Tag Archives: App Store

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Confessions of an App Buyer

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When it comes to apps, I’m clearly a tire kicker. After deleting a few from the US App Store (now that I live in Canada), I have 943 .ipa files in my “Mobile Applications” folder. Most of them were free. Some (especially a few music apps) were rather expensive. I have 104 apps installed on my iPad, 116 on my iPhone. There’s some overlap but actually not that much.

Apps I Use the Most

iPhone

On the iPhone, several of the apps I use the most are stock apps.

Stock Apps

  • Mail
  • Alarm
  • Safari
  • Messages
  • Calendar
  • Settings
  • Find My Friends (Not officially a stock app, but close enough)
  • Camera
  • App Store
  • Phone
  • Music
  • Photos
  • Reminders

Quick Services

I use a number of apps for quick services, like looking up information or posting an update:

  1. Drafts
  2. Facebook
  3. Twitter
  4. Foursquare
  5. Weather
  6. STM Mobile
  7. Google Maps
  8. SoundHound
  9. ING Direct
  10. LinkedIn
  11. YouTube
  12. Virgin Mobile Members’ Lounge
  13. Timer
  14. Wikipanion
  15. Facebook Messenger
  16. Pushmail
  17. 1Password
  18. Jawbone UP
  19. fitbit

I don’t really use other apps on a regular basis.

iPad

On the iPad, the situation is rather different.

Stock Apps

These are the stock apps I use regularly on the iPad:

  1. Mail
  2. Safari
  3. Messages
  4. Settings
  5. Calendar
  6. App Store

Regular Apps

I use all of the following apps on a regular basis:

  1. 🙂 Sudoku +
  2. Downcast
  3. Solebon Pro
  4. Rdio
  5. Drafts
  6. Facebook
  7. Twitter
  8. Dropbox
  9. Wikipanion
  10. iBiker
  11. 1Password
  12. YouTube
  13. Google Maps
  14. Day One

Apps for Teaching and Research

When I teach and/or am active in research, I use these apps on a regular basis:

  1. Keynote
  2. GoodReader
  3. iThoughts HD
  4. Notability
  5. OmniOutliner

App Value

If I get to think about value and cost, there are some clear differences. Some of the apps I use regularly are part of a paid service (Virgin Mobile…), have to do with a hardware device (Jawbone UP and fitbit), or come with a freemium service (Rdio and Dropbox). Other apps have to do with ad-based services (YouTube, Facebook, Twitter…).

And then, there are the one-time purchases:

  1. Keynote
  2. iThoughts HD
  3. GoodReader
  4. Notability
  5. Solebon Pro
  6. 🙂 Sudoku +
  7. Downcast
  8. Drafts
  9. iBiker
  10. OmniOutliner
  11. 1Password
  12. Wikipanion
  13. Day One
  14. STM Mobile
  15. Timer

The first ten are particularly interesting, I find. They’re pretty much in decreasing order of value, but not in decreasing order of price. OmniOutliner is the most expensive but, if I’m honest with myself, I don’t draw that much value from it. Maybe the situation will change when OmniOutliner 4 for Mac comes out, but I doubt it. I’d rather use an iPad version of FoldingText.

Teaching and Research Workflow

In some ways, Apple’s Keynote is part of the justification for me to have an iPad. I don’t have a laptop, anymore, and I use “slides” in the classroom. Not really as part of the “presentation”, more as a way to structure the class meeting. It’s really ideal, but it ends up working quite well in my workflow. I’ve been thinking about, looking for, and using several other solutions over the years. For instance, I used to create printable and screen-friendly PDF files using OmniOutliner and LaTeX. And I’ve used the classroom desktop to edit some slides during class time. For instance, I might ask students to create exam questions and I’d add them to the slides during class time. But presentation software (including PDFs) never really covers my whole teaching workflow.

In this sense, iThoughts HD is a neat addition to my workflow, and some students have commented on it. I don’t really use it for “traditional” mindmapping. In my case, it’s more of a tool for brainstorming with students. For instance, I can ask the class for some themes connected to the material with which they’ve been working. I might rearrange some of these, or group them. Used to do this on slides, but the mapping format helps a bit. Plus, it’s easy to export those items to a list that I then add to our course site.

GoodReader is also part of my teaching (and research) workflow. For some of my courses, most of the texts we use are available as PDFs. Using GoodReader, I annotate these texts in my own “special” way, which makes it easy afterwards to create outlines or other material for the class meetings. In fact, this process is so useful that I’ve been scanning several texts to make sure I could use GoodReader with it. As I also use GoodReader for research-related texts, I might also start transforming Web content to PDFs. (GoodReader used to be even more useful to me as, before the Dropbox for iOS came about, I was using it as a “deposit box” for PDFs.)

Notability is also part of my research and teaching workflow. I’ve used it in the field as an alternative to my LiveScribe “smartpen”, as I can take notes paired with audio recordings, which is a particularly useful thing to do during an open-ended interview or a meeting. I’ve used it in class in the same way, when I’ve had guests. I kind of wish I could use it to create “ProfCasts” during class time.

Speaking of wishlists, I would probably “pay good money” for the optimal tool in my teaching and research workflow. Not an “everything but the kitchen sink one-stop shop for all of my needs”. That’s usually painful-to-use bloatware. But something which fits my workflow like the ideal mattress or slipper. Part of what I’m thinking about is the way Horace Dediu uses the Perspective app, which was partly developed with his workflow in mind. My own workflow is almost the complete opposite of Horace’s. Basically, though I do use “presentation software”, I try not to “present” material that I previously created. In fact, my dream scenario has a bit more to do with the Donahue app than with Perspective. It could even have something to do with web>clicker, though I’ve been on the record about my distaste for these proprietary solutions.

Games and Podcasts

Though it may sound trivial, I do draw quite a bit of value from the two casual games and the podcatcher on my list. In fact, a very common behaviour for me on my iPad is to switch between the two casual games as I listen to podcasts. Downcast is my current podcatcher, but the value I derive from it has to do with the podcasts themselves. Like weather apps and many productivity apps, no app is the ideal solution for me. I could imagine a Netflix-like subscription service which would add a lot of value to my podcast listening. Solebon Pro and 🙂 Sudoku + are my favourite casual games by far. I’ve been using Solebon Solitaire apps since my PalmOS days. In some ways, I feel bad that I haven’t paid more for those apps but I probably wouldn’t have paid more. However, I’d gladly support a crowdfunding campaign from either of these developers.

Other Neat Apps

The Drafts app is an interesting case. I only discovered it fairly recently, but it’s the kind of app which makes me rethink my workflow. I already get quite a bit of value from it, but I know I could do more with it. For instance, by creating an “action” to append content to a plain text file in Dropbox, I’ve made it into the ideal tool for me to send tasks to my “GTD inbox”. This is an app for which I could imagine “extras”, including paid ones. Could be tricky, but there might be something there.

