Concordia uses two of the items in the list of Purposes and Goals of Rankings for the Berlin Principles to explain its decision not to participate in the magazine ranking.
3. Recognize the diversity of institutions and take the different missions and goals of institutions into account. Quality measures for research-oriented institutions, for example, are quite different from those that are appropriate for institutions that provide broad access to underserved communities. Institutions that are being ranked and the experts that inform the ranking process should be consulted often.
5. Specify the linguistic, cultural, economic, and historical contexts of the educational systems being ranked. International rankings in particular should be aware of possible biases and be precise about their objective. Not all nations or systems share the same values and beliefs about what constitutes “quality” in tertiary institutions, and ranking systems should not be devised to force such comparisons.
Through these items, an image of institutional diversity seems to emerge. Concordia, instead of focusing on prestige or pseudo-objective measures of student satisfaction, proposes an educational philosophy with an emphasis on diversity and flexibility. Perhaps because of this philosophy, Concordia is an ideal context for me to teach and learn. Not that it necessarily deserves the highest ranking in surveys. But that it represents very precisely the type of place where people care about actual knowledge more than about public recognition. Public recognition can help some academic institutions maintain an aura of educational excellence but actual learning occurs in diverse contexts.