Category Archives: Coffee

blogues, Coffee, Digital Life, Francophones, informality, intellectuels, musique

Goût de café: Jacques Attali

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Depuis ma lecture de son Bruits, Jacques Attali est entré dans la longue liste des gens avec qui j’aimerais prendre un café.

C’est pas tant que je sois d’accord avec ses idées ou même avec son approche. Il me sert pas non plus de modèle. Mais je trouve certaines de ses analyses très compatibles avec ma propre approche et j’aimerais bien pouvoir discuter avec lui, quelques minutes. D’autant plus qu’il me semble assez facile d’approche.

C’est sans doute trompeur, mais son attitude générale me semble rendre possible des contacts informels, au-delà des statuts. Cette attitude est, d’après moi, trop rare parmi certaines catégories d’intellectuels. Pourtant, la vie de l’esprit n’est pas vraiment une quête du prestige.

Africa, Coffee, communitas, diversity, espresso, gender, Montreal, Montreal Espresso Scene, music, music scenes, performance, personal, personal life, play, praises, ramblings, sandboxes, social butterflies, taste, tributes

Whaddaday!

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Started out the usual way, with emails and blogs. But then moved into very diverse and unique activities.

Went to a workshop on the game Guitar Hero, organised by GameCode and Ludiciné. Stimulating conversations on music, games, gender, sandboxes, playfulness, musicking, performance, competition, etc.

Then went on to the Ethnographic Film Festival. Was only able to watch a short excerpt of a short film from the Wapikoni Mobile project and a good part of a movie about food production in Europe (Malthus was wrong! 😉 ). Unfortunately, there were technical problems with the Wapikoni short, but it seemed fascinating. Glad to know there’s a Wapikoni Mobile podcast, but contrary to the Off-Courts podcast, it doesn’t include video content.

Then moved to a coffee jam at Caffè ArtJava. Had an excellent time and tasted some of the best espresso in my life. CAJ is set to participate in the growth of Montreal’s espresso scene.

From CAJ, went directly to Kola Note to pay tribute to Boubacar Diabaté‘s life and influence on Montreal’s (very dynamic, yet IMHO underrated) African music scene. Many of the players in that scene appeared on stage (in different bands) and the general ambiance was that of a strong community. Reminded me of the Francis Bebey tribute at Alizé, a few years ago, but last night’s event was more free-form, organic, cooperative… African. Got a chance to spend some time with fascinating people (like my good friends Guy Langué and David Mobio) who make Montreal’s African music community what it is.

Some seem to disagree on my observations but I feel this community is quite unique in that musicians cross any line to play and feel together. Appropriate tribute to Diabaté who was a «rassembleur» (bringing people together). In fact, Diabaté was the first person with whom I worked for my master’s degree research. Through this work, I eventually met with Madou Diarra who became more than a friend for me.

Coffee, globalization, marketing

The Other Carlos Castañeda

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USATODAY.com – Colombia unveils newest coffee ambassador

Apart from the homonymy with the well-known and very controversial writer, the new
Juan Valdez has the distinction of being a coffee farmer himself. In a context in which ethics are increasingly marketable, a brand-based persona may be so flexible.

The USA Today piece provides a short but useful summary of some economic issues behind the global coffee market. One thing that can be said is that Columbia’s Fedecafe has successfully achieved recognition for being a major force behind consistent quality in coffee production. Their coffee beans might not produce the most complex flavours or aromas, but they serve as a decent base in a blend because they’re usually clean-tasting.

With the Cup of Excellence program, Columbia could achieve recognition for superior quality coffee, along with other coffee producing regions of Central and South America (Bolivia, Brazil, El Salvador, Guatemala, Honduras, and Nicaragua).

