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advice, Austin, cluefulness, cluetrain, Cluetrain Manifesto, consumerism, respect, responsible drinking, responsiveness

Flying Saucer: Doing the Right Thing

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Few things impress me more from management than responsiveness and a sense of responsibility. Contrary to what some people seem to assume when I say a thing like this, the reciprocal isn’t true. There are several things managers can do which disappoint me more than their lack of responsiveness or their failure to take responsibility for something going on in their business. The main point is that I don’t really expect most managers to be responsive or responsible in matters pertaining to their business. Without my noticing it, there might be an implicit indictment of common managerial styles in the way I perceive responsive and responsible managers. But I mostly mean this as praise for what I perceive as proper management.

Now, those who know me would probably shout out that I’m really nothing like the “managerial type.” At best, I’d be the kind of person managers may pay attention to, on occasion. But I like ambivalence and nuance too much to be a “decider.” Since I have never been (nor do I ever plan to be) in a position of power over others, “it’s all good.”

What does any of this have to do with the Flying Saucer Draught Emporium, you ask so eagerly I can smell the anxiety in your voice? Simple: Management at FS has just provided me with an excellent example of what I consider to be responsible and responsive management. And this does almost as much to endear them to me than their beer selection. SRSLY!

Here’s the deal…

Went to the recently-opened Austin location of the FS beerpub chain. Based in Houston, the chain has pubs in different parts of Southcentral and Southeastern United States (AR, TN, TX, NC, and SC). Because their beer selection tends to be rather extensive, their pubs are mentioned occasionally in beer podcasts and informal discussions. I was thus enthusiastic about the opportunity to go and sample some of their beers. Anything which brings people to understand beer diversity has my attention.

To make things even more exciting, the pub has a Monday night special (every week, apparently) during which draft beers are sold at $2.50 a pint. There are less expensive beers around (including some carefully crafted beer brewed locally) but given Flying Saucer’s beer selection, the deal sounded too good to be true.

And it kind of was. Not every beer on the draft menu was part of the special. Fair enough, of course. But a bit confusing. In fact, something on their Austin website was slightly misleading. Nothing to sue them over but, still, it’s a bit frustrating to have reality not live up to expectations set up by information given out by an enterprise. (A rare occurrence, right? 😉 )
So I submitted some comments using their feedback form. Because my comments were (hopefully constructive but still) somewhat negative, I sent those comments in the “Criticize Us” category. I tried to make my comments as thoughtful as possible but I did feel a bit silly to criticize a pub for what is objectively a very nice special. It’s probably just something about myself that I like to tell people what I feel about what they do to me. It might even be a Quebecker thing.

Thing is, I didn’t really expect an answer. I was sending comments in the hope that, maybe, it would reach someone who might be reminded of it on an occasion where it might matter, somewhat. I almost sent a copy of my comments as an “open letter” but, probably because I felt a bit silly for sending such comments, I refrained from compulsively blogging the issue.

I sent my comment at 10PM CET. An automatic response told me, in a humorous way, that I should receive a response within 12 to 24 hours and, failing this, I should send another message. I don’t even expect that kind of a response time in time-sensitive situations (say, a moving or a courier company) so I really didn’t expect a response in that timeframe. But this auto-response did prepare me to get some kind of reply (probably a generic response) at some point in the not-too-distant future. Again, this wasn’t something I was really expecting when I submitted my comments.

What I still wasn’t expecting after receiving the automatic response was what actually happened. By 4:30AM CET,  a message was sent to me by someone at the Austin management for Flying Saucer. That message was CC’ed to other people but was clearly addressed to me. No form letter here. In fact, the message was directly addressing the issues I had raised, in exactly the right tone and most appropriate way. The person who sent the message took responsibility for the misleading statement and pledged to rectify it right away. In fact, by the time I read that message, the actual webpage had in fact been updated, and the statement I had quoted had been replaced with a claim that I find humorous, honest, and quite appropriate.

Wow!

Of course, it didn’t take them too much of an effort to make these changes. And they might have acted so quickly for fear of legal issues (even though my message wasn’t at all meant to be threatening). But I’m still very impressed by the responsiveness and sense of responsibility displayed by management at Flying Saucer Austin.

