/business_economics/computer-error-1390.print
http://www.miller-mccune.com/business_economics/computer-error-1390.print
It could sound relatively harmless an appellation. But the context and the piece’s tone make it sound like a rather deep insult.
Negroponte’s personality is part of the subtext of any OLPC-related piece. It’d be interesting to analyse him in view of the “mercurial CEO” type which fascinates a number of people.
To go even further, there’s a broad critique of the OLPC approach, left unaddressed in this piece, about the emphasis on individual ownership of tools. In the US, it’s usually not ok for neighbours to ask about using others’ lawnmowers and ladders. It’s unsurprising that pushing individual ownership would seem logical to those who design projects from the US.
In such cases, responsiveness is often key. Though Negroponte has been an effective marketer of his pet project, the fact that he explicitly refuses to respond to criticisms and critiques makes for an even more constrained offense/defense game.
For a very simple example: how about homeschooling?
Category Archives: audience
Présence féminine et culture geek (Journée Ada Lovelace) #ald09
En 2009, la journée de la femme a été hypothéquée d’une heure, dans certaines contrées qui sont passées à l’heure d’été le 8 mars. Pourtant, plus que jamais, c’est aux femmes que nous devrions accorder plus de place. Cette Journée internationale en l’honneur d’Ada Lovelace et des femmes dans les domaines technologiques est une excellente occasion pour discuter de l’importance de la présence féminine pour la pérennité sociale.
Pour un féministe mâle, le fait de parler de condition féminine peut poser certains défis. Qui suis-je, pour parler des femmes? De quel droit pourrais-je m’approprier de la parole qui devrait, selon moi, être accordée aux femmes? Mes propos ne sont-ils pas teintés de biais? C’est donc d’avantage en tant qu’observateur de ce que j’ai tendance à appeler la «culture geek» (voire la «niche geek» ou la «foule geek») que je parle de cette présence féminine.
Au risque de tomber dans le panneau du stéréotype, j’oserais dire qu’une présence accrue des femmes en milieu geek peut avoir des impacts intéressants en fonction de certains rôles impartis aux femmes dans diverses sociétés liées à la culture geek. En d’autres termes, j’aimerais célébrer le pouvoir féminin, bien plus fondamntal que la «force» masculine.
Je fais en cela référence à des notions sur les femmes et les hommes qui m’ont été révélées au cours de mes recherches sur les confréries de chasseurs, au Mali. En apparence exclusivement mâles, les confréries de chasseurs en Afrique de l’ouest accordent une place prépondérante à la féminité. Comme le dit le proverbe, «nous sommes tous dans les bras de nos mères» (bèè y’i ba bolo). Si le père, notre premier rival (i fa y’i faden folo de ye), peut nous donner la force physique, c’est la mère qui nous donne la puissance, le vrai pouvoir.
Loin de moi l’idée d’assigner aux femmes un pouvoir qui ne viendrait que de leur capacité à donner naissance. Ce n’est pas uniquement en tant que mère que la femme se doit d’être respectée. Bien au contraire, les divers rôles des femmes ont tous à être célébrés. Ce qui donne à la maternité une telle importance, d’un point de vue masculin, c’est son universalité: un homme peut ne pas avoir de sœur, d’épouse ou de fille, il peut même ne pas connaître l’identité précise de son père, il a au minimum eu un contact avec sa mère, de la conception à la naissance.
C’est souvent par référence à la maternité que les hommes conçoivent le respect le plus inconditionnel pour la femme. Et l’image maternelle ne doit pas être négligée, même si elle est souvent stéréotypée. Même si le terme «materner» a des connotations péjoratives, il fait appel à un soi adapté et sans motif spécifique. La culture geek a-t-elle besoin de soins maternels?
Une étude récente s’est penchée sur la dimension hormonale des activités des courtiers de Wall Street, surtout en ce qui a trait à la prise de risques. Selon cette étude (décrite dans une baladodiffusion de vulgarisation scientifique), il y aurait un lien entre certains taux d’hormones et un comportement fondé sur le profit à court terme. Ces hormones sont surtout présentes chez de jeunes hommes, qui constituent la majorité de ce groupe professionnel. Si les résultats de cette étude sont valables, un groupe plus diversifié de courtiers, au niveau du sexe et de l’âge, risque d’être plus prudent qu’un groupe dominé par de jeunes hommes.
Malgré d’énormes différences dans le détail, la culture geek a quelques ressemblances avec la composition de Wall Street, du moins au point de vue hormonal. Si l’appât du gain y est moins saillant que sur le plancher de la Bourse, la culture geek accorde une très large place au culte méritocratique de la compétition et à l’image de l’individu brillant et tout-puissant. La prise de risques n’est pas une caractéristique très visible de la culture geek, mais l’approche «résolution de problèmes» (“troubleshooting”) évoque la décision hâtive plutôt que la réflexion approfondie. Le rôle du dialogue équitable et respectueux, sans en être évacué, n’y est que rarement mis en valeur. La culture geek est «internationale», en ce sens qu’elle trouve sa place dans divers lieux du Globe (généralement définis avec une certaine précision en cebuees névralgiques comme la Silicon Valley). Elle est pourtant loin d’être représentative de la diversité humaine. La proportion bien trop basse de femmes liées à la culture geek est une marque importante de ce manque de diversité. Un groupe moins homogène rendrait plus prégnante la notion de coopération et, avec elle, un plus grand soucis de la dignité humaine. Après tout, le vrai humanisme est autant philogyne que philanthrope.
Un principe similaire est énoncé dans le cadre des soins médicaux. Sans être assignées à des tâches spécifiques, associées à leur sexe, la présence de certaines femmes-médecins semble améliorer certains aspects du travail médical. Il y a peut-être un stéréotype implicite dans tout ça et les femmes du secteur médical ne sont probablement pas traitées d’une bien meilleure façon que les femmes d’autres secteurs d’activité. Pourtant, au-delà du stéréotype, l’association entre féminité et relation d’aide semble se maintenir dans l’esprit des membres de certaines sociétés et peut être utilisée pour rendre la médecine plus «humaine», tant dans la diversité que dans cette notion d’empathie raisonnée, évoquée par l’humanisme.
Je ne peux m’empêcher de penser à cette remarquable expérience, il y a quelques années déjà, de participer à un colloque académique à forte présence féminine. En plus d’une proportion élevée de femmes, ce colloque sur la nourriture et la culture donnait la part belle à l’image de la mère nourricière, à l’influence fondamentale de la sphère donestique sur la vie sociale. Bien que mâle, je m’y suis senti à mon aise et je garde de ces quelques jours l’idée qu’un monde un tant soit peu féminisé pouvait avoir des effets intéressants, d’un point de vue social. Un groupe accordant un réel respect à la condition féminine peut être associé à une ambiance empreinte de «soin», une atmosphère “nurturing”.
Le milieu geek peut être très agréable, à divers niveaux, mais la notion de «soin», l’empathie, voire même l’humanisme n’en sont pas des caractéristiques très évidentes. Un monde geek accordant plus d’importance à la présence des femmes serait peut-être plus humain que ce qu’un portrait global de la culture geek semble présager.
Et n’est-ce pas ce qui s’est passé? Le ‘Net s’est partiellement féminisé au cours des dix dernières années et l’émergence du média social est intimement lié à cette transformation «démographique».
D’aucuns parlent de «démocratisation» d’Internet, usant d’un champ lexical associé au journalisme et à la notion d’État-Nation. Bien qu’il s’agisse de parler d’accès plus uniforme aux moyens technologiques, la source de ce discours se situe dans une vision spécifique de la structure social. Un relent de la Révolution Industrielle, peut-être? Le ‘Net étant construit au-delà des frontières politiques, cette vision du monde semble peu appropriée à la communication mondialisée. D’ailleurs, qu’entend-on vraiment par «démocratisation» d’Internet? La participation active de personnes diversifiées aux processus décisionnels qui créent continuellement le ‘Net? La simple juxtaposition de personnes provenant de milieux socio-économiques distincts? La possibilité pour la majorité de la planète d’utiliser certains outils dans le but d’obtenir ces avantages auxquels elle a droit, par prérogative statistique? Si c’est le cas, il en reviendrait aux femmes, majoritaires sur le Globe, de décider du sort du ‘Net. Pourtant, ce sont surtout des hommes qui dominent le ‘Net. Le contrôle exercé par les hommes semble indirect mais il n’en est pas moins réel.
Cet état des choses a tendance à changer. Bien qu’elles ne soient toujours pas dominantes, les femmes sont de plus en plus présentes, en-ligne. Certaines recherches statistiques semblent d’ailleurs leur assigner la majorité dans certaines sphères d’activité en-ligne. Mais mon approche est holistique et qualitative, plutôt que statistique et déterministe. C’est plutôt au sujet des rôles joués par les femmes que je pense. Si certains de ces rôles semblent sortir en ligne direct du stéréotype d’inégalité sexuelle du milieu du XXè siècle, c’est aussi en reconnaissant l’emprise du passé que nous pouvons comprendre certaines dimensions de notre présent. Les choses ont changé, soit. La conscience de ce changement informe certains de nos actes. Peu d’entre nous ont complètement mis de côté cette notion que notre «passé à tous» était patriarcal et misogyne. Et cette notion conserve sa signifiance dans nos gestes quotidiens puisque nous nous comparons à un modèle précis, lié à la domination et à la lutte des classes.
Au risque, encore une fois, de faire appel à des stéréotypes, j’aimerais parler d’une tendance que je trouve fascinante, dans le comportement de certaines femmes au sein du média social. Les blogueuses, par exemple, ont souvent réussi à bâtir des communautés de lectrices fidèles, des petits groupes d’amies qui partagent leurs vies en public. Au lieu de favoriser le plus grand nombre de visites, plusieurs femmes ont fondé leurs activités sur la blogosphère sur des groupes relativement restreints mais très actifs. D’ailleurs, certains blogues de femmes sont l’objet de longues discussions continues, liant les billets les uns aux autres et, même, dépassant le cadre du blogue.
À ce sujet, je fonde certaines de mes idées sur quelques études du phénomène de blogue, parues il y a déjà plusieurs années (et qu’il me serait difficile de localiser en ce moment) et sur certaines observations au sein de certaines «scènes geeks» comme Yulblog. Lors de certains événements mettant en contacts de nombreuses blogueuses, certaines d’entre elles semblaient préférer demeurer en groupe restreint pour une part importante de la durée de l’événement que de multiplier les nouveaux contacts. Il ne s’agit pas ici d’une restriction, certaines femmes sont mieux à même de provoquer l’«effet du papillon social» que la plupart des hommes. Mais il y a une force tranquille dans ces petits regroupements de femmes, qui fondent leur participation à la blogosphère sur des contacts directs et forts plutôt que sur la «pêche au filet». C’est souvent par de très petits groupes très soudés que les changements sociaux se produisent et, des “quilting bees” aux blogues de groupes de femmes, il y a une puissance ignorée.
Il serait probablement abusif de dire que c’est la présence féminine qui a provoqué l’éclosion du média social au cours des dix dernières années. Mais la présence des femmes est liée au fait que le ‘Net ait pu dépasser la «niche geek». Le domaine de ce que certains appellent le «Web 2.0» (ou la sixième culture d’Internet) n’est peut-être pas plus démocratique que le ‘Net du début des années 1990. Mais il est clairement moins exclusif et plus accueillant.
Comme ma tendre moitié l’a lu sur la devanture d’une taverne: «Bienvenue aux dames!»
