Ok, too easy. But this piece does mention odours:

Take off your suit pants and jacket — It’s Web 2.0 – Blogs – Code Monkey Business – Builder AU

And, as always, I’m fascinated by geek culture. I associate with it, to an extent, even though I am not a coder.

It’s still really funny, all these parallels between the Net boom of the mid-to-late 90’s and the rather recent “Web 2.0” discussions.