Unlike fitbit and Jawbone UP, the iBiker app is a standalone third-party app. Despite the name, it’s not just about biking. I’ve chosen it as the app I use to track my workouts, especially walking and exercise biking. It connects with my ANT+ sensors (a heartrate strap and a footpod) via a Wahoo Fitness dongle. It’s similar to many other apps, but I chose it over others because it’s available on the iPad. Partly because of battery use, I prefer using my iPad for these things. This is an app which connects with a freemium service but, unlike Dropbox and Rdio, most of its value comes from the app itself (at least in my case). I do use it to sync with fitbit, but there could (and perhaps should) be better ways to do this.

OmniOutliner for Mac used to be a very important app, for me. I derived quite a bit of value from that desktop app and my teaching workflow was even tied to it, for a while. I’ve since switched much of my Mac OS outlining to Hog Bay Software’s FoldingText which, like the Drafts app for iOS, is unfolding as a really neat solution. I’ve tried a number of outliners on iOS and, for a while, I was quite happy with Hog Bay Software’s TaskPaper. However, because Jesse Grosjean is now focusing on FoldingText, I’ve mostly abandoned TaskPaper. I feel like we’re in a transition period before we can get a FoldingText(-friendly) app on iOS. In the meantime, I’ve been using OmniOutliner for iOS a bit more. The fact that I’m beta-testing OmniOutliner 4 on Mac OS is also part of it. But, unfortunately, I can’t say OmniOutliner is that useful to me right now.

App Costs

App developers are fond of talking about the App Store. Marco Arment (whose posts about the App Store prompted this post), has devoted a significant portion of his (dearly missed) Build and Analyze podcast to questions surrounding the App Store. Before releasing Vesper, John Gruber linked to items preemptively defending his app’s price. And I’ve read from enough versions of the “app buyers are cheap” attitude that pressure has been building up.

So, in this sense, this post is a follow-up to the following posts on app prices and business models:

The last one is about the Mac App Store, and I have a lot more to say about Mac software, in general, and the MAS specifically. But that will have to wait for another post. App bundles will probably be a significant part.

“App Discovery” Is Expensive

During the past five years, I’ve spent quite a bit of money on software (both on iOS and on Mac). Probably not nearly as much as I’ve spent on hardware, but still a significant amount. And, quite likely, more than I had spent in the previous twenty years. Altogether, the software from which I derive the most value has probably cost me a small fraction of the what I’ve spent overall. Which means that most of the money I’ve spent on software is for things from which I derive little to no value. In other words, my benefit/cost ratio in apps is fairly low. It’s as if I had paid several times more money than I actually did, for these few apps that I really find useful in my workflow. Developers of those valuable apps didn’t get that money from me. But other developers (and, in the case of App Store apps, Apple) did get some of my money for things that I don’t use. You could say that this money was spent in “app discovery”. If you add the inordinate amount of time spent trying these apps, the lost value is actually pretty high. In fact, because of the time and effort in finding and trying apps, it makes little difference whether those apps are paid or not.

You might blame me for my app buying behaviour, for making bad purchasing decisions. In the end, though, I almost feel like I’m getting the raw end of a lousy deal. Of course I entered that deal with some insight into the situation. I could simply stick to a few well-known apps, the way people did when Microsoft was so dominant. And I do derive some value from the “app discovery” process, as I get to think about possibilities. Yet I find a problem with the way the whole system works, in terms of finding the software I might find useful. App stores themselves are supposed to be solutions to the “app discovery” problem and it’s clear to me that they’re far from ideal. Software available at no initial cost (including shareware, demoware, and FLOSS) may not be the solution either, given the effort needed to try them. Some podcasts do provide some help, especially Mac Power Users and Systematic (both on 5by5), but they’re also “part of the problem” as they get me to buy some of the software I end up not using much.

Speaking of Systematic, host Brett Terpstra is an interesting figure, in this whole thing. He’s an app developer with at least one paid app Marked ($4) in the Mac App Store. But he’s mostly a developer of “solutions”. His projects are quite diverse and many of the things he’s created are free to use. In fact, he’s created a number of “one-off” solutions which aren’t part of that project list but remain useful (for instance, he created a script for me to convert lists from one text format to another). Pretty much a “scratch your own itch” kind of person, he’s someone who can “develop his way out” of a number of situations. More than with many other developers, I wish I had even a tiny fraction of his skills. Yet Brett’s “Top Three” lists have contributed to making me spend more time (and money) on “app discovery” than I probably should reasonably spend.

A fairly obvious analogy can be made between app developers (like Brett) and auto mechanics. Way back when, most car drivers were also mechanics and most computer users were coders. I don’t drive but I do use computers a fair bit.

I Am Not a Coder

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Speculating on Apple's Touch Strategy

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This is mere speculation on my part, based on some rumours.

I’m quite sure that Apple will come up with a video-enabled iPod touch on September 9, along with iTunes 9 (which should have a few new “social networking” features). This part is pretty clear from most rumour sites.

AppleInsider | Sources: Apple to unveil new iPod lineup on September 9.

Progressively, Apple will be adopting a new approach to marketing its touch devices. Away from the “poorperson’s iPhone” and into the “tiny but capable computer” domain. Because the 9/9 event is supposed to be about music, one might guess that there will be a cool new feature or two relating to music. Maybe lyrics display, karaoke mode, or whatever else. Something which will simultaneously be added to the iPhone but would remind people that the iPod touch is part of the iPod family. Apple has already been marketing the iPod touch as a gaming platform, so it’s not a radical shift. But I’d say the strategy is to make Apple’s touch devices increasingly more attractive, without cannibalizing sales in the MacBook family.

Now, I really don’t expect Apple to even announce the so-called “Tablet Mac” in September. I’m not even that convinced that the other devices Apple is preparing for expansion of its touch devices lineup will be that close to the “tablet” idea. But it seems rather clear, to me, that Apple should eventually come up with other devices in this category. Many rumours point to the same basic notion, that Apple is getting something together which will have a bigger touchscreen than the iPhone or iPod touch. But it’s hard to tell how this device will fit, in the grand scheme of things.

It’s rather obvious that it won’t be a rebirth of the eMate the same way that the iPod touch wasn’t a rebirth of the MessagePad. But it would make some sense for Apple to target some educational/learning markets, again, with an easy-to-use device. And I’m not just saying this because the rumoured “Tablet Mac” makes me think about the XOXO. Besides, the iPod touch is already being marketed to educational markets through the yearly “Back to school” program which (surprise!) ends on the day before the September press conference.

I’ve been using an iPod touch (1st Generation) for more than a year, now, and I’ve been loving almost every minute of it. Most of the time, I don’t feel the need for a laptop, though I occasionally wish I could buy a cheap one, just for some longer writing sessions in cafés. In fact, a friend recently posted information about some Dell Latitude D600 laptops going for a very low price. That’d be enough for me at this point. Really, my iPod touch suffices for a lot of things.

Sadly, my iPod touch seems to have died, recently, after catching some moisture. If I can’t revive it and if the 2nd Generation iPod touch I bought through Kijiji never materializes, I might end up buying a 3rd Generation iPod touch on September 9, right before I start teaching again. If I can get my hands on a working iPod touch at a good price before that, I may save the money in preparation for an early 2010 release of a new touch device from Apple.