To remain in the corporate mindframe, it reminds me of ads for a fast-food chain in which people act in a “refreshingly honest” way. Though I’m certainly not going to eat fast-food because of ads like these, I definitely appreciate the concept. Openness, transparency, effectiveness, responsiveness, responsibility… Taken together, these qualities make for a very pleasurable experience, even when they relate to relatively large institutions. I sincerely think that if more managers were like that, many problems could be solved.

Now, if I can only get Texas to change its beer import laws… 😉

The Flying Saucer Draught Emporium – www.beerknurd.com

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Individualism, Freedom, and Food

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A surprisingly superficial podcast episode on what could have been a very deep subject.

Open Source » Blog Archive » The End of Free Will?

start a conversation about manipulation, persuasion and freedom from choice

To summarize the main issue of that episode: is marketing and "upselling" by restaurant chains undermining the individual freedom to choose quality food? Apparently simple a question, but billed as much more than that.

Maybe they refrained from delving deeper into any of those issues because philosophical discussions, perhaps aesthetic ones especially, are off limits in "polite company" in U.S. media. Too bad.

Actually, I’m genuinely disappointed. Not necessarily because restaurant chains are very important an issue for me (in Montreal, they don’t seem to have the exact same type of impact and I love to cook). But because the show’s participants all came very close to saying very important things about individualism, food, and freedom. The first two are too rarely discussed, IMHO, and the third could have been the "hook" to discuss the other two.

Ah, well…

If you want to know more about my thoughts on this podcast episode, check out some of the tags below.

Apple, consumerism, consumption, content, creativity, cult of personality, Digital Life, digital lifestyle, humanism, hype, intellectual property, iPod, iTunes, market economy, marketing, mass media, media, mediascape, movies, music, music scenes, performance, popular culture, product and process, professionals, social change, social networks, standardization, Tech, technology, trendiness

They Dropped The Other Shoe

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[Disclaimer: I’m not necessarily an Apple fanboy but I have been an enthusiastic Mac user since 1987 and have owned several Apple products, from an iPod to a QuickTake camera. I also think that technology is having a big impact on arts, media, and entertainment.]

Just watched Apple’s "Showtime" Special Event. Didn’t really read or even listen to anything much about it yet. During that event, Apple CEO Steve Jobs introduced new versions of all the iPod models, a new version of iTunes, and the addition of movies to the iTunes store. In addition, Jobs gave a sneak peak of an upcoming box to link iTunes with televisions and stereo systems.

People are likely to have been disappointed by the announcements. They’re probably saying that Steve Jobs’s famous "Reality Distortion Field" isn’t working, or that he lost his "mojo." They might even wonder about his health. Again…

Not that the new products are really boring, but there tend to be high expectations surrounding Apple announcements. This one is no different as people expected wireless capabilities on iPods and recording capabilities on the new "media centre" box, which was in fact part of the expected new products from Apple.

But this event is significant in another way. Through it, Apple explained their strategy, revealed a number of years ago as the Digital Hub. What some have called "convergence," quite a few years ago. Nothing really new. It’s just coming into full focus.

Though we may never know how much of it unfolded as planned, Apple’s media/tech strategy may appear rather prescient in retrospect. IIRC, it started in 1996, during Gil Amelio’s tenure. Or, more probably, in 1997 during the switch between Amelio and Jobs. Even by, say, 1999, that strategy was still considered a bold move. That was before the first iPod which, itself, was before iTunes, the iTunes Music Store, and most other current media-centric technologies at Apple. It was also at a time when user-generated content was relatively unimportant. In other ways, that was during the "Web 1.0" Internet bubble, before the "Web 2.0" craze for blogs, podcasts, and "social networking."

