BBC NEWS | Business | Bono bets on Red to battle Aids

A global brand, Product Red has AmEx, Gap, Nike, and Armani join together to give money for the war against AIDS in Africa.

Bono rejected suggestions that he was being used by companies to restore their reputations.

There could be some doubt on this part and it’s hard not to be cynical about such endeavors. But, at least, it’s honest in its stance about commerce over philanthropy.