Not that I’m not looking at alternatives. But I’d rather use a device which shares enough with the iPod touch that I could migrate easily, synchronize with iTunes, and keep what I got from the App Store.

There’s a number of things I’d like to get from a new touch device. First among them is a better text entry/input method. Some of the others could be third-party apps and services. For instance, a full-featured sharing app. Or true podcast synchronization with media annotation support (à la Revver or Soundcloud). Or an elaborate, fully-integrated logbook with timestamps, Twitter support, and outlining. Or even a high-quality reference/bibliography manager (think RefWorks/Zotero/Endnote). But getting text into such a device without a hardware keyboard is the main challenge. I keep thinking about all sorts of methods, including MessagEase and Dasher as well as continuous speech recognition (dictation). Apple’s surely thinking about those issues. After all, they have some handwriting recognition systems that they aren’t really putting to any significant use.

Something else which would be quite useful is support for videoconferencing. Before the iPhone came out, I thought Apple may be coming out with iChat Mobile. Though a friend announced the iPhone to me by making reference to this, the position of the camera at the back of the device and the fact that the original iPhone’s camera only supported still pictures (with the official firmware) made this dream die out, for me. But a “Tablet Mac” with an iSight-like camera and some form of iChat would make a lot of sense, as a communication device. Especially since iChat already supports such things as screen-sharing and slides. Besides, if Apple does indeed move in the direction of some social networking features, a touch device with an expanded Address Book could take a whole new dimension through just a few small tweaks.

This last part I’m not so optimistic about. Apple may know that social networking is important, at this point in the game, but it seems to approach it with about the same heart as it approached online services with eWorld, .Mac, and MobileMe. Of course, they have the tools needed to make online services work in a “social networking” context. But it’s possible that their vision is clouded by their corporate culture and some remnants of the NIH problem.

Ah, well…

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Sharing Tool Wishlist

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The following is an edited version of a wishlist I had been keeping on the side. The main idea is to define what would be, in my mind, the “ultimate social bookmarking system.” Which, obviously, goes way beyond social bookmarking. In a way, I even conceive of it as the ultimate tool for sharing online content. Yes, it’s that ambitious. Will it ever exist? Probably not. Should it exist? I personally think so. But I may be alone in this. Surely, you’ll tell me that I am indeed alone, which is fine. As long as you share your own wishlist items.

The trigger for my posting this is that someone contacted me, asking for what I’d like in a social bookmarking system. I find this person’s move quite remarkable, as a thoughtful strategy. Not only because this person contacted me directly (almost flattering), but because such a request reveals an approach to listening and responding to people’s needs that I find lacking in some software development circles.

This person’s message served as a prompt for my blogging this, but I’ve been meaning to blog this for a while. In fact, my guess is that I created a first version of this wishlist in 2007 after having it on my mind for a while before that. As such, it represents a type of “diachronic” or “longitudinal” view of social bookmarking and the way it works in the broader scheme of social media.

Which also means that I wrote this before I heard about Google Wave. In fact, I’m still unclear about Google Wave and I’ll need to blog about that. Not that I expect Wave to fulfill all the needs I set up for a sharing tool, but I get the impression that Google is finally putting some cards on the table.

The main part of this post is in outline form. I often think through outlines, especially with such a type of notes. I fully realize that it may not be that clear, as a structure, for other people to understand. Some of these bullet points cover a much broader issue than what they look like. But the overall idea might be fairly obvious to grasp, even if it may sound crazy to other people.

I’m posting this to the benefit of anyone who may wish to build the killer app for social media. Of course, it’s just one man’s opinion. But it’s my entitled opinion.

Concepts

What do we share online?

  • “Link”
  • “Page”
  • Identified content
  • Text
    • Narrative
    • Contact information
    • Event description
  • Contact information
  • Event invitation
  • Image
  • Recording
  • Structured content
  • Snippet
  • Access to semi-private content
  • Site’s entry point

Selective sharing

Private
  • Archiving
  • Cloud access
Individually shared
  • “Check this out”
  • Access to address book
  • Password protection
  • Specialization/expertise
  • Friendship
Group shared
  • Shared interests (SIG)
  • Collaboration (task-based)
Shared through network
  • Define identity in network
  • Semi-public
Public
  • Publishing
  • Processed
  • Reading lists

Notetaking

  • Active reading
  • Anchoring text
  • Ad hoc list of bookmarks
  • “Empty URL”
    • Create container/page
    • Personal notes

Todos

  • To read
  • To blog
  • To share
  • To update
  • Projects
    • GTD
    • Contexts
  • Add to calendar (recognized as event)

Outlining/Mindmapping

  • Manage lists of links
  • Prioritize
  • Easily group

Social aspects of sharing

  • Gift economy
  • Personal interaction
  • Trust
  • Hype
  • Value
  • Customized

Cloud computing

  • Webware
  • “Online disk”
  • Without download
  • Touch devices
  • Edit online

Personal streaming

  • Activities through pages
  • Logging
  • Flesh out personal profile

Tagging

  • “Folksonomy”
  • Enables non-hierarchical structure
  • Semantic fields
  • Related tags
  • Can include hierarchy
  • Tagclouds define concept map

Required Features

Crossplatform, crossbrowser

  • Browser-specific tools
  • Bookmarklets
  • Complete access through cloud
Keyboard shortcuts
  • Quick add (to account)
  • Vote
  • Bookmark all tabs (à la Flock)
  • Quick tags

Related pages

Recommended
  • Based on social graph
  • Based on tags
  • Based on content
  • Based on popularity
  • Pointing to this page

Quickly enter links

  • Add in place (while editing)
  • Similar to “spell as you type”
  • Incremental search
  • Add full link (title, URL, text, metadata)

Archiving

  • Prevent linkrot
  • Prepare for post-processing (offline reading, blogging…)
  • Enable bulk processing
  • Maintain version history
  • Internet Archive

Automatic processing

  • Tags
  • Summary
  • Wordcount
  • Reading time
  • Language(s)
  • Page structure analysis
  • Geotagging
  • Vote

Thread following

  • Blog comments
  • Forum comments
  • Trackbacks
  • Pings

Exporting

All
  • Archiving
  • Prepare for import
  • Maintain hierarchy
Selected
  • Tag
  • Category
  • Recently used
  • Shared
  • Site homepage
  • Blogroll
  • Blogs
Formats
  • Other services
  • HTML
  • RSS
  • OPML
  • Widget
Features
  • Comments
  • Tags
  • Statistics
  • Content

Offline processing

  • Browser-based
  • Device based
  • Offline archiving
  • Include content
  • Synchronization

Microblogging support

  • Laconi.ca/Identi.ca
  • Twitter
  • Ping.fm
  • Jaiku

Fixed/Static URL

  • Prevent linkrot
  • Maintain list for same page
  • Short URLs
  • Automatically generated
  • Expansion on mouseover
  • Statistics