Les billets publiés en l’honneur de la Journée Ada Lovelace devaient, semble-t-il, se pencher sur des femmes spécifiques, œuvrant dans des domaines technologiques. J’ai préféré «réfléchir à plume haute» au sujet de quelques éléments qui me trottaient dans la tête. Il serait toutefois de bon ton pour moi de mentionner des noms et de ne pas consigner ce billet à une observation purement macroscopique et impersonnelle. Étant peu porté sur l’individualisme, je préfère citer plusieurs femmes, plutôt que de me concentrer sur une d’entre elles. D’autant plus que la femme à laquelle je pense avec le plus d’intensité dit désirer garder une certaine discrétion et, même si elle blogue depuis bien plus longtemps que moi et qu’elle sait très bien se débrouiller avec les outils en question, elle prétend ne pas être associée à la technologie.
J’ai donc décidé de procéder à une simple énumération (alphabétique, j’aime pas les rangs) de quelques femmes dont j’apprécie le travail et qui ont une présence Internet facilement identifiable. Certaines d’entre elles sont très proches de moi. D’autres planent au-dessus de milieux auxquels je suis lié. D’autres encore sont des présences discrètes ou fortes dans un quelconque domaine que j’associe à la culture geek et/ou au média social. Évidemment, j’en oublie des tonnes. Mais c’est un début. Continuons le combat! 😉
- Aleijna Brugos
- Anik Lachance
- AT Wyatt
- Aurora Flewweling-Skup
- Caroline Allard
- Caroline Fontaine
- Cécile Gladel
- Christine Prefontaine
- Connie Reece
- Debbie Cerda
- Debbie Rouleau
- Diana Martin
- Elizabeth Hunt
- Elizabeth Losh
- Erin MacLeod
- Geeta Nadkarni
- Helen Faradji
- Hélène Recule
- Isabelle Lopez
- Jean Crawford
- Jen Cardew Kersey
- Jenny Cool
- Jess Laccetti
- Kim Vallée
- Kumiko Vézina
- Kyra Gaunt
- Leila Monaghan
- Mademoiselle Klektik
- Maria Briceno
- Maria Ljungdahl
- Marie-Chantale Turgeon
- Martine Pagé
- Meri Walker
- Michelle Blanc
- Michelle Greer
- Michelle Sullivan
- Mireille Caissy
- Muriel Ide
- Nadia Seraiocco
- Nathalie Bergeron
- Nellie Deutsch
- Nicole Hansen
- Oza Meilleur
- Panthère Rousse
- Patricia Tessier
- Renée Wathelet
- Sarine Makdessian
- Shirley-Carol Landry
- Vali Fugulin
- Vanessa (Vanou)
- Véronique Boisjoly
Social Networks and Microblogging
Microblogging (Laconica, Twitter, etc.) is still a hot topic. For instance, during the past few episodes of This Week in Tech, comments were made about the preponderance of Twitter as a discussion theme: microblogging is so prominent on that show that some people complain that there’s too much talk about Twitter. Given the centrality of Leo Laporte’s podcast in geek culture (among Anglos, at least), such comments are significant.
The context for the latest comments about TWiT coverage of Twitter had to do with Twitter’s financials: during this financial crisis, Twitter is given funding without even asking for it. While it may seem surprising at first, given the fact that Twitter hasn’t publicized a business plan and doesn’t appear to be profitable at this time,
Along with social networking, microblogging is even discussed in mainstream media. For instance, Médialogues (a media critique on Swiss national radio) recently had a segment about both Facebook and Twitter. Just yesterday, Comedy Central’s The Daily Show with Jon Stewart made fun of compulsive twittering and mainstream media coverage of Twitter (original, Canadian access).
Clearly, microblogging is getting some mindshare.
What the future holds for microblogging is clearly uncertain. Anything can happen. My guess is that microblogging will remain important for a while (at least a few years) but that it will transform itself rather radically. Chances are that other platforms will have microblogging features (something Facebook can do with status updates and something Automattic has been trying to do with some WordPress themes). In these troubled times, Montreal startup Identi.ca received some funding to continue developing its open microblogging platform. Jaiku, bought by Google last year, is going open source, which may be good news for microblogging in general. Twitter itself might maintain its “marketshare” or other players may take over. There’s already a large number of third-party tools and services making use of Twitter, from Mahalo Answers to Remember the Milk, Twistory to TweetDeck.
Together, these all point to the current importance of microblogging and the potential for further development in that sphere. None of this means that microblogging is “The Next Big Thing.” But it’s reasonable to expect that microblogging will continue to grow in use.
(Those who are trying to grok microblogging, Common Craft’s Twitter in Plain English video is among the best-known descriptions of Twitter and it seems like an efficient way to “get the idea.”)
One thing which is rarely mentioned about microblogging is the prominent social structure supporting it. Like “Social Networking Systems” (LinkedIn, Facebook, Ning, MySpace…), microblogging makes it possible for people to “connect” to one another (as contacts/acquaintances/friends). Like blogs, microblogging platforms make it possible to link to somebody else’s material and get notifications for some of these links (a bit like pings and trackbacks). Like blogrolls, microblogging systems allow for lists of “favourite authors.” Unlike Social Networking Systems but similar to blogrolls, microblogging allow for asymmetrical relations, unreciprocated links: if I like somebody’s microblogging updates, I can subscribe to those (by “following” that person) and publicly show my appreciation of that person’s work, regardless of whether or not this microblogger likes my own updates.
There’s something strangely powerful there because it taps the power of social networks while avoiding tricky issues of reciprocity, “confidentiality,” and “intimacy.”
From the end user’s perspective, microblogging contacts may be easier to establish than contacts through Facebook or Orkut. From a social science perspective, microblogging links seem to approximate some of the fluidity found in social networks, without adding much complexity in the description of the relationships. Subscribing to someone’s updates gives me the role of “follower” with regards to that person. Conversely, those I follow receive the role of “following” (“followee” would seem logical, given the common “-er”/”-ee” pattern). The following and follower roles are complementary but each is sufficient by itself as a useful social link.
Typically, a microblogging system like Twitter or Identi.ca qualifies two-way connections as “friendship” while one-way connections could be labelled as “fandom” (if Andrew follows Betty’s updates but Betty doesn’t follow Andrew’s, Andrew is perceived as one of Betty’s “fans”). Profiles on microblogging systems are relatively simple and public, allowing for low-involvement online “presence.” As long as updates are kept public, anybody can connect to anybody else without even needing an introduction. In fact, because microblogging systems send notifications to users when they get new followers (through email and/or SMS), subscribing to someone’s update is often akin to introducing yourself to that person.
Reciprocating is the object of relatively intense social pressure. A microblogger whose follower:following ratio is far from 1:1 may be regarded as either a snob (follower:following much higher than 1:1) or as something of a microblogging failure (follower:following much lower than 1:1). As in any social context, perceived snobbery may be associated with sophistication but it also carries opprobrium. Perry Belcher made a video about what he calls “Twitter Snobs” and some French bloggers have elaborated on that concept. (Some are now claiming their right to be Twitter Snobs.) Low follower:following ratios can result from breach of etiquette (for instance, ostentatious self-promotion carried beyond the accepted limit) or even non-human status (many microblogging accounts are associated to “bots” producing automated content).
The result of the pressure for reciprocation is that contacts are reciprocated regardless of personal relations. Some users even set up ways to automatically follow everyone who follows them. Despite being tricky, these methods escape the personal connection issue. Contrary to Social Networking Systems (and despite the term “friend” used for reciprocated contacts), following someone on a microblogging service implies little in terms of friendship.
One reason I personally find this fascinating is that specifying personal connections has been an important part of the development of social networks online. For instance, long-defunct SixDegrees.com (one of the earliest Social Networking Systems to appear online) required of users that they specified the precise nature of their relationship to users with whom they were connected. Details escape me but I distinctly remember that acquaintances, colleagues, and friends were distinguished. If I remember correctly, only one such personal connection was allowed for any pair of users and this connection had to be confirmed before the two users were linked through the system. Facebook’s method to account for personal connections is somewhat more sophisticated despite the fact that all contacts are labelled as “friends” regardless of the nature of the connection. The uniform use of the term “friend” has been decried by many public commentators of Facebook (including in the United States where “friend” is often applied to any person with whom one is simply on friendly terms).
In this context, the flexibility with which microblogging contacts are made merits consideration: by allowing unidirectional contacts, microblogging platforms may have solved a tricky social network problem. And while the strength of the connection between two microbloggers is left unacknowledged, there are several methods to assess it (for instance through replies and republished updates).
Social contacts are the very basis of social media. In this case, microblogging represents a step towards both simplified and complexified social contacts.
Which leads me to the theme which prompted me to start this blogpost: event-based microblogging.
I posted the following blog entry (in French) about event-based microblogging, back in November.
I haven’t received any direct feedback on it and the topic seems to have little echoes in the social media sphere.
During the last PodMtl meeting on February 18, I tried to throw my event-based microblogging idea in the ring. This generated a rather lengthy between a friend and myself. (Because I don’t want to put words in this friend’s mouth, who happens to be relatively high-profile, I won’t mention this friend’s name.) This friend voiced several objections to my main idea and I got to think about this basic notion a bit further. At the risk of sounding exceedingly opinionated, I must say that my friend’s objections actually comforted me in the notion that my “event microblog” idea makes a lot of sense.
The basic idea is quite simple: microblogging instances tied to specific events. There are technical issues in terms of hosting and such but I’m mostly thinking about associating microblogs and events.
What I had in mind during the PodMtl discussion has to do with grouping features, which are often requested by Twitter users (including by Perry Belcher who called out Twitter Snobs). And while I do insist on events as a basis for those instances (like groups), some of the same logic applies to specific interests. However, given the time-sensitivity of microblogging, I still think that events are more significant in this context than interests, however defined.
In the PodMtl discussion, I frequently referred to BarCamp-like events (in part because my friend and interlocutor had participated in a number of such events). The same concept applies to any event, including one which is just unfolding (say, assassination of Guinea-Bissau’s president or bombings in Mumbai).
Microblogging users are expected to think about “hashtags,” those textual labels preceded with the ‘#’ symbol which are meant to categorize microblogging updates. But hashtags are problematic on several levels.
- They require preliminary agreement among multiple microbloggers, a tricky proposition in any social media. “Let’s use #Bissau09. Everybody agrees with that?” It can get ugly and, even if it doesn’t, the process is awkward (especially for new users).
- Even if agreement has been reached, there might be discrepancies in the way hashtags are typed. “Was it #TwestivalMtl or #TwestivalMontreal, I forgot.”
- In terms of language economy, it’s unsurprising that the same hashtag would be used for different things. Is “#pcmtl” about Podcamp Montreal, about personal computers in Montreal, about PCM Transcoding Library…?
- Hashtags are frequently misunderstood by many microbloggers. Just this week, a tweep of mine (a “peep” on Twitter) asked about them after having been on Twitter for months.
- While there are multiple ways to track hashtags (including through SMS, in some regions), there is no way to further specify the tracked updates (for instance, by user).
- The distinction between a hashtag and a keyword is too subtle to be really useful. Twitter Search, for instance, lumps the two together.
- Hashtags take time to type. Even if microbloggers aren’t necessarily typing frantically, the time taken to type all those hashtags seems counterproductive and may even distract microbloggers.
- Repetitively typing the same string is a very specific kind of task which seems to go against the microblogging ethos, if not the cognitive processes associated with microblogging.
- The number of character in a hashtag decreases the amount of text in every update. When all you have is 140 characters at a time, the thirteen characters in “#TwestivalMtl” constitute almost 10% of your update.
- If the same hashtag is used by a large number of people, the visual effect can be that this hashtag is actually dominating the microblogging stream. Since there currently isn’t a way to ignore updates containing a certain hashtag, this effect may even discourage people from using a microblogging service.
