Swiss Made Smiling

Swiss Smile

Viral marketing at its best.

The video works well at exactly the task it was set up to accomplish.

The song is my new theme song. Downloaded the sound file and would play it in a loop if I had a portable media player.

I love the mission, the concept, the song, the video, the logo, the lyrics, the people, the humour.

The only problem I have is that the t-shirt is too expensive for me and I would really love to wear it and make the whole thing even more viral.

To be perfectly honest, the video moved me. It filled exactly the spot it had to fill.

Random acts of kindness.

5 thoughts on “Swiss Made Smiling”

  1. I had no idea the folk music of Switzerland was so similar to reggae. This is something Gilroy completely missed in The Black Atlantic. 🙂

    You’re right AE, it’s pretty dang charmin’.

  2. @Carl Of course, both halves cover more complex realities (Italians, Scots, etc.). But a benefit of not being a U.S. citizen is to be able to pick the ingredients we want from the mixed salad.

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