Authentication

  • Use of resources
  • Identify
  • Privacy
  • Unnecessary for basic processing
  • Sticks (no need to login frequently)
  • Access to contacts and social graph
  • Multiple accounts
    • Personal/professional
    • Contexts
    • Group accounts
  • Premium accounts
    • Server space
    • Usage statistics
    • Promotion
  • Support
    • OpenID
      • As group login
    • Google Accounts
    • Facebook Connect
    • OAuth

Integration

  • Web history
  • Notebook
  • Blogging platform
  • Blog editor
  • Microblogging platform
  • Logbook
  • General purpose content editor
  • Toolbar
  • URL shortening
  • Address book
  • Social graph
  • Personal profile
  • Browser
    • Bookmarks
    • History
    • Autocomplete
  • Analytics
  • Email
  • Search
    • Online
    • Offline

Related Tools

  • Diigo
  • WebCitation
  • Ping.fm
  • BackType
  • Facebook share
  • Blog This
  • Link This
  • Share this
  • Digg
  • Plum
  • Spurl
  • CoComments
  • MyBlogLog
  • TwtVite
  • Twistory
  • Windows Live Writer
  • Magnolia
  • Stumble Upon
  • Delicious
  • Google Reader
  • Yahoo Pipes
  • Google Notebook
  • Zoho Notebook
  • Google Browser Sync
  • YouTube
  • Flock
  • Zotero

Relevant Blogposts

App Store, Apple, arrogance, Canada, cluefulness, Clueing, cluetrain, Cluetrain Manifesto, comment-fishing, DRM, experience, Google, iPhone, iPod, iPod touch, iTunes, linkfest, personal, Placeholders, ramblings, rants, responsiveness, shameless plug, Spoofs, wishful thinking

Apps and iTunes Cards in Canada: Follow Up

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Recently blogged about this issue: though information about this appears nowhere on the card or in the terms of service, iTunes Cards (gift cards or certificates) may not be used to purchase applications on the Canadian version of the iTunes Store.

Since I posted that blog entry, a few things have happened. I did receive replies from Apple, which were rather unhelpful. The most useful one was this message:

Hello Alexandre,

I understand and apologize about your situation and i do want to assist you as much as possible . I am going to issue you 10 song credit. Again i apologize and i hope this issue gets resolved. I will also apply feedback about this issue .

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

I had no intention of purchasing tracks on the iTunes Store at this point but I do “appreciate the gesture.” Here’s what I wrote back:

Thanks. I wasn’t planning on downloading songs but I appreciate the gesture.

Not overwhelming gratitude on my part. Simply stating that, though this isn’t appropriate, I can still be polite.

What’s funny is that I received this reply to my simple “thank you” note:

Dear Alexandre,

You’re very welcome. I’m glad to hear that i was able to help some .

Nothing makes Apple happier than to hear that we have pleased our customers. I hope that you continue to enjoy the iTunes Store.

Thank you for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

From that message, you’d think I had praised the iTunes Store for hours on end.

Just in case it might make a difference, I tried filing another support request. Here’s the reply on that one:

Dear Alexandre,

Welcome to the iTunes Support Site. My name is Staci and I am here to assist you.

Thank you for contacting Apple about the App Store. We’re glad you’re interested in
this new offering.

I’m sorry, but you will not be able to purchase games or applications with store
credit or an iTunes Gift Card in Canada. Customers residing in Canada may only
purchase games and applications using a credit card.

I am confident that the information provided will solve your gift card issue. If
you have further questions, I can be contacted during the hours listed below. Thank
you and have a prosperous New Year.

Sincerely,

Staci
iTunes Stores Customer Support

This one sounds even more like a canned reply and  “the information provided” doesn’t, in fact, “solve [my] gift card issue.”

Clearly, Apple isn’t “doing the right thing.” In terms of customer service, it’s not a positive experience. I did enjoy some aspects of the iTunes Store and I think it’s quite convenient. But I’m not “enjoying the iTunes Store” so much, anymore.

In the meantime, I started receiving comments on my previous blogpost on the issue. One was from someone who purchased a 150$ iTunes Card. Almost as much as the 8GB iPod nano.

Most of the advice given on this issue, outside from Apple’s unhelpful replies, has to do with things which are illicit. One would be to resell tracks purchased with this card to other iTunes users. Since the tracks are now all DRM-free, this is technically feasible. But it’s also illicit and potentially traceable. Another piece of advice, to purchase applications using an iTunes Card, is to buy a card in the US. As far as I know, this is technically doable but it also contradicts Apple terms of service.

Not good solutions, but ones which disgruntled iTunes Card buyers may contemplate.

Since then, I also received a message asking me to complete a survey about my experience with Apple support. Here’s the complaint I included in that survey:

I was given the “runaround” on a very easy issue: I need a refund.
There’s an obvious problem with the fact that iTunes Cards may not be used to purchase applications on the Canadian version of the iTunes Store. Nowhere on the card itself or even in the Terms of Service is this restriction mentioned. As this issue gains prominence, Apple could get a significant hit in consumer perception. Not sure if it will become a class action lawsuit, but it’s as significant an issue.
Email replies were disappointingly unhelpful. Instead of investigating the situation, I was led to a forum post musing about the possible reasons for this restriction. I was eventually credited ten songs even though I had no intention of getting tracks on the iTunes Store at this point.
While the amount of money is relatively small in my case, I’m getting comments on my blog from people who lost the money equivalent of an iPod nano.

Again, I probably won’t file a class action lawsuit against Apple, in part because these suits mostly make money for lawyers. But my dissatisfaction with Apple remains. In a way, it even grows, because there were several opportunities for Apple to “do the right thing.” Yes, it’s partly on principle. But it’s also a matter of the way the corporation is perceived. In this case, they sound polite but quite dismissive.

There’s no question in my mind that a mistake was made: no information on this restriction was added anywhere a gift card purchaser may find it. Because of this, people are redeeming iTunes Cards with the specific intention of enjoying their iPhone or iPod touch in a new way. As this was a season of gift-giving, some people probably received these gift cards and, thinking they might use them anywhere on iTunes, redeemed these cards instead of returning them. Only to find out, after the fact, that “you will not be able to purchase games or applications with store credit or an iTunes Gift Card in Canada.”

Bummer.

This frustration isn’t such a big deal in the abstract. But context is everything. Part of the context is the set of restrictions placed by the iTunes Store in general. It may not have been much of an issue, for a given user, that it’s impossible to buy applications directly from developers, unlike Android Market (the Google equivalent to the App Store). For casual users, this is pretty much a non-issue, especially since the App Store is so convenient. But this restriction becomes quite conspicuous once an iPhone or iPod touch user runs into this kind of problem.

There’s a broader issue. With the iTunes Store, Apple is sometimes said to have “solved micropayment.” Ever since the iTunes Music Store opened, at least part of Apple’s success has been assigned to the Amazon-like way they implemented their payment structure and it’s quite likely that the iTunes Store model has been having positive effects on the way Apple is perceived by investors. Because of the way it handles payments and reduces overhead, Apple has been able to make money on relatively small amounts of 99¢ (and, recently, 69¢). I’d call this “minipayment” because one can easily imagine even smaller amounts being paid online (for instance, a minute of cellular or long-distance communication). In this case, Nokia, eBay/Skype, and cellphone carriers have better micropayment systems. But Apple still deserves “Wall Street cred” for the way it handles small payments.