Apple isn’t the only corporation involved in the changes in the convergence between technology and the world of "content" (arts, media, entertainment). But it has played a key role. Whatever his success as a CEO, Steve Jobs has influenced the direction of change and, to an extent, shape a part of digital life to his own liking. While he’s clearly not clueless, his vision of the link between "content" and technology is quite specific. It does integrate user-generated content of "varying degrees of professionalism" (which he joked about during his presentation) but it gives precedence to the "content industry" (involving such powerful groups and lobbies as WIPO, NAB, MPAA, RIAA, etc.). Jobs’s position at Pixar makes him a part of that industry. Which is quite different from what arts and expressive culture can be.

Jobs invites musicians on stage with him (John Mayer, Wynton Marsalis, John Legend). He respects musicians and he might even appreciate their work. But his view of their work is that they produce content to consumed. For Jobs, music tracks, audiobooks, television episodes, movies, and music videos are all "contents" to be enjoyed by consumers. Now, the consumer can enjoy content "anywhere" as Apple is "in your den, in your living-room, in your car, and in your pocket." But what about public spaces? Concert halls, churches, coffee shops, parks, public libraries, classrooms, etc.? Oh! Apple can be there too! Yeah, of course. But those are not part of the primary vision. In Apple’s view, consumers all have their own iTunes accounts, media libraries, preferences, and content-consuming habits. A nuclear family may count as a unit to a certain extent (as Bob Iger pointed out in his "cameo appearance" during Jobs’s event). But the default mode is private consumption.

And there’s nothing wrong with that. Even the coolest things online are often based on the same model. It’s just that it’s not the only way to do things. Music, for instance, can be performed in public. In fact, it can be a collaborative process. The performers themselves need not be professionals. There’s no need for an audience, even. And there’s no need to see it as "intellectual property." Music is not a product. It’s a process by which human beings organize sound.

Ah, well…

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activism, advocacy, Alcohol, Beer, brewing, brewpubs, Cegeps, consumerism, craft beer, craft beer culture, cuisine, culture, economics, Empowerment, food and society, foodies, geek crowd, homebrewing, humor, humour, local, market economy, marketing, mass media, media, mediascape, moral enterpreneurs, Québec, responsible drinking, social capital, social dynamics, stereotypes, taste, tasting

Alcohol Marketing, Craft Beer, and Responsible Drinking

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[UPDATE: Press release. Much clearer than the Hour article…]

This could potentially be big for craft beer. A code of ethics for alcohol adverts.

Hour.ca – News – Alcohol marketing becomes ethical

A bit like video game manufacturer who propose rating systems for their own games, members of the alcoholic beverage industry in Quebec are trying to regulate their own advertising practises. According to the article:

Under the new code, the following has been forbidden:

  • Using alcohol content as a sales argument
  • Associating alcohol with violent or asocial behaviour, or with illicit drugs
  • Sexism or the association of the product with sexual performance, sexual attraction or popularity
  • Implications that the product improves physical or intellectual capacities, or has health benefits
  • Encouraging drinking games or excessive drinking
  • Making the product particularly attractive to people under 18
  • Showing images of people who look younger than 25
  • Showing disrespect for those who choose not to drink

By proposing such a code of ethics, the industry may possibly bypass government regulation. It also shows that its members are willing to go some distance in changing their practises.

Educ’alcool‘s message, associating responsible (moderate) drinking with taste, is well-established in Quebec culture and this code goes in the same line. By contrast, in the U.S., advocacy for responsible drinking is criticized by academics and health specialists. IMHO, this criticism has the effect of encouraging younger people to binge drink, with sad consequences. Educ’alcool and Quebec’s alcoholic beverage industry are probably trying to avoid such a situation. Although it might sound counter-intuitive, binge drinking is not beneficial to their bottom line. After all, nobody wants to get sued for the death of any of consumers.

The main apparent target of this code is beer advertising, especially on television. While Quebec has its share of beer ads with scantily clad women, even ads for some of InBev’s Labatt products are somewhat more subtle. In fact, the French-speaking versions of commercials for Labatt bleue have, over the years, represented an alternative to the typical "beer gets you laid" message. As typical of Quebec culture, these ads have used humour to carry their message, often with puns and other word play. For instance, one of the most recent ads uses a zeugma and the names of several parts of Quebec (strengthening the association between the beer and Quebec cultural identity). It also describes the beer in its association with food.