There are multiple solutions to these issues, of course. Some of them are surely discussed among developers of microblogging systems. And my notion of event-specific microblogs isn’t geared toward solving these issues. But I do think separate instances make more sense than hashtags, especially in terms of specific events.
My friend’s objections to my event microblogging idea had something to do with visibility. It seems that this friend wants all updates to be visible, regardless of the context. While I don’t disagree with this, I would claim that it would still be useful to “opt out” of certain discussions when people we follow are involved. If I know that Sean is participating in a PHP conference and that most of his updates will be about PHP for a period of time, I would enjoy the possibility to hide PHP-related updates for a specific period of time. The reason I talk about this specific case is simple: a friend of mine has manifested some frustration about the large number of updates made by participants in Podcamp Montreal (myself included). Partly in reaction to this, he stopped following me on Twitter and only resumed following me after Podcamp Montreal had ended. In this case, my friend could have hidden Podcamp Montreal updates and still have received other updates from the same microbloggers.
To a certain extent, event-specific instances are a bit similar to “rooms” in MMORPG and other forms of real-time many-to-many text-based communication such as the nostalgia-inducing Internet Relay Chat. Despite Dave Winer’s strong claim to the contrary (and attempt at defining microblogging away from IRC), a microblogging instance could, in fact, act as a de facto chatroom. When such a structure is needed. Taking advantage of the work done in microblogging over the past year (which seems to have advanced more rapidly than work on chatrooms has, during the past fifteen years). Instead of setting up an IRC channel, a Web-based chatroom, or even a session on MSN Messenger, users could use their microblogging platform of choice and either decide to follow all updates related to a given event or simply not “opt-out” of following those updates (depending on their preferences). Updates related to multiple events are visible simultaneously (which isn’t really the case with IRC or chatrooms) and there could be ways to make event-specific updates more prominent. In fact, there would be easy ways to keep real-time statistics of those updates and get a bird’s eye view of those conversations.
And there’s a point about event-specific microblogging which is likely to both displease “alpha geeks” and convince corporate users: updates about some events could be “protected” in the sense that they would not appear in the public stream in realtime. The simplest case for this could be a company-wide meeting during which backchannel is allowed and even expected “within the walls” of the event. The “nothing should leave this room” attitude seems contradictory to social media in general, but many cases can be made for “confidential microblogging.” Microblogged conversations can easily be archived and these archives could be made public at a later date. Event-specific microblogging allows for some control of the “permeability” of the boundaries surrounding the event. “But why would people use microblogging instead of simply talking to another?,” you ask. Several quick answers: participants aren’t in the same room, vocal communication is mostly single-channel, large groups of people are unlikely to communicate efficiently through oral means only, several things are more efficiently done through writing, written updates are easier to track and archive…
There are many other things I’d like to say about event-based microblogging but this post is already long. There’s one thing I want to explain, which connects back to the social network dimension of microblogging.
Events can be simplistically conceived as social contexts which bring people together. (Yes, duh!) Participants in a given event constitute a “community of experience” regardless of the personal connections between them. They may be strangers, ennemies, relatives, acquaintances, friends, etc. But they all share something. “Participation,” in this case, can be relatively passive and the difference between key participants (say, volunteers and lecturers in a conference) and attendees is relatively moot, at a certain level of analysis. The key, here, is the set of connections between people at the event.
These connections are a very powerful component of social networks. We typically meet people through “events,” albeit informal ones. Some events are explicitly meant to connect people who have something in common. In some circles, “networking” refers to something like this. The temporal dimension of social connections is an important one. By analogy to philosophy of language, the “first meeting” (and the set of “first impressions”) constitute the “baptism” of the personal (or social) connection. In social media especially, the nature of social connections tends to be monovalent enough that this “baptism event” gains special significance.
The online construction of social networks relies on a finite number of dimensions, including personal characteristics described in a profile, indirect connections (FOAF), shared interests, textual content, geographical location, and participation in certain activities. Depending on a variety of personal factors, people may be quite inclusive or rather exclusive, based on those dimensions. “I follow back everyone who lives in Austin” or “Only people I have met in person can belong to my inner circle.” The sophistication with which online personal connections are negotiated, along such dimensions, is a thing of beauty. In view of this sophistication, tools used in social media seem relatively crude and underdeveloped.
Going back to the (un)conference concept, the usefulness of having access to a list of all participants in a given event seems quite obvious. In an open event like BarCamp, it could greatly facilitate the event’s logistics. In a closed event with paid access, it could be linked to registration (despite geek resistance, closed events serve a purpose; one could even imagine events where attendance is free but the microblogging backchannel incurs a cost). In some events, everybody would be visible to everybody else. In others, there could be a sort of ACL for diverse types of participants. In some cases, people could be allowed to “lurk” without being seen while in others radically transparency could be enforced. For public events with all participants visible, lists of participants could be archived and used for several purposes (such as assessing which sessions in a conference are more popular or “tracking” event regulars).
One reason I keep thinking about event-specific microblogging is that I occasionally use microblogging like others use business cards. In a geek crowd, I may ask for someone’s Twitter username in order to establish a connection with that person. Typically, I will start following that person on Twitter and find opportunities to communicate with that person later on. Given the possibility for one-way relationships, it establishes a social connection without requiring personal involvement. In fact, that person may easily ignore me without the danger of a face threat.
If there were event-specific instances from microblogging platforms, we could manage connections and profiles in a more sophisticated way. For instance, someone could use a barebones profile for contacts made during an impersonal event and a full-fledged profile for contacts made during a more “intimate” event. After noticing a friend using an event-specific business card with an event-specific email address, I got to think that this event microblogging idea might serve as a way to fill a social need.
More than most of my other blogposts, I expect comments on this one. Objections are obviously welcomed, especially if they’re made thoughtfully (like my PodMtl friend made them). Suggestions would be especially useful. Or even questions about diverse points that I haven’t addressed (several of which I can already think about).
So…
What do you think of this idea of event-based microblogging? Would you use a microblogging instance linked to an event, say at an unconference? Can you think of fun features an event-based microblogging instance could have? If you think about similar ideas you’ve seen proposed online, care to share some links?
Thanks in advance!
Influence and Butterflies
Seems like “influence” is a key theme in social media, these days. An example among several others:
Influenceur, autorité, passeur de culture ou l’un de ces singes exubérants | Mario tout de go.
In that post, Mario Asselin brings together a number of notions which are at the centre of current discussions about social media. The core notion seems to be that “influence” replaces “authority” as a quality or skill some people have, more than others. Some people are “influencers” and, as such, they have a specific power over others. Such a notion seems to be widely held in social media and numerous services exist which are based on the notion that “influence” can be measured.
I don’t disagree. There’s something important, online, which can be called “influence” and which can be measured. To a large extent, it’s related to a large number of other concepts such as fame and readership, popularity and network centrality. There are significant differences between all of those concepts but they’re still related. They still depict “social power” which isn’t coercive but is the basis of an obvious stratification.
In some contexts, this is what people mean by “social capital.” I originally thought people meant something closer to Bourdieu but a fellow social scientist made me realise that people are probably using Putnam’s concept instead. I recently learnt that George W. Bush himself used “political capital” in a sense which is fairly similar to what most people seem to mean by “social capital.” Even in that context, “capital” is more specific than “influence.” But the core notion is the same.
To put it bluntly:
Some people are more “important” than others.
Social marketers are especially interested in such a notion. Marketing as a whole is about influence. Social marketing, because it allows for social groups to be relatively amorphous, opposes influence to authority. But influence maintains a connection with “top-down” approaches to marketing.
My own point would be that there’s another kind of influence which is difficult to pinpoint but which is highly significant in social networks: the social butterfly effect.
Yep, I’m still at it after more than three years. It’s even more relevant now than it was then. And I’m now able to describe it more clearly and define it more precisely.
The social butterfly effect is a social network analogue to the Edward Lorenz’s well-known “butterfly effect. ” As any analogy, this connection is partial but telling. Like Lorenz’s phrase, “social butterfly effect” is more meaningful than precise. One thing which makes the phrase more important for me is the connection with the notion of a “social butterfly,” which is both a characteristic I have been said to have and a concept I deem important in social science.
I define social butterflies as people who connect to diverse network clusters. Community enthusiast Christine Prefontaine defined social butterflies within (clustered) networks, but I think it’s useful to separate out network clusters. A social butterfly’s network is rather sparse as, on the whole, a small number of people in it have direct connections with one another. But given the topography of most social groups, there likely are clusters within that network. The social butterfly connects these clusters. When the social butterfly is the only node which can connect these clusters directly, her/his “influence” can be as strong as that of a central node in one of these clusters since s/he may be able to bring some new element from one cluster to another.
I like the notion of “repercussion” because it has an auditory sense and it resonates with all sorts of notions I think important without being too buzzwordy. For instance, as expressions like “ripple effect” and “domino effect” are frequently used, they sound like clichés. Obviously, so does “butterfly effect” but I like puns too much to abandon it. From a social perspective, the behaviour of a social butterfly has important “repercussions” in diverse social groups.
Since I define myself as a social butterfly, this all sounds self-serving. And I do pride myself in being a “connector.” Not only in generational terms (I dislike some generational metaphors). But in social terms. I’m rarely, if ever, central to any group. But I’m also especially good at serving as a contact between people from different groups.
Yay, me! 🙂
My thinking about the social butterfly effect isn’t an attempt to put myself on some kind of pedestal. Social butterflies typically don’t have much “power” or “prestige.” Our status is fluid/precarious. I enjoy being a social butterfly but I don’t think we’re better or even more important than anybody else. But I do think that social marketers and other people concerned with “influence” should take us into account.
I say all of this as a social scientist. Some parts of my description are personalized but I’m thinking about a broad stance “from society’s perspective.” In diverse contexts, including this blog, I have been using “sociocentric” in at least three distinct senses: class-based ethnocentrism, a special form of “altrocentrism,” and this “society-centred perspective.” These meanings are distinct enough that they imply homonyms. Social network analysis is typically “egocentric” (“ego-centred”) in that each individual is the centre of her/his own network. This “egocentricity” is both a characteristic of social networks in opposition to other social groups and a methodological issue. It specifically doesn’t imply egotism but it does imply a move away from pre-established social categories. In this sense, social network analysis isn’t “society-centred” and it’s one reason I put so much emphasis on social networks.
In the context of discussions of influence, however, there is a “society-centredness” which needs to be taken into account. The type of “influence” social marketers and others are so interested in relies on defined “spaces.” In some ways, if “so-and-so is influential,” s/he has influence within a specific space, sphere, or context, the boundaries of which may be difficult to define. For marketers, this can bring about the notion of a “market,” including in its regional and demographic senses. This seems to be the main reason for the importance of clusters but it also sounds like a way to recuperate older marketing concepts which seem outdated online.
A related point is the “vertical” dimension of this notion of “influence.” Whether or not it can be measured accurately, it implies some sort of scale. Some people are at the top of the scale, they’re influencers. Those at the bottom are the masses, since we take for granted that pyramids are the main models for social structure. To those of us who favour egalitarianism, there’s something unpalatable about this.
And I would say that online contacts tend toward some form of egalitarianism. To go back to one of my favourite buzzphrases, the notion of attention relates to reciprocity:
It’s an attention economy: you need to pay attention to get attention.
This is one thing journalism tends to “forget.” Relationships between journalists and “people” are asymmetrical. Before writing this post, I read Brian Storm’s commencement speech for the Mizzou J-School. While it does contain some interesting tidbits about the future of journalism, it positions journalists (in this case, recent graduates from an allegedly prestigious school of journalism) away from the masses. To oversimplify, journalists are constructed as those who capture people’s attention by the quality of their work, not by any two-way relationship. Though they rarely discuss this, journalists, especially those in mainstream media, typically perceive themselves as influencers.
