Category Archives: YouTube

Web 2.1 or Internet 7.0?

Speaking of Web technologies getting together to create tomorrow’s Web. It’s all about puzzles.

It’s really not that hard to visualize the completed picture of a Web 2.1 puzzle merging most of the advantages from the main Web 2.0 players: Facebook meets YouTube, Wikipedia meets WordPress, PodShow meets Digg, Flickr meets SecondLife… Smaller players like Moodle and GarageBand are likely to have a huge impact in the long run, but the first steps have more to do with the biggest pieces of the puzzle.

In fact, if I were to take a bet on the near future of the user-driven Web, I’d say Google is the one institution with most of the important pieces of the puzzle. Google owns YouTube, JotSpot, MeasureMap, Writely, SketchUp, Blogger, etc. They have also developed important services and features like Gmail and Google Maps. In many ways, their management seems clueful enough. Their “do no evil” stance has helped them maintain much of the goodwill toward them on the part of geeks. They understand the value of the Web. And they have a fair amount of money on hand.

Because of all of this, Google is, IMHO, the most likely group to solve the puzzle of redesigning the Web. To pull it off, though, they might need to get their act together in terms of organizing their different services and features.

On the other hand, there’s an off-Web puzzle that might be more important. Internet 7.0 needs not be Web 3.0 and the Web may become less important in terms of digital life. Though I don’t own a cell phone myself, a lot of people are surely betting on cell phones for the future of digital life. AFAIK, there are more cell phone users than Internet users in the world and cell phones generate quite a bit of revenue to a lot of people. The connection between cell phones and the Net goes beyond moblogging, VoIP, IM, and music downloads. It’s not hard to envision a setup combining the advantages of a smartphone (à la Tréo or Blackberry) with those of a media device like the Apple iPod, Creative Zen, or Microsoft Zune. Sure, there’s the matter of the form factor difference between smartphones and portable media players. But the device could easily have two parts. The important thing here is not to have a single device doing everything but having a way to integrate all of these features together, without the use of a laptop or desktop computer.

There are other pieces to that second puzzle: MVNOs, voice navigation, flash memory, portable games, Linux, P2P, mesh networks, media outlets, DRM-freedom, etc. And it’s difficult to tell who has the most of those pieces. Sony would be a good bet but they have messed up on too many occasions recently to be trusted with such a thing as a digital life vision. Apple fans like myself would hope that the computer company has a good chance at shaking things up with its rumored phone, but it’s hard to tell if they are willing to listen to consumers instead of WIPO member corporations.

It’s also difficult to predict which scenario is likely to happen first, if both scenarios will merge, if we will instead see a Web 2.0 burst, etc.

Puzzling.

Effective Advertising

Promotional video on Dan Levitin’s book:

[youtube=http://youtube.com/w/?v=JvBoHohvQ54]
YouTube – This Your Brain On Music: Punk

About the title of my new book: Most people born before 1984 or so and raised in the U.S. remember a PSA (public service announcement) that ran for many years as part of the government’s “say no to drugs” campaign. In that ad, which has been parodied many times from “Married With Children” to Weird Al Yankovic, a man holds up a single egg and says “This is your brain.” he then cracks it onto a frying pan and as it cooks, he says “this is your brain on drugs. . . any questions?”

The title of my new book is a nod to that old Reagan-era ad, because of new research that shows that music activates many of the same pleasure centers as drugs do. Also, there is lots of new research on how people use music in their everyday lives; many people use music for mood-regulation, and for self-medication. We use music the way we use drugs such as caffeine and alcohol – to help us get out of bed in the morning or finish an exercise workout, to calm us after a stressful day, or to ease social interactions. As a fan once told Joni Mitchell, “before there was Prozac, there was you.”

Music, Food, Industries, Piracy

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Noticed it in Steal This Film. A very appropriate message. Process over product. Music is not a commodity. Food does not grow on profits.

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