Which brings me to the interesting point about craft beer. While beer advertisement is typically full of what this new code of ethics seeks to prohibit, craft beer positions itself in exactly the same line as Educ’alcool and this code of ethics: taste and responsible drinking. The only television ads I’ve seen for craft beer were made by Boston Beer company for their Samuel Adams products. These ads usually emphasize the brewing craft itself and have been discussed by many members of the craft beer crowd. An important point is that they’re quite effective at delivering the message about taste, quality, sophistication, and responsibility. (Actually, I wore a Samuel Adams t-shirt yesterday, after reading about the new code of ethics. Didn’t even notice the possible connection!)

Any craft beer person will argue that craft beer always wins on taste. So if the new marketing message needs to focus on taste, craft beer wins.

It’s quite striking that the code of ethics mentions people looking older than 25. IMHO, it’s overstating the case a bit. IMHO, nothing is to be gained by avoiding the portrayal of members of the 18-25yo age bracket in advertising for responsible drinking. This demographic is not only very important for the alcohol industry but it’s one which should be targeted by the responsible drinking movement. Educ’alcool does target people who are even younger than that, so that they "do the right thing" once they’re old enough to drink, but there’s no reason to let people down once they start drinking. Eighteen-year-olds are not only learning the value of responsible drinking, they’re integrating responsible drinking in their social lives. And they’re learning how to taste alcoholic beverages.

Apart from age, characteristics of craft beer people are usually the same as those of the target market for beer in general. But their emphasis is really: taste, distinctiveness, sophistication, and responsibility. Again, perfect for the new type of ads.

Speaking of beer marketing, the issue of Montreal’s Hour indie weekly also has a piece on the importance of beer sponsorships for the success of events in the city. Coincidence?

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consumerism, groupthink, Nation-States, nationalism, Québec, Radio Open Source, standardization

NYT Mindset, Nationalism, Wars

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On a recent episode of his Radio Open Source podcast, Christopher Lydon admits that the fact that the recent Israeli attack came between issues of the New York Times had an impact on his ability to reflect on the issue.

The episode itself, especially near the end, linked “normalcy” in Israeli society with a culture of consumerism with strong “Western” influences, the notion of a “Free State” (in this case, a free Jewish state), and being too boring for U.S. media. Fascinating. But quite specific. Many people do think through these notions and many of them either read the New York Times themselves or listen intently to those who do.

The notion of sovereignty came regularly in that podcast episode. Israel is a “sovereign state” and is allowed to defend this sovereignty. Interestingly enough, the notion of sovereignty has been a major part of the nationalist discourse in Quebec for a while. In fact, that version of sovereignty is less linked with protecting borders than with building a society on its own terms. Self-determination. Many Quebec sovereignists hope, in fact, for a world without national borders. Hearing comments on Radio Open Source, it seems like many people are still clinging to the existence of “Democratic Nation-States.” Hence the attitude that wars can be won by one of the countries involved.

Ah, well…

academic podcasting, consumerism, course management systems, Digital Life, Education, eLearning, Ethnography, ethnomusicology, experience, fieldwork, iPod, iTunes, linguistic anthropology, mac, mac os x, music, podcasting, reviews, technology, voice

iRiver H120 (Digital Audio Jukebox)

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Recently purchased a brand new iRiver H120 with remote control on eBay from OutletMP3. Paid 132.50$ plus 18$ shipping. Also purchased a 3-year warranty through SquareTrade for 16$.
Item arrived as described, with both the European power adapter (in the original box) and a North American power adapter (in the shipping box). The remote control is included in the package but is outside of the original box. OutletMP3 sells those iRiver H120 devices with or without remote control (usually at about the same price).
Yes. “Would do business with OutletMP3 again.” (As it turns out, they sell iriver products quite frequently on eBay and they have an eBay store with “Buy It Now” iRiver H120 devices without remote for 150$ each.)
The best things about this device are its recording features. Those iRiver H1x0 models can record uncompressed sound in WAV format at 16bit with a sampling rate of 48 kHz (so-called “DAT quality”), 44.1 kHz (so-called “CD-quality”), or lower (“FM-quality,” “voice quality”). It also records directly to MP3 files (with the official firmware) in a variety of encoding settings (up to 320 kbps). It has an internal microphone for voice dictation as well as an input for external microphone, analog line in, or optical in.
The box includes a surprisingly decent lavaliere-style monophonic microphone. Not an excellent microphone in any way but clearly better than one might expect (though Laith Ulaby had told me that this microphone was decent).