Attention often has a temporal dimension which relates to journalism’s obsession with time. Journalists work in time-sensitive contexts, news are timely, audiences spend time with journalistic contents, and journalists fight for this audience time as a scarce resource, especially in connection to radio and television. Much of this likely has to do with the fact that journalism is intimately tied to advertising.
As I write this post, I hear on a radio talk show a short discussion about media coverage of Africa. The topic wakes up the africanist in me. The time devoted to Africa in almost any media outside of Africa is not only very limited but spent on very specific issues having to do with Africa. In mainstream media, Africa only “matters” when major problems occur. Even though most parts of Africa are peaceful and there many fabulously interesting things occuring throughout the continent, Africa is the “forgotten” continent.
A connection I perceive is that, regardless of any other factor, Africans are taken to not be “influential.” What makes this notion especially strange to an africanist is that influence tends to be a very important matter throughout the continent. Most Africans I know or have heard about have displayed a very nuanced and acute sense of “influence” to the extent that “power” often seems less relevant when working in Africa than different elements of influence. I know full well that, to outsiders to African studies, these claims may sound far-fetched. But there’s a lot to be said about the importance of social networks in Africa and this could help refine a number of notions that I have tagged in this post.
My Problem With Journalism
I hate having an axe to grind. Really, I do. “It’s unlike me.” When I notice that I catch myself grinding an axe, I “get on my own case.” I can be quite harsh with my own self.
But I’ve been trained to voice my concerns. And I’ve been perceiving an important social problem for a while.
So I “can’t keep quiet about it.”
If everything goes really well, posting this blog entry might be liberating enough that I will no longer have any axe to grind. Even if it doesn’t go as well as I hope, it’ll be useful to keep this post around so that people can understand my position.
Because I don’t necessarily want people to agree with me. I mostly want them to understand “where I come from.”
So, here goes:
Journalism may have outlived its usefulness.
Like several other “-isms” (including nationalism, colonialism, imperialism, and racism) journalism is counterproductive in the current state of society.
This isn’t an ethical stance, though there are ethical positions which go with it. It’s a statement about the anachronic nature of journalism. As per functional analysis, everything in society needs a function if it is to be maintained. What has been known as journalism is now taking new functions. Eventually, “journalism as we know it” should, logically, make way for new forms.
What these new forms might be, I won’t elaborate in this post. I have multiple ideas, especially given well-publicised interests in social media. But this post isn’t about “the future of journalism.”
It’s about the end of journalism.
Or, at least, my looking forward to the end of journalism.
Now, I’m not saying that journalists are bad people and that they should just lose their jobs. I do think that those who were trained as journalists need to retool themselves, but this post isn’t not about that either.
It’s about an axe I’ve been grinding.
See, I can admit it, I’ve been making some rather negative comments about diverse behaviours and statements, by media people. It has even become a habit of mine to allow myself to comment on something a journalist has said, if I feel that there is an issue.
Yes, I know: journalists are people too, they deserve my respect.
And I do respect them, the same way I respect every human being. I just won’t give them the satisfaction of my putting them on a pedestal. In my mind, journalists are people: just like anybody else. They deserve no special treatment. And several of them have been arrogant enough that I can’t help turning their arrogance back to them.
Still, it’s not about journalist as people. It’s about journalism “as an occupation.” And as a system. An outdated system.
Speaking of dates, some context…
I was born in 1972 and, originally,I was quite taken by journalism.
By age twelve, I was pretty much a news junkie. Seriously! I was “consuming” a lot of media at that point. And I was “into” media. Mostly television and radio, with some print mixed in, as well as lots of literary work for context: this is when I first read French and Russian authors from the late 19th and early 20th centuries.
I kept thinking about what was happening in The World. Back in 1984, the Cold War was a major issue. To a French-Canadian tween, this mostly meant thinking about the fact that there were (allegedly) US and USSR “bombs pointed at us,” for reasons beyond our direct control.
“Caring about The World” also meant thinking about all sorts of problems happening across The Globe. Especially poverty, hunger, diseases, and wars. I distinctly remember caring about the famine in Ethiopia. And when We Are the World started playing everywhere, I felt like something was finally happening.
This was one of my first steps toward cynicism. And I’m happy it occured at age twelve because it allowed me to eventually “snap out of it.” Oh, sure, I can still be a cynic on occasion. But my cynicism is contextual. I’m not sure things would have been as happiness-inducing for me if it hadn’t been for that early start in cynicism.
Because, you see, The World disinterested itself quite rapidly with the plight of Ethiopians. I distinctly remember asking myself, after the media frenzy died out, what had happened to Ethiopians in the meantime. I’m sure there has been some report at the time claiming that the famine was over and that the situation was “back to normal.” But I didn’t hear anything about it, and I was looking. As a twelve-year-old French-Canadian with no access to a modem, I had no direct access to information about the situation in Ethiopia.
Ethiopia still remained as a symbol, to me, of an issue to be solved. It’s not the direct cause of my later becoming an africanist. But, come to think of it, there might be a connection, deeper down than I had been looking.
So, by the end of the Ethiopian famine of 1984-85, I was “losing my faith in” journalism.
I clearly haven’t gained a new faith in journalism. And it all makes me feel quite good, actually. I simply don’t need that kind of faith. I was already training myself to be a critical thinker. Sounds self-serving? Well, sorry. I’m just being honest. What’s a blog if the author isn’t honest and genuine?
Flash forward to 1991, when I started formal training in anthropology. The feeling was exhilarating. I finally felt like I belonged. My statement at the time was to the effect that “I wasn’t meant for anthropology: anthropology was meant for me!” And I was learning quite a bit about/from The World. At that point, it already did mean “The Whole Wide World,” even though my knowledge of that World was fairly limited. And it was a haven of critical thinking.
Ideal, I tell you. Moan all you want, it felt like the ideal place at the ideal time.
And, during the summer of 1993, it all happened: I learnt about the existence of the “Internet.” And it changed my life. Seriously, the ‘Net did have a large part to play in important changes in my life.
That event, my discovery of the ‘Net, also has a connection to journalism. The person who described the Internet to me was Kevin Tuite, one of my linguistic anthropology teachers at Université de Montréal. As far as I can remember, Kevin was mostly describing Usenet. But the potential for “relatively unmediated communication” was already a big selling point. Kevin talked about the fact that members of the Caucasian diaspora were able to use the Internet to discuss with their relatives and friends back in the Caucasus about issues pertaining to these independent republics after the fall of the USSR. All this while media coverage was sketchy at best (sounded like journalism still had a hard time coping with the new realities).
As you can imagine, I was more than intrigued and I applied for an account as soon as possible. In the meantime, I bought at 2400 baud modem, joined some local BBSes, and got to chat about the Internet with several friends, some of whom already had accounts. Got my first email account just before semester started, in August, 1993. I can still see traces of that account, but only since April, 1994 (I guess I wasn’t using my address in my signature before this). I’ve been an enthusiastic user of diverse Internet-based means of communication since then.
But coming back to journalism, specifically…
Journalism missed the switch.
During the past fifteen years, I’ve been amazed at how clueless members of mainstream media institutions have been to “the power of the Internet.” This was during Wired Magazine’s first year as a print magazine and we (some friends and I) were already commenting upon the fact that print journalists should look at what was coming. Eventually, they would need to adapt. “The Internet changes everything,” I thought.
No, I didn’t mean that the Internet would cause any of the significant changes that we have seeing around us. I tend to be against technological determinism (and other McLuhan tendencies). Not that I prefer sociological determinism yet I can’t help but think that, from ARPAnet to the current state of the Internet, most of the important changes have been primarily social: if the Internet became something, it’s because people are making it so, not because of some inexorable technological development.
My enthusiastic perspective on the Internet was largely motivated by the notion that it would allow people to go beyond the model from the journalism era. Honestly, I could see the end of “journalism as we knew it.” And I’m surprised, fifteen years later, that journalism has been among the slowest institutions to adapt.
In a sense, my main problem with journalism is that it maintains a very stratified structure which gives too much weight to the credibility of specific individuals. Editors and journalists, who are part of the “medium” in the old models of communication, have taken on a gatekeeping role despite the fact that they rarely are much more proficient thinkers than people who read them. “Gatekeepers” even constitute a “textbook case” in sociology, especially in conflict theory. Though I can easily perceive how “constructed” that gatekeeping model may be, I can easily relate to what it entails in terms of journalism.
There’s a type of arrogance embedded in journalistic self-perception: “we’re journalists/editors so we know better than you; you need us to process information for you.” Regardless of how much I may disagree with some of his words and actions, I take solace in the fact that Murdoch, a key figure in today’s mainstream media, talked directly at this arrogance. Of course, he might have been pandering. But the very fact that he can pay lip-service to journalistic arrogance is, in my mind, quite helpful.
I think the days of fully stratified gatekeeping (a “top-down approach” to information filtering) are over. Now that information is easily available and that knowledge is constructed socially, any “filtering” method can be distributed. I’m not really thinking of a “cream rises to the top” model. An analogy with water sources going through multiple layers of mountain rock would be more appropriate to a Swiss citizen such as myself. But the model I have in mind is more about what Bakhtin called “polyvocality” and what has become an ethical position on “giving voice to the other.” Journalism has taken voice away from people. I have in mind a distributed mode of knowledge construction which gives everyone enough voice to have long-distance effects.
At the risk of sounding too abstract (it’s actually very clear in my mind, but it requires a long description), it’s a blend of ideas like: the social butterfly effect, a post-encyclopedic world, and cultural awareness. All of these, in my mind, contribute to this heightened form of critical thinking away from which I feel journalism has led us.
The social butterfly effect is fairly easy to understand, especially now that social networks are so prominent. Basically, the “butterfly effect” from chaos theory applied to social networks. In this context, a “social butterfly” is a node in multiple networks of varying degrees of density and clustering. Because such a “social butterfly” can bring things (ideas, especially) from one such network to another, I argue that her or his ultimate influence (in agregate) is larger than that of someone who sits at the core of a highly clustered network. Yes, it’s related to “weak ties” and other network classics. But it’s a bit more specific, at least in my mind. In terms of journalism, the social butterfly effect implies that the way knowledge is constructed needs not come from a singular source or channel.
The “encyclopedic world” I have in mind is that of our good friends from the French Enlightenment: Diderot and the gang. At that time, there was a notion that the sum of all knowledge could be contained in the Encyclopédie. Of course, I’m simplifying. But such a notion is still discussed fairly frequently. The world in which we now live has clearly challenged this encyclopedic notion of exhaustiveness. Sure, certain people hold on to that notion. But it’s not taken for granted as “uncontroversial.” Actually, those who hold on to it tend to respond rather positively to the journalistic perspective on human events. As should be obvious, I think the days of that encyclopedic worldview are counted and that “journalism as we know it” will die at the same time. Though it seems to be built on an “encyclopedia” frame, Wikipedia clearly benefits from distributed model of knowledge management. In this sense, Wikipedia is less anachronistic than Britannica. Wikipedia also tends to be more insightful than Britannica.
The cultural awareness point may sound like an ethnographer’s pipe dream. But I perceive a clear connection between Globalization and a certain form of cultural awareness in information and knowledge management. This is probably where the Global Voices model can come in. One of the most useful representations of that model comes from a Chris Lydon’s Open Source conversation with Solana Larsen and Ethan Zuckerman. Simply put, I feel that this model challenges journalism’s ethnocentrism.
Obviously, I have many other things to say about journalism (as well as about its corrolate, nationalism).
But I do feel liberated already. So I’ll leave it at that.