Yet, once you start thinking about Apple’s payment system in more details, say because of a bad experience with the applications section of the iTunes Store, you start noticing how flimsy the payment structure is because it relies on users willingly entering a closed system. It’s not just that the iTunes Store is closed. It’s that, once you buy on Apple, you need to restrict yourself to “Apple’s ecosystem.” This has often been the case on a technical level. It’s now a matter more visible to the casual end user: money.

From a “tech media” perspective, this closed ecosystem is part of a pattern for Apple. But the financial part isn’t frequently discussed.

It will sound like a strange analogy but it’s the one with which I come up as I think about this: IKEA bedding. Because IKEA’s measurements are metric, bed linen was an issue with IKEA-purchased mattresses in Canada. Not sure if it’s still the case but it used to be that those who bought beds at IKEA were then stuck with metric measurements for bed linen and those are difficult to find in Canada. In effect, those who purchased beds at IKEA were restricted to IKEA linen.

In computer terms, the classic case is that of a difference in fileformat between products from two developers. Apple certainly had its share of “format wars” but it mostly solved these issues. Recent Macs (including the Mac mini Intel Core Duo I’m currently using) support a Windows installation as well as Mac OS X. In terms of networking, it’s now quite easy to set up mixed networks with both Mac OS X and Windows machines. Even the music part of the iTunes Store is lifting those restrictions which made them technically incompatible with other devices. All in all, Apple has gone away from its strict control, at least in technical terms.

But in financial terms, Apple is using a fairly restrictive model for its iTunes Store. Once money gets into an account (through gift cards, allowances, or “gifting”), it can only be used on that account. Because of some restrictions specific to Canada, some of that money is restricted from use for buying applications. And Paypal isn’t available as a payment option in the Canadian iTunes Store. In effect, the only way to purchase an application for the iPhone or iPod touch is through a valid credit card. Given the fact that a majority of people are likely to have some kind of credit card, this doesn’t seem too restrictive. But there’s a variety of reasons people may not have valid credit cards and there’s no connection between buying something on the App Store and using a credit card. The iPod touch has been marketed as a gaming platform during the holidays and chances are that some iPod touch owners are children without credit cards. I’m not sure what the options are for them to buy iPod touch games. The same could be said about games for the iPod Classic, a device which clearly is used by children.

Part of the problem relates to the Canadian financial system. For one thing, debit cards with credit card numbers are rare in Canada (I’m not sure they exist). Many Canadians tend to use Interac, which does offer some advantages over credit cards, IMHO. As I’ve recently experienced, Interac now works online. It would make a lot of sense for Apple to support it online (I’m sure Canadian Apple Stores already support it). And there must be a reason Paypal, which can be used for iTunes Store purchases in the US, is unavailable in the Canadian iTunes Store.

So, yet again, Apple’s Canadian customers appear “underprivileged” by comparison with US customers. In public perception, this is pretty much a pattern for Apple.

I don’t think that the messages I’ve received helped. Though they were polite, they were dismissive as my problem was basically dismissed. From being dismissive, Apple can sound arrogant. And arrogance is tricky, in today’s marketplace.

I’m reminded of the recent Simpsons episode about Apple. Excerpts of it made their way to YouTube as they play on several gripes people have with Apple. Arrogance was clearly a key theme in that episode. Another Apple parody, the MacBook Wheel spoof from The Onion, was more directly centred on making fun of users and elements related to Apple’s perceived arrogance were less obvious.

I don’t own AAPL.0 stock but, if I did, I might sell some. Sounds silly but corporations which treats its customers in this way aren’t something I would invest in. Despite the fact that I do “invest” in Apple products.

I just wish Apple “did the right thing.”

App Store, Apple, Canada, cluefulness, Clueing, comment-fishing, consumerism, consumption, iPhone, iPod touch, iTunes, openness, personal, personal life, ramblings, rants, respect, soapbox, United States, wishful thinking

iTunes Gift Card on Canadian App Store? (Updated)

25 Comments

GRRR! :-E

Disappointed by an iTunes gift card

Disappointed by an iTunes gift card

 

[Update, December 27 8:55 pm: I received a reply from Apple:

Dear Alexandre,

Hello my name is Todd and i am happy to assist you. I understand that you would like a refund for your gift card that you purchased without knowing that you couldn’t purchase applications unfortunately i am unable to approve a refund because once a Gift Card has been redeemed, it no longer has any value. The store credit on the card has been completely transferred to the account it was redeemed to. I did some research and i came across this link where apple customers go and send feedback about issues they have experienced and I think you may find this informative.

http://discussions.apple.com/thread.jspa?threadID=1780613

Thank you Alexandre for choosing iTunes Store and have a great day.

Sincerely,

Todd
iTunes Store Customer Support

please note: I work Thursday – Monday 7AM – 4PM CST

So it seems that the restriction is due to Canadian law. Which makes it even more surprising that none of the documentation available to users in the process of redeeming the code contains no mention of this restriction. I find Apple’s lack of attention to this issue a tad bit more troubling in context.]

I’m usually rather levelheaded and I don’t get angry that easily.

Apparently, iTunes gift cards can’t be used on the App Store portion of the Canadian version of the iTunes store. It seems that, in the US, gift cards can in fact be used on the App Store.

This is quite disappointing.

Because of diverse international moves, I currently don’t have access to a valid credit card in my own name. During this time, I’ve noticed a few applications on the iTunes App Store that I would like to purchase but, since I didn’t have a credit card, I couldn’t purchase them. I do have a Canadian Paypal account but the Canadian iTunes doesn’t accept Paypal payments (while the US version of iTunes does). I thought that Paypal was able to provide temporary credit card numbers but it seems that I was mistaken.

So I thought about using an iTunes gift card.

And I started thinking about this as a gift to myself. Not exactly a reward for good behaviour but a “feel good” purchase. I don’t tend to be that much into consumerism but I thought an iTunes gift card would make sense.

So, today, I went to purchase an iTunes gift card for use on the App Store portion of the iTunes Store.

I felt quite good about it. The weather today is bad enough that we are advised to stay home unless necessary. There’s ice all over and the sidewalks are extremely slippery. But I felt good about going to a store to purchase an iTunes gift card. In a way, I was “earning” this card. Exercising a lot of caution, I went to a pharmacy which, I thought, would sell iTunes gift cards. I know that Jean Coutu sells them. Turns out that this smaller pharmacy doesn’t. So I was told to go to a «dépanneur» (convenience store) a bit further, which did have iTunes gift cards. Had I known, I would probably have gone to another convenience store: Laval, like other places in Quebec, has dépanneurs everywhere. Still, since that dépanneur was rather close and is one of the bigger ones in the neighbourhood, I thought I’d go to that one.

And I did find iTunes gift cards. Problem is, the only ones they had were 25$. I would have preferred a 15$ card since I only need a few dollars for the main purchase I want to make on the iTunes App Store. But, given the context, I thought I’d buy the 25$ card. This is pretty much as close as I can get to an “upsell” and I thought about it before doing it. It’s not an impulse purchase since I’ve been planning to get an iTunes gift card for weeks, if not months. But it’s more money than I thought I would spend on iTunes, for a while.