In terms of operation, the unit has some strengths. The overall interface is much less convenient than that of the iPod, say, but the battery lasts longer than most iPods (for playback). The iRiver H120’s remote has a small LCD screen which shows enough information for most needs making it possible for me to keep the H120 in my pant pocket and operate the device with the remote. While, among portable players, only the iPod has native support for AAC and lossless formats, iRiver players support Ogg Vorbis and WMA. Haven’t done anything in Ogg format yet but it might be an interesting option (though it does make files less compatible with other players).

Apart from navigation and interface, the main differences with my previous iPod 2G have to do with iTunes integration. The iPod‘s synchronization with iTunes made it rather convenient to create and update playlists or to transfer podcasts. iRiver’s models may not be used in the same fashion. However, the iRiver H120 can in fact be used with iTunes through a plugin meant for Archos players. However, this plugin seems to have some problems with a few files (probably because of invalid characters like ‘/’ and ‘:’ in filenames), generates non-working playlists on Mac OS X, and puts all filed in an “Artist/Album” hierarchy which makes iRiver navigation more complicated.

What surprised me somewhat was that the H120, a USB 2.0 device, works perfectly well with my old iBook (Dual USB) which only has USB 1.1 ports. No need for special drivers and the device then works pretty much like a (20GB) USB drive. Since the iRiver H120 works as a USB drive, it’s easy to transfer files to and from the device (contrary to the iPod which makes somewhat more difficult). All audio files can be put at the root level on the iRiver and audio recordings made on the iRiver are in the “RECORD” folder at the root level of the drive. While the iBook’s USB 1.1 ports are much slower than USB 2.0 ones, they do the job well enough for my needs. (Will be going back to my entry-level emachines H3070 in a few days.) A 400 MB file recorded on the iRiver (about 40 minutes of 16 bit stereo sound at 44.1 kHz) transferred to the iBook through USB 1.1 in less than ten minutes. Slow, but bearable. My old iPod used a Firewire 400 (aka IEEE 1394 or i.Link) connection which is about the same speed as USB 2.0 in most conditions. My entry-level emachines desktop has both USB 2.0 and Firewire 400 ports (thanks to an inexpensive Firewire card).

Was thinking about putting Rockbox on the H120 but SquareTrade tells me that it may void their warranty, which would be an inconvenient. The Rockbox has some neat features and seems safe enough to use on “production machines,” but its features aren’t that compelling for me at this point.
The H120 has a radio (FM) tuner, which could be useful to some people but isn’t really a compelling feature for me. Haven’t listen to much radio in the past several years. Podcasts are soooo much better!

Speaking of podcasts… One of my reasons for purchasing this machine (instead of a more recent iPod) was the ease of recording. This is clearly not a professional recording device but the sound quality seems quite decent for my needs at this point. Should be using it to record lectures and distribute them as podcasts or “lecturecasts” (yeah, ugly name, sorry!). In my mind, educational podcasting can supplement lectures quite nicely. Have been to a few workshops and presentations on technology use in teaching and most people seem to agree that technology is no replacement for good pedagogy but that good pedagogy can be supplemented and complemented (if not complimented!) by interesting tools. Had been thinking about a recording iPod to integrate podcasts with course material. It would have been quite useful, especially in connection with iLife and iWork. But an iPod 5G (with video) is already much more expensive than my iRiver H120 and the add-ons to enable 44.1 kHz / 16 bit recording on the iPod are only now getting to market at a price almost half that of my brand new iRiver H120. Plus, though the iPod is well-integrated with iTunes on Windows, iLife and iWork applications are only available on Mac OS X 10.4 and, thus, will not run on the entry-level emachines H3070 which will become my primary machine again in a few days.
In other words, my ideal podcasting/lecturecasting solution is out of my reach at this point. And contrary to tenure-track faculty, lecturers and adjunct faculty get no technology budget for their own use.
Ah, well…