Intello
C’est un billet un peu difficile à écrire, mais je crois que c’est important pour moi de le laisser sortir.
La difficulté provient du fait que mon ton va probablement sonner opiniâtre. Pire, je risque de froisser la sensibilité de certains. Et pour rendre les choses presque tragiques, je vais parler de façon négative de certains individus. C’est vraiment pas mon genre. Et il n’y a aucun jugement de valeur sur les personnes impliquées. Je pense à des comportements que je trouve quelque peu déplacés et je me sens un certain devoir d’honnêteté et de franchise, à ce sujet. Mais je sais déjà que ça peut paraître insultant.
Les personnes que j’ai choisies sont des «personnalités publiques», habituées à la brûlure de l’opinion publique. Si elles aboutissent sur ce billet, elles le concevront comme un de ces commentaires critiques mal digérés qu’elles ont l’habitude de recevoir, dans leur courrier des lecteurs. Je ne m’inquiète donc pas pour leurs réactions. Les gens qui apprécient ces personnes auront probablement avoir une réaction similaire à celle de leurs idoles. Elles n’auront sans doûte pas l’envie de revenir sur mon blogue, mais je cherche pas à me bâtir un lectorat extensif. Par contre, ce qui m’embête un peu, c’est que mes propos risquent de modifier un peu l’opinion de certaines personnes à mon égard. C’est un risque à prendre mais mes os ne sont pas de verre et le jeu en vaut la chandelle.
Mais avant d’accuser des gens, une mise en contexte.
Comme c’est probablement évident, je réfléchis ces temps-ci aux «intellectuels», à la perception de l’intelligence et à divers personnages sociaux. Le présent billet s’inscrit en continuité assez directe, dans mon esprit, avec trois billets que j’ai écrits au cours des deux derniers mois, dont deux en anglais et un en français.
- Curmudgeon Phase (7 septembre)
- Intello-Bullying (13 octobre)
- L’intellectuel s’assume (26 octobre)
Dans une certaine mesure, le présent billet me trottait dans la tête pendant que j’écrivais ces autres billets. Je peux entrer dans le vif du sujet: ce qu’est un «intello», selon moi.
Non, je n’utilise pas «intello» comme simple diminutif d’«intellectuel». Et ce n’est pas même une question de préciser des connotations négatives ou positives. Je parle de personnages sociaux distincts. Pour être le plus franc possible, je m’assume en tant qu’«intellectuel» mais je souhaite ardemment ne pas être un «intello». Pour moi, l’«intello» n’a de l’«intellectuel» que l’apparence et non la substance. En somme, l’intello est un «pseudo-intellectuel».
Vous me voyez probablement venir, mais je veux être précis. Je ne parle pas ici de «mauvais intellectuels» ou d’intellectuels que je juge comme inférieurs. Je parle de personne qui adoptent un comportement qui fait appel au personnage de l’intellectuel par pur désir de positionnement social. Bref, des imposteurs.
Le mot est fort mais il me semble d’autant plus approprié qu’il est utilisé pour désigner ce que les coachs de vie appellent «le syndrome de l’imposteur» (“impostor syndrome” ou “imposter syndrome”, en anglais). Je m’intéresse beaucoup à cette notion d’imposture parce que la plupart des descriptions qui en sont faites semblent correspondre très précisémment à quelque-chose que je ressentais de façon très forte jusqu’à tout récemment. D’ailleurs, c’est en passant à travers cette impression d’imposture que j’ai réussi à atteindre de nouveau la sérénité.
C’est quoi, ce «syndrome de l’imposteur»? Eh bien, déjà, c’est pas vraiment un «syndrome». C’est plutôt une façon de décrire un ensemble de phénomènes psychiques qui semblent affecter certaines personnes, surtout celles qui semblent réussir.
La base, c’est un sentiment que notre réussite n’est pas basée sur des capacités concrètes, liées à nos réussites, mais sur la chance, le charme ou une espèce d’inertie. «Si j’atteins ce niveau c’est parce que les gens m’assignent des qualités que je n’ai pas, parce que je suis bien tombé(e), ou parce que je suis simplement resté(e) assez longtemps dans cette position.» Les recherches originales sur ce phénomène, par Clance et Imes, portaient sur des «femmes qui réussissent» (“high achieving women“). Mais le même phénomène se produit chez des hommes.
Après avoir pu identifier ce phénomène chez moi, j’ai non seulement effectué certaines réflexions introspectives mais j’ai eu l’occasion d’en discuter avec plusieurs personnes. Les réactions varient passablement, d’une personne à l’autre. Une personne dont le parcours académique me semble le plus intéressant m’a récemment avoué avoir longtemps souffert de cette impression d’imposture (et je parle de quelqu’un avec beaucoup de prestige). Plusieurs autres personnes ont parlé de ce phénomène comme étant inévitable ou du moins très courant, surtout dans le milieu académique. D’autres encores ont eu une attitude somme toute assez condescendante à l’égard de celles et ceux qui sont affecté(e)s par cette impression d’imposture. Et plusieurs personnes, y compris des psychologues, m’ont permis de trouver une issue personnelle à la paralysie que cette impression semble provoquer.
Et c’est vraiment tout simple: les vrais imposteurs ne se posent pas la question s’ils sont ou non imposteurs.
Je sais pas si c’est une affirmation si valide. Mais cette simple idée m’a beaucoup aidé à comprendre que ce sentiment d’imposture était, du moins dans mon cas, basé sur des critères inappropriés.
Pour revenir à l’intello comme imposteur. D’après moi, l’intello est celui (ou celle, il y a certaines femmes comme ça) qui ne se pose pas de question par rapport à son imposture intellectuelle. Ça semble simpliste, comme définition. Mais, en contexte, ça fonctionne.
Et ça me fait penser à plusieurs représentations de cet intello. Peut-être ma préférée, c’est dans une chanson de Brel sur Les paumés du petit matin (version vidéo, à partir de 3:25). Mon interprétation des paroles de cette chanson tourne autour du fait que les personnages décrits sont des intellos, qui font semblant d’être des intellectuels. Le passage qui me semble le plus pertinent à cet égard:
Ils se racontent à minuit
Les poèmes qu’ils n’ont pas lus
Les romans qu’ils n’ont pas écrits
Les amours qu’ils n’ont pas vécues
Les vérités qui ne servent à rien
Tout de suite, je me mets à me poser toutes sortes de questions par rapport à mes propres agissements. «Ai-je fait ça, moi?» J’ai beau être sorti de l’impasse, j’ai encore certains réflexes. Et le fait est que j’ai déjà discuté de chacun de ces sujets sans en avoir d’expérience directe. Par contre, même si je suis honnête au sujet de mon expérience indirecte, je continue à me poser des questions. Selon mon interprétation de cette chanson de Brel, ceux qu’il décrivait n’étaient ni honnête ni porté à la remise en question.
Un passage, plus tôt dans la chanson, sonne comme une description très directe de ce que craignent ceux qui se croient imposteurs:
Elles elles ont l’arrogance
Des filles qui ont de la poitrine
Eux ils ont cette assurance
Des hommes dont on devine
Que le papa a eu de la chance
La différence, encore là, entre les vrais imposteurs et ceux qui craignent de l’être, c’est dans l’attitude: l’arrogance et l’assurance. Rien de mal avec l’assurance, c’est une attitude qui peut être révélatrice d’une saine estime de soi. Et l’arrogance n’est pas un crime. Mais ce genre d’attitude est la base même de ce que j’ai décrié dans des billets précédents.
Donc, contrairement à l’intellectuel, l’intello fait preuve d’arrogance ou d’assurance excessive. Ça semble clair. Mais est-ce suffisant?
Je sais pas. Surtout que j’ai acquis pas mal d’assurance, au cours des derniers mois, et mon attitude a balancé d’un côté moins humble, pendant un certain temps. C’était une des bases de mon billet sur l’égocentrisme. Je crois par contre être revenu à mon attitude usuelle qui, sans être excessivement humble, n’en est pas arrogante pour autant. Du moins, selon moi. Peut-être ai-je tort et je serais dans ce cas un intello. Soit. Mais, au moins, je réfléchis sérieusement à la question et si je m’assume en tant qu’intellectuel ce n’est pas pour m’affubler d’un titre mais bien pour accepter une étiquette qui m’a collé à la peau toute ma vie.
On revient finalement à ceux que j’accuse d’être des intellos. Et c’est la partie difficile de ce billet, malgré toutes mes précautions. Je n’ai pas encore décidé combien de personnes il me serait approprié de nommer, dans ce contexte. Mais je vais commencer avec deux. Je n’ajouterai pas de liens vers leurs profils parce que mon but n’est pas d’attirer leur attention. Tel que mentionné plus haut, j’ai pas non plus peur qu’elles puissent lire ce billet.
Donc, vous voulez des noms?
[Roulement de tambour…]
Richard Martineau et John C. Dvorak.
Voilà, c’est dit.
Bon, pour ceux qui me connaissent, c’est peut-être pas très surprenant. Et ce sont deux journalistes assez controversés, ce qui m’empêche de craindre de leur causer du tort. Mais, vraiment, je perçois ces deux personnages comme des intellos: des imposteurs de l’intellect.
Martineau me rend la tâche facile. Pour les Québécois francophones, surtout ceux qui connaissent beaucoup de vrais intellectuels, la preuve de l’imposture de Martineau est dans son comportement-même. Pour ceux qui ne le connaissent pas, Richard Martineau peut être décrire comme un chroniqueur au style provocateur qui se prononce sur divers sujets d’actualités à travers diverses tribunes. En d’autres termes, c’est un de ces journaleux qui sont à la fois gueulards (Martineau s’est longtemps affublé du titre de «grande gueule») et susceptibles. C’est le type qui gueule, qui a des propos à l’emporte-pièce, qui se moque des gens et qui ne supporte pas la moindre petite critique, même justifiée et constructive.
Du moins, son personnage. Je parle pas vraiment de Richard Martineau lui-même, que je n’ai jamais rencontré. Je parle de sa persona, du masque social qu’il s’est créé. Tout comme ceux qui craignent d’être imposteurs, Martineau semble avoir des problèmes d’estime de soi. Mais contrairement à ceux qui parlent de souffrir de l’impression d’être des imposteurs, Martineau semble n’avoir s’assumer dans le personnage. Il raconte «des vérités qui ne servent à rien» en revendiquant le droit de le faire. Ce qui fait de lui un personnage désagréable mais qui n’implique rien sur sa personne. Si c’est un rôle qu’il joue, il le joue avec brio et je l’en félicite.
Mon choix de Martineau comme cible de l’étiquette d’«intello» n’est pas complètement anodin. Un des rares propos personnalisé et désobligeants (des «mots d’esprits» à la Ridicule) que j’ai vraiment apprécié, c’est cette phrase de Dany Laferrière:
Richard Martineau vit intellectuellement au-dessus de ses moyens, un jour, il va faire faillite.
Non seulement c’est bien trouvé, mais c’est une analyse pénétrante (“insightful”). C’est aussi très insultant.
Oui, je sais, il y a eu toute une polémique à ce sujet. Mais je n’essaie pas de m’immiscer dans cette polémique. D’ailleurs, c’est pour cette raison que je n’ajoute aucun lien vers les multiples billets de blogues traitant de cette polémique. Mais je crois que ça aide à cerner le concept d’intello: comme un frimeur qui s’achète une bagnole qu’il n’a pas les moyens de s’acheter, l’intello se rend propriétaire d’idées qu’il ne peut soutenir. Je sais pas pour vous, mais je trouve ça très parlant, comme concept. Et même si je trouve que le «Martineau le personnage» est un bon exemple de cette crise intellectuelle, je pense plutôt à des comportements dangereux.