Coupled with the controversial “Fair Trade” programs, these marketing and auction programs are changing the global coffee trade.

cafés, Coffee, glocalisation, glocalization

Little Guy Winning

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Gotta love it when normal people who were being bullied by large corporations maintain their ground until the big corporation gives up. Regardless of tort reform and any such country-specific issue, the fact that artisan David can win against corporate Goliath is reassuring to those of us who aren’t way up in the corporate ladder. Even those who are, in fact, CEOs of global corporations should take notice as smaller businesses adapt more quickly than the corporate equivalent of dinosaurs do.

Case in point: artisan roaster and Tulsa café DoubleShot Coffee Company in marketing/legal conflict with corporate giant Starbucks (*$, among CoffeeGeeks).

Result: DoubleShot Coffee Company won

Starbucks was using intimidation tactics (threat of a lawsuit) to get DoubleShot Coffee Company to change their name (because Starbucks has a coffee-based canned drink trademarked “Starbucks DoubleShot(tm)”). IMHO, that was a bad move for Starbucks, in terms of good will from the wide world of quality coffee. But now that Starbucks has backed down from the potentially suing DoubleShot, they definitely have some egg on their (corporate) face.

Whether or not anyone agrees with anything Starbucks does, whether or not you think that Starbucks had a leg to stand on, in a court of law, you might agree that local cafés and coffee roasters serve an important purpose on the global stage.

Anthropology, Coffee, Ethnography, food and culture, taste

Coffee in Norway

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Nice! An elaborate description of coffee-drinking habits in Norway, within a forum thread on Turkish-style coffee brewing:

CoffeeGeek – Articles: How-To Article Feedback, Brewing Turkish Coffee

coffee is very much a national drink in Norway, and that would have travelled with Norwegians immigrants going to Minnesota, North Dakota, Washinton state in the US and Manitoba and Alberta in Canada.  Until Norway discovered oil in the late 70’ies, Norway was in fact a very poor country and the weak coffee was more a result of economics than of taste.  However, maybe the weak coffee instead inspired higher consumption?  All I know is that my Norwegian family are all big coffee drinkers and Norwegians seem to be awfully fond of coffee.  These days boiled traditional cofee is giving way to stronger imported types though, and Costa (Starbucks copy) is already established in Norway, so are other similar chains.

I grew up in Sweden and remember well coming to my father’s work when I was kid.  On the coffee machine on his floor, they had a board with names where the employees would make a tick at their name for every coffee they’d take.  At the end of the month, they would charge the employess their monthly consumption at approx 5 cents a cup.  My father was without comparation light years ahead of his colleagues.  The only challenger he would have to win the “coffee league” was another Norwegian employee!!!  He never beat my dad though.

I also remember going with my grandparents during my summer holidays to visit aunts and uncles in the family.  Often these visits would take place very late – you’d arrive at 10PM and leave at 1 or 2AM.  You have to understand that this far north, the sun never drops below the horizon during summer – the land of midnight sun.  Going on family visits like this was and is still called in our tounge: going for coffees.  And that’s what you’d do.  You’d talk, drink numerous cups of coffee and eat cakes, like lefsa and chocolate cakes.

Mind you, I was never allowed to taste coffee until 14 years old.  I know it used to be tradition to give coffee mixed with water or milk to kids in the old days, but so was giving them a rag soaked in vodka to suck on.  In the end, having kinds myself, I believe the latter is more realistic than the former: why would you want to give your little terrorists a kick?  Let’s sedate is probably or more logical but equally desparate reaction.  But I do have friends who started drinking coffee before they were 10.

As a coffee-drinker, I’d surely love to do coffee ethnography in Norway…

Beer, Coffee, community-building, Food, food and culture, food philosophy, globalisation, Radio Open Source, trusting people

(Catholic) Sensual Ethic

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Just listened to this podcast episode about a sensual approach to life and a philanthropic approach to food and elders.
Food Philosophy: Food Philosophy #24: Sensuality, Gael Greene and Citymeals-on-Wheels

Maybe it comes from having been brought up in an open-minded French-Canadian Catholic environment (heavily-secularized, passionate post-Jesuits with strong mother figures) but I can really relate to a food philosophy that is both sensual and ethical. Max Weber’s Protestant Work Ethic notwithstanding, there’s something deep about connecting to life as both a pleasurable experience and a matter of helping each other out. Islam is actually very similar in this sense. And maybe the religious dimension of culture is just too much on my mind, these days, but this felt really good.

