Disney Sells Films Through iTunes Store: Financial News – Yahoo! Finance

“Clearly customers are saying to us they want content in multiple ways,” Iger said.

That’s a start. Still too “content”-based, and used to talk about yet another DRM system, but it’s clearly more “cluefull” than what the RIAA has been saying.

That may be because Disney understands that

selling shows online has not cannibalized sales of DVDs, nor has it hurt traditional TV viewing.

And it does seem like Apple’s iTunes/iPod/FairPlay strategy is working.