Bon, ma deuxième cible, maintenant: John C. Dvorak. Il est probablement moins connu des Francophones que Martineau qui, lui-même, tient sa notoriété au «Paysage audiovisuel québécois». C’est donc une cible relativement peu risquée pour moi puisque ses fans sont surtout anglophones. Mais je connais personnellement des gens qui l’apprécient, y compris des gens qui liront peut-être ces lignes. Alors il y a quand même un certain risque.
Donc, qui est Dvorak? Pour simplifier, c’est un chroniqueur américain sur les nouvelles technologiques. Un type qui aime bien provoquer en tenant des propos frôlant l’absurdité. Il a parfois été assez explicite sur ses intentions: il provoque les gens pour attirer les lecteurs ou pour obtenir plus de traffic. Dans la logique journaleuse, c’est légitime, mais je crois que c’est aussi une marque d’imposture.
Tout comme avec Martineau, je ne parle pas de l’individu mais bien du personnage. J’ai rien contre Dvorak, que je ne connais pas personnellement. Je le trouve pas spécialement attachant mais j’imagine que j’aurais du plaisir à le rencontrer. Mais je trouve son comportement irrespectueux, méprisant, arrogant et, simplement, inapproprié.
Je pense surtout à ses apparitions sur la baladodiffusion de Leo Laporte, This Week in Tech (TWiT). Mais pas exclusivement. «Dvorak le personnage» est le même, peu importe le contexte. Du moins, c’est l’impression que j’en ai. Sa présence à TWiT est l’objet de discussions, parfois motivée par mes propres réactions. L’idée, c’est que comme Martineau, le personnage est controversé. Ce n’est pas une question de prendre position, pour moi. Mais d’établir un concept.
Comme Martineau, Dvorak est à la fois «grande gueule» et susceptible. Un peu comme Martineau avec Laferrière, Dvorak a eu des difficultés avec Jason Calacanis. Pourtant, Calacanis n’a pas été aussi désobligeant à l’égard de Dvorak que Laferrière a été à l’égard de Martineau. La différence tient peut-être au contexte linguistique (les Anglophones accordent moins d’importance aux «mots d’esprit») mais, aussi, je perçois Calacanis comme quelqu’un de très respectueux et un vrai humaniste. Toujours est-il que, selon ce que j’ai pu comprendre, Dvorak refuse de participer à TWiT si Calacanis est présent. Je crois que le contraire n’est pas vrai: Calacanis semble n’avoir aucune animosité par rapport à Dvorak. Tout au plus, Calacanis s’amuse parfois à imiter Dvorak, ce que Dvorak lui-même fait à l’occasion.
Dvorak est un bougon. C’est un peu le «schtroumpf grognon» de l’actualité technologique. Il participe à une émission intitulée Cranky Geeks, et le terme “cranky” correspond plus ou moins à «irritable» en français. En d’autres termes, il a un «mauvais caractère». Mais cette dimension du personnage n’a que peu d’importance, pour moi, même si c’est un peu la cible de mon billet sur les “curmudgeons”. C’est une attitude que je trouve désagréable et j’ai de la difficulté à lui trouver une valeur positive. Mais je peux accepter cette attitude.
Tant qu’elle n’est pas méprisante.
Selon moi, Dvorak est méprisant et imbu de lui-même. Bien au-delà du style conversationnel à haut engagement (“high involvement style”) dans lequel la parole de l’un peut chevaucher avec la parole de l’autre, John C. Dvorak s’accapare les tours de parole d’une façon si agressive qu’il m’est difficile de croire qu’il ne se prend pas pour l’analyste le plus fin de l’assemblée. Et s’il prétend ramener les intervenants à l’ordre, lors de This Week in Tech, c’est souvent lui qui fait dévier la conversation sur les sujets les plus tangentiels. Oh, j’aime bien les tangentes. Mais la façon dont Dvorak impose ces tangentes me semble littéralement malhonnête.
Et pour revenir au statut d’intello. Dvorak a probablement une intelligence tout à fait raisonnable, selon notre définition de l’intelligence. Je n’ai pas l’impression qu’il manque d’intelligence. Mais, comme Martineau, j’ai l’impression que le personnage comporte une surévaluation de l’intelligence du bonhomme. Dans le cas de Dvorak, c’est surtout une question de faire des prédictions (à l’emporte-pièce), ce qui est parfois considéré comme glorieux quand elles se réalisent (et peut-être pas si désastreux quand elles ne se réalisent pas). Comme Dvorak a fait à peu près n’importe quelle prédiction possible, il devient difficile de le prendre au sérieux. Pas que c’est si important, selon moi, d’être pris au sérieux. Mais, bon, puisque Dvorak parle régulièrement de tout ce qu’il a déjà dit, le personnage donne l’impression que le sérieux est important dans son cas.
Comme avec Martineau, je ne me préoccupe pas tellement de l’individu. Je pense au personnage dans un contexte presque allégorique. Dvorak représente une abstraction de l’intello, celui qui énonce sans écouter. Dvorak est d’ailleurs si insultant et méprisant que le fait de le mettre en parallèle avec Martineau semble insultant pour Martineau. Mais, ça, c’est un personnage.
Un personnage d’intellectuel qui est usurpé par un intello. C’est pas un crime, mais ça mérite un billet.
Et maintenant que je l’écris, ça va me faire plaisir de le publier, sans même le relire, ce billet. C’est exaltant de pouvoir s’exprimer de la sorte.
Bien entendu, je m’attends à recevoir toutes sortes de commentaires désobligeants. Mais je peux vivre avec ça. Encore une fois, mes os ne sont pas de verre.
«»
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Apologies and Social Media: A Follow-Up on PRI's WTP
I did it! I did exactly what I’m usually trying to avoid. And I feel rather good about the outcome despite some potentially “ruffled feathers” («égos froissés»?).
While writing a post about PRI’s The World: Technology Podcast (WTP), I threw caution to the wind.
Why Is PRI’s The World Having Social Media Issues? « Disparate.
I rarely do that. In fact, while writing my post, I was getting an awkward feeling. Almost as if I were writing from a character’s perspective. Playing someone I’m not, with a voice which isn’t my own but that I can appropriate temporarily.
The early effects of my lack of caution took a little bit of time to set in and they were rather negative. What’s funny is that I naïvely took the earliest reaction as being rather positive but it was meant to be very negative. That in itself indicates a very beneficial development in my personal life. And I’m grateful to the person who helped me make this realization.
The person in question is Clark Boyd, someone I knew nothing about a few days ago and someone I’m now getting to know through both his own words and those of people who know about his work.
The power of social media.
And social media’s power is the main target of this, here, follow-up of mine.
As I clumsily tried to say in my previous post on WTP, I don’t really have a vested interest in the success or failure of that podcast. I discovered it (as a tech podcast) a few days ago and I do enjoy it. As I (also clumsily) said, I think WTP would rate fairly high on a scale of cultural awareness. To this ethnographer, cultural awareness is too rare a feature in any form of media.
During the latest WTP episode, Boyd discussed what he apparently describes as the mitigated success of his podcast’s embedding in social media and online social networking services. Primarily at stake was the status of the show’s Facebook group which apparently takes too much time to manage and hasn’t increased in membership. But Boyd also made some intriguing comments about other dimensions of the show’s online presence. (If the show were using a Creative Commons license, I’d reproduce these comments here.)
Though it wasn’t that explicit, I interpreted Boyd’s comments to imply that the show’s participants would probably welcome feedback. As giving feedback is an essential part of social media, I thought it appropriate to publish my own raw notes about what I perceived to be the main reasons behind the show’s alleged lack of success in social media spheres.
Let it be noted that, prior to hearing Boyd’s comments, I had no idea what WTP’s status was in terms of social media and social networks. After subscribing to the podcast, the only thing I knew about the show was from the content of those few podcast episodes. Because the show doesn’t go the “meta” route very often (“the show about the show”), my understanding of that podcast was, really, very limited.
My raw notes were set in a tone which is quite unusual for me. In a way, I was “trying it out.” The same tone is used by a lot of friends and acquaintances and, though I have little problem with the individuals who take this tone, I do react a bit negatively when I hear/see it used. For lack of a better term, I’d call it a “scoffing tone.” Not unrelated to the “curmudgeon phase” I described on the same day. But still a bit different. More personalized, in fact. This tone often sounds incredibly dismissive. Yet, when you discuss its target with people who used it, it seems to be “nothing more than a tone.” When people (or cats) use “EPIC FAIL!” as a response to someone’s troubles, they’re not really being mean. They merely use the conventions of a speech community.
Ok, I might be giving these people too much credit. But this tone is so prevalent online that I can’t assume these people have extremely bad intentions. Besides, I can understand the humour in schadenfreude. And I’d hate to use flat-out insults to describe such a large group of people. Even though I do kind of like the self-deprecation made possible by the fact that I adopted the same behaviour.
Whee!
So, the power of social media… The tone I’m referring to is common in social media, especially in replies, reactions, responses, comments, feedback. Though I react negatively to that tone, I’m getting to understand its power. At the very least, it makes people react. And it seems to be very straightforward (though I think it’s easily misconstrued). And this tone’s power is but one dimension of the power of social media.
Now, going back to the WTP situation.
After posting my raw notes about WTP’s social media issues, I went my merry way. At the back of my mind was this nagging suspicion that my tone would be misconstrued. But instead of taking measures to ensure that my post would have no negative impact (by changing the phrasing or by prefacing it with more tactful comments), I decided to leave it as is.
Is «Rien ne va plus, les jeux sont faits» a corrolary to the RERO mantra?
While I was writing my post, I added all the WTP-related items I could find to my lists: I joined WTP’s apparently-doomed Facebook group, I started following @worldstechpod on Twitter, I added two separate WTP-related blogs to my blogroll… Once I found out what WTP’s online presence was like, I did these few things that any social media fan usually does. “Giving the podcast some love” is the way some social media people might put it.
One interesting effect of my move is that somebody at WTP (probably Clark Boyd) apparently saw my Twitter add and (a few hours after the fact) reciprocated by following me on Twitter. Because I thought feedback about WTP’s social media presence had been requested, I took the opportunity to send a link to my blogpost about WTP with an extra comment about my tone.
To which the @worldstechpod twittername replied with:
@enkerli right, well you took your best shot at me, I’ll give you that. thanks a million. and no, your tone wasn’t “miscontrued” at all.
Call me “naïve” but I interpreted this positively and I even expressed relief.
Turns out, my interpretation was wrong as this is what WTP replied:
@enkerli well, it’s a perfect tone for trashing someone else’s work. thanks.
I may be naïve but I did understand that the last “thanks” was meant as sarcasm. Took me a while but I got it. And I reinterpreted WTP’s previous tweet as sarcastic as well.
Now, if I had read more of WTP’s tweets, I would have understood the “WTP online persona.” For instance, here’s the tweet announcing the latest WTP episode:
WTP 209 — yet another exercise in utter futility! hurrah! — http://ping.fm/QjkDX
Not to mention this puzzling and decontextualized tweet:
and you make me look like an idiot. thanks!
Had I paid attention to the @worldstechpod archive, I would even have been able to predict how my blogpost would be interpreted. Especially given this tweet:
OK. Somebody school me. Why can I get no love for the WTP on Facebook?
Had I noticed that request, I would have realized that my blogpost would most likely be interpreted as an attempt at “schooling” somebody at WTP. I would have also realized that tweets on the WTP account on Twitter were written by a single individual. Knowing myself, despite my attempt at throwing caution to the wind, I probably would have refrained from posting my WTP comments or, at the very least, I would have rephrased the whole thing.
I’m still glad I didn’t.