Still, my iRiver H120 will work fine as a recorder. Already did a few essays with voice and environmental sounds. The lavaliere microphone was quite convenient to record myself while taking a walk which sounds like an unusual activity but was in fact quite relaxing and rather pleasant. In terms of environmental sounds, the same microphone picked up a number of bird songs (as well as fan noises).
Among the things that distinguish the H120 from a professional recorder is the lack of a proper calibration mechanism. It’s not possible to adjust the recording levels of the two channels independently and it’s even not possible to adjust volume during recording. (There’s a guide offering some guidance on how to work within those constraints.) Quite unsurprisingly (for what is mostly an MP3 player) but also making the device less of a professional device, its jacks are 3.5 mm “stereo mini-plugs” (instead of, say, XLR jacks). For that matter, the iRiver H120 compares favourably to several comparably-priced MiniDisc recorders, even Hi-MD models. Did field research with a used ATRAC 4.0 MiniDisc recorder. That setup worked somewhat adequately but this iRiver H120 is much of an improvement for me.

Got a few pet peeves about the iRiver H120. For instance, it has no actual clock so recorded files do not carry a timestamp. A minor quibble, of course, but it would have been useful. The overall navigation is as awkward as that of my first MP3 device, the RioVolt (which also used iRiver firmware). One navigational issue is that navigating up and down in the folder hierarchy is done through the stop and play buttons instead of, say, using one of the three jog switches on the remote. Some functions only work when the device is stopped while others work while it’s playing. Switching from hard-disk playing to recording or to FM is a bit awkward and cumbersome. The unit takes a while to turn on and doesn’t really have a convenient sleep mode. While it is possible to resume playing on a track that has been stopped, this feature seems not to work every time. Fast forwarding rate (“scan speed”) is set in a menu instead of being dynamic as on the iPod. The device doesn’t support ratings or, really, descriptions (although Rockbox might be able to support those).

Also got a few well-appreciated features, apart from those stated above. The EQ and SRS presets are appropriate and relatively easy to use. Contrary to the iPod 2G it is possible to play files at a higher rate (increasing the “playback speed”) making it possible to listen to voice at a higher speech rate (and higher frequency). It’s also possible to delete files directly from the device.

At any rate, that’s already a long entry and experience with my H120 will probably push me to write more about the device.

Feel free to comment or send questions through email.

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Medici and Innovation

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First encountered the notion of the Medici effect through this interview with Frans Johansson in Ubiquity, a journal frequently mentioned on the Humanist Discussion Group.
A recent article about important changes coming from simple ideas made me post a short blog entry about changes from simple ideas. Interestingly enough, Johansson himself posted a comment to that entry.
This is in fact a frequent stream of thought, for me. In both business and academia, we tend to live through ideas. Specific ideas. Especially those which can generate money or research projects. An important dimension of the “Medici Effect” seems to be that simple ideas can lead to great accomplishments. Another important dimension is that ideas are both generated in and implemented by groups. Some social contexts seem especially conducive to new ideas. This perspective is well-known enough that even Denys Arcand’s Invasions Barbares had something to say about it.
There’s a lot of directions one could take to talk about innovation from that point. Among the possible threads: artistic creativity, personal innovation, sense of discovery, the economies of ideas, ideas come from the people, “intellectual property,” fluid/organic innovation, boundless ideas, innovation through links between ideas, Lavoisier on ideas (nothing is created or lost, everything is transformed, including ideas), and so on and so forth.
My personal feeling is that the very concept of innovation has become something of a “core value” for a number of people, especially in industrialized society. The type of “newer is better” view of “progress” in both society and technology.
In my mind, the best thing to do is simply to bring ideas together, a “shock of ideas” («le choc des idées»). Hence the long list of tags… 😉