It actually made me feel exactly the opposite feeling as the feelings I felt after listening to a somewhat disappointing recent podcast episode of Radio Open Source on food and the free will.

It also connects with my growing academic interests in food and culture (especially on beer and coffee). In fact, it makes me think about ethical issues in (food and music) consumption as well as about alternative views of Globalisation.

Thought for food!

activism, Africa, Coffee, CoffeeGeek, globalisation, globalization, grassroots, podcasts

Coffee, Globalisation, "Race"

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I’m usually a bit careful before jumping on the soapbox, but this is quite interesting. It’s from the blog for Black Gold, a documentary about the global coffee market.

The Trials of Daryl Hunt deals with national racism in the US justice system and [Black Gold] deals with the globalised racism maintained through a rigged international economy that undermines any sense of economic justice for the developing world, in particular Africa

Heard about Black Gold on the CoffeeGeek podcast. Haven’t seen the movie yet but comments about it in that podcast make it to be a powerful movie about the plight of coffee farmers, but with some flaws. The point remains (and is well-made by CoffeeGeek Senior Editor Mark Prince) that this story needs to be told, that people need to realise what is going on.

Usually, “Black Gold” refers to petroleum more directly than to coffee. Interestingly enough, coffee is (as coffee people are fond of saying) the second most-traded commodity after oil. And brewed coffee is usually black, or at least dark. So the title seems fitting, if a bit ambiguous. Going further with that stream of consciousness, we can think about skin colour and skin tone, which are used to identify “racial” groups by some people. It might have been on the minds of the documentary’s producers, as they do mention Africa and racism.

This in a context in which some people seem to think that Africa’s economic status relates more indirectly to internal politics, lack of business acumen, and kinship (i.e., Africans themselves) than to global trade or politics. We definitely need a broad discussion of the “Dark Continent” stereotype. And, yes, we do need to touch upon the issue of racism. It’s there and it has a deep impact on the world in which we all live.

Food for thought? Thought for food.

Coffee, espresso

Coffee Brewing Methods

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Got this discussion going on CoffeeGeek for a while now.

CoffeeGeek – Coffee: Machines and Brewing Methods, Confessions of a Brikka Lover
There are so many ways to make coffee:

Moka pots, vac pots, Turkish pots, Neapolitan pots, press pots, drip pots, percolators, balance brewers, AeroPress, Clover, semi-automatic espresso machines, super-automatic espresso machines, manual espresso machines, pod machines…

cluetrain, Coffee, craft beer, Ethnography, geeks, marketing

Sizing Up the Geek Crowd

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Rocketboom interview with Steve Rubel

Like Delagrave and Bergeron, Rubel got it. And it goes much beyond marketing, brands, or even economy. Geeks are at the forefront of something. They have an impact. Not a direct impact on sales of a specific product. But geeks are trailblazers and, sometimes, trendsetters in the social changes which are already happening. They’re not causing the change. But they’re riding the waves of social change. Some waves will die quickly, others will carry many people to an interesting place. As in STF, creating windmills, not shelters.

This is also connected to a recent discussion I had, at a nice brewpub, with a member of Siebel Institute’s faculty. We were talking about beer geeks and their impact on craft beer sales. Not only are beer geeks like computer geeks but it turns out that there might be a clear historical relation between the Pacific Coast computer industry, the rise of latte drinking, and the craft beer revolution. As beer and coffee are among my passions, I find this link fascinating.

At any rate, this faculty member’s point was that large breweries shouldn’t care much about beer geeks as they (we) don’t drive sales of specific products. One of the main arguments here is that geeks aren’t faithful to a brand. Geeks want diversity. Beer geeks want as many different beers as possible.

It’s pretty much the same thing throughout the geek crowd. Talk about empowered “consumers”…