Yes, I (unwittingly) “touched a nerve.” Yes, I apparently angered someone I’ve never met (and there’s literally nothing I hate more than angering someone). But I still think the whole situation is leading to something beneficial.
Here’s why…
After that sarcastic tweet about my blogpost, Clark Boyd (because it’s now clear he’s the one tweeting @worldstechpod) sent the following request through Twitter:
rebuttal, anyone? i can’t do it without getting fired. — http://ping.fm/o71wL
The first effect of this request was soon felt right here on my blog. That reaction was, IMHO, based on a misinterpretation of my words. In terms of social media, this kind of reaction is “fair game.” Or, to use a social media phrase: “it’s alll good.”
I hadn’t noticed Boyd’s request for rebuttal. I was assuming that there was a connection between somebody at the show and the fact that this first comment appeared on my blog, but I thought it was less direct than this. Now, it’s possible that there wasn’t any connection between that first “rebuttal” and Clark Boyd’s request through Twitter. But the simplest explanation seems to me to be that the blog comment was a direct result of Clark Boyd’s tweet.
After that initial blog rebuttal, I received two other blog comments which I consider more thoughtful and useful than the earliest one (thanks to the time delay?). The second comment on my post was from a podcaster (Brad P. from N.J.), but it was flagged for moderation because of the links it contained. It’s a bit unfortunate that I didn’t see this comment on time because it probably would have made me understand the situation a lot more quickly.
In his comment, Brad P. gives some context for Clark Boyd’s podcast. What I thought was the work of a small but efficient team of producers and journalists hired by a major media corporation to collaborate with a wider public (à la Search Engine Season I) now sounds more like the labour of love from an individual journalist with limited support from a cerberus-like major media institution. I may still be off, but my original impression was “wronger” than this second one.
The other blog comment, from Dutch blogger and Twitter @Niels, was chronologically the one which first made me realize what was wrong with my post. Niels’s comment is a very effective mix of thoughtful support for some of my points and thoughtful criticism of my post’s tone. Nice job! It actually worked in showing me the error of my ways.
All this to say that I apologise to Mr. Clark Boyd for the harshness of my comments about his show? Not really. I already apologised publicly. And I’ve praised Boyd for both his use of Facebook and of Twitter.
What is it, then?
Well, this post is a way for me to reflect on the power of social media. Boyd talked about social media and online social networks. I’ve used social media (my main blog) to comment on the presence of Boyd’s show in social media and social networking services. Boyd then used social media (Twitter) to not only respond to me but to launch a “rebuttal campaign” about my post. He also made changes to his show’s online presence on a social network (Facebook) and used social media (Twitter) to advertise this change. And I’ve been using social media (Twitter and this blog) to reflect on social media (the “meta” aspect is quite common), find out more about a tricky situation (Twitter), and “spread the word” about PRI’s The World: Technology Podcast (Facebook, blogroll, Twitter).
Sure, I got some egg on my face, some feathers have been ruffled, and Clark Boyd might consider me a jerk.
But, perhaps unfortunately, this is often the way social media works.
Heartfelt thanks to Clark Boyd for his help.
Why Is PRI's The World Having Social Media Issues?
Some raw notes on why PRI’S The World (especially “The World Tech Podcast” or WTP) is having issues with social media. It may sound bad, for many reasons. But I won’t adapt the tone.
No offense intended.
Thing is, I don’t really care about WTP, The World, or even the major media outlets behind them (PRI, BBC, Discovery).
Reason for those notes: WTP host Clark Boyd mentioned that their social media strategy wasn’t working as well as they expected. Seemed like a nice opportunity to think about social media failures from mainstream media outlets.
My list of reasons is not exhaustive and it’s not really in order of importance.
Social media works best when people contribute widely. In other words, a podcaster (or blogger, etc.) who contributes to somebody else’s podcast (blog, etc.) is likely to attract the kind of mindshare afforded social media outlets. Case in point, I learnt about WTP through Erik Hersman because Afrigadget was able to post WTP content. A more efficient strategy is to actually go and contribute to other people’s social media.
The easiest way to do it is to link to other people, especially other blogs. Embedding a YouTube video can have some effects but a good ol’ trackback is so much more effective. In terms of attention economy, the currency is, well, attention: you need to pay attention to others!
Clark Boyd says WTP isn’t opposed to interacting with listeners. Nice… Yet, there hasn’t been any significant move toward interaction with listeners. Not even “letters to the editor” which could be read on the radio programme. No button to leave audio feedback. Listeners who feel they’re recognized as being interesting are likely to go the social media route.
While it’s a technology podcast, WTP is formatted as a straightforward radio news bulletin. “Stories” are strung together in a seamless fashion, most reports follow a very standard BBC format, there are very few “conversations” with non-journalists (interviews don’t count as conversations)… Such shows tend not to attract the same crowd as typical social media formats do. So WTP probably attracts a radio crowd and radio crowds aren’t necessarily that engaged in social media. Unless there’s a compelling reason to engage, but that’s not the issue I want to address.
What’s probably the saddest part is that The World ostensibly has a sort of global mission. Of course, they’re limited by language. But their coverage is even more Anglo-American than it needs to be. A far cry from Global Voices (and even GV tends to be somewhat Anglophone-centric).
The fact that WTP is part of The World (which is itself produced/supported by PRI, BBC, and Discovery) is an issue, in terms of social media. Especially given the fact that WTP-specific information is difficult to find. WTP is probably the one part of The World which is savvy to social media so the difficulty of finding WTP is made even more noticeable by the lack of a dedicated website.
WTP does have its own blog. But here’s how it shows up:
The main URL given for this blog? <tinyurl.com/wtpblog> Slightly better than <http://tinyurl.com/6g3me9> (which also points to the same place). But very forgettable. No branding, no notion of an autonomous entity, little personality.
Speaking of personality, the main show’s name sounds problematic: The World. Not the most unique name in the world! 😉 On WTP, correspondents and host often use “the world” to refer to their main show. Not only is it confusing but it tends to sound extremely pretentious. And pretention is among the trickiest attitudes in social media.
A strange dimension of WTP’s online presence is that it isn’t integrated. For instance, their main blog doesn’t seem to have direct links to its Twitter and Facebook profiles. As we say in geek circles: FAIL!
To make matters worse, WTP is considering pulling off its Facebook page. As Facebook pages require zero maintenance and may bring help listeners associate themselves with the show, I have no idea why they would do such a thing. I’m actually having a very hard time finding that page, which might explain why it has had zero growth in the recent past. (Those who found it originally probably had friends who were adding it. Viral marketing works in bursts.) WTP host Clark Boyd doesn’t seem to have a public profile on Facebook. Facebook searches for WTP and “The World Tech Podcast” don’t return obvious results. Oh! There you go. I found the link to that Facebook page: <http://www.new.facebook.com/home.php#/group.php?gid=2411818715&ref=ts>. Yes, the link they give is directly to the new version of Facebook. Yes, it has extra characters. No, it’s not linked in an obvious fashion.
That link was hidden in the August 22 post on WTP’s blog. But because every post has a link with “Share on Facebook” text, searching the page for “Facebook” returns all blogposts on the same page (not to mention the “Facebook” category for posts, in the right-hand sidebar). C’mon, folks! How about a Facebook badge? It’s free and it works!
Oh, wait! It’s not even a Facebook page! It’s a Facebook group! The difference between group and page seems quite small to the naked eye but ever since Fb came out with pages (a year or so ago), most people have switched from groups to pages. That might be yet another reason why WTP isn’t getting its “social media cred.” Not to mention that maintaining a Facebook group implies just a bit of time and doesn’t tend to provide direct results. Facebook groups may work well with preestablished groups but they’re not at all effective at bringing together disparate people to discuss diverse issues. Unless you regularly send messages to group members which is the best way to annoy people and generate actual animosity against the represented entity.
On that group, I eventually learn that WTP host Clark Boyd has his own WTP-themed blog. In terms of social media, the fact that I only found that blog after several steps indicates a broader problem, IMHO.
And speaking of Clark Boyd… He’s most likely a great person and an adept journalist. But is WTP his own personal podcast with segments from his parent entity or is WTP, like the unfortunately defunct Search Engine, a work of collaboration? If the latter is true, why is Boyd alone between segments in the podcast, why is his picture the only one of the WTP blog, and why is his name the domain for the WTP-themed blog on WordPress.com?
Again, no offence. But I just don’t grok WTP.
There’s one trap I’m glad WTP can avoid. I won’t describe it too much for fear that it will represent the main change in strategy. Not because I get the impression I may have an impact. But, in attention economy, “the squeaky wheel gets the grease.”
Oops! I said too much… 🙁
I said I don’t care about WTP. It’s still accurate. But I do care about some of the topics covered by WTP. I wish there were more social media with a modicum of cultural awareness. In this sense, WTP is a notch above Radio Open Source and a few notches below Global Voices. But the podcast for Global Voices may have podfaded and Open Source sounds increasingly U.S.-centric.
Ah, well…
Éloge de la courtoisie en-ligne
Nous y voilà!
Après avoir terminé mon billet sur le contact social, j’ai reçu quelques commentaires et eu d’autres occasions de réfléchir à la question. Ce billet faisait suite à une interaction spécifique que j’ai vécue hier mais aussi à divers autres événements. En écrivant ce billet sur le contact social, j’ai eu l’idée (peut-être saugrenue) d’écrire une liste de «conseils d’ami» pour les gens qui désirent me contacter. Contrairement à mon attitude habituelle, j’ai rédigé cette liste dans un mode assez impératif et télégraphique. C’est peut-être contraire à mon habitude, mais c’est un exercice intéressant à faire, dans mon cas.
Bien qu’énoncés sur un ton quasi-sentencieux, ces conseils se veulent être des idées de base avec lesquelles je travaille quand on me sollicite (ce qui arrive plusieurs fois par jour). C’est un peu ma façon de dire: je suis très facile à contacter mais voici ce que je considère comme étant des bonnes et mauvaises idées dans une procédure de contact. Ça vaut pour mes lecteurs ici, pour mes étudiants (avant que je aie rencontrés), pour des contacts indirects, etc.
Pour ce qui est du «contact social», je parlais d’un contexte plus spécifique que ce que j’ai laissé entendre. Un des problèmes, c’est que même si j’ai de la facilité à décrire ce contexte, j’ai de la difficulté à le nommer d’une façon qui soit sans équivoque. C’est un des mondes auxquels je participe et il est lié à l’«écosystème geek». En parlant de «célébrité» dans le billet sur le contact social, je faisais référence à une situation assez précise qui est celle de la vie publique de certaines des personnes qui passent le plus clair de leur temps en-ligne. Les limites sont pas très claires mais c’est un groupe de quelques millions de personnes, dont plusieurs Anglophones des États-Unis, qui entrent dans une des logiques spécifiques de la socialisation en-ligne. Des gens qui vivent et qui oeuvrent dans le média social, le marketing social, le réseau social, la vie sociale médiée par les communications en-ligne, etc.
Des «socialiseurs alpha», si on veut.
C’est pas un groupe homogène, loi de là. Mais c’est un groupe qui a ses codes, comme tout groupe social. Certains individus enfreignent les règles et ils sont ostracisés, parfois sans le savoir.
Ce qui me permet de parler de courtoisie.
