Started watching the video but I really want to wait until I can read the transcript. Chances are that the transcript may reveal a different story from the “trainwreck” consensus opinion. It seems to me rather likely that the interview itself was barely mediocre until people started reacting through audible groans and shared tweets.
Ah, well…
In the meantime, here’s the complete video.
Clips: The complete Mark Zuckerberg/Sarah Lacy video
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The end is trunked unfortunately… I would love for the comments bundled in that videos to be actual tweets; are they?
I was there a few rows from front. It really wasn’t that bad. I think we as a group of techological peoples just wanted to here more about the technology and less about philosophy. The interview was totally scripted and it was hard to get Zuckerman to speak about a lot of things. It should have been open format and he could have simply responded with “no comment” when discussing company secrets or company direction.
It was conducted as professionaly as the script allowed for. It only changed when people started heckling from the audience and she reacted to the audiences jeering comments.
I don’t think they’re tweets. At least, I don’t recognize them from what I saw on Twitter during that time. There must be a way to automatically collect some relevant tweets and sync them to the video. For instance, @acarvin’s tweets are easily to follow (he’s a very efficient transcriber) and give a rather accurate recording of the general tone among attendees.
Actually, I’m still new to Twitter (tried it for SXSWi) and I must say that they could greatly improve the service. Filters and such are cool, but it could all be cleaned up. Especially if, as Sébastien Provencher argues, it’s to become “The Next Facebook” (whatever that means for Bubble 2.0).
Man, I really need to post my wrap-up.
@imaginedesign: thanks for the comment. It confirms my suspicion. People compare it to “mob mentality” but it seems that it has more to do with a communication break.
Yeah, I didn’t get that whole “mob mentality” Leo was talking about on the latest TWiT…
@laurentlasalle the term itself isn’t inaccurate but it brings unwanted connotations. In this case, the thing was more about escalation stemming from perceived consensus than about a “lynch mob.” The difference is subtle, at least for sociologists, but focusing on the difference helps us avoid clichés.
In fact, the main reason I’m so interested in the whole thing is that it does help us think about communication. Given the fact that SXSWi attendees are often in comm-savvy fields, there could be more acknowledgement of this comm angle.