Coming back home, I felt quite good. Not exactly giddy, but I got something close to a slight “consumption rush.” I so irregularly do purchases like these that it was a unique occasion to partake into consumer culture.

As I was doing all this, I was listening to the latest episode of The Word Nerds which is about currency (both linguistic and monetary). It was very difficult to walk but it all felt quite fun. I wasn’t simply running an errand, I was being self-indulgent.

In fact, I went to get French fries at a local greasy spoon, known for its fries. It may be an extreme overstatement but a commenter on Google Maps calls this place “Best Restaurant in North America.” The place was built, very close to my childhood home, the year I was born. It was rebuilt during the year and now looks like a typical Quebec greasy spoon chain. But their fries are still as good as they were before. And since “self-indulgence” was the theme of my afteroon, it all seemed fitting.

Speaking of indulgence, what I wanted to purchase is a game: Enjoy Sudoku. I’ve been playing with the free “Enjoy Sudoku Daily” version for a while. This free version has a number of restrictions that the 2.99$ version doesn’t have. If I had had access to a credit card at the time, I would have purchased the “premium version” right away. And I do use the free version daily, so I’ve been giving this a fair bit of thought in the meantime.

So imagine my deception when, after redeeming my iTunes gift card, I noticed that I wasn’t able to purchase Enjoy Sudoku. The gift certificate amount shows up in iTunes but, when I try to purchase the game, I get a message saying that I need to change my payment information. I tried different things, including redeeming the card again (which obviously didn’t work). I tried with other applications, even though I didn’t really have a second one which I really wanted to buy. I read the fine print on the card itself, on the card’s packaging, and on the Apple website. Couldn’t find any explanation. Through Web searches, I notice that gift card purchases apparently work on the App Store portion of the US iTunes site. Of course, that web forum might be wrong, but it’d be surprising if somebody else hadn’t posted a message denying the possibility to use iTunes gift cards on App Store given the context (a well-known Mac site, a somewhat elaborate discussion, this habit of forum posters and bloggers to pinpoint any kind of issue with Apple or other corporations…).

The legal fine print on the Apple Canada website does have one sentence which could be interpreted to legally cover the restriction of applications from purchases made with the iTunes gift card:

Not all products may be available.

This type of catch-all phrasing is fairly common in legalese and I do understand that it protects Apple from liability over products which cannot be purchased with an iTunes gift card, for whatever reason. But no mention is made of which products might be unavailable for purchase with an iTunes gift card. In fact, the exact same terms are in the fine print for the US version of the iTunes store. While it makes a lot of sense to embed such a statement in legal fine print, making people pay direct attention to this statement may have negative consequences for Apple as it can sound as if iTunes gift cards are unreliable or insufficient.

I eventually found an iTunes FAQ on the Canadian version of Apple support which explicitly mentions this restriction:

What can I buy with an iTunes Gift Card or iTunes Gift Certificate?

iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos and audio books from the iTunes Store. iTunes Gift Cards and iTunes Gift Certificates may not be used on the Canadian store to purchase applications and games. iTunes Gift Cards and iTunes Gift Certificates are not accepted for online Apple Store purchases.

 

(Emphasis mine.)

As clear as can be. Had I known this, I would never have purchased this iTunes gift card. And I do accept this restriction, though it seems quite arbitrary. But I personally find it rather strange that a statement about this restriction is buried in the FAQ instead of being included on the card itself.

The US version of the same FAQ doesn’t mention applications:

What can I buy with an iTunes Gift Card or iTunes Gift Certificate?

iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos, TV shows, and audio books from the iTunes Store. At this time, iTunes Gift Cards and iTunes Gift Certificates are not accepted for online Apple Store purchases.

Since, as far as I know, iTunes gift cards can in fact be used to purchase applications, the omission is interesting. One might assume that application purchases are allowed “unless stated otherwise.” In fact, another difference between the two statements is quite intriguing: “At this time” iTunes Gift Cards are not accepted for online Apple Store purchases. While it may not mean anything about Apple Store purchases through iTunes cards in the future. But it does imply that they have been thinking about the possibility. As a significant part of Apple’s success has to do with its use of convenient payment systems, this “at this time” quote is rather intriguing.

So I feel rather dejected. Nothing extreme or tragic. But I feel at the same time disappointed and misled. I’ve had diverse experiences with Apple, in the past, some of which were almost epic. But this one is more frustrating, for a variety of reasons.

Sure, “it’s only 25$.” But I can do quite a lot with 25$. Yesterday, I bought two devices for just a bit more than this and I had been considering these purchases for a while. Altogether, the webcam, mouse, and Sudoku Daily were my holiday gifts to myself. Given my financial situation, these are not insignificant, in terms of money. I’ve had very positive experiences which cost much less than 25$, including some cost-free ones but also some reasonably-priced ones.

But it’s really not about the money. It’s partly about the principle: I hate being misled. When I do get misled by advertising, my attitude toward consumerism gets more negative. In this case, I get to think of Apple as representative of the flaws of consumerism. I’ve been a Mac geek since 1987 and I still enjoy Apple products. But I’m no Apple fanboy and occasions like these leave a surprisingly sour taste in my mouth.

The problem is compounded by the fact that Apple’s iTunes is a “closed ecosystem.” I listen respectfully to others who complain about Apple but I typically don’t have much of a problem with this lack of openness. Such a simple issue as not being able to use an iTunes gift card to purchase something on the iTunes App Store is enough to make me think about diverse disadvantages of the iTunes structure.

If it hadn’t been for the restrictive App Store, I could have purchased Enjoy Sudoku directly through Paypal. In fact, the developers already have a Paypal button for donations and I can assume that they’d be fine with selling the native application directly on their site. In the US, I could have purchased the application directly on iTunes with a US Paypal account. In this context, it now seems exceedingly strange that iTunes gift cards would not be usable on the iTunes App Store.

Which brings me back to a sore point with Apple: the company is frequently accused of “hating Canada.” Of course, the sentiment may be associated to Canadian jealousy over our neighbours in the United States. But Apple has done a number of things which have tended to anger Canadians. Perhaps the most obvious example was the fiasco over the Canadian iPhone as Rogers and Fido, Canada’s only cellphone providers for the iPhone, initially created such abusive plans that there was a very public outcry from people who wanted to purchase those cellphones. Rogers later changed its iPhone plans but the harm had been done. Apple may be seen as a victim, in this case, but the fiasco still gave credence to the notion that Apple hates Canada.

Yet this notion isn’t new. I personally remember diverse occasions through which Canadian users of Apple products had specific complaints about how we were treated. Much of the issues had to do with discrepancies over prices or problems with local customer support. And many of these were fairly isolated cases. But isolated incidents appear like a pattern to people if they’re burnt twice by the same flame.

Not that this means I’ll boycott Apple or that I’m likely to take part in one of those class action lawsuits which seem to “fall” on Apple with a certain regularity. But my opinion of Apple is much lower this afternoon than it has been in the past.