Un des trucs dont on parle beaucoup dans nos cours d’introduction, en anthropologie culturelle, c’est la diversité des normes de politesse à l’échelle humaine. Pas parce que c’est une partie essentielle de nos recherches, mais c’est souvent une façon assez efficace de faire comprendre des concepts de base à des gens qui n’ont pas (encore) de formation ethnographique ou de regard anthropologique. C’est encore plus efficace dans le cas d’étudiants qui ont déjà été formés dans une autre discipline et qui ont parfois tendance à ramener les concepts à leur expérience personnelle (ce qui, soit dit en passant, est souvent une bonne stratégie d’apprentissage quand elle est bien appliquée). L’idée de base, c’est qu’il n’y a pas d’«universal», de la politesse (malgré ce que disent Brown et Levinson). Il n’y a pas de règle universelle de politesse qui vaut pour l’ensemble de la population humaine, peu importe la distance temporelle ou culturelle. Chaque contexte culturel est bourré de règles de politesse, très souvent tacites, mais elles ne sont pas identiques d’un contexte à l’autre. Qui plus est, la même règle, énoncée de la même façon, a souvent des applications et des implications très différentes d’un contexte à l’autre. Donc, en contexte, il faut savoir se plier.
En classe, il y en a toujours pour essayer de trouver des exceptions à cette idée de base. Mais ça devient un petit jeu semi-compétitif plutôt qu’un réel processus de compréhension. D’après moi, ç’a un lien avec ce que les pédagogues anglophones appellent “Ways of Knowing”. Ce sont des gens qui croient encore qu’il n’existe qu’une vérité que le prof est en charge de dévoiler. Avec eux, il y a plusieurs étapes à franchir mais ils finissent parfois par passer à une compréhension plus souple de la réalité.
Donc, une fois qu’on peut travailler avec cette idée de base sur la non-universalité de règles de politesse spécifiques, on peut travailler avec des contextes dans lesquelles la politesse fonctionne. Et elle l’est fonctionnelle!
Mes «conseils d’ami» et mon «petit guide sur le contact social en-ligne» étaient à inscrire dans une telle optique. Mon erreur est de n’avoir pas assez décrit le contexte en question.
Si on pense à la notion de «blogosphère», on a déjà une idée du contexte. Pas des blogueurs isolés. Une sphère sociale qui est concentrée autour du blogue. Ces jours-ci, à part le blogue, il y a d’autres plates-formes à travers lesquelles les gens dont je parle entretiennent des rapports sociaux plus ou moins approfondis. Le micro-blogue comme Identi.ca et Twitter, par exemple. Mais aussi des réseaux sociaux comme Facebook ou même un service de signets sociaux comme Digg. C’est un «petit monde», mais c’est un groupe assez influent, puisqu’il lie entre eux beaucoup d’acteurs importants d’Internet. C’est un réseau tentaculaire, qui a sa présence dans divers milieux. C’est aussi, et c’est là que mes propos peuvent sembler particulièrement étranges, le «noyau d’Internet», en ce sens que ce sont des membres de ce groupe qui ont un certain contrôle sur plusieurs des choses qui se passent en-ligne. Pour utiliser une analogie qui date de l’ère nationale-industrielle (le siècle dernier), c’est un peu comme la «capitale» d’Internet. Ou, pour une analogie encore plus vieillotte, c’est la «Métropole» de l’Internet conçu comme Empire.
Donc, pour revenir à la courtoisie…
La spécificité culturelle du groupe dont je parle a créé des tas de trucs au cours des années, y compris ce qu’ils ont appelé la «Netiquette» (de «-net» pour «Internet» et «étiquette»). Ce qui peut contribuer à rendre mes propos difficiles à saisir pour ceux qui suivent une autre logique que la mienne, c’est que tout en citant (et apportant du support à) certaines composantes de cette étiquette, je la remets en contexte. Personnellement, je considère cette étiquette très valable dans le contexte qui nous préoccupe et j’affirme mon appartenance à un groupe socio-culturel précis qui fait partie de l’ensemble plus vaste auquel je fais référence. Mais je conserve mon approche ethnographique.
La Netiquette est si bien «internalisée» par certains qu’elles semblent provenir du sens commun (le «gros bon sens» dont je parlais hier). C’est d’ailleurs, d’après moi, ce qui explique certaines réactions très vives au bris d’étiquette: «comment peux-tu contrevenir à une règle aussi simple que celle de donner un titre clair à ton message?» (avec variantes plus insultantes). Comme j’ai tenté de l’expliquer en contexte semi-académique, une des bases du conflit en-ligne (la “flame war”), c’est la difficulté de se ressaisir après un bris de communication. Le bris de communication, on le tient pour acquis, il se produit de toutes façons. Mais c’est la façon de réétablir la communication qui change tout.
De la même façon, c’est pas tant le bris d’étiquette qui pose problème. Du moins, pas l’occasion spécifique de manquement à une règle précise. C’est la dynamique qui s’installe suite à de nombreux manquements aux «règles de base» de la vie sociale d’un groupe précis. L’effet immédiat, c’est le découpage du ‘Net en plus petites factions.
Et, personnellement, je trouve dommage ce fractionnement, cette balkanisation.
Qui plus est, c’est dans ce contexte que, malgré mon relativisme bien relatif, j’assigne le terme «éthique» à mon hédonisme. Pas une éthique absolue et rigide. Mais une orientation vers la bonne entente sociale.
Qu’on me comprenne bien (ça serait génial!), je me plains pas du comportement des gens, je ne jugent pas ceux qui se «comportent mal» ou qui enfreignent les règles de ce monde dans lequel je vis. Mais je trouve utile de parler de cette dynamique. Thérapeutique, même.
La raison spécifique qui m’a poussé à écrire ce billet, c’est que deux des commentaires que j’ai reçu suite à mes billets d’hier ont fait appel (probablement sans le vouloir) au «je fais comme ça me plaît et ça dérange personne». Là où je me sens presqu’obligé de dire quelque-chose, c’est que le «ça dérange personne» me semblerait plutôt myope dans un contexte où les gens ont divers liens entre eux. Désolé si ça choque, mais je me fais le devoir d’être honnête.
D’ailleurs, je crois que c’est la logique du «troll», ce personnage du ‘Net qui prend un «malin plaisir» à bousculer les gens sur les forums et les blogues. C’est aussi la logique du type macho qui se plaît à dire: «Je pince les fesses des filles. Dix-neuf fois sur 20, je reçois une baffe. Mais la vingtième, c’est la bonne». Personnellement, outre le fait que je sois féministe, j’ai pas tant de problèmes que ça avec cette idée quand il s’agit d’un contexte qui le permet (comme la France des années 1990, où j’ai souvent entendu ce genre de truc). Mais là où ça joue pas, d’après moi, c’est quand cette attitude est celle d’un individu qui se meut dans un contexte où ce genre de chose est très mal considéré (par exemple, le milieu cosmopolite contemporain en Amérique du Nord). Au niveau individuel, c’est peut-être pas si bête. Mais au niveau social, ça fait pas preuve d’un sens éthique très approfondi.
Pour revenir au «troll». Ce personnage quasi-mythique génère une ambiance très tendue, en-ligne. Individuellement, il peut facilement considérer qu’il est «dans son droit» et que ses actions n’ont que peu de conséquences négatives. Mais, ce qui se remarque facilement, c’est que ce même individu tolère mal le comportement des autres. Il se débat «comme un diable dans le bénitier», mais c’est souvent lui qui «sème le vent» et «récolte la tempête». Un forum sans «troll», c’est un milieu très agréable, “nurturing”. Mais il n’est besoin que d’un «troll» pour démolir l’atmosphère de bonne entente. Surtout si les autres membres du groupes réagissent trop fortement.
D’ailleurs, ça me fait penser à ceux qui envoient du pourriel et autres Plaies d’Internet. Ils ont exactement la logique du pinceur de femmes, mais menée à l’extrême. Si aussi peu que 0.01% des gens acceptent le message indésirable, ils pourront en tirer un certain profit à peu d’effort, peu importe ce qui affecte 99.99% des récipiendaires. Tant qu’il y aura des gens pour croire à leurs balivernes ou pour ouvrir des fichiers attachés provenant d’inconnus, ils auront peut-être raison à un niveau assez primaire («j’ai obtenu ce que je voulais sans me forcer»). Mais c’est la société au complet qui en souffre. Surtout quand on parle d’une société aussi diversifiée et complexe que celle qui vit en-ligne.
C’est intéressant de penser au fait que la culture en-ligne anglophone accorde une certaine place à la notion de «karma». Depuis une expression désignant une forme particulière de causalité à composante spirituelle, cette notion a pris, dans la culture geek, un acception spécifique liée au mérite relatif des propos tenus en-ligne, surtout sur le vénérable site Slashdot. Malgré le glissement de sens de causalité «mystique» à évaluation par les pairs, on peut lier les deux concepts dans une idée du comportement optimal pour la communication en-ligne: la courtoisie.
Les Anglophones ont tendance à se fier, sans les nommer ou même les connaître, aux maximes de Grice. J’ai beau percevoir qu’elles ne sont pas universelles, j’y vois un intérêt particulier dans le contexte autour duquel je tourne. L’idée de base, comme le diraient Wilson et Sperber, est que «tout acte de communication ostensive communique la présomption de sa propre pertinence optimale». Cette pertinence optimale est liée à un processus à la fois cognitif et communicatif qui fait appel à plusieurs des notions élaborées par Grice et par d’autres philosophes du langage. Dans le contexte qui m’intéresse, il y a une espèce de jeu entre deux orientations qui font appel à la même notion de pertinence: l’orientation individuelle («je m’exprime») souvent légaliste-réductive («j’ai bien le droit de m’exprimer») et l’orientation sociale («nous dialoguons») souvent éthique-idéaliste («le fait de dialoguer va sauver le monde»).
Aucun mystère sur mon orientation préférée…
Par contre, faut pas se leurrer: le fait d’être courtois, en-ligne, a aussi des effets positifs au niveau purement individuel. En étant courtois, on se permet très souvent d’obtenir de réels bénéfices, qui sont parfois financiers (c’est comme ça qu’on m’a payé un iPod touch). Je parle pas d’une causalité «cosmique» mais bien d’un processus précis par lequel la bonne entente génère directement une bonne ambiance.
Bon, évidemment, je semble postuler ma propre capacité à être courtois. Il m’arrive en fait très souvent de me faire désigner comme étant très (voire trop) courtois. C’est peut-être réaliste, comme description, même si certains ne sont peut-être pas d’accord.
À vous de décider.
Enthused Tech
Yesterday, I held a WiZiQ session on the use of online tech in higher education:
Enthusing Higher Education: Getting Universities and Colleges to Play with Online Tools and Services
[slideshare id=528283&doc=enthusinghighered-1217010739916970-8&w=425]
(Full multimedia recording available here)
During the session, Nellie Deutsch shared the following link:
Diffusion of Innovations, by Everett Rogers (1995)
Haven’t read Rogers’s book but it sounds like a contextually easy to understand version of ideas which have been quite clear in Boasian disciplines (cultural anthropology, folkloristics, cultural ecology…) for a while. But, in this sometimes obsessive quest for innovation, it might in fact be useful to go back to basic ideas about the social mechanisms which can be observed in the adoption of new tools and techniques. It’s in fact the thinking behind this relatively recent blogpost of mine:
Technology Adoption and Active Reading
My emphasis during the WiZiQ session was on enthusiasm. I tend to think a lot about occasions in which, thinking about possibilities afforded technology relates to people getting “psyched up.” In a way, this is exactly how I can define myself as a tech enthusiast: I get easy psyched up in the context of discussions about technology.
What’s funny is that I’m no gadget freak. I don’t care about the tool. I just love to dream up possibilities. And I sincerely think that I’m not alone. We might even guess that a similar dream-induced excitement animates true gadget freaks, who must have the latest tool. Early adopters are a big part of geek culture and, though still small, geek culture is still a niche.
Because I know I’ll keep on talking about these things on other occasions, I can “leave it at that,” for now.
RERO‘s my battle cry.