On a recent episode of his video podcast, ze frank made some parallels between “changing your life” and “being perceived by others”: the show with zefrank: most popular.

To me, ze’s ideas connect the sociological perspective on “labeling” (especially in Howie Becker‘s approach) with the notion of “networking for social mobility” in the context of “self-help” or “self-improvement” (typical of U.S.-style Calvinism).

What struck me is that these ideas are quite related to what I perceive to be at stake in much craft beer culture, especially in terms of cultural and social identity.