I’m sending the following to Apple Canada’s customer service (follow-up: 62621014). Not that I really expect a favourable resolution but I like to go on record about things like these.

I would like to either be credited 25$ for purchases on the App Store section of the iTunes store or reimbursed for this gift card.

I bought a 25$ iTunes gift card specifically to purchase applications on the App Store. The front of the card’s packaging says that I can use it “for music and more.” Nothing on the small print at the back of the packaging or on the card itself says that the card may not be used on the App Store. Even the legal terms of the card have no mention of this restriction:

http://www.apple.com/legal/itunes/ca/gifts.html

The only passage of that page which can be understood to cover this exception is the following:

Not all products may be available.

Bringing attention to this sentence may not be a very good strategy as it can imply that some music, videos, and audiobooks are also restricted.

The only explicit and direct mention of this restriction is here, in the support section of the site:

http://www.apple.com/ca/support/itunes/store/giftcard/

What can I buy with an iTunes Gift Card or iTunes Gift Certificate?

iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos and audio books from the iTunes Store. iTunes Gift Cards and iTunes Gift Certificates may not be used on the Canadian store to purchase applications and games.

App Store, Blogging, cluefulness, constructivism, Crazy Predictions, digital lifestyle, Empowerment, enthusiasm, Facebook, fun, gadgets, geek crowd, geekness, happiness, iPhone, iPod touch, joie de vivre, location-specific, microblogging, naïve, naïveté, online privacy, participatory culture, PDAs, performance, personal life, playfulness, pleasure, podcasting, qualitative research, ramblings, smartphones, sophistication, tagging, Touch devices, trusting people, Twitter, wishful thinking, wishlists, workflow

Crazy App Idea: Happy Meter

4 Comments

I keep getting ideas for apps I’d like to see on Apple’s App Store for iPod touch and iPhone. This one may sound a bit weird but I think it could be fun. An app where you can record your mood and optionally broadcast it to friends. It could become rather sophisticated, actually. And I think it can have interesting consequences.

The idea mostly comes from Philippe Lemay, a psychologist friend of mine and fellow PDA fan. Haven’t talked to him in a while but I was just thinking about something he did, a number of years ago (in the mid-1990s). As part of an academic project, Philippe helped develop a PDA-based research program whereby subjects would record different things about their state of mind at intervals during the day. Apart from the neatness of the data gathering technique, this whole concept stayed with me. As a non-psychologist, I personally get the strong impression that recording your moods frequently during the day can actually be a very useful thing to do in terms of mental health.

And I really like the PDA angle. Since I think of the App Store as transforming Apple’s touch devices into full-fledged PDAs, the connection is rather strong between Philippe’s work at that time and the current state of App Store development.

Since that project of Philippe’s, a number of things have been going on which might help refine the “happy meter” concept.

One is that “lifecasting” became rather big, especially among certain groups of Netizens (typically younger people, but also many members of geek culture). Though the lifecasting concept applies mostly to video streams, there are connections with many other trends in online culture. The connection with vidcasting specifically (and podcasting generally) is rather obvious. But there are other connections. For instance, with mo-, photo-, or microblogging. Or even with all the “mood” apps on Facebook.

Speaking of Facebook as a platform, I think it meshes especially well with touch devices.

So, “happy meter” could be part of a broader app which does other things: updating Facebook status, posting tweets, broadcasting location, sending personal blogposts, listing scores in a Brain Age type game, etc.

Yet I think the “happy meter” could be useful on its own, as a way to track your own mood. “Turns out, my mood was improving pretty quickly on that day.” “Sounds like I didn’t let things affect me too much despite all sorts of things I was going through.”

As a mood-tracker, the “happy meter” should be extremely efficient. Because it’s easy, I’m thinking of sliders. One main slider for general mood and different sliders for different moods and emotions. It would also be possible to extend the “entry form” on occasion, when the user wants to record more data about their mental state.

Of course, everything would be save automatically and “sent to the cloud” on occasion. There could be a way to selectively broadcast some slider values. The app could conceivably send reminders to the user to update their mood at regular intervals. It could even serve as a “break reminder” feature. Though there are limitations on OSX iPhone in terms of interapplication communication, it’d be even neater if the app were able to record other things happening on the touch device at the same time, such as music which is playing or some apps which have been used.

Now, very obviously, there are lots of privacy issues involved. But what social networking services have taught us is that users can have pretty sophisticated notions of privacy management, if they’re given the chance. For instance, adept Facebook users may seem to indiscrimately post just about everything about themselves but are often very clear about what they want to “let out,” in context. So, clearly, every type of broadcasting should be controlled by the user. No opt-out here.

I know this all sounds crazy. And it all might be a very bad idea. But the thing about letting my mind wander is that it helps me remain happy.

App Store, Apple, iPhone, iPod touch, mac os x, PDAs, software, Touch devices

Apple's App Store for OSX iPhone Devices

9 Comments

Though it hasn’t been announced on its website, Apple’s App Store for OSX iPhone applications is now online. In fact, enterprising iPhone users can allegedly upgrade their phone’s firmware to 2.0 in order to take advantage of this online software shop. As an iPod touch user, I have no such luxury. As of this moment, the firmware upgrade for iPod touch hasn’t been released. Since that upgrade will be free for iPhone and paid for iPod touch, the discrepancy isn’t surprising.

With those third-party applications, my ‘touch will become more of a PDA and the iPhone will become more of a smartphone.

Still, I was able to access the App Store using iTunes 7.7 (which I downloaded directly from Apple’s iTunes website since it wasn’t showing up in Apple Software Update). Adding the “Applications” item in the left-hand sidebar (available through the “General” tab in iTunes Preferences), I can see a list of applications already downloaded in iTunes (i.e., nothing at first launch). At the bottom of that page, there’s a link to get more applications which leads to the App Store.  There, I can browse applications, get free apps, or buy some of the paid ones (using the payment information stored in my iTunes account). Prices are the same in USD and CAD (since they are pretty much on par, it all makes sense). Searching and browsing for apps follows all the same conventions as with music, movies, podcasts, or iPod games. Application pages appear in searches for application names (say, “Trism“).

I went through a number of apps and eventually downloaded 28 free ones. I also noted a number of apps I would like to try, including Trism, Units, Things, Outliner, OmniFocus, Steps (one of the rare apps available in French), iCalorie, and one of the multiple Sudoku apps. However, I can’t put apps on a wishlist and demos aren’t available directly through iTunes (I’m assuming they’re available from the iPhone or iPod touch).

I’m actually looking forward to trying out all of these apps. I don’t tend to be an early adopter but this is one case for quick adoption, especially with free apps. I guess a small part of this is that, since Apple has sorted through these apps, I’m assuming none of them contains any malware. Not that I ever fully trust an organization or individual, but my level of trust is higher with the App Store than with, say, the usual software download site (VersionTracker.com, Tucows.com, Download.com, Handango.com). And I trust these download sites much more than the developer sites I find through Web searches.

One thing I notice very quickly is how small many of those apps were. After downloading 28 apps, my “Mobile Applications” folder is 31MB. Of course, many PDA apps were typically under 100KB, but given the size of OSX iPhone devices, I’m glad to notice that I can probably fit that I can probably fit a lot of applications in less than 1GB, leaving more room for podcasts, music, and pictures. On the other hand, filesizes are apparently not listed in the “Applications” section on iTunes (they’re specified on the individual apps’ pages).

Overall, there’s a number of obvious apps, many of which are PDA classic: to do lists, phrasebooks, clocks and timers, calculators (including tips calculators), converters, trackers, weather forecasts, and solitaire or other casual games (like sudoku). No surprise with any of these and I’ll probably use many of them. Typically, these can be difficult to select because developers have had very similar ideas but the apps have slightly different features. Typically, with those apps, free wins over extensive feature lists, even for very cheap software.

Speaking of price, I notice that AppEngines is selling 43 different Public Domain books as separate apps for 1$ each. Now, there’s nothing wrong with making money off Public Domain material (after all, there wouldn’t be a Disney Company without Public Domain works). But it seems strange to me that someone would nickel-and-dime readers by charging for access to individual Public Domain titles. Sure, a standalone app is convenient. But a good electronic book reader should probably be more general than book-specific. Not really because of size constraints and such. But because books are easily conceived as part of a library (or bookshelf), instead of being scattered on a handheld device. The BookZ Text Reader seems more relevant, in this case, and it’s compatible with the Project Gutenberg files. Charging 2$ for that text reader seems perfectly legitimate. For its part, Fictionwise has released a free eReader app for use with its proprietary format. Though it won’t transform OSX iPhone devices into a Kindle killer, this eReader app does seem to at least transfer books through WiFi. Since these books are copyrighted ones, the app can be a nice example of a convenient content marketplace.

I’m a bit surprised that the educational software section of the App Store isn’t more elaborate. It does contain 45 separate apps but several of those are language-specific versions of language tools or apps listed in other categories which happen to have some connection to learning. If it were me, I’d classify language tools in a separate category or subcategory and I might more obvious how different educational apps are classified. On the other hand, I’m quite surprised that Molecules isn’t listed in this educational section.

The reason I care so much is that I see touch devices generally as an important part of the future of education. With iPod touches being bundled with Mac sales in the current “Back-to-School” special and with the obvious interest of different people in putting touch devices in the hands of learners and teachers, I would have expected a slew of educational apps. Not to mention that educational apps have long populated lists of software offerings since the fondly remembered Hypercard days to PDAs and smartphones.

Among the interesting educational apps is Faber Acoustical‘s SignalScope. At 25$, it’s somewhat expensive for an OSX iPhone app, but it’s much less expensive than some equivalent apps on other platforms used to be. It’s also one of the more creative apps I’ve seen in the Store. Unfortunately, for apparently obvious reasons (the iPod touch has no embedded audio in), it’s only available on the iPhone.

Speaking of iPhone-only software… There’s already a way to get audio on the iPod touch using a third-party adapter. I understand that Apple isn’t supporting it officially but I wonder if the iPhone-only tag will prevent people from using it. Small point for most people, I guess. But it’d be really nice if I could use my ‘touch as a voice recorder. Would make for a great fieldwork tool.

One thing I wish were available on the App Store is an alternative mode for text entry. Though I’m already getting decent performance from the default virtual keyboard on my ‘touch, I still wish I had Dasher, MessagEase or even Graffiti.

Among the apps I’ve browsed, I see a number of things which could be described as “standalone versions of Web apps.” There’s already a good number of Web apps compatible or even customized for OSX iPhone devices. The standalone versions can be useful, in part because they can be used offline (great for WiFi-less situations, on the iPod touch). But these “standaloned Web apps” also don’t seem to really take full advantage of Apple’s Cocoa Touch. In the perception of value, I’d say that “standaloned Web apps” rate fairly low, especially since most Web apps are free to use (unless tied with an account on a Web service).

I was also surprised to see that a number of apps which are basically simple jokes are put for sale on the App Store. I was amused to see an OSX iPhone version of Freeverse’s classic “Jared, The Butcher of Songs.” But I’m puzzled by the fact that Hottrix is selling its iBeer app for 3$. Sure, it’s just 3$. But I don’t see the app providing with as much pleasure as a single taster of a craft beer. Not to mention that the beer itself looks (by colour, foam, and carbonation) like a bland pilsner and not like a flavourful beer.

Overall, I’d say the Store is well-made. Again, the same principles are used as for the iTunes Store generally. All application pages have screenshots and some of these screenshots give an excellent idea of what the application does, while other screenshots are surprisingly difficult to understand. Browsing the Store, I noticed how important icons seemed to be in terms of catching my attention. Some application developers did a great job at the textual description of their applications, also catching my attention. But others use “marketingspeak” to brag about their product, which has the effect of making the app more difficult to grasp. Given the number of apps already listed and the simplicity of the classification, such details become quite important. Almost (but not nearly as much) as price, in terms of making an app appealing.

It seems pretty clear to me (and to others, including some free market advocates), that price is an important issue. This was obvious to many of us for a while. But the opening of the App Store makes this issue very obvious.

For instance, regardless of his previous work, CNET journalist Don Reisinger is probably on to something when he argues, in essence, that the free apps may outweigh the benefits of the paid apps, on Apple’s App Store. Even though Apple allegedly coaxed developers into charging for their apps, the fact of the matter is that the App Store clearly shows that no-cost software can be a competitive advantage in the marketplace. The same advantage is obvious in many contexts, including in music. But, as a closed environment, the App Store could serve as an efficient case study in “competing with free.” One thing to keep in mind, as I keep saying, is that there are multiple types of no-cost offerings. In the software world (including on the App Store), there’s a large number of examples of successful applications which incurred no purchase on the users’ part. Yes, sometimes you need a bit of imagination to build a business model on top of no-cost software. But I think the commercial ventures enabled by these “alternative” business models are more diverse than people seem to assume.

One thing I noticed in terms of application pricing on the App Store is that there either seems to be a number of sweet spots or pricing schemes come from a force of habit. Sure, Apple only has a finite list of “tiers” for amounts which can be charged for a given app (with preset currency conversions). But I think that some tiers have been used more than others. For instance, 10$ seems fairly common as a threshold between truly inexpensive apps and a category similar to “shareware.” Some apps are actually as expensive as the desktop versions, though it seems that the most expensive app so far is under 100$.

One thing to note is that several developers of those early App Store products have been involved in Mac development for a while (the Omni Group being an obvious example) but there are also several organizations which seem to be entering Cocoa development for the first time. This could be a bigger halo effect in terms of Mac sales than the original iPod or the iPhone. Profit made through OSX iPhone apps (either through software cost, through services, or even through other monetization schemes) could lead them to develop software for OSX Leopard. At least, they already made an investment in the development platform.

It’ll be interesting to observe what happens with software pricing in relation to the “apparent hand” of a constrained market.

But I’m less interested in this market than in the actual apps. When can I install the “iPhone 2.0” firmware on my iPod touch? Is it now?